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Management > SCIENCE DU COMPORTEMENT > PSYCHOLOGIE SOCIALE
PSYCHOLOGIE SOCIALESynonyme(s)PsychosociologieVoir aussi |
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Titre : Rationality and economic decisions Type de document : Mémoire Auteurs : Eliot VAUTHIER Année de publication : 2022 Importance : 24 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
DECISION ; MODELE ECONOMIQUERésumé : We will try to provide some answers to the following problematic "To what extent are agents rational in their economic decisions?”. Through this problematic we will try to analyse the process of decisions of economic agents that allow them to negotiate and take the decision that they consider the most relevant for them. Programme : MSc International Sales Management Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=574487 Reviving Employee Engagement Post Covid: A case study of the creative industry in Dubai / Amr ABDALLA / 2022
Titre : Reviving Employee Engagement Post Covid: A case study of the creative industry in Dubai Type de document : Mémoire Auteurs : Amr ABDALLA, Auteur Année de publication : 2022 Importance : 68 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec cotre compte Office 365 via le bouton CONNEXION en haut de la page. Langues : Anglais (eng) Mots-clés : Management
CULTURE ORGANISATIONNELLE ; EMPLOYE ; LEADERSHIP ; PSYCHOLOGIE DU TRAVAILRésumé : This research study was motivated by the need to understand drivers for the higher-than-average turnover rates among junior executives employed for a creative agency in Dubai, UAE. The objective was to examine and survey perceptions of this target group regarding aspects of their work and the workplace to which they experience engagement. To achieve this goal, a qualitative research inquiry was developed to gage their views using open-ended questions that target their perceptions regarding what they believe would be the ideal workplace to work for. A total number of eight interviews was conducted with four participants who were employed in three different departments within the examined agency. A thematic coding method was followed in the analysis of data stemming from this study, allowing for the emergence and development of key engagement categories that drives the participants’ engagement with their roles and the workplace environment. Results indicated by the data analysis suggest that participants’ experience of work and the workplace have evolved remarkably compared to previous generations preceding this target group. In this respect, findings reveal that this organizational group is keen on continuous learning and development, while they anchor their entire work reality around workplace relationships, with a management that provides excessive support using a more human and personal
interaction approach. More importantly, results stemming from this study indicate that this generation’s main driver is not monetary rewards or status, rather the interest on belonging to an organizational community that shares their values, beliefs, and way of living. Also, participants in this study exhibited clear tendencies towards working for a leadership that values open, transparency, coupled with a more informal/human and personal communication approach. They indicated their interest towards more flexible working arrangements, and clear communication regarding their future career path progress right at the outset of their career. A unique feature of this generation is their keen interest in corporate social responsibility, diversity, and inclusion, and the expectation that they have towards their organization to come up with ways to engage them around these interests.
The challenge for HR departments working with this generation would be to take these preferences into consideration and find ways to create working conditions that enable their engagement with the workplace, which will translate into improved retention and productivityProgramme : MSc Human Resources Consulting Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=565297
Titre : The role of social media in marketing strategies of firms Type de document : Mémoire Auteurs : Salomé BENYAMIN, Auteur Année de publication : 2022 Importance : 29 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec cotre compte Office 365 via le bouton CONNEXION en haut de la page. Langues : Anglais (eng) Mots-clés : Entreprise
DIGITAL
Management
RESEAU SOCIAL ; VENTE A DISTANCE ; WEBMARKETINGRésumé : This thesis aims to study and understand the role of social media in the marketing strategy of a contemporary company. This study aims to have an overview of the different benefits that social networking platforms can bring to an organization. In a first part, the literature review studies the different benefits of using social media such as increasing visibility, understanding the customer experience and the needs of the customers. In the second part, a qualitative study was carried out through the realization of semi-directive interview guides with a sample of four professionals. We were able to see through these results that social media had an impact on user behavior, that they succeeded in creating a feeling of closeness with customers or that these new types of media tend to simplify the buying process of a consumer. Another point also came out of it; these contemporary channels can be more impactful than some traditional media. The results of this study are then discussed, and limitations are expressed. Programme : MSc Business Analytics Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=563763
Titre : Business models de plateformes Type de document : e-book Auteurs : Henri ISAAC, Auteur Editeur : Paris : VUIBERT Année de publication : 2021 ISBN/ISSN/EAN : 978-2-311-40896-6 Langues : Français (fre) Mots-clés : Management
RESEAU SOCIAL ; CROISSANCE ECONOMIQUERésumé : Airbnb, Blablacar, Leboncoin, Tinder, Uber, Waze… : comment expliquer ces immenses succès qui ont, parfois en quelques mois seulement, bouleversé les marchés? La réussite de certaines plateformes fascine et interroge. Quels sont les mécanismes à l'origine de leur croissance fulgurante? Nombre d'accès : 3 En ligne : http://search.ebscohost.com.library.ez.neoma-bs.fr/login.aspx?direct=true&db=nle [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=582062
Titre : Consumer behavior, Food industry, Social medias, Consumer Power : To what extent can consumers dictate the food industry? Type de document : Mémoire Auteurs : Gabriel SAYE-HOC BARNAUD, Auteur Année de publication : 2021 Importance : 31 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
AGROALIMENTAIRE SECTEUR ; CONSOMMATEUR ; OPINION PUBLIQUE ; RESEAU SOCIALRésumé : The purpose of this study and seminar paper is to investigate and understand the new relationship of consumers and the brands they have always lived with.The term “relationship” also includes and implies the levers of power each faction has onto the other. This analysis will be considering an unprecedented event such as Covid-19 pandemic and its consequences. With over one year of a world crisis results, it seems that the pandemic has, indeed, broaden the gap and widen the extremes,being a powerful stimulus to change in consuming behavior.Do food companies work with customer or on the contrary are they not, imprisoned by the public opinion? Through a quantitative study gathering 164 answers, the aim is to collect the trends and the opinions among a group towards the food industry and their perception from a consumer point-of-view. This data set will provide a preview of opinion in a small portion of young adults. Despite being able to generalize and validate the research question to a higher scale, it will give a better overview on the motives of consumption habits and behaviors, especially in the pandemic.In a scientific purpose, I intend to explore every opinion in an objective and pragmatic method.However, despite being able to generalize an opinion, the aim is to look at food multinationals and especially within the western food industry data which will give a reliable answer to the research question. The social media coverage and the effect of the silent majority have already proven that they can clearly be misleading. Programme : MSc Digital Expertise for Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=538584 Défiance vaccinale à l’ère de la COVID-19 : entre méfiance historique, antiscience, et biais cognitifs / Victor GIRON / 2021
PermalinkDoes the gender gap against women in leadership positions still exist and why? / Julie DEVYNCK / 2021
PermalinkPermalinkHow artists use social media to melt the ice wall between the public and visual art? / Hairi HAIRI / 2021
PermalinkHow can beauty brands stand out on Instagram to improve the relationship with the consumer? / Eve-Marie DUQUENNE / 2021
PermalinkHow do social media and fitness influencers positively impact our attitude towards sport, during the COVID-19 pandemic? / Alexane BAILLIF / 2021
PermalinkPermalinkHow does the relationship between travel influencers and their followers, through social media, influence consumer behavior on current societal issue? / Clémence CHAMBEYRON / 2021
PermalinkHow the cinema industry has shaped our perception of social reality from the golden era of Hollywood to the hegemony of Netflix / Haytham BENBRAHIM / 2021
PermalinkInstagram, outil de communication privilégié pour la vente de vêtements d'occasion sur internet / Marie-Émilie BOSSI / 2021
PermalinkIs ESG materiality a choice factor for improving financial performance in Europe? / Tiéphen LELEU / 2021
PermalinkIs participative leadership a driver of motivation, performance and well-being at work? Participative leadership: The best model of leadership for employees today? / Clémence POINSIGNON / 2021
PermalinkPermalinkPermalinkMedia and alcohol, is the Evin law still efficient at the era of influencers? / Vincent PERRIER / 2021
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