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Titre : Psychology of luxury consumption Type de document : Mémoire Auteurs : Ségolène MOLLARD, Auteur Année de publication : 2020 Importance : 38 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
IMAGE DE MARQUE ; PRODUIT DE LUXE ; RESEAU SOCIAL ; PSYCHOLOGIE SOCIALE ; COMPORTEMENT DU CONSOMMATEURRésumé : Purpose – The purpose of this paper is to test the effects of two types of influencers (Reality TV influencer vs. traditional influencer) on brand value perception, in the case of French luxury brands. The proposed theoretical model consists of the influencer type as the independent variable (cause), authenticity as the mediator and age group (millennials) as the moderator.
Design/methodology/approach – A randomized two-group comparison (Reality TV celebrity influencer versus traditional influencer) between-subjects experiment (n=100) was conducted.
Findings – Results indicate that consumers exposed to reality TV influencers perceive them as less authentic than traditional influencers, thus feel that they make French luxury brands appear as less authentic. Mediation analysis supports that the interaction between influencer- type and value perception of brands is mediated by perceived authenticity. Finally, moderated mediation analysis shows the moderating effect of the age group (millennials).
Practical implications – Findings lead to support that French luxury brands’ social media marketers should find influencers who fit to their image and avoid reality TV endorsers.
Originality/value – This paper discusses managerial implications for social media marketers in luxury regarding celebrity endorsement.Programme : PGE-Reims Spécialisation : Wine and Luxury Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=529789
Titre : RESISTANCE IN THE SPORT APPAREL AND FOOTWEAR ONLINE INDUSTRY Type de document : Mémoire Auteurs : Hadrien MARGAIL, Auteur Année de publication : 2020 Importance : 30 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Français (fre) Mots-clés : Management
CONSOMMATEUR ; INNOVATION ; RESISTANCE AU CHANGEMENT ; SPORT ; TEXTILE SECTEURRésumé : Online sales have gained more and more ground over in-store sales. This started with certain industries, particularly with easily dematerializable products such as films or video games. But very quickly, even industries that could not dematerialize their products saw their customers turn to online shopping. This is the case for example of the fashion industry with the advent of brands such as Zalando or Zappos. Sportswear and sports shoes had until now resisted this digital frenzy because of the difficulty of perceiving their fundamental characteristics on the Internet. But the trend is changing. Consumers mainly buy on the internet because they have the possibility to compare prices and have more choice. In order to allow consumers to keep these advantages while at the same time allowing them to have a better idea of the product's characteristics, this paper looks at the different difficult steps in the process of buying sportswear and shoes on the Internet. It is examining the academic literature on the topics of resistance to innovation and then narrow it to the case of online shopping. The quantitative study reveals that the lack of key information and the need to see and touch products are major factors in the resistance to buying sportswear and footwear on the internet. To counter this, two solutions seem interesting for managers to explore: more concrete, relevant and reassuring reviews and 3D avatars that would allow consumers to virtually try products and see the embedded technologies. Programme : PGE-Rouen Spécialisation : Digital Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=529185
Titre : Sexing the body : gender politics and the construction of sexuality Type de document : Livre Auteurs : Anne FAUSTO-STERLING Mention d'édition : 2nd ed. Editeur : BASIC BOOKS Année de publication : 2020 Importance : 594 p. ISBN/ISSN/EAN : 978-1-5416-7289-5 Prix : 21 EUR Langues : Anglais (eng) Mots-clés : Management
DISCRIMINATION ; RELATIONS HUMAINES ; SOCIOLOGIE CULTURELLEIndex. décimale : 164.11 SOCIOLOGIE CULTURELLE Résumé : Is sexual identity biologically determined or a product of convention? In this book, the author argues that even the most fundamental knowledge about sex is shaped by the culture in which scientific knowledge is produced.
Drawing on real-life cases and an analysis of centuries of scientific research, Fausto-Sterling demonstrates how scientists have historically politicized the body. She breaks down three key dualisms -- sex/gender, nature/nurture, and real/constructed -- and asserts that individuals born as mixtures of male and female exist as one of five natural human variants and, as such, should not be forced to compromise their differences to fit a flawed societal definition of normality.Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=535203 Exemplaires(4)
Code-barres Cote Support Localisation Section Disponibilité 055656 306.4 FAU Livre Library Campus de Reims Salle de lecture Disponible 055655 306.4 FAU Livre Library Campus de Reims Salle de lecture Exclu du prêt J6809 164.11 FAU Livre Library Campus de Rouen Salle de lecture Disponible J6806 164.11 FAU Livre Library Campus de Rouen Salle de lecture Exclu du prêt
Titre : Street art: from an underground movement to a mainstream movement : Can street art be considered as contemporary art? Type de document : Mémoire Auteurs : Emilie TRAVENTHAL, Auteur Année de publication : 2020 Importance : 44 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
CONFLIT SOCIAL ; PEINTURE EN BATIMENT SECTEUR ; EVOLUTIONRésumé : I chose to write my seminar paper about street art because I have always been intrigued by this artistic movement which is today an integral part of our daily lives. I wanted to learn more about the processes, the different styles and artists who have made history. I wanted to present as best as possible the perception that we have about street art nowadays while associating with contemporary art. By writing this paper, I was able to understand the origin of several terms such as graffiti, street art, urban art, discover places around the world dedicated to this new form of art. Then, I focused on process styles, materials and techniques used by graffiti and street artists, painting three mains artist' portrait. My third part is consecrated to my problematic, I evoke similarities and reluctance to make comparison with contemporary art and overall, the transition from an underground movement that was initially considered illegal and now mainstream. Programme : PGE-Rouen Spécialisation : Entrepreneurship Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=529809 Sustainable Finance: What are the behavioral motives in the Dieselgate case / Charline BILLARD / 2020
Titre : Sustainable Finance: What are the behavioral motives in the Dieselgate case Type de document : Mémoire Auteurs : Charline BILLARD, Auteur Année de publication : 2020 Importance : 29 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
FINANCE COMPORTEMENTALE ; FINANCE INTERNATIONALE ; SCIENCE DU COMPORTEMENTRésumé : While there has been a general awareness in recent years of the importance of sustainable development, finance now plays a major role in the strategy to be carried out in order to achieve our common objectives, as set out in the Paris agreements. In contrast, behavioral biases are holding back sustainable investment, leading to the outbreak of scandals such as the Dieselgate scandal , first at Volkswagen and then at other manufacturers. The research question addressed in this analysis is: what are the behavioral motives in the Dieselgate case?
Several hypotheses are put forward and are studied thanks to the analysis of secondary data. The study shows that the Dieselgate scandal was caused by the involvement of several biases, particularly the abstract information that led decision-makers to choose a project with immediate rather than future results, the excessive confidence of Martin Winterkorn, then CEO of Volkswagen, whose sole objective was to become world leader at all costs, but also that there was a phenomenon of anchoring and adjustment to the context in which the German company was operating, and that managers were affected by sunk costs, making their behavior irrational. The study also highlights certain sectors likely to face such scandals.Programme : PGE-Reims Spécialisation : Advanced Finance Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=529114 The advertisement value and effectiveness of alcohol-related posts on french spirit brands' accounts / Johann FERRIS / 2020
PermalinkPermalinkPermalinkPermalinkThe influence of Green Marketing on Instagram on the consumer purchasing patterns in the bottled water market / Marie CHIRAC / 2020
PermalinkPermalinkPermalinkWhat are Instagram influencers’ attributes that convince customers to consume healthy? / Yasmine EL BOURY / 2020
PermalinkWhat is the effect of body positive advertising on women’s minds, in the lingerie industry? Is there a difference according to women’s age? / Eléna GROULEAUD / 2020
PermalinkWhat is the impact of design on buyer decision-making process for board games in France ? / Anouk GIRARD-DAGNAS / 2020
PermalinkLa boîte à outils du Management - 2e éd. - 64 outils et méthodes / Patrice STERN / PARIS : DUNOD EDITEUR (2019)
PermalinkPermalinkPermalinkComment le pouvoir interfère-t-il avec l’expression d’émotions en négociation ? / Morgane SEBAG / 2019
PermalinkComment les réseaux sociaux peuvent-ils influencer l'expérience candidat ? / Narjiss BENIOURI / 2019
PermalinkComportements humains et management / Pearson (2019)
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