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Made in Italy: how much Italians know about Terroir? An empirical study on Parmigiano Reggiano and Grana Padano / Giulia GABIATI / 2019
Titre : Made in Italy: how much Italians know about Terroir? An empirical study on Parmigiano Reggiano and Grana Padano Type de document : Mémoire Auteurs : Giulia GABIATI, Auteur Année de publication : 2019 Importance : 25 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
FROMAGE SECTEUR ; LABEL DE QUALITE ; GESTION DU MARKETINGRésumé : The concept of Terroir has always been investigated regarding the wine sector. In the present research a study has been conducted about its meaning and application to the diary products, specifically to two different kind of Italian Cheeses: A Mono Regional product, whose production is located in one single region, Emilia Romagna, has been opposed to a Multi Regional one, produced in almost 5 different regions.
A blinded tasting has been conducted to see to which extent Italian people recognize their product and how much are they aware about their products’ Terroir. Two different groups of people have been defined, one tasting Parmigiano Reggiano and the other one tasting Grana Padano. Although the two products belong to the same family of Hard-Cheese, they are different in the texture and in the flavor. Moreover, they find a different position in the market, since Parmigiano Reggiano is more expansive than Grana Padano.
The statistical analysis performed on SPSS, showed a significant result. In fact, there is a difference regarding the ability of recognition of the two products. Specifically, most of the people have been able to recognize Parmigiano Reggiano but not Grana Padano. Moreover, something interesting that came out from the analysis is that Grana Padano was confused with Parmigiano, even if on the survey there were information about the Mono and Multi Regional nature of the product. This is a clear sign that people were not aware about the Terroir of the two Cheeses. Italians do not know where the products are produced and this could have many repercussions from the Marketing point of view, because people do not have the tools to recognize and appreciate the added value of very good products like Parmigiano, produced in a restricted area with specific criteria and techniques.Note de contenu : Bibliographie p. 22-24 Programme : PGE-Reims Spécialisation : Champagne and Wine Management Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=495833 Management de la marque employeur / Marie-Claude CAZOTTES / Pearson (2019)
Titre : Management de la marque employeur Type de document : Livre Auteurs : Marie-Claude CAZOTTES ; Thierry LIBAERT Editeur : Pearson Année de publication : 2019 Importance : 195 p. ISBN/ISSN/EAN : 978-2-326-00203-6 Prix : 22 EUR Langues : Français (fre) Mots-clés : Management
DEVELOPPEMENT DES ORGANISATIONS ; IMAGE DE MARQUE ; QUALITE DE VIE AU TRAVAILIndex. décimale : 111.55 ORGANISATION Résumé : La marque employeur - qui a pour mission initiale de recruter et fidéliser les talents - est devenue l'une des préoccupations majeures en entreprise. Management de la marque employeur présente un panorama complet des principaux éléments permettant de comprendre l'importance stratégique et les enjeux d'une marque employeur forte dans les différentes organisations. A la croisée du marketing, de la communication et des ressources humaines, il est le seul ouvrage français à aborder la marque employeur dans sa globalité.
Profondément actuel, cet ouvrage a été rédigé par une directrice des ressources humaines et de la communication. S'appliquant à refléter la réalité du terrain, elle a particulièrement pris en considération : l'omniprésence du numérique, et notamment des réseaux sociaux, qui complexifie la maîtrise de la marque employeur ; le management intergénérationnel des salariés : du départ à la retraite des baby-boomers à l'arrivée sur le marché du travail des millenials en passant parla motivation des générations Y et Z ; les démarches éthiques et responsables, à l'ère de la transparence, dans laquelle les organisations s'engagent à travers la responsabilité sociétale des entreprises (RSE) et la qualité de vie au travail (QVT).Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=486764 Exemplaires(3)
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Titre : Marketing communications Type de document : e-book Auteurs : Chris FILL ; Sarah TURNBULL Editeur : Pearson Année de publication : 2019 Importance : 817 p. ISBN/ISSN/EAN : 978-1-292-23501-1 Langues : Anglais (eng) Mots-clés : Management
COMMUNICATION ; MARKETING DIRECT ; MARQUERésumé : Providing a critical insight into how brands engage audiences, Fill and Turnbull continues to be the definitive marketing communications text for undergraduate and postgraduate students in marketing and related fields. The eighth edition, which contains two new chapters, reflects the changing and disruptive world of marketing communications. Throughout the text the impact of digital media and its ability to influence audience, client, and agency experiences, is considered. Each chapter has been extensively revised, with new examples, the latest theoretical insights, and suggested reading materials. Each of the 22 chapters also has a new case study, drawn from brands and agencies from around the world. Nombre d'accès : 1 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=509045 MARKETING STRATEGIES TO PROMOTE SUSTAINABLE CONSUMER BEHAVIOR: How can companies involved in sustainable development overcome negative stereotypes on responsible behavior in order to make sustainability attractive to the eyes of consumers? / Lotta GIPOULOU / 2019
Titre : MARKETING STRATEGIES TO PROMOTE SUSTAINABLE CONSUMER BEHAVIOR: How can companies involved in sustainable development overcome negative stereotypes on responsible behavior in order to make sustainability attractive to the eyes of consumers? Type de document : Mémoire Auteurs : Lotta GIPOULOU, Auteur Année de publication : 2019 Importance : 32 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
CONSOMMATEUR ; MARQUE ; STRATEGIE ; PUBLICITE ; CONSOMMATION ; DEVELOPPEMENT DURABLERésumé : Can well established company’s tackle stereotypes linked to responsible consumer behaviors effectively ? This study aims to see how far stereotypes linked to sustainability in consumer choices are present today and to what extent they differ when a consumer is exposed with different marketing campaigns promoting a sustainable product or service.This study explores the strength of stereotypes, the importance of brands in this process and the relation between the establishment of the brand and possible stereotypes. Are stereotypes barriers for consumption ? Or are they not the biggest concern anymore, because other barriers arise ? Through this paper, we will suggest new ideas about these different elements and see how they can interact with each other. Note de contenu : PGE: Bibliogr.P. 28-32 Programme : PGE-Rouen Spécialisation : Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=497672
Titre : Myths of Branding : A Brand Is Just a Logo, and Other Popular Misconceptions Type de document : e-book Auteurs : Simon BAILEY ; Andy MILIGAN Editeur : Kogan Page Année de publication : 2019 Importance : 257 p. ISBN/ISSN/EAN : 978-0-7494-8310-4 Langues : Anglais (eng) Mots-clés : Management
IMAGE DE MARQUE ; MARQUERésumé : A brand is just a logo - everyone knows that, don't they? After all, it's not as though a good brand can save a bad business, and besides, the digital revolution is making branding irrelevant... Myths of Branding, written by renowned branding experts Andy Milligan and Simon Bailey, explores the huge number of misguided, mistaken and blatantly false myths that abound in the branding arena. From the belief that developing brands is nothing more than fiddling with logos, to the perception that it's a 'soft' area of marketing that doesn't go beyond visual identity - these myths are all surprisingly entrenched, yet could not be further from the truth. Myths of Branding takes the most up-to-date research and evidence to debunk these popular misconceptions, and replaces them with the reality of what it's really like to work in the world of branding. Jam-packed with entertaining anecdotes and useful information that practitioners can learn from, it guarantees a deeper, sharper understanding of the realities of branding and brand management. Nombre d'accès : 1 En ligne : http://library.ez.neoma-bs.fr/login?url=https://ebookcentral.proquest.com/lib/ne [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=509038 Phygital within the Luxury Cosmetics Industry Luxury cosmetics brands integrating digital in-store: what fallouts for customers and corporations? / Caroline ANHALT / 2019PermalinkEn quoi les influenceurs sont-ils des leviers importants dans le développement des stratégies des marques dans le secteur des jeux vidéo ? / Arnaud BOMPY / 2019PermalinkA ROLE OF EMOTION IN CONSUMER BEHAVIOR / Victor ATUYER / 2019PermalinkSocial Influence and Consumer Behavior: Millennials and X Generation’s Purchase Intention Towards Green Cosmetics / Fanny MARCO / 2019PermalinkStrategic brand management / Kevin Lane KELLER / ETATS-UNIS : PRENTICE HALL (2019)PermalinkPermalinkPermalinkLe système d’appellation et la perception d’authenticité par les consommateurs : l’exemple du vin de Porto / Andreia MACEIRA / 2019PermalinkThe Augmented Reality in the e-commerce: A brand loyalty leverage? / Garance LHYVERNAY / 2019PermalinkThe influence of nostalgia on food consumption : Which features of a brand most influence nostalgic individuals in their food consumption ? / Lisa KANDIN / 2019PermalinkThe Private Label Revolution / Koen A.M. JONG (DE) / IPLC (2019)PermalinkThe psychology of Luxury Consumption / Pauline GORGUET / 2019PermalinkThe Status of Synthetic Diamonds in the Luxury Sector / Samanta DUPLESSY / 2019PermalinkValuation of the brand in football clubs. A case study: Real Madrid Club de Futbol / Vincent DODU / 2019PermalinkWhat are the motivational factors that encourages young consumers into purchasing luxury goods? / Angélica BAEK / 2019PermalinkWhat is the impact of the brand’s image on the adoption of the self-driving car? / Théo GENEVOIS / 2019PermalinkAn Introduction to Derivative Securities, Financial Markets, and Risk Management / Robert A. JARROW / WORLD SCIENTIFIC PUBLISHING COMPANY (2018)PermalinkAre health claims powerful enough to make consumers trade branded products for poorly known but healthier ones? / Eugénie CASTRES / 2018PermalinkL’attachement au lieu en grande surface spécialisée : cas de l’enseigne Darty / Xavier COCHET / 2018PermalinkBrand Management / Michael BEVERLAND / SAGE PUBLICATIONS LTD (2018)Permalink
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