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The links between communication and behavior, and how to implement it efficiently in maintaining the quality of of projects / Kim Giang TRAN / 2022
Titre : The links between communication and behavior, and how to implement it efficiently in maintaining the quality of of projects Type de document : Mémoire Auteurs : Kim Giang TRAN, Auteur Année de publication : 2022 Importance : 25 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
COMPORTEMENT ; COMMUNICATION ; INTELLIGENCE ARTIFICIELLERésumé : Communication always plays a key role in the success of any project. IT developers, on the other hand, were known for their reserved and introverted characteristics. This thesis is focused on investigating whether or not their behaviors truly create barriers and affect their ability to communicate. If it does have an impact, how does it make the impact, and are there any solutions to improve the situation. The research uses a qualitative method to acquire the data and generate final conclusions. Programme : MSc International Project Development Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=564574 The role of influencers in consumers’ purchase intention / Julie ZINS / 2022
Titre : The role of influencers in consumers’ purchase intention Type de document : Mémoire Auteurs : Julie ZINS, Auteur Année de publication : 2022 Importance : 36 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de la page. Langues : Anglais (eng) Mots-clés : Management
MEDIA SOCIAL ; COMPORTEMENT DU CONSOMMATEUR ; COMPORTEMENT ; GESTION DE CONTENU
EntrepriseRésumé : Influencers have become essential actors for brands that use them more and more in their marketing strategy. Indeed, according to a study conducted by Hubspot (2022), 85% of marketing professionals aim to increase their brand awareness thanks to influencers.The massive use of influencers by brands plays a role in the buying behavior of consumers through different levers: behavior, awareness and content. We were able to observe, through the empirical study, that the behavior and the notoriety of an influencer do not play a major role in the purchase intention of consumers. They are seen as untrustworthy people with a profit motive more important than sincerity. Surprisingly, we also found that the size of the community (the number of subscribers) does not have an impact on the purchase decision. However, we can see that the content through its characteristics and the arguments of the influencer have an influence on the consumer's buying behavior. Programme : MSc Digital Expertise for Marketing Spécialisation : Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=572775 The role of social media in marketing strategies of firms / Salomé BENYAMIN / 2022
Titre : The role of social media in marketing strategies of firms Type de document : Mémoire Auteurs : Salomé BENYAMIN, Auteur Année de publication : 2022 Importance : 29 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec cotre compte Office 365 via le bouton CONNEXION en haut de la page. Langues : Anglais (eng) Mots-clés : Entreprise
DIGITAL
Management
RESEAU SOCIAL ; VENTE A DISTANCE ; WEBMARKETINGRésumé : This thesis aims to study and understand the role of social media in the marketing strategy of a contemporary company. This study aims to have an overview of the different benefits that social networking platforms can bring to an organization. In a first part, the literature review studies the different benefits of using social media such as increasing visibility, understanding the customer experience and the needs of the customers. In the second part, a qualitative study was carried out through the realization of semi-directive interview guides with a sample of four professionals. We were able to see through these results that social media had an impact on user behavior, that they succeeded in creating a feeling of closeness with customers or that these new types of media tend to simplify the buying process of a consumer. Another point also came out of it; these contemporary channels can be more impactful than some traditional media. The results of this study are then discussed, and limitations are expressed. Programme : MSc Business Analytics Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=563763 The supposedly ambiguous attitude of salespeople towards ethics / Alexandra LOMBARD / 2022
Titre : The supposedly ambiguous attitude of salespeople towards ethics Type de document : Mémoire Auteurs : Alexandra LOMBARD, Auteur Année de publication : 2022 Importance : 30 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
ETHIQUE ; VENDEUR ; COMPORTEMENTRésumé : Salespeople – company representatives selling products or services to other people or companies – have suffered from a poor reputation for decades. From the outset as we might say. They are commonly seen as selfish, ruthless, manipulative, and ready to do anything to succeed, driven entirely by greed. This is how the public seems to have always pictured salespeople and how some of them see each other too. In short, they are considered unethical.Besides, the rapid change in the business environment that we have witnessed these last years has impacted salespeople and practices: the ever more competitive environment is increasing the pressure on profit, and consequently on salespeople’s performance, leading some of them to adopt ethically questionable behaviors and practices. Programme : MSc International Sales Management Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=564599 To what extent do companies' CSR policies impact purchase intentions? / Salim LATIF / 2022
Titre : To what extent do companies' CSR policies impact purchase intentions? Type de document : Mémoire Auteurs : Salim LATIF, Auteur Année de publication : 2022 Importance : 31 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de la page. Langues : Anglais (eng) Mots-clés : Management
ECOLOGIE ; POLITIQUE DE L'ENVIRONNEMENT ; CLIENT ; COMPORTEMENT ; COMPORTEMENT DU CONSOMMATEURRésumé : Nowadays, issues related to Corporate Social Responsibilities (CSR) are becoming more and more important in the public debate. Consumers are very attentive to the behavior of companies, especially with regard to the environment and their employees. This can be explained by the fact that these issues have been discussed a lot in media in recent years, especially because of many alerts related to global warming, or treatment of employees in factories of some main brands. Consumers' expectations are changing, and they are interested in the ethical aspect of brands. Companies must adapt to these new expectations from their customers, and they have to offer products and services that are more respectful of the environment and human rights. That is why this paper has studied the influence of CSR policy on consumers' purchase intentions. Since this paper is concerned with the underlying motivations of consumers, the qualitative method was chosen, as it allows us to understand better the reasons why consumers would rather choose a brand over another one based on their CSR policy. This study is intended to help managers to conduct CSR policies in line with the desires of their target customers. It proves that customers, especially younger ones, are looking for brands that respect the environment and human rights, and that they tend to reward brands that are exemplary in these two areas, and to punish those that are not in line with their values. In these conditions, brands must inform customers about their good actions, without ever overestimating their commitment through their communication, or risk being economically sanctioned by consumers Programme : MSc Digital Expertise for Marketing Spécialisation : Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=572757 Voyage au pays des boxeurs / Loïc WACQUANT / LA DÉCOUVERTE (2022)PermalinkWhat is the impact of gamification on employee motivation in service companies ? / Mamoudousriffe KEBE / 2022PermalinkWith the explosion of Green Washing, do consumers still believe in Green Marketing? / Aude HOVASSE / 2022PermalinkWork from home or from an office what works better ? / Lisa KOCK / 2022PermalinkL'animé des animaux / Océane GUYOMARD / 2021PermalinkLa bible du Tage Mage 2021 / Franck ATTELAN / Paris : STUDYRAMA (2021)PermalinkPermalinkComment les influenceurs(euses) de télé-réalités françaises impactent-ils la confiance/consommation de leurs followers sur les réseaux sociaux via le marketing d’influence ? / Prune DELVAS / 2021PermalinkConsumer behavior, Food industry, Social medias, Consumer Power / Gabriel SAYE-HOC BARNAUD / 2021PermalinkCritical Thinking in Global Environments / Carlos A. RABASSO / Mont-Saint-Aignan : PUBLICATIONS DES UNIVERSITES DE ROUEN ET DU HAVRE (2021)Permalink
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