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Management > SCIENCE DU COMPORTEMENT > PSYCHOLOGIE SOCIALE
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Which signals help salespeople to choose the right persuasion method in the pharmaceutical field ? / CLARD, JULIET. MÉMOIRE. / 2023
Titre : Which signals help salespeople to choose the right persuasion method in the pharmaceutical field ? Type de document : Mémoire Auteurs : CLARD, JULIET. MÉMOIRE., Auteur Année de publication : 2023 Importance : 34 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
INDUSTRIE PHARMACEUTIQUE SECTEUR ; TECHNIQUE DE VENTE ; ENTRETIENProgramme : MSc Business Development & Clients Grands Comptes Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=581885 Does humble leadership motivate an employee to become a leader during Covid-19 ? / Ajwad KANOUN / 2022
Titre : Does humble leadership motivate an employee to become a leader during Covid-19 ? Type de document : Mémoire Auteurs : Ajwad KANOUN, Auteur Année de publication : 2022 Importance : 21 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de la page. Langues : Anglais (eng) Mots-clés : Management
GESTION D'EQUIPE ; LEADERSHIP ; MOTIVATIONRésumé : One important word linked to the fact of becoming a leader is motivation. Indeed motivation is the drive or determination an individual must have to achieve a goal, this is the main characteristic for a leader. (Chan & Drasgow, 2001).
Many studies have linked motivation to leadership by examining how leaders encourage their people but there were a few research before the one of Chan & Drasgow (2001) that explain what will make someone willing to lead. Chan and Drasgow (2001) created a concept known as motivation to lead (MTL), it indicates a person's drive to become and success as a leader.
It reveals the need to understand the relationship between individual differences and various leadership behaviours. Individual behaviour / personality must be considered to evaluate motivation. (Chan and Drasgow, 2001) In creating the MTL scale they evaluate the personality, the social cultural values, leadership self-efficacy and past leadership experience .
Motivation to lead can be explained by various factors according to the Chan & Dragow (2001) research, but all these explanations are internal, linked to what the person has experienced and its personality. There is no research taking into account the influence of the own manager of an employee. We know from previous research that there are various leadership styles with specific components and outcomes for each of them. ( Nanjundeswaraswamy, T. S., & Swamy, D. R. 2014). Transactional leadership styles, such as an humble leader, is focusing on the relation between the manager and the employee. According to the research of Jung D. I.(2010) transactional leadership in organizations plays an exchange role between managers and subordinates. During the covid-19 crisis new leadership have emerged such as the humble leadership, we will define this term right after the introduction. But the humility assists leaders in dealing with people in a social environment by demonstrating self-awareness.(Owens et al, 2013). There is no deep research on what could motivate an employee to take on leadership roles themselves, could the leadership style of its own manager could be a motivation ? (added to the MTL of Chan & Dragow, 2001) The goal of my research is to define if an employee can be influenced by a certain type of leadership that will motivate him to become as well a leader ; and more precisely I will focus my research on the humble leadership style which seems appropriate to encourage someone to become a leader. So on, I am going to answer this question : Does humble leadership motivate an employee to become a leader during Covid-19 ? To answer this question I used the quantitative method that allow me to obtain and analyze statistical data.Programme : MSc Global Management Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=565315 Le gaspillage alimentaire à l’ère des nouvelles technologies et de l’essor des communautés digitales. / Mathisse LESCUYER / 2022
Titre : Le gaspillage alimentaire à l’ère des nouvelles technologies et de l’essor des communautés digitales. Type de document : Mémoire Auteurs : Mathisse LESCUYER, Auteur Année de publication : 2022 Importance : 68 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec cotre compte Office 365 via le bouton CONNEXION en haut de la page. Langues : Français (fre) Mots-clés : Entreprise
DIGITAL
Management
GRANDE DISTRIBUTION SECTEUR ; RESEAU SOCIALRésumé : Le gaspillage alimentaire, l’un des plus grands fléaux de notre époque. Ce mémoire portera sur le comportement consommateur, il mettra en analyse leurs habitudes d’achats alimentaires et leurs conséquences. Cette étude a pour but de démontrer que les acteurs de la grande distribution ont une grande responsabilité dans la question du gaspillage alimentaire par leur mode de fonctionnement et leurs offres. En parallèle, l’objectif est également de sensibiliser les consommateurs sur leurs habitudes d’achat.
Une revue de littérature va être menée dans un premier temps afin de comprendre le réel sens donné au terme « gaspillage alimentaire », faire un état des lieux de la situation actuelle et analyser les différentes solutions digitales qui sont d’ores et déjà proposées. Pour répondre à la problématique de ce mémoire, il est essentiel de se mettre dans la peau des différents consommateurs afin de comprendre leurs réactions, leurs envies et leurs points de vue. Une étude empirique va alors être menée par le biais d’une étude netnographique, au travers du réseau social facebook, grâce à l’analyse de différentes communautés digitales présentes sur ce réseau. Et s’en suivra
des entretiens semi-directifs, afin d’approfondir des sujets ne pouvant être analysé par le bais de la netnographie.Cette étude permettra alors de prouver que les solutions digitales que nous connaissons aujourd’hui, qui ont pour but de répondre au gaspillage alimentaire, ne sont pas si efficaces que nous le pensons. Et contre toute attente la grande distribution par l’abondance de ses produits face à l’essor des locavores et des producteurs locaux ne semblent pas sourciller, sa puissance restera sans nul doute toujours
incomparable. Même la crise du Covid-19 que nous connaissons depuis mars 2020 ne semble pas avoir d’impact sur la façon de consommer des FrançaisProgramme : Tema Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=566735 How can companies influence customer’s behaviors and their consumption through social media? / Lucie COFFINET / 2022
Titre : How can companies influence customer’s behaviors and their consumption through social media? Type de document : Mémoire Auteurs : Lucie COFFINET, Auteur Année de publication : 2022 Importance : 30p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
COMPORTEMENT DU CONSOMMATEUR ; RESEAU SOCIAL ; STRATEGIERésumé : In order todevelop my problematic and illustrate my hypothesis, I conducted various research from differentsources.First of all, I did a large part of my research on the Internet. I was able to collect quantitative data thanks to several studies or surveys published on the web by different research organizations such as statistica and we are social. In addition, I was able to gather qualitative data from online articles that allowed me to understand certain digital marketing and influence techniques. However, these online data were too general and had some limitations. Indeed, in my dissertation, I wanted to deliver more detail about the influence techniques used to create memorable content for Internet users on social media. Reading several books allowed me to complete my information on the subject. I was able to demonstrate a more psychological aspect of the power of influence and the techniques used to exert this influence on social media such asthe neuromarketing and chromatic psychomarketing approachesfor example. Programme : Global BBA Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=565241
Titre : HOW CAN SOCIAL MEDIA HELP CHINA TO MONITOR AND CONTROL HUMAN TRAFFICKING? Type de document : Mémoire Auteurs : Tingting LI, Auteur Année de publication : 2022 Importance : 30 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec cotre compte Office 365 via le bouton CONNEXION en haut de la page. Langues : Anglais (eng) Mots-clés : Management
CHINE ; CRIME ; ANALYSE DES DONNEES ; RESEAU SOCIALRésumé : Social media is an important form of Internet communication. Users can share ideas, opinions and attitudes through Facebook, Twitter, Sina Weibo and other online media
platforms, forming huge social influence. New types of crimes through social networks, such as human trafficking, are becoming a social activity that is difficult to find on the
Internet, causing potential social and government management risks. Therefore, the requirement of specific technical means to monitor social media is necessary. And social media can even be used as a way to control or monitor the crime.Children are the hope and future of a country and a nation. However, an enormous number of children are trafficked in China every year. Moreover, with the constant improvement of the country's crackdown on child abduction and the continuous "evolution" of criminal methods, the current child abduction crime presents many new characteristics, such as intelligence and organization. However, the current countermeasures are relatively lagging behind, and it is difficult to deal with new criminal methods and characteristics.The information of social networks is generated rapidly, the volume of data is enormous. At the same time, the propagation of the content is breaking through time and the conventional limitations of the media and space. The existing network trafficking incident monitoring system cannot meet the collection, storage and analysis needs of massive data. Based on these problems, there needs to be a tracking and tracing technology that is deeply bound to social media to stop crime.
On the grounds of entirely studying the public opinion monitoring system, the structural model of the monitoring system based on big data is designed, which uses different big data technologies to solve the corresponding monitoring problems in a hierarchical manner.Programme : MSc Business Analytics Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=563771 How have employees of generations X, Y and Z experienced covid-19 at work ? / Camille DEWERDT / 2022
PermalinkL'impact du marketing des médias sociaux sur l'attitude des consommateurs à l'égard des marques : une étude des marques de luxe dans le monde digital / Duffy SAOIRSE / 2022
PermalinkImpact of a non-alcohol claim on a bottle on the way people intend to purchase it : the example of gin / Joséphine KLINGER / 2022
PermalinkPermalinkPermalinkPermalinkReviving Employee Engagement Post Covid: A case study of the creative industry in Dubai / Amr ABDALLA / 2022
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