Mots-clés
Management > DISTRIBUTION > CANAL DE DISTRIBUTION
CANAL DE DISTRIBUTIONSynonyme(s)Canal industriel ;Canal pour bien de consommation Circuit de distribution courtVoir aussi |
Documents disponibles dans cette catégorie (512)
Ajouter le résultat dans votre panier Faire une suggestion Affiner la recherche
Etendre la recherche sur niveau(x) vers le haut et vers le bas
To what extent do consumers trust food products from local short circuits? / Camille PRULIERE / 2021
Titre : To what extent do consumers trust food products from local short circuits? Type de document : Mémoire Auteurs : Camille PRULIERE, Auteur Année de publication : 2021 Importance : 29 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
AGROALIMENTAIRE SECTEUR ; ALIMENTATION ; CONFIANCE ; CONSOMMATEUR ; CANAL DE DISTRIBUTIONRésumé : After the sanitary scandals that have taken place in the last few years, people's trust in food products has been strongly affected. When the popularity of supermarkets tends to decrease, we are witnessing a development of people's interest in products from short local circuits. To what extent do people trust products from local short circuits? This quantitative study was conducted to answer this concern and to try to explain factors that may influence people’s trust. A Qualtrics was made, and 277 volunteers participated in the survey. To test the hypothesis, descriptive statistics and One-Way ANOVA were conducted. The results of this study point out that the trust given to local short circuits is very strong, it is definitely the retail circuit in which people trust the most. Trust has three components: credibility, integrity and caring. It is in the credibility of the products that people have the most trust, that is to say the guarantee of quality and the reduction of sanitary risks. After conducting this research, we understand that neither the size of the city of habitation nor the frequency of consumption influence people’s trust. Indeed, regardless of whether people live in rural or urban areas, they trust food products from short local circuits. Regarding the frequency of consumption, this does not influence the trust of consumers. Besides, it is the people who never consume food products from local short circuits who have the most trust in these circuits. Finally, only the integrity of the consumers towards the producers in short circuits depends on the frequency of consumption. People who consume products regularly tend to have more trust in the honesty and transparency of producers than those who rarely consume them. Programme : PGE-Reims Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=538263 Changes in the purchasing function as part of the complexity of the supply chain / Oriane VANDECASTEELE / 2020
Titre : Changes in the purchasing function as part of the complexity of the supply chain : What are the pros and cons of the blockchain in the food industry? Type de document : Mémoire Auteurs : Oriane VANDECASTEELE, Auteur Année de publication : 2020 Importance : 25 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
AGROALIMENTAIRE SECTEUR ; PRODUCTION ; DISTRIBUTION ; LOGISTIQUE ; CONSOMMATEURRésumé : Scandals in the food industry are a real issue nowadays. The Blockchain innovative tool (A distributed ledger, decentralized and immutable) is likely to be a revolutionary technology in the 10 coming years. However, the direct impact, positive or negative, is not well-known yet. The goal of this paper is to identify the main advantages and disadvantages of the blockchain for 3 of the major actors of the supply chain in the food industry: the producers, the retailers and the consumers. A market research was conducted with the help of three different surveys, one distributed to consumers, another one to the producers and the last one to the retailers. The objective was to test whether the interest in blockchain was depending on the level of trust customers have towards the food industry, on the size of the retailers’ company or on producers’ age. The results were that the variables are not influencing each other. In other words, interest in blockchain does not depend on either the trust in food industry by consumers, the size of the retailers’ company or the age of the producers. Programme : PGE-Rouen Spécialisation : Entrepreneurship Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=529811 L'impact de la logistique verte sur le succès des entreprises de distribution B2C dans un contexte urbain / Leona BANNASCH / 2020
Titre : L'impact de la logistique verte sur le succès des entreprises de distribution B2C dans un contexte urbain Type de document : Mémoire Auteurs : Leona BANNASCH, Auteur Année de publication : 2020 Importance : 86 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Français (fre) Mots-clés : Management
LOGISTIQUE ; CHAINE LOGISTIQUE ; DEVELOPPEMENT DURABLE ; DISTRIBUTION ; TRANSPORT URBAIN SECTEUR ; ZONE URBAINERésumé : Le problème du dernier kilomètre dans les zones urbaines est un défi majeur pour les prestataires de services logistiques, l'administration et les résidents des villes. Les externalités négatives de la logistique urbaine obligent les parties prenantes à trouver de nouvelles solutions plus durables pour leurs opérations logistiques. Face à la concurrence accrue du marché de la logistique, les entreprises ont besoin de développer de nouvelles stratégies pour rester performantes à l'avenir. Cela est particulièrement vrai pour le dernier kilomètre, considéré comme la partie la moins efficace mais aussi la plus coûteuse de la chaîne d'approvisionnement. Ainsi, l’objectif principal de ce travail est d'examiner des solutions durables pour l’enjeu du dernier kilomètre comme source potentielle d'un avantage concurrentiel.
En analysant des études de cas et des projets menés en Europe, ce mémoire présente les stratégies prometteuses qui ont permis de rendre les opérations de logistique urbaine plus efficaces et durables. Dans ce mémoire, nous étudierons ensuite l’influence de la forme urbaine et des caractéristiques de la ville, sur les opérations de la livraison B2C. Enfin, l'adaptation à la forme urbaine, les bienfaits des pratiques durables et les avantages concurrentiels pour les entreprises seront discutés et analysés à la suite d’un échange avec des experts.Programme : Cesem Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=530428 Is the Cirque du Soleil® business model a solution to find a balance between Profitability and Innovation in the performing art, and more especially in the Circus? / Jade SAGE / 2020
Titre : Is the Cirque du Soleil® business model a solution to find a balance between Profitability and Innovation in the performing art, and more especially in the Circus? Type de document : Mémoire Auteurs : Jade SAGE, Auteur Année de publication : 2020 Importance : 29 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
SPECTACLE ; INNOVATION ; ART ; DISTRIBUTION ; PERFORMANCERésumé : The performing art is one of the most evolutive sector of the current economic context, but also one of the most unsteady regarding its growth period, mutations, and creativity process.
Theaters, operas, dancing, music shows, circus, etc… The Performing art is like a whole economy inside another, which means that its balance depends on of a lot of criteria, subcategories, but also internals and externals factors.
Indeed, the question of success is quite nuanced in this sector, and not measurable as it can be in other fields like finance, marketing, audit, etc… The human being and the concept of creation are at the heart of the process, these criteria are hard to estimate, and it is difficult to make it profitable. It is the reason why we are currently dealing with a crisis inside this whole industry, and here remains the main challenge of the sector. The durability.
Some field appears more evolutive than other, like the circus for instance, experiencing a millennium of mutations but which is still present today. It is interesting to study resilience belonging to this sector, showing how the creation sector must still fight more than other fields to prove its profitability and justify its present on the market.
Belonging to a creative industry does not means to be profitable but means to find the perfect balance between profitability and innovation, and this is what we will deal with, focusing on fields and compagnies that succeeded in this balance.
The question is now to see if solutions that appear in some models can be transportable or not, and from a sustainable point of view.Programme : PGE-Rouen Spécialisation : Cultural and Creative Industries Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=531709 Luxury Brands in travel retail : Airports & the omnichannel strategy / Silvia Victoria RIVAS MÉNDEZ / 2020
Titre : Luxury Brands in travel retail : Airports & the omnichannel strategy Type de document : Mémoire Auteurs : Silvia Victoria RIVAS MÉNDEZ, Auteur Année de publication : 2020 Importance : 75 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
INDUSTRIE DU LUXE SECTEUR ; AEROPORT ; TRANSPORT AERIEN ; CANAL DE DISTRIBUTIONRésumé : The main objective of this paper is the study of the relationship between luxury brands, the travel retail sector and its omnichannel integration. It will focus on pointing the current Luxury Brands airport retailing, showcasing examples of best practices and identifying the challenges and opportunities that Travel Retail offers to Luxury Brands, based on the analysis of the current distribution of brand boutiques across 3 regions: Europe, Asia-Pacific and Africa. Ferragamo, Burberry, Gucci and Hermès Brands were analyzed in terms of travel retail and the consistency of their omnichannel strategy. Programme : MSc International Master in Luxury Management Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=532915 Le « phygital », entre réalité et numérique, au service du retail (commerce de détail) / Etienne GUITTET / 2020PermalinkPricing Tactics and Retail Image / Yoann ROUABHI / 2020PermalinkQuelle est l’influence de la digitalisation sur les marchés de grande distribution / Noé BOINARD / 2020PermalinkPermalinkLa stratégie digitale des distributeurs à l’ère du mobile / Lisa BONNEFOUS / 2020PermalinkThe labelling practices of vegetarian and vegan products, in the french food processing and distribution sectors / Adèle FOUSSIER / 2020PermalinkZero waste revolution in retail / Zora BOUCHIER / 2020PermalinkComment le digital pourrait transformer l’expérience client dans un contexte de distribution omnicanal ? / Léonore PETRY / 2019PermalinkL’étude d’internationalisation du canal de marketing de Xiaomi France / Tonglin WU / 2019PermalinkSocial media and multi-channels retailers / Barbara CEDIEL / 2019Permalink
LIBRARY - Campus Rouen
NEOMA Business School
pmb
-
59 Rue Taittinger, 51100 Reims
-
00 33 (0)3 26 77 46 15
Library Campus Reims
-
1 Rue du Maréchal Juin, BP 215
76825 Mont Saint Aignan cedex -
00 33 (0)2 32 82 58 26