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Redefining Retail : 10 Guiding Principles for a Post-Digital World / Philip KOTLER / WILEY PUBLISHING (2024)
Titre : Redefining Retail : 10 Guiding Principles for a Post-Digital World Type de document : e-book Auteurs : Philip KOTLER, Auteur Editeur : WILEY PUBLISHING Année de publication : 2024 Importance : 313 p. ISBN/ISSN/EAN : 978-1-394-20471-7 Langues : Anglais (eng) Mots-clés : Management
COMMERCE DE DETAIL ; MARQUERésumé : Discover the new realities of working in the post-digital era of consumer brand and retail marketing. In Redefining Retail: 10 Guiding Principles for a Post-Digital World, renowned international marketers Prof. Philip Kotler and Dr. Giuseppe Stigliano deliver a timely and insightful examination of retail and consumer brand marketing. In the book, you'll find practical and concrete techniques for redefining your organisation's internal operations and processes, as well as its business strategy. Nombre d'accès : Illimité En ligne : http://library.ez.neoma-bs.fr/login?url=https://ebookcentral.proquest.com/lib/ne [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=582038
Titre : Building Corporate Identity, Image and Reputation in the Digital Era Type de document : e-book Editeur : Routledge Année de publication : 2023 Importance : 573 p. ISBN/ISSN/EAN : 978-1-00-038217-4 Langues : Anglais (eng) Mots-clés : Management
MARQUE ; IMAGE DE MARQUERésumé : Brands - corporate, products, service - today are collectively defined by their customers, deriving from personal experiences and word of mouth. This book acts as a forum for examining current and future trends in corporate branding, identity, image and reputation. Recognising the complexity and plurality at the heart of the corporate branding discipline, this book fills a gap in the literature by posing a number of original research questions on the intrinsic nature of corporate branding ideas from corporate (external) and organisation (internal) identity perspectives as they relate to brand management, corporate reputation, marketing communications, social media, smart technology, experiential and sensory marketing. It incorporates current thinking and developments by both multidisciplinary academics and practitioners, combining a comprehensive theoretical foundation with practical insights. The text will serve as an important resource for the marketing, identity and brand practitioners requiring more than anecdotal evidence on the structure and operation of stakeholders communication in different geographical areas. It determines current practices and researches in diverse areas, regions and commercial and non-commercial sectors across the world. The book provides scholars, researchers and postgraduate students in business and marketing with a comprehensive treatment of the nature of relationships between companies, brands and stakeholders in different areas and regions of the world. Nombre d'accès : 1 En ligne : http://library.ez.neoma-bs.fr/login?url=https://ebookcentral.proquest.com/lib/ne [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=572728 Can a brand rebuild trust after a scandal ? / BEA NASERI, YVETTE-RITA UYAH / 2023
Titre : Can a brand rebuild trust after a scandal ? Type de document : Mémoire Auteurs : BEA NASERI, YVETTE-RITA UYAH, Auteur Année de publication : 2023 Importance : 42 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
CONFIANCE ; MARQUE ; CONSOMMATEURProgramme : MSc Business Development & Clients Grands Comptes Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=581880 How has supply chain complexity been evolving since the 2010s, becoming one of the main concerns the luxury industry must deal with? / Mathilde BOULOT / 2023
Titre : How has supply chain complexity been evolving since the 2010s, becoming one of the main concerns the luxury industry must deal with? Type de document : Mémoire Auteurs : Mathilde BOULOT, Auteur Année de publication : 2023 Importance : 32 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
CHAINE LOGISTIQUE ; IMAGE DE MARQUE ; INDUSTRIE DU LUXE SECTEURProgramme : MSc Supply Chain Management Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=581781 To what extent do the labels reflect the sustainable investment strategy of the funds ? / Camille LAMBERTYN / 2023
Titre : To what extent do the labels reflect the sustainable investment strategy of the funds ? Type de document : Mémoire Auteurs : Camille LAMBERTYN, Auteur Année de publication : 2023 Importance : 28 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
INVESTISSEMENT SOCIALEMENT RESPONSABLE ; LABEL DE QUALITE ; CRITERE D'INVESTISSEMENTProgramme : PGE-Reims Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=581830 To what extent do the physical elements of a jewellery brand's identity distinguish luxury brands from accessible brands ? / Aurélia BARRIOL / 2023PermalinkTo what extent is the gendered marketing of brands through their products still relevant in the new context of gender definition? / Emma RIO / 2023PermalinkBody inclusivity: myth or reality? / Eugénie GUIMIER / 2022PermalinkBrand extensions in the experience economy era. The trend of luxury fashion brands entering theHospitality world. How does the brand perception of Bulgari Hotels compare to that of Bulgari stores? / Laura GIUSSANI / 2022PermalinkCelebrity endorsements and their influence on purchase intentions of fast-moving consumer goods: a study to analyse the influence of celebrities in the fmcg industry / Reetam GHOSH / 2022PermalinkDo cultural differences impact the international negotiation etiquette? / Lisa WINCKELMANN / 2022PermalinkDoes brand image promoted via social media in the sneaker sector impact the loyalty of young consumers (16-25 yo) ? / Charlotte BEDIER / 2022PermalinkDoes the new alliance between rap music and fashion luxury brands have an influence on consumer buying behavior ? / Gamze SOYLU / 2022PermalinkEsport & Brand Image / Hubert SALIGUE / 2022PermalinkExploring the Effects of Online Influencers on Company Brand Fit / Jialai REN / 2022PermalinkHow can Green IT (Sustainable Technology) help overcome the growing customer trust crisis related to the emergence of the ecological situation? / Najoua LYAKOBY / 2022PermalinkHow can luxury brands engage in e-commerce while preserving their product scarcity and the premium customer experience? / Sofia FATES / 2022PermalinkHow can the market for responsible and sustainable clothes be made accessible to the most modest? / Sophie KUBWIMANA / 2022PermalinkHow do consumers perceive the art-luxury relationship and the societal commitments of luxury houses through artistic foundations? / Perrine GARDIEN / 2022PermalinkHow do consumers respond to Champagne brand’s adaption of the organic-conversion strategy? / Justine TATANGELO / 2022PermalinkHow hedonic & utilitarian values affect customer brand engagement in metaverse? / Sudarsan MANOHARAN / 2022PermalinkHow luxury brands like Chanel and Gucci use influencers on instagram as ambassadors to reach younger targets ? / Arina SVETASHEVA / 2022PermalinkHow should luxury cosmetic brands emphasize more on their sustainable engagements in order to gain competitive advantage? / Sofia SILVA RODRIGUES / 2022PermalinkHow to implement Memetic Power in Luxury Fashion Communication Strategies? / Marco SALCINI / 2022PermalinkL’impact des influenceuses/eurs sur le choix des consommateurs. / Ulrich LEPAGE / 2022PermalinkIn the launch phase, how to boost the visibility of a digital startup with limited financial resources? / Ilyas Mohamad EL HACHIMI / 2022PermalinkInfluencers and advertising campaigns: the dynamic of the control of the companies and the impact of influencers on the brands / Juanita GUTIERREZ / 2022PermalinkLes marques : hier, aujourd'hui, demain / Marc DRILLECH / FYP EDITIONS (2022)PermalinkMUSIC AND BRANDING STRATEGIES / Mariam OUARDI / 2022PermalinkPermalinkRelationship between the pseudo-Japanese marketing strategy and brand imageperceptionof Genki Forest / Yu Xiao HAN / 2022PermalinkThe impact of co-branding as a promotional method on brand perception in the fashion industry / Anastasiia SHUMIKHINA / 2022PermalinkThe impact of corporate governance on firm performance 2016-2020 / Maximilien KLENE / 2022PermalinkThe impact of social media on brand associations for sponsors : the case of Formula one / Estelle RANCOURT / 2022PermalinkTo what extend do the performances of sports teams have an impact on the sponsor's brand with the consumer ? / Antoine ROUQUET / 2022PermalinkWhat are gamers' perceptions of luxury brands and video games collaborating? / Sarah WALSH / 2022PermalinkWhat are the reasons why people buy and are increasingly interested in luxury pastries? / Agathe DUCRON / 2022PermalinkWhat is the impact of pop-up stores on the image of fashion luxury brands? / Lisa BERREBI / 2022PermalinkWhat makes brand storytelling effective in luxury retail? Storytelling, sales advisors and luxury consummers in retail. / Carla-Marie DACH / 2022PermalinkWith the explosion of Green Washing, do consumers still believe in Green Marketing? / Aude HOVASSE / 2022PermalinkAre consumers annoyed by too many luxury collaborations ? / Alexandre DEMEURE / 2021PermalinkComment les influenceurs(euses) de télé-réalités françaises impactent-ils la confiance/consommation de leurs followers sur les réseaux sociaux via le marketing d’influence ? / Prune DELVAS / 2021PermalinkConsumer reaction to FMCG rebranding How FMCG brand renew their brand to fit the Internet trend? / Tingyu HSU / 2021PermalinkCorporate Social Responsability and its impacts on reputation, brand image and stakeholder management. / Martin LE CLAIR / 2021PermalinkLa création de valeur des marques de luxe accessible dans le contexte de la crise sanitaire : le cas des marques de maroquinerie. / Audrey GRAVIER / 2021PermalinkDiversity and inclusion – professional integration of people with disabilities / Léa MOSTICONE / 2021PermalinkEffects of integrating Mobile Augmented Reality on the perceived brand experience and brand attitude. The case of the furniture industry. / Héléna DIJON / 2021PermalinkFrench Gen Z and Millennials’ behaviour towards the environmental strategies of champagne brands Champagne brands and their environmental strategies: what effects on French Millennials and Gen Z's behaviour? / Eléonore BUTTIN / 2021PermalinkHow can brands use ‘gender fluidity’ to redefine beauty for the male consumer group? / Jiayi LI / 2021PermalinkHow did spirits brands impact cocktail consumption and culture through brand ambassadors? / Bastien MICHAUD / 2021PermalinkHow sustainability and sustainable practices, implemented by some luxury fashion brands, may have an impact (positive or negative) on French consumers' willingness to pay? / Juliette FAURE / 2021Permalink"How to counterfeiting modifies buying behavior in terms of experience and brand relationship" ? / Jean FUSIER / 2021PermalinkL’impact de la gamification sur l’image de marque d’une enseigne dans le secteur de la beauté / Valentine VERCASSON / 2021PermalinkInlcusion and diversity in doll toy industry - How far should the doll toy industry be focused on diversity and inclusion-oriented products for enhancing customer brand experience? / Glennys Margarita PARRA NIETO / 2021PermalinkLuxury brands communication about heritage on instagram and Tiktok. How to communicate the notion of heritage from luxury brands on social networks: Comparative analysis of Instagram and TikTok. / Gabrielle CHARTIER / 2021PermalinkMarketing d’influence et Marques de Sport / Alexis GOSSET / 2021PermalinkPermalinkMusic and brand image / Joffrey GEORGE / 2021PermalinkPackaging as a tool for sustainability: The case of luxury cosmetics / Manon BERNA / 2021PermalinkPopping open the effect of female figureheads on millenial's champagne purchaising intentions / Danika LEMINSKI / 2021PermalinkPre-owned; Luxury brand's new addition. Could the 2nd hand industry revive in store luxury retail experiences in fashion capitals (Paris & London) ? / HABRE CHLOÉ / 2021PermalinkPromoting authentic beauty in the cosmetic world: effect on the brand image / Raphaëlle NORMAND / 2021PermalinkQuel est l'impact du genre dans l'expérience des femmes dans le secteur financier ? / Emma MARSHALL / 2021PermalinkSustainability in Luxury : consumer perception in the era of COVID -19. How did the COVID-19 crisis changes the luxury consumer attitude regarding sustainable concerns? / Chloé MARTIN / 2021PermalinkThe brand value and its impact on the firm valuation / Mohamed Amine RAYHANE / 2021PermalinkThe impact of Nike’s reactions towards its scandalized athlete endorsers on the brand perception and consumption of Nike consumers and athlete’s fans / Louise SPILLEMAECKER / 2021PermalinkThe influence of country-of-origin in the case of Morocco / Lina BENADADA / 2021PermalinkThe Luxury Fashion in the Digital Era: The Impacts of the Influencers and Celebrities Integration on Consumer Behavior in Cross-cultural Context / Wittaya BURAPEE / 2021PermalinkTo what extent are social networks a relevant performance tool during the launch of a new brand? / Eloïse BENARD / 2021PermalinkWhat are the factors that influence the behaviour of consumers towards “best” private label brands of consumer products? / Elise DELORD / 2021PermalinkWhat is the impact of emotional sports brands associations on consumer perception of sports brands? / Clément CHAMBON / 2021PermalinkAugmented reality as a tool of storytelling for luxury brands / Kenza ESSAFI / 2020PermalinkBetween fascination and rejection, how do consumers perceive luxury brands despite the existence of counterfeits? / Allan KARSENTY / 2020PermalinkPermalinkPermalinkPermalinkBUSINESS MODEL IN CULTURAL INDUSTRIES: HARRY POTTER’S BRAND AND EMPIRE / Eva REY / 2020PermalinkComment les enseignes utilisent la musique pour agir au sein de leur communication marketing / Mathilde PREAU / 2020PermalinkComment l'intégration stratégique de la responsabilité sociale d'entreprise contribue-t-elle à l'avantage concurrentiel d'une entreprise / Abigail MATHEWS / 2020PermalinkDoes Country of Origin Sustainability influence Brand Success? / Giorgia CIFARELLI / 2020PermalinkDoes stating multiple eco-certifications on a wine bottle label leads to more willingness to pay, under what conditions and for who / Aymeric BIESSY / 2020PermalinkDoes stating that a product is made from specific terroir enhance existancial authenticity ? / Celia PUCCI / 2020PermalinkDroit de la propriété industrielle / Laure MARINO / Dalloz (2020)PermalinkLes facteurs clés qui impactent la préférence de marque des Chinois dans le secteur du luxe / Xinyue GE / 2020PermalinkHow did e-commerce become in a decade a major performance challenge for the luxury brands? / Margaux GRISLAIN / 2020PermalinkLes influenceurs web sur les réseaux sociaux, ont-ils un impact sur l'intention d'achat des consommateurs français / Quentin MASSON / 2020PermalinkIs a “Made In Europe” label relevant ? / Pierre-Loeiz THOMAS / 2020PermalinkPermalinkLe luxe à l’ère numérique : Comment l’émergence de la génération du millenium a changé les stratégies et les pratiques des marques de mode de luxe / Ross DOOLAN / 2020Permalink« Origin, transformation and representation of exotic skins and furs in the luxury industry: between fascination and resistance, how consumers’ moral judgment impacts final perception of the brand? » / Clémence VILT / 2020PermalinkPourquoi développer une inclusion durable dans les entreprises de mode et faut-il le faire ? / Alexa Mariana AMIRI / 2020PermalinkPricing Tactics and Retail Image / Yoann ROUABHI / 2020PermalinkPermalinkProducts launch failure as a manifestation of consumer resistance toward innovation on the French food market / Gaëlle BROSSARD / 2020PermalinkPsychology of luxury consumption / Ségolène MOLLARD / 2020PermalinkResearch Handbook on Luxury Branding / Felicitas MORHART / Cheltenham : EDWARD ELGAR PUBLISHING LTD (2020)PermalinkSlow fashion. The gap between consumer's expectations and fashion brands' actions: the reason for its unpopularity / Clotilde BAZIN / 2020PermalinkThe advertisement value and effectiveness of alcohol-related posts on french spirit brands' accounts / Johann FERRIS / 2020PermalinkThe house of worth : A brand re-innovation initiative / Mehuli MAZUMDAR / 2020PermalinkThe Impact of Body Inclusivity in Lingerie Brands’ Social Media Advertising on Brand Image / Eulalie LOYER / 2020PermalinkThe impact of brand value on firm valuation / Elina DUPUIS / 2020PermalinkThe influence of brand gender on consumer brand engagement on Instagram / Léa COCAIGN / 2020PermalinkThe influence of frequent price changes and perceived price fairness on price and brand image. Evidence from the French gasoline market. / Oleg KERSKEN / 2020PermalinkThe labelling practices of vegetarian and vegan products, in the french food processing and distribution sectors / Adèle FOUSSIER / 2020PermalinkThe Role of gender as criterion for cultural and creative products and services segmentation / Mélanie COLTEL / 2020PermalinkTHE STRATEGY OF COLLABORATION IN THE FASHION INDUSTRY / Marine POUDAT / 2020PermalinkTo what extent does the popularity of Instagram influencers positively impact the OBBE of tourism hotel brands? / Louise MARAGE / 2020PermalinkPermalinkCategory Management in Purchasing / Jonathan O'BRIEN / Kogan Page (2019)PermalinkComment faire adhérer les hommes au maquillage masculin, à travers la communication, tout en limitant les effets des stéréotypes de genre ? / Aurore PARIS / 2019PermalinkComment Instagram influence-t-il l’image de marque de Disney en ligne ? / Bettina THEIL / 2019PermalinkComment les réseaux sociaux peuvent-ils influencer l'expérience candidat ? / Narjiss BENIOURI / 2019PermalinkLa création de valeur par la marque / Amirdine MIHIDJAI / 2019PermalinkDans l’industrie de la défense, quels sont les leviers que les forces commerciales support peuvent mettre en place pour améliorer leurs performances ? / Sujeeth SUSINTHIRAN / 2019PermalinkDans quelle mesure la personnalisation symbolique influence la fidélité d’un consommateur à une marque ? / Claire PROST-ROMAND / 2019PermalinkEntre Grandes Maisons de Champagne et Vignerons Indépendants, l’engagement en faveur de la viticulture biologique ne fait pas nécessairement consensus et n’est-il pas source de clivage ? / Laure DELHOME / 2019PermalinkLa fidélité par la confiance dans le comportement du consommateur / El OUALI / 2019PermalinkHeritage as an enabler of strategic reconfigurations: Evidence from luxury fashion companies / Dinara VOLCHKOVA / 2019PermalinkHow can luxury fashion brands build authenticity via Instagram? / Quentin BRUMARD / 2019PermalinkHOW DO CHEFS INFLUENCE THEIR AUDIENCE'S FOOD PREFERENCES BY SHARING THEIR SUSTAINABLE CHOICES ON MEDIA? / Flore DEGHAYE / 2019PermalinkHOW DO LUXURY BRANDS SHOULD ENGAGE WITH MILLENNIALS ON SOCIAL MEDIA VIA THE BRAND CONTENT? / Jasmine CHORTANI / 2019PermalinkL’intelligence artificielle au sein de l’expérience client / Olivia BRANCHE / 2019PermalinkIntroducing a Vegetarian Label on Food Packaging / Naomi LAMBERT / 2019PermalinkPermalinkMade in Italy: how much Italians know about Terroir? An empirical study on Parmigiano Reggiano and Grana Padano / Giulia GABIATI / 2019PermalinkManagement de la marque employeur / Marie-Claude CAZOTTES / Pearson (2019)PermalinkPermalinkMARKETING STRATEGIES TO PROMOTE SUSTAINABLE CONSUMER BEHAVIOR: How can companies involved in sustainable development overcome negative stereotypes on responsible behavior in order to make sustainability attractive to the eyes of consumers? / Lotta GIPOULOU / 2019PermalinkPermalinkPhygital within the Luxury Cosmetics Industry Luxury cosmetics brands integrating digital in-store: what fallouts for customers and corporations? / Caroline ANHALT / 2019PermalinkEn quoi les influenceurs sont-ils des leviers importants dans le développement des stratégies des marques dans le secteur des jeux vidéo ? / Arnaud BOMPY / 2019PermalinkA ROLE OF EMOTION IN CONSUMER BEHAVIOR / Victor ATUYER / 2019PermalinkSocial Influence and Consumer Behavior: Millennials and X Generation’s Purchase Intention Towards Green Cosmetics / Fanny MARCO / 2019PermalinkStrategic brand management / Kevin Lane KELLER / ETATS-UNIS : PRENTICE HALL (2019)PermalinkPermalinkPermalinkLe système d’appellation et la perception d’authenticité par les consommateurs : l’exemple du vin de Porto / Andreia MACEIRA / 2019PermalinkThe Augmented Reality in the e-commerce: A brand loyalty leverage? / Garance LHYVERNAY / 2019PermalinkThe influence of nostalgia on food consumption : Which features of a brand most influence nostalgic individuals in their food consumption ? / Lisa KANDIN / 2019PermalinkThe Private Label Revolution / Koen A.M. JONG (DE) / IPLC (2019)PermalinkThe psychology of Luxury Consumption / Pauline GORGUET / 2019PermalinkThe Status of Synthetic Diamonds in the Luxury Sector / Samanta DUPLESSY / 2019PermalinkValuation of the brand in football clubs. A case study: Real Madrid Club de Futbol / Vincent DODU / 2019PermalinkWhat are the motivational factors that encourages young consumers into purchasing luxury goods? / Angélica BAEK / 2019PermalinkWhat is the impact of the brand’s image on the adoption of the self-driving car? / Théo GENEVOIS / 2019PermalinkAn Introduction to Derivative Securities, Financial Markets, and Risk Management / Robert A. JARROW / WORLD SCIENTIFIC PUBLISHING COMPANY (2018)PermalinkAre health claims powerful enough to make consumers trade branded products for poorly known but healthier ones? / Eugénie CASTRES / 2018PermalinkL’attachement au lieu en grande surface spécialisée : cas de l’enseigne Darty / Xavier COCHET / 2018PermalinkBrand Management / Michael BEVERLAND / SAGE PUBLICATIONS LTD (2018)PermalinkBrand Transformation / Keith GLANFIELD / ROUTLEDGE. TAYLOR & FRANCIS GROUP (2018)PermalinkBrand Transformation: Transforming Firm Performance by Disruptive, Pragmatic and Achievable Brand Strategy / Keith GLANFIELD / ROUTLEDGE. TAYLOR & FRANCIS GROUP (2018)PermalinkBuilding brand equity through customer satisfaction in the luxury clothing industry / Katerina TSIHLAS / 2018PermalinkCalorie information and consumer choice: the case of organic food / Alice FROMENT / 2018PermalinkCalories information and consumer choice / Mathilde BAAS / 2018PermalinkPermalinkLe Co-branding des marques de luxe / Marie AUBRY / 2018PermalinkComment une entreprise contemporaine peut-elle acquérir rapidement une forte image de marque auprès de ses consommateurs ? / Julian CHAVANNE / 2018PermalinkCommunicator / Marie-Hélène WESTPHALEN / PARIS : DUNOD (2018)PermalinkCompany turnaround and growth strategy / Claire TUCCELLA / 2018PermalinkLe développement de l'entreprise à l'international / Jean-Michel HUET / Pearson (2018)PermalinkDigital and social media : To what extent has Influencer Marketing become a very powerful communication tool for brands thanks to the development of digital and social media? / Nathalie EL HAWA / 2018PermalinkDisruptive marketing: a new vector of value creation for companies / Quentin GUYON / 2018PermalinkDoes the presence of organic labelling influence consumers’ purchase intention? / Margaux BENOIT / 2018PermalinkL’empreinte écologique des moteurs de recherche vue par les utilisateurs / Auriane PERICOI / 2018PermalinkL'escape game : un nouvel outil promotionnel pour les marques / Domitille BRICOUT / 2018PermalinkUn Ethnologue au pays du luxe / Marc ABELES / ODILE JACOB (2018)PermalinkGéopolitique de l'alimentation / Gilles FUMEY / Paris : SCIENCES HUMAINES (2018)PermalinkGreen practices and sports brands marketing strategies / Camille TREMSAL / 2018PermalinkHealth claims and nutritional labelling / Sarah JALAL / 2018PermalinkHealth claims and nutritional labelling / Maëlle WINIARCZYK / 2018PermalinkHow can packaging lead people to change their food consumption patterns ? / Agathe KARSENTI / 2018PermalinkHow can video branded-content be shaped to increase brand engagement on YouTube? / Adèle SCHWANNER / 2018PermalinkHow does the digital and social networks advent represent a lever for small emerging brands in the 21st century ? Study of Sézane, a digital-native brand / Adélaïde GARNIER / 2018PermalinkHow to improve the impact of calorie information to efficiently change food choices? / Marie CURIEN / 2018PermalinkL'identité de marque / Alina WHEELER / Pearson (2018)PermalinkImpact of football and the Euro 2016 on the customer’s experience and on the image of brands and athletes / Mathilde COTTARD / 2018PermalinkInfluence of the Nutri-Score label on consumer purchase intention and attitudes / Coralie HONSIA / 2018PermalinkIs nutritional labeling a reliable source of information for consumer healthy choice? / Léonie CHOLIN / 2018PermalinkLuxe & digital : les différences entre les stratégies média de marques de luxe traditionnelles et modernes, sur le réseau social instagram. / Eléna STÜBEN / 2018PermalinkLuxury Industry in the age of Social Media: How can luxury brands take advantage of social media marketing? / Apolline BARRIER / 2018PermalinkMarketing du sport / Michel DESBORDES / Louvain-la-Neuve : DE BOECK SUPÉRIEUR (2018)PermalinkLes nouveaux défis du brand content / Thomas JAMET / PEARSON FRANCE (2018)PermalinkA quelle étape de la « Customer Journey », la réalité virtuelle peut-elle apporter une valeur ajoutée au sentiment d’attachement à une marque ? / Moritz LIEBERGESELL / 2018PermalinkQuelle légitimité pour le développement de l’offre bio chez les marques nationales alimentaires non spécialisées ? / Anne-Sophie FELTZ / 2018PermalinkLe rôle de la vidéo dans la stratégie du brand content / Jules FAIVRE D'ARCIER / 2018PermalinkLes stratégies de communication des marques afin de séduire la génération Y / Charlotte FOUREL / 2018PermalinkStrategy Turnaround and Growth Strategy / Louis LINYER / 2018PermalinkA sustainable marketing strategy : Evidence from the food industry / Raphaelle VANDERGHOTE / 2018PermalinkThe gluten-free market in france / Nadège MOISE / 2018PermalinkThe Impact of Information Cost and Information Overload on Food Choices / Carla DECRESCHENS / 2018PermalinkTome 2. Le guide agences 2018 / STRATEGIES / Paris : STRATEGIES (2018)PermalinkUse and impact of calorie information on consumers / Fanny GOICHOT / 2018PermalinkPermalinkPermalinkAdvertising and Integrated Brand Promotion / CENGAGE Learning Custom Publishing (2017)PermalinkAdvertising, Promotion, and Other Aspects of Integrated Marketing Communications / Craig J. ANDREWS / CENGAGE LEARNING (2017)PermalinkLa boîte à outils du Community Manager / Clément PELLERIN / PARIS : DUNOD (2017)PermalinkBusiness Plan Elle'ay / Lehar ARORA / 2017PermalinkComment les entreprises gèrent-elles leurs choix et leurs modes de communication lorsqu’une crise risque d’entacher leur image de marque et leur réputation ? / Larissa LUNITZ / 2017PermalinkLa communication et l’efficacité du storytelling pour les marques du secteur du luxe sur leurs consommateurs. / Margaux TREVISAN / 2017Permalink
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