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Service Fascination : Gaining Competitive Advantage Through Experiential Self-Service Systems / Christian ZAGEL / SPRINGER GABLER
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Titre : Service Fascination : Gaining Competitive Advantage Through Experiential Self-Service Systems Type de document : e-book Auteurs : Christian ZAGEL, Auteur Editeur : SPRINGER GABLER Importance : 358 p. (illimité) ISBN/ISSN/EAN : 978-3-658-11673-6 Langues : Anglais (eng) Mots-clés : Management
GESTION DE LA RELATION CLIENT ; MARKETING ACHAT ; MARQUERésumé : Christian Zagel presents a new way of innovating, measuring, and improving self-service systems for retail environments in the context of Customer Experience Management. He shows that technology is used to evoke positive emotions during the shopping experience to not only satisfy the consumer, but also to stimulate fascination for brands and their products. The author's findings illustrate that a customer's experience with a brand is not only determined by the products themselves, but rather by a combination of multiple experiences. Whilst there has been a notable rise in the number of sales channels, the ability to differentiate from competitors is still strongest where the brands have most influence: The physical point of sale. Nombre d'accès : Illimité En ligne : http://library.ez.neoma-bs.fr/login?url=https://ebookcentral.proquest.com/lib/ne [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=509632
Titre : UX for lean startups : faster, smarter user experience research and design Type de document : Livre Auteurs : Laura KLEIN, Auteur Editeur : O'REILLY Importance : XXVII-204 p. Présentation : ill; ISBN/ISSN/EAN : 978-1-4493-3491-8 Prix : 24 EUR Note générale : Index Langues : Anglais (eng) Mots-clés : Management
LANCEMENT DE PRODUIT ; COMPORTEMENT DU CONSOMMATEUR ; SATISFACTION ; INNOVATION ; ESTHETIQUE INDUSTRIELLE ; EFFICACITERésumé : Great user experiences (UX) are essential for products today, but designing one can be a lengthy and expensive process. With this practical, hands-on book, you'll learn how to do it faster and smarter using Lean UX techniques. UX expert Laura Klein shows you what it takes to gather valuable input from customers, build something they'll truly love, and reduce the time it takes to get your product to market.
No prior experience in UX or design is necessary to get started. If you're an entrepreneur or an innovator, this book puts you right to work with proven tips and tools for researching, identifying, and designing an intuitive, easy-to-use product.Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=154949 Exemplaires (1)
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