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Pre-owned; Luxury brand's new addition. Could the 2nd hand industry revive in store luxury retail experiences in fashion capitals (Paris & London) ? / HABRE CHLOÉ / 2021
Titre : Pre-owned; Luxury brand's new addition. Could the 2nd hand industry revive in store luxury retail experiences in fashion capitals (Paris & London) ? Type de document : Mémoire Auteurs : HABRE CHLOÉ, Auteur Année de publication : 2021 Importance : 29 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
INDUSTRIE DU LUXE SECTEUR ; MARQUE ; CONSOMMATEURRésumé : This thesis is dedicated to understanding how could the second-hand industry revive in-store luxury retail experiences in fashion capitals? This thesis will also cover how luxury brands adapt to the consumers' needs, changes in behavior, and habits of purchase. This includes how stores will offer a new and dynamic experiences to revive in-store traffic through the second-hand industry. Today the center of attention of every business is its client. Sellers' focus must be on what the client wants and needs.
This business model is the brand’s new strategy to survive in the market. Customers seek to live an immersive and unique experience while shopping. The luxury industry is adapting to this new way of client experience by offering innovative services and displays which appeal to their needs.The world is becoming more sustainable and conscious. We are noticing that clients want to be educated on brands, the industry and care about transparency. We are also witnessing a rise in the second-hand industry especially through online channels. Where can we define the line between the second-hand industry and luxury retail experiences? How will luxury goods stores manage and deal with this new customer behavior? What are the new concepts and services that brands will offer to attract clients and revive in -store experiences? Therefore, the objectives of the research are to define the line between the second-hand industry and luxury retail experiences? How will they revive in-store customer experiences? And who are today’s luxury consumers?Programme : MSc Luxury Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=538844 Promoting authentic beauty in the cosmetic world: effect on the brand image / Raphaëlle NORMAND / 2021
Titre : Promoting authentic beauty in the cosmetic world: effect on the brand image Type de document : Mémoire Auteurs : Raphaëlle NORMAND, Auteur Année de publication : 2021 Importance : 28 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
COSMETIQUE ET PARFUMERIE SECTEUR ; IMAGE DE MARQUERésumé : The cosmetics market is very lucrative and competitive. Indeed, several hundred brands are present on this market and, to be able to differentiate themselves from the competition, many innovate in terms of products, communication, distribution... For a few years now, we have been witnessing a new fashion, that of authenticity. Driven by the American indies brands and by a fed up of the consumers not to be represented as they are in the advertisements, this new trend desires to show the beauty under all these forms and advocates the acceptance of oneself. Brands have increasingly started to communicate values of authenticity, self-acceptance, true beauty... But the question arises as to the real willingness of the brands behind this strategic milestone and the consumers’ opinion on brands that advocate these new values. This paper studied the effect of promoting authentic beauty on the brand image of cosmetic companies.
This paper is approached from the points of view of the two biggest players in this market, namely consumers and marketers in the field. Two qualitative studies have been conducted to try to understand what consumers think about brands that advocate authenticity, and to acknowledge the real intention of brands behind this strategy. Most consumers see this promotion of real and unfiltered beauty as a good start, but they remain quite pragmatic about the future of this trend. As for the managers, it seems that for them, this trend is established and will become a norm.Programme : PGE-Rouen Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=539245 Quel est l'impact du genre dans l'expérience des femmes dans le secteur financier ? / Emma MARSHALL / 2021
Titre : Quel est l'impact du genre dans l'expérience des femmes dans le secteur financier ? Type de document : Mémoire Auteurs : Emma MARSHALL, Auteur Année de publication : 2021 Importance : 74 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Français (fre) Mots-clés : Management
DISCRIMINATION ; DIVERSIFICATION ; EGALITE PROFESSIONNELLE ; FEMME ; INEGALITE SOCIALE ; FINANCE DE MARCHERésumé : L'objectif de ce mémoire est de décrypter les défis auxquels les femmes sont confrontées dans le secteur financier à cause de leur sexe.
D'après les recherches secondaires effectuées en lisant les études réalisées par d'autres, il est clair que le concept de plafond de verre joue un rôle important dans les expériences des femmes dans le secteur financier, ainsi que dans de nombreux autres domaines. La section théorique de ce mémoire fournira beaucoup d'informations sur ce qu'est le plafond de verre et les effets qu'il a sur les femmes dans le monde du travail.
Afin d'examiner véritablement les expériences des femmes dans la finance, on va d'abord se considérer l'idée du plafond de verre dans son ensemble. Cela consiste à l'examiner dans tous les secteurs avant de se concentrer uniquement sur le secteur financier.
En passant de la recherche théorique à la recherche primaire, le mémoire se concentre spécifiquement sur le secteur financier. Le cadre de la recherche qualitative comprend sept entretiens menés avec des professionnels de la finance, hommes et femmes. L'étude qualitative est composée de trois hypothèses qui sont une réponse à la problématique proposée.
En résumé, l'objectif global de ce mémoire est de mieux comprendre comment le genre dicte les expériences des femmes sur le lieu de travail. A la fois à travers l'examen du plafond de verre et en mettant l'accent sur le secteur financier.Programme : Cesem Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=536265 Sustainability in Luxury : consumer perception in the era of COVID -19. How did the COVID-19 crisis changes the luxury consumer attitude regarding sustainable concerns? / Chloé MARTIN / 2021
Titre : Sustainability in Luxury : consumer perception in the era of COVID -19. How did the COVID-19 crisis changes the luxury consumer attitude regarding sustainable concerns? Type de document : Mémoire Auteurs : Chloé MARTIN, Auteur Année de publication : 2021 Importance : 34 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
CONSOMMATEUR ; INDUSTRIE DU LUXE SECTEUR ; MARQUE ; GESTION DE CRISERésumé : The global pandemic and the forced quarantine has push the luxury sector to adapt. The aim of this study is to understand how COVID-19 influences luxury consumers' concerns and buying perception. Sustainable development has been a topic particularly relayed by the major luxury houses for over a year. The movement seems to be underway among luxury houses; the challenge is more about speed. Luxury is known for its discretion and most brands continue to focus mainly on their quality products with a unique know-how. However, luxury has reconsidered the expectations of their consumers. Thanks to this qualitative study of twelve in-depth interviews, three generations from China and France have been questioned in this research to understand their real vision on sustainable development and its relationship with luxury. Is the sensitivity of luxury consumers to sustainable development presented by different authors as having been increased by the pandemic present when making a purchase? The points of view are different according to the generations and countries. However, respondents agree that sustainability is not their top priority when making a luxury purchase they are now looking for other criteria since the pandemic. Programme : MSc Luxury Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=538845
Titre : The brand value and its impact on the firm valuation Type de document : Mémoire Auteurs : Mohamed Amine RAYHANE, Auteur Année de publication : 2021 Importance : 26 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
MARQUE ; EVALUATION D'UNE ENTREPRISE ; CAPITALISATION BOURSIERE ; MARKETING INDUSTRIEL ; IMAGE DE MARQUERésumé : The purpose of this seminar paper is to examine the brand value and measure its impact on the firm valuation. So, we will study in details the relationship linking between the brand value and the market capitalization. We tried to study 500 observations of the highest Top 50 brands worldwide for a duration of 10 years from diverse sectors throughout a regression model. We analyzed the results in a statistical and economic basis so that, we can well comprehend the link between the stock price and the brand value. At the end, we found that there is a strong and positive correlation between the brand value and the stock price of the firm. Programme : MSc Corporate Finance Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=538631 The impact of Nike’s reactions towards its scandalized athlete endorsers on the brand perception and consumption of Nike consumers and athlete’s fans / Louise SPILLEMAECKER / 2021
PermalinkPermalinkThe Luxury Fashion in the Digital Era: The Impacts of the Influencers and Celebrities Integration on Consumer Behavior in Cross-cultural Context / Wittaya BURAPEE / 2021
PermalinkTo what extent are social networks a relevant performance tool during the launch of a new brand? / Eloïse BENARD / 2021
PermalinkWhat are the factors that influence the behaviour of consumers towards “best” private label brands of consumer products? / Elise DELORD / 2021
PermalinkWhat is the impact of emotional sports brands associations on consumer perception of sports brands? / Clément CHAMBON / 2021
PermalinkPermalinkBetween fascination and rejection, how do consumers perceive luxury brands despite the existence of counterfeits? / Allan KARSENTY / 2020
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