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Management > SCIENCE DU COMPORTEMENT > PSYCHOLOGIE SOCIALE
PSYCHOLOGIE SOCIALESynonyme(s)PsychosociologieVoir aussi |
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Proftable social media marketing / 2015
Titre : Proftable social media marketing : How to grow your business by growing an audience using Facebook, Twitter, Instagram, Linkedin and more... Type de document : Livre Année de publication : 2015 Importance : 334 p. ISBN/ISSN/EAN : 978-1-5196-1192-5 Prix : 15 EUR Langues : Anglais (eng) Mots-clés : Management
GESTION DU MARKETING ; RESEAU SOCIALRésumé : Please Note: This Book Comes With Lifetime Email Updates And A Free Expert Review Of Your Website And Marketing With A Personalised Strategic Plan To Increase Your Business Visibility.
Social Media offers businesses an unprecedented opportunity to listen, join and shape conversations between prospects and customers, free of charge. We are in an era where entire businesses are built on Instagram; kids in their bedrooms are racking up tens of millions of YouTube views; bloggers are becoming millionaires from their kitchen tables, and businesses are getting more attention from a viral video than a Super Bowl ad.
But in a space that moves so fast, how can businesses keep up - let alone compete? And how do you make sure that your activity is profitable?
Whether it’s building a targeted fanbase, selling more of your products & services or serving customers, every piece of your social media marketing campaign should be making you money.
Combining the ‘holy grail’ marketing principles from some of history’s most successful marketers with the very latest social media strategies gives savvy businesses of all size a chance to ‘do’ social media in an entirely new way.
Gone are the days of fumbling around in the dark. The new era is about testing, measuring and profit.
From the psychological triggers that make us buy; employing social proof to stand out; using (and faking) controversy to sell more or just simply demonstrating your true competitive advantage, profitable social media marketing is here.
As Head Ninja at Exposure Ninja, Tim Cameron-Kitchen has personally worked with hundreds of businesses of all shapes and sizes, and seen first hand how doing the right things on social media can transform a business. Yvonne Ivanescu came to Exposure Ninja from one of the world’s highest profile marketing agencies, and brought her brand experience to help business on the front line. This book is the distillation of everything that makes a profitable campaign, laid out in step-by-step instructions for you to follow and apply to your own business - whatever your size or market.
So whether you’re a local plumber looking to pick up leads from Twitter, or an independent e-commerce site wanting the attention of influential bloggers, the strategies and profitable shortcuts for entrepreneur-run businesses in this book will give you a chance to compete in competitive markets where time and budget is of the essence.Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=158347 Exemplaires(1)
Code-barres Cote Support Localisation Section Disponibilité 050701 658.8/PRO Livre Library Campus de Reims Salle de lecture Disponible
Titre : Psychopathology of Work : Clinical Observations Type de document : e-book Auteurs : Christophe DEJOURS Editeur : TAYLOR & FRANCIS GROUP Année de publication : 2015 Importance : 121 p. ISBN/ISSN/EAN : 978-1-78241-341-7 Langues : Anglais (eng) Mots-clés : Management
CONDITIONS DE TRAVAIL ; PSYCHOLOGIE DU TRAVAIL ; QUALITE DE VIE AU TRAVAIL ; RISQUES PSYCHOSOCIAUXRésumé : This book examines the processes at issue in the onset of psychiatric disorders linked to stress in the workplace. Six clinical observations are presented: an acute psychosomatic decompensation (status asthmaticus); a delirious episode; a dementia-like confusional state; a sexuality disorder; two successive decompensations (one in a victim of workplace harassment and one in her aggressor); and a suicide. Each is explored in detail, from aetiology to treatment, bringing into sharp relief the differences between conventional analysis and the interpretation of material in light of the reference to work. These studies have been written by psychoanalysts and may be used as a training resource for practitioners and students alike. For any professional or researcher involved in the world of work, these observations will offer a deeper understanding of this particular work-related mental pathology which characterises the development of our contemporary society. Nombre d'accès : 3 En ligne : http://library.ez.neoma-bs.fr/login?url=https://ebookcentral.proquest.com/lib/ne [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=509650
Titre : Quantitative analysis for management Type de document : Livre Auteurs : Barry RENDER ; Ralph M. STAIR ; Michael E. HANNA ; Trevor S. HALE Mention d'édition : 12th ed. Editeur : ETATS-UNIS : PRENTICE HALL Année de publication : 2015 Importance : 605 p. ISBN/ISSN/EAN : 978-1-292-05932-7 Prix : 76 EUR Langues : Anglais (eng) Mots-clés : Management
MODELISATION ; SIMULATION ; DECISION ; STATISTIQUE DESCRIPTIVE ; ANALYSE QUANTITATIVEIndex. décimale : 212.59 ANALYSE QUANTITATIVE Résumé : Manuel d'analyse quantitative appliquée au management : programmation linéaire et non linéaire, statistique descriptive, gestion de projet, modèles de simulation, contrôle d'inventaire, transport. Note de contenu : Index Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=113899 Exemplaires(10)
Code-barres Cote Support Localisation Section Disponibilité J3156 212.59 QUA Livre Library Campus de Rouen Salle de lecture Disponible J3157 212.59 QUA Livre Library Campus de Rouen Salle de lecture Disponible J3158 212.59 QUA Livre Library Campus de Rouen Salle de lecture Disponible J3159 212.59 QUA Livre Library Campus de Rouen Salle de lecture Disponible J3160 212.59 QUA Livre Library Campus de Rouen Salle de lecture Disponible J3831 212.59 QUA Livre Library Campus de Rouen Salle de lecture Disponible J3837 212.59 REN Livre Library Campus de Rouen Salle de lecture Disponible J3836 212.59 REN Livre Library Campus de Rouen Salle de lecture Disponible J3835 212.59 REN Livre Library Campus de Rouen Salle de lecture Disponible J3833 212.59 REN Livre Library Campus de Rouen Salle de lecture Disponible Le questionnaire d'enquête : les clés d'une étude marketing ou d'opinion réussie / Henri BOULAN / PARIS : DUNOD (2015)
Titre : Le questionnaire d'enquête : les clés d'une étude marketing ou d'opinion réussie Type de document : Livre Auteurs : Henri BOULAN Editeur : PARIS : DUNOD Année de publication : 2015 Collection : fonctions de l'entreprise : marketing, communication Importance : 230 p. Présentation : ill. ISBN/ISSN/EAN : 978-2-10-073841-0 Prix : 24.00 EUR Langues : Français (fre) Mots-clés : Management
ENQUETE ; QUESTIONNAIRE ; METHODOLOGIEIndex. décimale : 164.97 QUESTIONNAIRE Résumé : Ce manuel offre un panorama complet des techniques d'élaboration des questionnaires et place le questionnaire au coeur de la démarche d'étude, depuis la définition des objectifs stratégiques jusqu'à l'analyse des résultats. Note de contenu : Bibliogr. p. 227, index Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=114004 Autre formatExemplaires(1)
Code-barres Cote Support Localisation Section Disponibilité J3208 164.97 BOU Livre Library Campus de Rouen Salle de lecture Disponible
Titre : Real women, real leaders : surviving and succeeding in the business world Type de document : Livre Auteurs : Kathleen HURLEY, Éditeur scientifique ; Priscilla SHUMWAY, Éditeur scientifique Editeur : John Wiley & Sons Année de publication : 2015 Importance : XIII; 192 p. ISBN/ISSN/EAN : 978-1-119-06138-0 Prix : 31 EUR Note générale : Index. Langues : Anglais (eng) Mots-clés : Management
CARRIERE ; FEMME ; LEADERSHIPIndex. décimale : 164.69 LEADERSHIP Résumé : "Plan your path to leadership with insight from real women at the top In Real Women, Real Leadership, twenty-four women leaders describe their personal journeys to the top, providing deep insight and a fascinating perspective on "making it" as a woman in the male-dominated business environment. They discuss their experiences and offer guidance on topics such as balancing family and career, building alliances, mentoring and being mentored, and overcoming obstacles in the business world which is still dominated by men in the senior levels of management. Drawn from a range of industries including higher education, technology, law, the military, politics, the media, and more, these stories provide the details that every ambitious woman needs to know. You'll learn which skills, attributes, and relationships served these women best, how they overcame the obstacles thrown into their paths, and the people they credit as instrumental along the way. A self-assessment chapter helps you discover your own leadership attributes, and determine which skills you need to acquire as you formulate your own personal roadmap to the top. There are many books about women who have been excellent leaders, but Real Women, Real Leadership provides the personal, relatable testimonials from women who have navigated the opportunities and pitfalls of the business world. Each story sheds light on women's unique leadership attributes, and provides guidance for professional women charting their own professional advancement. Learn from women leaders in a diverse range of industries Discover the leadership attributes that make the biggest impact Gain insight into work/life balance, mentors, relationships, and more Discover your leadership strengths and develop a plan forward Studies have shown that companies with three or more women boardmembers dramatically outperform the competition in returns on equity, sales, and invested capital -- yet women only claim a tiny percentage of boardroom seats and top executive positions. Why? And why, when they do achieve leadership positions, do women tend to make such outstanding leaders? Real Women, Real Leadership tackles these questions and more from an in-the-trenches perspective to help you become the leader you want to be"-- Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=157514 Exemplaires(2)
Code-barres Cote Support Localisation Section Disponibilité 046591 658.4/HUR Livre Library Campus de Reims Salle de lecture Disponible J3961 164.69 HUR Livre Library Campus de Rouen Salle de lecture Disponible Recherche d'emploi et sophrologie / Levallois-Perret : STUDYRAMAPRO (2015)
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