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CANAL DE DISTRIBUTIONSynonyme(s)Canal industriel ;Canal pour bien de consommation Circuit de distribution courtVoir aussi |
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Titre : Les produits naturels en pharmacie Type de document : Mémoire Auteurs : Marion MIGNOT, Auteur Année de publication : 2021 Importance : 58 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Français (fre) Mots-clés : Management
COMPORTEMENT DU CONSOMMATEUR ; DISTRIBUTION ; INDUSTRIE PHARMACEUTIQUE SECTEURRésumé : Les consommateurs sont aujourd’hui de plus en plus soucieux de leur santé et de l’environnement. Ils désirent consommer mieux, consommer « naturel ». Les produits de santé, de soin et d’hygiène vendus en pharmacie sont concernés par cette tendance. Le concept de « produits naturels » est difficile à définir, car il peut vouloir dire beaucoup de choses. Or, les marques se basent sur cette définition et sur les critères d’achat des consommateurs pour mener à bien leurs stratégies marketing. Cette thèse vise à comprendre comment rendre attractifs les produits naturels vendus en pharmacie.
La première partie théorique explore la tendance de la naturalité, les motivations d’achat des consommateurs de produits naturels, ainsi que les différents circuits de distribution, et en particulier la pharmacie. La seconde partie est une étude qualitative qui explique de manière plus précise la définition d’un produit naturel, les critères d’achat des consommateurs, la différence entre la pharmacie et la GMS, ainsi que le packaging et la communication idéale d’un produit naturel en pharmacieProgramme : MS Études & Décision Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=538839
Titre : Reduction of delivery times for e-commerce companies in major french cities Type de document : Mémoire Auteurs : Sylvain MORAND, Auteur Année de publication : 2021 Importance : 25 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
LIVRAISON ; DISTRIBUTION ; INTERNET DES OBJETSRésumé : How can be reduced delivery times for e-commerce companies in major French cities? To answer this question, a case study of the three main French e-commerce players will help to understand the delivery strategies adopted by Amazon, C-discount and Fnac to achieve ever shorter delivery times. Three main axes common to these companies stand out: reducing the distance between storage warehouses and customers, transport solutions adapted to city centres and a delivery service adapted to demand in urban areas. But as new delivery techniques are constantly emerging, additional possibilities can be explored to further reduce delivery times in a sustainable way, such as increased use of rail transport, delivery to city centres by tramway or taking advantage of new urban planning to develop innovative storage areas. This is the challenge facing the e-commerce giants if they are to survive in an increasingly competitive market. Programme : PGE-Rouen Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=538479
Titre : Sustainable procurement in food retail sector Titre original : How do French food private labels develop partnership contracts with manufacturers to promote sustainable procurement? Type de document : Mémoire Auteurs : Camille LE JONCOUR, Auteur Année de publication : 2021 Importance : 29 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
AGRICULTURE RAISONNEE ; ALIMENTATION ; CONTRAT DE VENTE ; DISTRIBUTIONRésumé : Currently in apprenticeship as a buyer assistant for the private label of Leclerc, I was interested in new form of contracts which distributors are increasing recently. In fact, since the late 20th century, mass retailing has been facing numerous new challenges such as food security and environmental sustainability and they are adapting their sourcing by building new relationships with manufacturers. New forms of contracts have been developing in order to improve quality of products, implement more eco friendly agricultural process and share equally value among all actors. The goal of this paper is to identify how purchasing departments of private labels are adapting themselves to these issues and find the advantages of these specific contracts for both distributors and downstream actors. Programme : PGE-Rouen Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=538463
Titre : The impact of digital tools on customer experience in retail stores Type de document : Mémoire Auteurs : Inès FOUZARI, Auteur Année de publication : 2021 Importance : 28 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
COMMERCE DE DETAIL ; COMMERCE ELECTRONIQUE ; CONSOMMATEUR ; MARKETING EXPERIENTIEL ; MARKETING STRATEGIQUERésumé : E-commerce has changed the way retailers sell goods to customers. The growth of digital tools makes the purchasing journey easier, faster and more convenient. Yet, retailers have adapted their strategy to respond to the growing demand for fast and easy delivery on products through the e-commerce, but how have they changed their strategy in their physical retail stores? How can they attract customers again in retail stores? What could be the value that retail stores can bring to customers? Today retailers let the possibility for their customers to use digital tools such as self-checkout, digital kiosks, augmented reality to ease their purchasing journey. This research paper aims to show us the impact of digital tools on customer experiences in retail stores. The literature review will help us understand digital tools in themselves, how they are implemented, the changes in business model retailers have to make if they want to deliver value to customers. Moreover, this literature review shows us that indeed, when used the right way, digital tools enhance customer experience and satisfaction in retail stores. Then, the paper will help us understand customers opinions on their own experiences using digital tools in retail stores. This will either confirm or refute our findings in the literature review. For this research paper, we have decided to choose a qualitative method through phone interviews where we gather respondents’ insights about them when they used digital tools. The interview was composed of 14 questions, 11 dedicated to their experience with digital tools and more general questions about what they think of the implementation of such tools in physical stores and three more demographic questions. The interviews lasted from 15 to 20 minutes for the 8 respondents who willingly participated in this research. After analyzing the answers of our respondents, we could confirm what was said in the literature review. Digital tools enhance positively customer experience in retail stores. There is a necessity for retailers to implement digital tools in physical retail stores to remain competitive by changing the overall business model, even if it does not work for all retailers, especially small, local ones. Programme : PGE-Reims Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=538130 The impact of the e-commerce in consummer behaviour. How does e-commerce impact the purchasing decisions of luxury consumers? / Charlotte MARTINELLI / 2021
Titre : The impact of the e-commerce in consummer behaviour. How does e-commerce impact the purchasing decisions of luxury consumers? Type de document : Mémoire Auteurs : Charlotte MARTINELLI, Auteur Année de publication : 2021 Importance : 61 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
COMPORTEMENT DU CONSOMMATEUR ; DISTRIBUTION ; EMOTION ; MEDIARésumé : The advent of e-commerce is felt in all sectors and types of industry. However, its impact and repercussions are different in the luxury sector. Indeed, when we compare the definition and characteristics of e-commerce with those of luxury, a paradox emerges. How can we combine a platform that is accessible to everyone at any time of the day with products that advocate rarity, exclusivity and preciousness? This is the starting point of the analysis of the thesis, which will show us how luxury has already integrated e-commerce into its sales, what are the benefits and harms, how customers react to these online purchases, what are the repercussions on the mentalities of customers and in parallel on the sales of the houses, what roles are also played by networks and social media that are also linked to e-commerce, what do they bring to luxury and in return what do they deteriorate within the houses, how are they accepted by the different generations of luxury customers, what are the challenges of the luxury houses to overcome these obstacles and satisfy the entire clientele while preserving its DNA, its heritage and its values which make its success and its reputation.
Our thesis question which is “How does e-commerce impact the purchasing decisions of luxury consumers?” will help us answer all these questions that are the resultof the evolution of our generation, with the explosion of online sales, with the constant creation of new platforms on the web. Indeed, by 2025, forecasts estimate that 25% of the market value of luxury home businesses will be made via the internet (Altagamma, 2018). Thanks to a qualitative analysis conducted through 13 interviews, we came to the conclusion that e-commerce has become indispensable for luxury houses (current health situation requires), but that its use is not unanimous among the different categories of consumers (traditional customers VS Millennials). Their wishes, habits and mentalities are ambivalent, which leads luxury brands to rethink the online
customer experience, to optimize the omni channel, to ensure the homogeneity of their platform so that customers find the DNA of the brand wherever they are and identify with it.Programme : MSc Luxury Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=538843 To what extent do consumers trust food products from local short circuits? / Camille PRULIERE / 2021
PermalinkChanges in the purchasing function as part of the complexity of the supply chain / Oriane VANDECASTEELE / 2020
PermalinkL'impact de la logistique verte sur le succès des entreprises de distribution B2C dans un contexte urbain / Leona BANNASCH / 2020
PermalinkIs the Cirque du Soleil® business model a solution to find a balance between Profitability and Innovation in the performing art, and more especially in the Circus? / Jade SAGE / 2020
PermalinkLuxury Brands in travel retail : Airports & the omnichannel strategy / Silvia Victoria RIVAS MÉNDEZ / 2020
PermalinkLe « phygital », entre réalité et numérique, au service du retail (commerce de détail) / Etienne GUITTET / 2020
PermalinkPermalinkQuelle est l’influence de la digitalisation sur les marchés de grande distribution / Noé BOINARD / 2020
PermalinkPermalinkPermalinkThe labelling practices of vegetarian and vegan products, in the french food processing and distribution sectors / Adèle FOUSSIER / 2020
PermalinkPermalinkComment le digital pourrait transformer l’expérience client dans un contexte de distribution omnicanal ? / Léonore PETRY / 2019
PermalinkPermalinkPermalinkPermalinkAmazon physical stores: the impact on the French consumers purchasing behavior / Delphine LIM / 2018
PermalinkL'atlas de la distribution 2019 / LSA LIBRE SERVICE ACTUALITES / Paris : LSA LIBRE SERVICE ACTUALITES (2018)
PermalinkPermalinkBrand Transformation: Transforming Firm Performance by Disruptive, Pragmatic and Achievable Brand Strategy / Keith GLANFIELD / ROUTLEDGE. TAYLOR & FRANCIS GROUP (2018)
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