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Management > SCIENCE DU COMPORTEMENT > PSYCHOLOGIE SOCIALE
PSYCHOLOGIE SOCIALESynonyme(s)PsychosociologieVoir aussi |
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Social media intelligence / Wendy MOE / 2014
Titre : Social media intelligence Type de document : Livre Auteurs : Wendy MOE ; David A. SCHWEIDEL Année de publication : 2014 Importance : 200 p. Présentation : illustrations Format : 23 cm ISBN/ISSN/EAN : 978-1-107-03120-3 Prix : 43 EUR Note générale : Formerly CIP. Langues : Anglais (eng) Mots-clés : Management
INTELLIGENCE ARTIFICIELLE ; RESEAU SOCIAL ; WEBMARKETING ; COMPORTEMENT DU CONSOMMATEUR ; MARKETING STRATEGIQUEIndex. décimale : 121.47 WEBMARKETING Résumé : In the world of Facebook, Twitter and Yelp, water-cooler conversations with co-workers and backyard small talk with neighbors have moved from the physical world to the digital arena. In this new landscape, organizations ranging from Fortune 500 companies to government agencies to political campaigns continuously monitor online opinions in an effort to guide their actions. Are consumers satisfied with our product? How are our policies perceived? Do voters agree with our platform? Measuring online opinion is more complex than just reading a few posted reviews. Social media is replete with noise and chatter that can contaminate monitoring efforts. By knowing what shapes online opinions, organizations can better uncover the valuable insights hidden in the social media chatter and better inform strategy. This book can help anyone facing the challenge of making sense of social media data to move beyond the current practice of social media monitoring to more comprehensive use of social media intelligence. Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=374104 Exemplaires(9)
Code-barres Cote Support Localisation Section Disponibilité 052584 302.23 MOE Livre Library Campus de Reims Salle de lecture Exclu du prêt 052585 302.23 MOE Livre Library Campus de Reims Salle de lecture Disponible 052586 302.23 MOE Livre Library Campus de Reims Salle de lecture Disponible 052587 302.23 MOE Livre Library Campus de Reims Salle de lecture Disponible 052588 302.23 MOE Livre Library Campus de Reims Salle de lecture Disponible 052589 302.23 MOE Livre Library Campus de Reims Salle de lecture Disponible 052590 302.23 MOE Livre Library Campus de Reims Salle de lecture Disponible J6069 121.47 MOE Livre Library Campus de Rouen Salle de lecture Disponible J6070 121.47 MOE Livre Library Campus de Rouen Salle de lecture Disponible Social Movements and Globalization / Cristina FLESHER FOMINAYA / New York : PALGRAVE MACMILLAN (2014)
Titre : Social Movements and Globalization : How Protests, Occupations and Uprisings are Changing the World Type de document : e-book Auteurs : Cristina FLESHER FOMINAYA Editeur : New York : PALGRAVE MACMILLAN Année de publication : 2014 Importance : 249 p. ISBN/ISSN/EAN : 978-1-137-40216-5 Langues : Anglais (eng) Mots-clés : Management
CONFLIT SOCIAL ; MONDIALISATIONRésumé : Globalization and social movements are inextricably linked. Contemporary social movements both shape and are shaped by globalization. Social Movements and Globalization explores this link, providing a fascinating insight into the dynamics, challenges and opportunities of contemporary social movements in a globalized world, whilst simultaneously revealing the effects, critiques and limitations of globalization. Engaging and accessible, the book's comprehensive introduction to the definitions, theories and debates surrounding social movements and globalization is richly illustrated by case studies from around the world - from Anonymous, to 15-M/Indignados, to the Zapatistas, the Arab Spring and more. In drawing on cutting-edge research, up-to-date analysis, and offering coverage of key areas of study - with chapters on the 'Global Justice Movement', cultural resistance, media, cyberactivism and the recent 'Global Protest Wave' of anti-austerity and pro-democracy movements - the book makes a vital and original contribution to a range of disciplines, not least Sociology, Politics, International Relations, Media Studies and Cultural Studies. Nombre d'accès : 1 En ligne : http://library.ez.neoma-bs.fr/login?url=https://ebookcentral.proquest.com/lib/ne [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=512707 A social strategy / Mikolaj Jan PISKORSKI / Princeton University Press (2014)
Titre : A social strategy : How we profit from social media Type de document : Livre Auteurs : Mikolaj Jan PISKORSKI, Auteur Editeur : Princeton University Press Année de publication : 2014 Importance : XII; 275 p. ISBN/ISSN/EAN : 978-0-691-16926-2 Note générale : Bibliogr. Index. Langues : Anglais (eng) Mots-clés : Management
RESEAU SOCIAL ; INTERNET ; MARKETING STRATEGIQUERésumé : Almost no one had heard of social media a decade ago, but today websites such as Facebook, Twitter, and LinkedIn have more than 1 billion users and account for almost 25 percent of Internet use. Practically overnight, social media seems indispensable to our lives--from friendship and dating to news and business. What makes social media so different from traditional media? Answering that question is the key to making social media work for any business, argues Miko?aj Piskorski, one of the world's leading experts on the business of social media. In A Social Strategy, he provides the most convincing answer yet, one backed by original research, data, and case studies from companies such as Nike and American Express. Drawing on his analysis of proprietary data from social media sites, Piskorski argues that the secret of successful ones is that they allow people to fulfill social needs that either can't be met offline or can be met only at much greater cost. This insight provides the key to how companies can leverage social platforms to create a sustainable competitive advantage. Companies need to help people interact with each other before they will promote products to their friends or help companies in other ways. Done right, a company's social media should benefit customers and the firm. Piskorski calls this "a social strategy," and he describes how companies such as Yelp and Zynga have done it. Groundbreaking and important, A Social Strategy provides not only a story- and data-driven explanation for the explosion of social media but also an invaluable, concrete road map for any company that wants to tap the marketing potential of this remarkable phenomenon. Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=158471 Exemplaires(1)
Code-barres Cote Support Localisation Section Disponibilité 050599 658.872/PIS Livre Library Campus de Reims Salle de lecture Disponible La souveraineté numérique / Pierre BELLANGER / Paris : STOCK (2014)
Titre : La souveraineté numérique Type de document : Livre Auteurs : Pierre BELLANGER Editeur : Paris : STOCK Année de publication : 2014 Importance : 253 p. ISBN/ISSN/EAN : 978-2-234-07735-5 Prix : 18 EUR Langues : Anglais (eng) Mots-clés : Management
INTERNET ; RESEAU SOCIAL ; RESEAU DE TELECOMMUNICATION ; SECURITE INFORMATIQUE ; ECONOMIE DU SAVOIR ; SCIENCE DE L'INFORMATIONIndex. décimale : 224.73 INTERNET Résumé : L'auteur étudie l'impact des résogiciels sur l'économie et sur notre quotidien. Il met en garde sur les conséquences à venir d'Internet et dénonce le pillage des données informatiques personnelles par les Américains. Il propose un plan d'urgence pour mettre en sécurité les données et les réseaux. Note de contenu : Bibliogr. p. 245-246 Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=109996 Exemplaires(1)
Code-barres Cote Support Localisation Section Disponibilité J0692 224.73 BEL Livre Library Campus de Rouen Salle de lecture Disponible Storytelling on Steroids : 10 stories that hijacked the cultural conversation / John WEICH / BIS (2014)
Titre : Storytelling on Steroids : 10 stories that hijacked the cultural conversation Type de document : e-book Auteurs : John WEICH, Auteur Editeur : BIS Année de publication : 2014 Importance : 173 p. ISBN/ISSN/EAN : 978-90-6369-368-8 Langues : Anglais (eng) Mots-clés : Management
COMMUNICATION DE GROUPE ; MARKETING CULTUREL ; RESEAU SOCIALRésumé : Storytelling is pop culture’s ‘weapon’ of choice to connect, engage and ultimately convince. Every TV ad a compelling movie? Every Facebook post a contagious piece of content? Every infographic a work of art? Yes, please. Tell me where to sign up! Right now, this very minute, a junior copywriter is adding “storyteller” to his Facebook profile. There is a gaming developer doing the same on LinkedIn. A PR agent is casually including “teller of stories” in his Twitter bio. Graphic designers, journalists, editors, broadcasters, coders, model makers, set designers, ginormous brands, ocean explorers, astronauts, schoolteachers, CEOs, marketing directors, creative consultants and trend watchers are peppering their websites, blogs and email signatures with the word “storytelling.” In Storytelling on Steroids, editor and adman John Weich finds out why. Where did all this storytelling come from? Why are so many professionals suddenly so eager to spread the storytelling gospel? And who blazed the trail for an Age of Storytelling in mainstream communication? In his compact, fast-moving book, Weich explores the iconic brands, cultural movements and social technologies that have contributed most to storytelling’s rise in mainstream creativity and communication. Along the way, he calls out countless pop culture darlings to make his case: Batman, Banksy, Tomb Raider, TED Talks, Radiohead, Jay-Z, BMW and New York Times infographics. He even raves about a powerful little campaign about the worst hotel in the world. What we’re experiencing isn’t a radical new movement but a storytelling renaissance, one fueled by addictive technologies, the abundance of choice and … you! You and the billion others engaged in the most massive and shamelessly personal storytelling experiment in the history of humankind: social media. Nombre d'accès : 1 En ligne : http://library.ez.neoma-bs.fr/login?url=https://ebookcentral.proquest.com/lib/ne [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=514658 Strategic leadership across cultures / Los Angeles, [Calif.] ; : SAGE (2014)PermalinkStudying leadership / Doris SCHEDLITZKI / Los Angeles, [Calif.] ; : SAGE (2014)PermalinkTechniques de communication interpersonnelle / Michel JOSIEN / EYROLLES (2014)PermalinkThe 15 commitments of conscious leadership / Jim DETHMER / 2014PermalinkThe key / Lynda GRATTON / New York : MCGRAW-HILL (2014)PermalinkThe New Digital Age / Eric SCHMIDT / JOHN MURRAY (2014)PermalinkThe Oxford handbook of Latin American economics / José Antonio OCAMPO / OUP OXFORD (2014)PermalinkThe student leadership challenge / James M. KOUZES / Hoboken, N.J. : WILEY (2014)PermalinkThe Zero Marginal Cost Society / Jeremy RIFKIN / New York : PALGRAVE MACMILLAN (2014)PermalinkTotal leadership / Stewart D. FRIEDMAN / HARVARD BUSINESS REVIEW PRESS (2014)PermalinkUnderstanding digital marketing / Damian RYAN / Kogan Page (2014)PermalinkPermalinkVers un leadership solidaire / Philippe DELSTANCHE / Liège : EDIPRO (2014)PermalinkViadeo / Benjamin FOUKS / DIATEINO (2014)PermalinkLa violence des riches / Michel PINCON / LA DÉCOUVERTE (2014)PermalinkLes 7 talents du manager leader / Fanchic BABRON / Paris : VUIBERT (2013)PermalinkArt et gestion de l'art / Jean-Michel TOBELEM / Malmö : LIBER (2013)PermalinkAuthentic leadership / Donna LADKIN ; Chellie SPILLER / EDWARD ELGAR (2013)PermalinkBecoming a trustworthy leader / K. Aneil MISHRA / London : ROUTLEDGE (2013)PermalinkLa boîte à outils du leadership / Jean-Pierre TESTA / PARIS : DUNOD (2013)Permalink
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