Mots-clés
Documents disponibles dans cette catégorie (462)
![](./images/expand_all.gif)
![](./images/collapse_all.gif)
![Tris disponibles](./images/orderby_az.gif)
Etendre la recherche sur niveau(x) vers le bas
How will sustainability and consumers’ behaviors drive the luxury car market in the post-Covid era? Post-covid drivers of luxury automotive industry. / Léa DOS REIS SILVA / 2022
Titre : How will sustainability and consumers’ behaviors drive the luxury car market in the post-Covid era? Post-covid drivers of luxury automotive industry. Type de document : Mémoire Auteurs : Léa DOS REIS SILVA, Auteur Année de publication : 2022 Importance : 37 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de la page. Langues : Anglais (eng) Mots-clés : Management
AUTOMOBILE SECTEUR ; ECOLOGIE ; INDUSTRIE DU LUXE SECTEUR ; PARC AUTOMOBILE ; TRANSITION ENERGETIQUERésumé : This study is related to the luxury automotive industry. Its purpose is to investigate the impact of Covid-19 on this sector and what will drive the future of the luxury car industry in the following years. More precisely, this research will demonstrate to what extent the customers’ expectations and the sustainability topic will impact the future of this industry. Thus, the research question is “how will sustainability and consumers’ behaviors drive the luxury car market in the post-Covid era?”.
To investigate this question, a qualitative method was used with semi-conducted interviews to collect data. In total, 12 people were interviewed. Those people are luxury car owners and most of them gave detailed answers, as they are passionate about cars and trends in the car industry. Indeed, the first questions of the interview aimed to determine the knowledge and interest of consumers on major topics such as the luxury car industry, the luxury sector in general and sustainability. Then, themes such as the electrification of the luxury industry, their customer journey in the luxury car industry, the personalization of cars and the increase of the artificial intelligence in this sector were mentioned.
As a result, this study is based on a combination between the existing literature and the perception and desires of customers. It gives good insights on the future of the luxury automotive industry. The growing interest towards the electrification and alternative possibilities will take even more importance in the future. The expected customer journey has already shifted with the Covid-19 and is expected to change in the future years, with the growth of digitalization at all levels. Personalization will also become very important. And the use of artificial intelligence and technologies in the next luxury cars are expected, as it will raise comfort and security.Programme : MSc Luxury Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=564579 How will the transition to WEB 3.0 enable the change of consumption patterns in the luxury sector? / Elisa ROUSSEL / 2022
Titre : How will the transition to WEB 3.0 enable the change of consumption patterns in the luxury sector? Type de document : Mémoire Auteurs : Elisa ROUSSEL, Auteur Année de publication : 2022 Importance : 25 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec cotre compte Office 365 via le bouton CONNEXION en haut de la page. Langues : Français (fre) Mots-clés : Management
INTERNET ; INDUSTRIE CULTURELLE SECTEUR ; CONSOMMATIONRésumé : Since January 2020, the Covid-19 pandemic has continued to impact all sectors of activity and has therefore forced and driven changes in consumption patterns.
Nevertheless, one sector has been able to take advantage of this because it has been able to adapt very quickly to all these changes: the luxury sector.Indeed, the online consumption of luxury products is more and more present in the consumers' habits and even more today with the emergence of WEB 3.0.This habit is at first sight contradictory because what says luxury, says rather a practice carried out in person: to be accompanied throughout their purchasing process, to benefit from a different experience from that of mass retail, a rarity which is difficult to replicate online...All of these elements have led me to answer the following question:
How will the transition to WEB 3.0 enable the change of consumption patterns in the luxury sector?
Thus, to answer the question, we will first detail and describe the differences between WEB 2.0, the web as we know it today, and WEB 3.0, the web of tomorrow.
In a second step, we will explain and detail the evolution of the different distribution channels in the luxury sector thanks to WEB 3.0. And finally, in order to bring a more concrete answer, I conducted a case study on the famous luxury house of the Kering Group, Gucci, allowing me to detail all its changes allowing its implementation in the WEB 3.0.Bringing in the 3 major WEB 3.0 technologies and applying them to Gucci's future digital strategy in this study allowed us to see the impact on current consumption patterns as well as its growing adoption.Programme : PGE-Reims Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=572173 L'impact du marketing des médias sociaux sur l'attitude des consommateurs à l'égard des marques : une étude des marques de luxe dans le monde digital / Duffy SAOIRSE / 2022
Titre : L'impact du marketing des médias sociaux sur l'attitude des consommateurs à l'égard des marques : une étude des marques de luxe dans le monde digital Type de document : Mémoire Auteurs : Duffy SAOIRSE, Auteur Année de publication : 2022 Importance : 75 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec cotre compte Office 365 via le bouton CONNEXION en haut de la page. Langues : Français (fre) Mots-clés : Management
INDUSTRIE DU LUXE SECTEUR ; COMMERCE ELECTRONIQUE ; RESEAU SOCIALRésumé : Dans un monde en constante évolution, il est important de se tenir au courant des tendances actuelles, l'une d'entre elles étant le niveau accru de digitalisation. La transformation digitale a un impact sur les marques et les consommateurs dans de nombreux secteurs et l'industrie de la mode de luxe ne fait pas exception. Cette étude examine les efforts déployés dans le secteur de la mode de luxe pour intégrer les méthodes digitales dans leurs stratégies de marketing et étudie comment les consommateurs réagissent et se comportent vis-à-vis des marques en conséquence. Elle explore les raisons pour lesquelles ce changement était nécessaire dans l'industrie, comment la décision d'intégrer la digitalisation a eu un impact sur l'industrie dans son ensemble, et ce qui se profile pour l'avenir de l'industrie de la mode de luxe. L'objectif de cette thèse est d'explorer plus en détail comment les consommateurs se comportent et réagissent aux médias sociaux et aux campagnes de marketing digital créées par les marques de mode de luxe, et d'étudier les impacts que ces campagnes peuvent avoir pour les marques et leur image. Grâce à une recherche secondaire approfondie, une compréhension complète de la formation, du cadre et du statut actuel de l'industrie est mise en évidence et les perceptions des consommateurs de luxe sont explorées. Les attitudes et les réactions des consommateurs de produits de luxe sont étudiées plus en détail dans le cadre d'une recherche primaire menée par le biais d'une enquête et d'une interview, dans le but d'en savoir plus sur l'impact du marketing des médias sociaux sur les attitudes des consommateurs envers les marques de luxe. Programme : Cesem Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=564600 International Case Studies on Tourism Destination Management and COVID-19 / Simon HUDSON / TAYLOR & FRANCIS GROUP (2022)
![]()
Titre : International Case Studies on Tourism Destination Management and COVID-19 : Impacts and Responses Type de document : e-book Auteurs : Simon HUDSON Editeur : TAYLOR & FRANCIS GROUP Année de publication : 2022 Importance : 250 p. ISBN/ISSN/EAN : 978-1-00-063745-8 Langues : Anglais (eng) Mots-clés : Management
TOURISME SECTEUR ; CRISE ECONOMIQUERésumé : International Cases on Tourism Destination Management and COVID-19 provides students, lecturers and practitioners with an essential real-life resource on how different tourism destinations around the world have been impacted by, and responded to, the COVID-19 pandemic. These 34 in-depth case studies from the Americas, the APAC region, Europe, and the Middle East allow a global perspective, and acts as a toolkit than can be used to design a better future for tourism destinations that embraces sustainability and collaboration. For each case study, secondary sources such as media articles, industry and government reports, campaign materials, websites and social media channels have been closely analysed. In addition, interviews have been conducted with destination marketers, government officials, tour operators, professional guides, and hotel managers to provide a holistic view for each destination. Each case study is structured around COVID-19 impacts, responses and outcomes, and includes further reading, video links, and discussion questions to challenge students further in their self-study and to encourage in-class discussions. This is an essential resource for tourism students and lecturers across the curriculum, and a fascinating read for anyone in the business of tourism. Nombre d'accès : 1 En ligne : http://library.ez.neoma-bs.fr/login?url=https://ebookcentral.proquest.com/lib/ne [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=553729 Luxury: a bargain for the gaming industry. Why are gamers turning to luxury brands that enter the metaverse? / David BONDIN-DALLERA / 2022
Titre : Luxury: a bargain for the gaming industry. Why are gamers turning to luxury brands that enter the metaverse? Type de document : Mémoire Auteurs : David BONDIN-DALLERA, Auteur Année de publication : 2022 Importance : 35 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de la page. Langues : Anglais (eng) Mots-clés : Management
DEVELOPPEMENT ECONOMIQUE ; INDUSTRIE ; INDUSTRIE DU LUXE SECTEUR ; JEU VIDEO SECTEURRésumé : The aim of this study is to examine two fields that might be thought to be opposed at first: the world of gaming, gamers and the metaverse within the luxury universe. Indeed, the latter occupies a predominant place in the luxury industry. However, this study will allow us to reflect and take a step back to understand the motivations of gamers for luxury brands, particularly in the gaming world. In order to understand the motivations of gamers for luxury brands, we decided to use the qualitative method. Indeed, interviewing people allows us to understand their thinking, their reflection, to analyze and study it. Using an interview guide that I developed, I carried out a qualitative study consisting of 14 interviews following a common thread. In these interviews we talked about several key topics, namely the experience of playing in general. Then we entered the subject concretely through experiences in the metaverse, then an interpretation of the latter, through a form of virtual tourism of the game and finally the experience of skins, before finishing all with classic questions on fashion in general. The interest of this study is to intrinsically understand the motivations of gamers for the luxury industry: both in the world of the metaverse but also in everyday life. A simple question emerges: are gamers sensitive to this universe? During this study, both through literature and interviews, the motivations were addressed by each of the protagonists of this study, without warning about the dangers of the metaverse and the luxury world, a ruthless world par excellence. As the world of the metaverse is new, it is difficult to find precise scientific studies on a recent subject. Previous studies have skimmed over the subject, due to a lack of information and a short-sighted view of the subject. This reflection is one of the first to address both the gaming and fashion worlds. It seems difficult for common sense to associate the two. It is therefore essential for the future because GenZ represents the next generation of luxury goods buyers. This study will examine the recent collaboration between the world of gaming and fashion, to understand whether these two sectors are compatible and to think about new proposals to enable both luxury brands to sell and gamers to find satisfaction. Programme : MSc Luxury Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=564576 PermalinkRetailing second-hand luxury goods: Logical continuation or change of paradigm? / Jeanne FORLIVESI / 2022
PermalinkShould online visual merchandising be given more importance as an emotional transmitter for Gen Z and millennials, rather than in-store visual merchandising these days? / Marie-Juliette LOUVET / 2022
PermalinkPermalinkThe impact of Covid-19 pandemic on the tourism market in Dublin, Ireland, as for 2022. / François-Benjamin LAIR / 2022
PermalinkThe increasing use of social media and influencer marketing in th luxury sector / Antoine HABAY / 2022
PermalinkPermalinkTo what extent have important values to Gen Z, such as diversity, equity, and inclusion, been challenging for luxury brands to adopt? / Kéomaly VEOPRASEUTH / 2022
PermalinkPermalinkWhat are the controversial aspects of luxury fashion brands trying to adopt a sustainable strategy? And how can they improve their strategies to have a better social and environmental impact? / Fanny GUILLEMOT / 2022
PermalinkWhat are the reasons why people buy and are increasingly interested in luxury pastries? / Agathe DUCRON / 2022
PermalinkPermalinkWhat makes brand storytelling effective in luxury retail? Storytelling, sales advisors and luxury consummers in retail. / Carla-Marie DACH / 2022
PermalinkWhat makes the Chinese Haute Couture market and its customers unique since the Covid-19 pandemic? / Raphaël CAZIER / 2022
PermalinkArt and luxury. What are the limits of the artification strategies of luxury companies? / WEISGERBER CLOÉ / 2021
PermalinkPermalinkComment les entreprises de luxe peuvent-elle maintenir une bonne relation-clientèle dans un commerce cross-canal en forte augmentation ? / Madelaine MINDIOLA FARAH / 2021
PermalinkPermalinkLa création de valeur des marques de luxe accessible dans le contexte de la crise sanitaire : le cas des marques de maroquinerie. / Audrey GRAVIER / 2021
PermalinkCSR strategies in the book publishing industry: a case study of Chelsea Green Publishing / Stella GOUES / 2021
PermalinkDans quelle mesure les emprunts obligataires comme les green bonds sont-ils un potentiel de croissance dans le marché du luxe Français / Carla MONTERO RANC / 2021
PermalinkPermalinkEffect of the use of influencers in luxury brand's marketing strategies on the luxury customers' perception of luxury brands / Charlotte AZEMA / 2021
PermalinkPermalinkFactors affecting in online purchasing intention in Vietnam - Tourism and entertaining online products / Hoang Hai HA / 2021
PermalinkHow could French publishing houses survive to the digitalization of their sector? / Soizic DELATTRE / 2021
PermalinkPermalinkHow does the relationship between travel influencers and their followers, through social media, influence consumer behavior on current societal issue? / Clémence CHAMBEYRON / 2021
PermalinkPermalink“Impacts of embedded social media channels on satisfaction associated with travel websites & purchase decision in tourism & hospitality industry in Vietnam”. / Thi-Mua NGUYEN / 2021
PermalinkInlcusion and diversity in doll toy industry - How far should the doll toy industry be focused on diversity and inclusion-oriented products for enhancing customer brand experience? / Glennys Margarita PARRA NIETO / 2021
PermalinkLuxury brands caught between scarcity and massification: how can luxury brands recreate value for their customers through Artketing? / Victoria STEINHART / 2021
PermalinkPermalinkPermalinkPre-owned; Luxury brand's new addition. Could the 2nd hand industry revive in store luxury retail experiences in fashion capitals (Paris & London) ? / HABRE CHLOÉ / 2021
PermalinkRelationship marketing and digitalization. How relationship marketing can adapt to the digital age? / Céline RENNARD / 2021
PermalinkResearch on the development of rural tourism under the background of cultural tourism integration / Wenwen DONG / 2021
PermalinkPermalinkSustainability in Luxury : consumer perception in the era of COVID -19. How did the COVID-19 crisis changes the luxury consumer attitude regarding sustainable concerns? / Chloé MARTIN / 2021
PermalinkPermalinkPermalinkThe impact of the second-hand retail marketon the luxury fashion branding image for millennial and Gen Z ? / Camille DELMAS / 2021
PermalinkPermalinkPermalinkWhat is the relation between the demand planning process and the low inventory moves within the luxury goods sector? / Thibaut CHABIN / 2021
Permalink
![rss](https://cataloguelibrary.neoma-bs.fr/images/rss.png)
-
59 Rue Taittinger, 51100 Reims
-
00 33 (0)3 26 77 46 15
-
Library Campus Reims
-
1 Rue du Maréchal Juin, BP 215
76825 Mont Saint Aignan cedex -
00 33 (0)2 32 82 58 26
-