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Analysis of the relationship between crowdfunding results and the usage of social media by social entrepreneur / Yushi ARAI / 2020
Titre : Analysis of the relationship between crowdfunding results and the usage of social media by social entrepreneur Type de document : Mémoire Auteurs : Yushi ARAI, Auteur Année de publication : 2020 Importance : 33 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
CHEF D'ENTREPRISE ; ENTREPRENEURIAT SOCIAL ; INTRANET ; RESEAU SOCIAL ; TECHNOLOGIE FINANCIERERésumé : These days the existence of social entrepreneurs is more emphasized with the increasing need for fulfilling the gap where the market failed to satisfy. However, social entrepreneurs have difficulties attracting financial investments from traditional capital providers such as commercial lenders or private equity investors compared to commercial entrepreneurs because social entrepreneurs manage financial resources differently by the nature of their matter. Thus for social entrepreneurs, there is more importance of gaining investments from alternative capital providers such as crowdfunding, where publicity through social media is crucial for having successful funding. The purpose of this paper is to figure out how social entrepreneurs should publicize their crowdfunding projects through social media to have successful funding through crowdfunding.
This paper conducted two multiple regression analyses to answer the following research questions.
- Which social media platform should social entrepreneurs use to have success in crowdfunding projects?
- How should social entrepreneurs use social media to have higher performance in crowdfunding projects?Programme : PGE-Reims Spécialisation : Entrepreneurship Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=529134 Designing for Behavior Change : Applying Psychology and Behavioral Economics / Stephen WENDEL, / O'REILLY MEDIA (2020)
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Titre : Designing for Behavior Change : Applying Psychology and Behavioral Economics Type de document : e-book Auteurs : Stephen WENDEL,, Auteur Editeur : O'REILLY MEDIA Année de publication : 2020 Importance : 385 p. ISBN/ISSN/EAN : 978-1-4920-5600-3 Langues : Anglais (eng) Mots-clés : Management
COMPORTEMENT DU CONSOMMATEUR ; PSYCHOLOGIE SOCIALE ; SCIENCE DU COMPORTEMENTRésumé : n this updated edition, Stephen Wendel, head of behavioral science at Morningstar, takes you step-by-step through the process of incorporating behavioral science into product design and development. Product managers, UX and interaction designers, and data analysts will learn a simple and effective approach for identifying target users and behaviors, building the product, and gauging its effectiveness. Learn the three main strategies to help people change behavior Identify behaviors your target audience seeks to change--and obstacles that stand in their way Develop effective designs that are enjoyable to use Measure your product's impact and learn ways to improve it Combine behavioral science with data science to pinpoint problems and test potential solutions Nombre d'accès : 1 En ligne : http://library.ez.neoma-bs.fr/login?url=https://ebookcentral.proquest.com/lib/ne [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=535157
Titre : Le grand livre des réseaux sociaux : Toutes les techniques professionnelles sur Facebook, Instagram, Twitter, Linkedin et Pinterest Type de document : Livre Auteurs : Samuel BIELKA Mention d'édition : 2d éd. Editeur : Gereso Année de publication : 2020 Importance : 329 p. ISBN/ISSN/EAN : 978-2-37890-343-5 Prix : 25 € Langues : Français (fre) Mots-clés : Management
RESEAU SOCIAL ; SITE INTERNET ; COMMUNICATIONIndex. décimale : 224.82 SITE INTERNET Résumé : Les réseaux sociaux sont l’affaire de tous, plus seulement des community managers. La plupart des entreprises, associations et de nombreux particuliers les gèrent d’ailleurs eux-mêmes, faute de moyens pour faire appel à un professionnel. Tous ces acteurs ont pleinement conscience du potentiel énorme des réseaux sociaux, pour attirer de nouveaux clients, augmenter leur notoriété ou trouver de nouveaux partenaires. Vous êtes une TPE/PME, une association ou un blogueur ? Vous êtes étudiant, responsable communication, community manager professionnel ? Les réseaux sociaux sont essentiels pour développer votre activité ? Alors ce livre vous est destiné ! Illustré d’exemples concrets, il propose une réflexion et des conseils approfondis pour vous approprier et mieux utiliser ces outils numériques. Vous découvrirez les techniques utilisées par les professionnels de la communication digitale, toutes applicables, quels que soient votre niveau et vos objectifs. Une véritable boussole pour mieux communiquer sur les réseaux sociaux et dynamiser votre activité ! Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=538297 Exemplaires (1)
Code-barres Cote Support Localisation Section Disponibilité J6958 224.82 BIE Livre Library Campus de Rouen Salle de lecture Disponible
Titre : How do social media increase intention to purchase counterfeit goods online? Type de document : Mémoire Auteurs : Elsa MICHARD, Auteur Année de publication : 2020 Importance : 56 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
RESEAU SOCIAL ; CONTREFACON ; COMMERCE ELECTRONIQUERésumé : The aim of this study is to investigate the link between the use of social media and the consumption of counterfeit online and, more specifically, to investigate how social media increase intention to purchase counterfeit goods online. This study is a qualitative research based on 8 in-depth interviews which sheds light on some specific features of social media (their viral nature, inspirational power and interpersonal aspect…) and reveals how these features influences consumers’ behaviour and can lead them to purchase counterfeit products online. Based on these findings, the authors identified three dimensions of social media (Social media influencers, user-generated content and proximity counterfeit sellers) that contribute to increasing consumers’ intentions to purchase counterfeit online. Although previous studies investigated the perspective of counterfeit sellers on social media, this study is among the first one to explore how the use of social media can influence counterfeit consumption. This paper is of major interest for luxury brands in their fight against online counterfeiting, especially as some respondents revealed deliberately choosing to purchase counterfeit items online instead of buying legitimate products. Programme : PGE-Reims Spécialisation : Wine and Luxury Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=529788 How does the sense of belonging to an online community influence the purchasing intention of counterfeit product? / Margaux STEFANSKI / 2020
Titre : How does the sense of belonging to an online community influence the purchasing intention of counterfeit product? Type de document : Mémoire Auteurs : Margaux STEFANSKI, Auteur Année de publication : 2020 Importance : 47 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
CONTREFACON ; PRODUIT DE LUXE ; RESEAU SOCIAL ; COMPORTEMENT DU CONSOMMATEURRésumé : Purpose/Research question: The rise of online community has mainly contributed to the growing phenomenon of counterfeiting purchase online. There communities have different format: forum, social networks, website only dedicated for counterfeiting purchase. These mediums are a way for consumer to find information and exchange their experience through word of mouth. The purpose of this study is to investigate how does the sense of belonging to these online community influence the purchase intention of counterfeit product.
Methodology: This study is based on qualitative method through in-depth interviews of 10 respondents. The interviews were conducted with eight women and two men who had already bought luxury counterfeit or at least luxury item.
Findings: The study highlighted that when an individual belong to an online community dedicated to counterfeit product, it tends to positively influence its purchasing intention of knockoff. Some respondents in the study who were quite opposed to counterfeiting at the beginning ended up by buying because of WOM in the community. However, this group effect influence seems to work for a short period since most of the respondent were not ready to buy again counterfeit.Programme : PGE-Reims Spécialisation : Wine and Luxury Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=529798 PermalinkPermalinkPermalinkIntroduction aux études sur le genre / DE BOECK SUPERIEUR (2020)
PermalinkPermalinkPermalinkPermalinkThe advertisement value and effectiveness of alcohol-related posts on french spirit brands' accounts / Johann FERRIS / 2020
PermalinkPermalinkThe influence of Green Marketing on Instagram on the consumer purchasing patterns in the bottled water market / Marie CHIRAC / 2020
PermalinkPermalinkWhat are Instagram influencers’ attributes that convince customers to consume healthy? / Yasmine EL BOURY / 2020
PermalinkWhat is the effect of body positive advertising on women’s minds, in the lingerie industry? Is there a difference according to women’s age? / Eléna GROULEAUD / 2020
PermalinkPermalinkComment les réseaux sociaux peuvent-ils influencer l'expérience candidat ? / Narjiss BENIOURI / 2019
PermalinkPermalinkPermalinkImpact of online advertising on young adults (millennials and generation Z) in western Europe / Shravan SUBASH / 2019
PermalinkPermalinkLeader narcissism and follower well-being : the impact of perceived organizational support / Margot KLEIN / 2019
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