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Titre : Le neuromanagement des connaissances : Les sciences cognitives appliquées au knowledge management Type de document : Livre Auteurs : Marc BORRY ; Luc de BRABANDERE, Préfacier, etc. ; Anne MIKOLAJCZAK, Préfacier, etc. Editeur : Paris : L'HARMATTAN Année de publication : 2014 Importance : 111 p. Présentation : ill. ISBN/ISSN/EAN : 978-2-343-03091-3 Prix : 14 EUR Langues : Français (fre) Mots-clés : Management
MANAGEMENT DES CONNAISSANCES ; APPRENTISSAGE ORGANISATIONNEL ; SCIENCE COGNITIVE ; PRISE DE DECISIONIndex. décimale : 111.77 MANAGEMENT DES CONNAISSANCES Résumé : Ce livre propose une découverte des aspects les plus importants du fonctionnement cognitif : l'attention, la mémoire, l'expertise, la créativité, l'intelligence et la prise de décision. Il apporte un regard actuel sur les mutations cognitives qu'engendrent la révolution numérique et les réseaux sociaux : altération de la concentration, lecture partielle, déplacement de la mémoire entre autres. Note de contenu : Bibliogr. p. 105-111 Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=111221 Exemplaires(1)
Code-barres Cote Support Localisation Section Disponibilité J2054 111.77 BOR Livre Library Campus de Rouen Salle de lecture Disponible
Titre : Data smart : using data science to transform information into insight Type de document : e-book Auteurs : John W FOREMAN,, Auteur Editeur : John Wiley & Sons Année de publication : 2013 Importance : xx, 409 p. Présentation : illustrations (black and white) ISBN/ISSN/EAN : 978-1-118-66148-2 Langues : Anglais (eng) Mots-clés : Management
ANALYSE DES DONNEES ; BANQUE DE DONNEES ; ENVIRONNEMENT SCIENTIFIQUE ; INFORMATIQUEMots-clés candidats : Data mining. Index. décimale : 006.3 Résumé : Data Science gets thrown around in the press like it`s magic. Major retailers are predicting everything from when their customers are pregnant to when they want a new pair of Chuck Taylors. It`s a brave new world where seemingly meaningless data can be transformed into valuable insight to drive smart business decisions. But how does one exactly do data science? Do you have to hire one of these priests of the dark arts, the "data scientist," to extract this gold from your data? Nope. Data science is little more than using straight-forward steps to process raw data into actionable insight. And in Data Smart , author and data scientist John Foreman will show you how that`s done within the familiar environment of a spreadsheet. Why a spreadsheet? It`s comfortable! You get to look at the data every step of the way, building confidence as you learn the tricks of the trade. Plus, spreadsheets are a vendor-neutral place to learn data science without the hype. But don`t let the Excel sheets fool you. This is a book for those serious about learning the analytic techniques, the math and the magic, behind big data. Each chapter will cover a different technique in a spreadsheet so you can follow along: Mathematical optimization, including non-linear programming and genetic algorithms Clustering via k-means, spherical k-means, and graph modularity Data mining in graphs, such as outlier detection Supervised AI through logistic regression, ensemble models, and bag-of-words models Forecasting, seasonal adjustments, and prediction intervals through monte carlo simulation Moving from spreadsheets into the R programming language You get your hands dirty as you work alongside John through each technique. But never fear, the topics are readily applicable and the author laces humor throughout. You`ll even learn what a dead squirrel has to do with optimization modeling, which you no doubt are dying to know. Note de contenu : Index. Nombre d'accès : 1 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=159776
Titre : Uncorked : the science of champagne Type de document : Livre Auteurs : Gérard LIGER-BELAIR, Auteur Mention d'édition : Rev. ed. Editeur : Princeton University Press Année de publication : 2013 Importance : XVIII; 194 p. ISBN/ISSN/EAN : 978-0-691-15872-3 Prix : 25 EUR Note générale : Bibliogr. p.185-187. Index. Langues : Anglais (eng) Mots-clés : Management
VIN SECTEUR ; VITICULTURE SECTEUR ; HISTOIRE ; ENVIRONNEMENT SCIENTIFIQUERésumé : Uncorked quenches our curiosity about the inner workings of one of the world's most prized beverages. Esteemed for its freshness, vitality, and sensuality, champagne is a wine of great complexity. Mysteries aplenty gush forth with the popping of that cork. Just what is that fizz? Can you judge champagne quality by how big the bubbles are, how long they last, or how they behave before they fade? And why does serving champagne in a long-stemmed flute prolong its chill and effervescence? Through lively prose and a wealth of state-of-the-art photos, this revised edition of Uncorked unlocks the door to what champagne is all about. Providing an unprecedented close-up view of the beauty in the bubbles, Gerard Liger-Belair presents images that look surprisingly like lovely flowers, geometric patterns, even galaxies as the bubbles rise through the glass and burst forth on the surface. He illustrates how bubbles form not on the glass itself but are "born" out of debris stuck on the glass wall, how they rise, and how they pop. Offering a colorful history of champagne, Liger-Belair tells us how it is made and he asks if global warming could spell champagne's demise. In a brand-new afterword, he updates the reader on new developments in the world of bubble science and delves even more deeply into the processes that give champagne its unique and beautiful character. Bubbly may tickle the nose, but Uncorked tackles what the nose and the naked eye cannot--the spectacular science that gives champagne its charm and champagne drinkers immeasurable pleasure. Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=154151 Exemplaires(1)
Code-barres Cote Support Localisation Section Disponibilité 044081 641.22/LIG Livre Library Campus de Reims Salle de lecture Disponible
Titre : Action Learning in Practice Type de document : e-book Auteurs : Mike PEDLER, Auteur Editeur : Farnham : GOWER Année de publication : 2012 Importance : 480 p. ISBN/ISSN/EAN : 978-1-4094-1842-9 Langues : Anglais (eng) Mots-clés : Management
SCIENCE COGNITIVE ; METHODE DE FORMATION ; FORMATIONIndex. décimale : E-book Résumé : Previous editions of "Action Learning in Practice" established this authoritative overview of action learning around the world. Over the last decade the move towards action-based organisational learning and development has accelerated, and action learning is now an established part of the education and development mainstream in large and small organisations. Fully revised and updated, this fourth edition covers the origins of action learning with Reg Revans' ideas, and looks at their development and application today. Action learning is self-directed learning through tackling business and work problems with the support of peers and colleagues. A professional and diverse workforce, attracted, influenced and developed in this way is more able to deal effectively with the growing complexity and pressures of working life. As the limits of conventional training and development become more obvious, leaders are increasingly attracted to action-based approaches to learning when seeking better outcomes and returns on investment. Nombre d'accès : 1 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=157138
Titre : Brainfluence: : 100 ways to persuade and convince consumers with neuromarketing Type de document : Livre Auteurs : Roger DOOLEY Editeur : Chichester (GB) : JOHN WILEY & SONS Année de publication : 2012 Importance : 286 p. ISBN/ISSN/EAN : 978-1-118-11336-3 Prix : 25.65 EUR Langues : Anglais (eng) Mots-clés : Management
COMPORTEMENT DU CONSOMMATEUR ; MARKETING SENSORIEL ; MARKETING STRATEGIQUE ; SCIENCE COGNITIVE ; SCIENCE DU COMPORTEMENTIndex. décimale : 122.94 COMPORTEMENT DU CONSOMMATEUR Résumé : Cet ouvrage présente les différentes façons d'influencer le consommateur avec le neuromarketing. La neuroscience permet d'analyser les émotions, les modes de pensée et les préférences des clients. L'auteur explique comment mettre en place des stratégies marketing, capables de convaincre chaque type de consommateurs. Note de contenu : Index Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=111290 Exemplaires(2)
Code-barres Cote Support Localisation Section Disponibilité 052235 658.834 DOO Livre Library Campus de Reims Salle de lecture Disponible J2028 122.94 DOO Livre Library Campus de Rouen Salle de lecture Disponible PermalinkPermalinkLire et écrire la littérature scientifique / Bernard POCHET / Gembloux (Belgique) : LES PRESSES AGRONOMIQUES DE GEMBLOUX (2012)
PermalinkPermalinkPermalinkPermalinkPermalinkPermalinkEmotion-oriented systems / Paolo PETTA ; Catherine PELACHAUD ; Roddy COWIE / New York, NY : SPRINGER (2011)
PermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkLe traitement cognitif du prix par les enfants / Coralie DAMAY / Montréal : ECOLE DES HAUTES ETUDES COMMERCIALES (2008)
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