| Résumé : |
This study aims to understand the impact and what has brought streetwear to the fashion industry as a whole and therefore how much it has affected customer interactions. Several studies have shown the contribution of certain streetwear brands or testify to changes in the fashion industry, but rarely directly on the impact that this culture has had in general. Indeed, streetwear brings back a certain clientele that is different from those who currently have purchasing power, and therefore brings with it a new way of consuming and imposes new codes on the rest of the industry, as it has already established its own codes in its universe. A qualitative study was conducted with 10 people, in the form of an interview, who are consumers of streetwear and who are part of this cohort of customers. This study highlighted what was important to this generation, how streetwear has impacted them by following trends on networks like Instagram, how streetwear has or has not led them to test new purchasing practices, but also by seeing how much the choice of streetwear designers or muses has changed their way of seeing certain brands that were not necessarily accessible to them. |
Ajouter le résultat dans votre panier Faire une suggestion Affiner la rechercheConsumer's perception of second-hand luxury / 2023
The Four Steps to the Epiphany : Successful Strategies for Products That Win / Chichester (GB) : JOHN WILEY & SONS (2020)
