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NGOs & Social media: The case of animal welfare NGOs on Instagram / Laura BAUDEAN / 2019
Titre : NGOs & Social media: The case of animal welfare NGOs on Instagram Type de document : Mémoire Auteurs : Laura BAUDEAN, Auteur Année de publication : 2019 Importance : 27 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
ONG ; WEBMARKETING ; MARKETING SOCIAL ; RESEAU SOCIALRésumé : The goal of this study is to categorize and investigate what type of content is the most attractive to customers on the social media Instagram. The research design is a documentary study (qualitative approach) of contents based on the observation of secondary data over a period of six months, from October 2018 to March 2019. To measure attractiveness, we use a customer engagement rate formula based on three metrics: number of likes, comments and followers. The coding-scheme is applied to 3 different French animal welfare NGOs. Image data are grouped into 5 categories : Giving Notice, Humanizing, Interacting, Placemaking and Crowdsourcing. Results indicate that image types Placemaking, Giving Notice and Interacting are the most effective at maximizing customer engagement and that Internet users are more likely to like a content than to comment it. Our results also indicate that an attractive content on Instagram can’t be predicted by the number of types of images posted: While Humanizing and Placemaking images are the most frequently posted in our data set, Giving Notice and Interacting, the least common posted by NGOs are more likely to generate interactions, especially comments which allows us to say that it is also better to focus on the quality and the relevance of publications rather than on quantity.
Keywords: Social media, Instagram, content type, images, NGOsNote de contenu : Bibliographie p.24-26 Programme : PGE-Reims Spécialisation : Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=494617 Obedience to Authority / Stanley MILGRAM / HAPERCOLLINS (2019)
Titre : Obedience to Authority : An Experimental View Type de document : Livre Auteurs : Stanley MILGRAM, Auteur Editeur : HAPERCOLLINS Année de publication : 2019 Importance : 282 p. ISBN/ISSN/EAN : 978-0-06-293082-8 Prix : 10 EUR Langues : Anglais (eng) Mots-clés : Management
POUVOIR ; SCIENCE DU COMPORTEMENTRésumé : A part of Harper Perennial’s special “Resistance Library” highlighting classic works that illuminate our times: A special edition reissue of Stanley Milgram’s landmark examination of humanity’s susceptibility to authoritarianism.
“The classic account of the human tendency to follow orders, no matter who they hurt or what their consequences.” — Washington Post Book World
In the 1960s, Yale University psychologist Stanley Milgram famously carried out a series of experiments that forever changed our perceptions of morality and free will. The subjects—or “teachers”—were instructed to administer electroshocks to a human “learner,” with the shocks becoming progressively more powerful and painful. Controversial but now strongly vindicated by the scientific community, these experiments attempted to determine to what extent people will obey orders from authority figures regardless of consequences. “Milgram’s experiments on obedience have made us more aware of the dangers of uncritically accepting authority,” wrote Peter Singer in the New York Times Book Review.
With an introduction from Dr. Philip Zimbardo, who conducted the famous Stanford Prison Experiment, Obedience to Authority is Milgram’s fascinating and troubling chronicle of his classic study and a vivid and persuasive explanation of his conclusions.Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=496999 Exemplaires(4)
Code-barres Cote Support Localisation Section Disponibilité 052863 302.5 MIL Livre Library Campus de Reims Salle de lecture Disponible 052864 302.5 MIL Livre Library Campus de Reims Salle de lecture Exclu du prêt 052859 302.5 MIL Livre Library Campus de Reims Salle de lecture Exclu du prêt 052862 302.5 MIL Livre Library Campus de Reims Salle de lecture Disponible Organizational behaviour / Daniel KING / New York : OXFORD UNIVERSITY PRESS INC (2019)
Titre : Organizational behaviour Type de document : Livre Auteurs : Daniel KING, Auteur Mention d'édition : 3ème ed. Editeur : New York : OXFORD UNIVERSITY PRESS INC Année de publication : 2019 Importance : 690 p. ISBN/ISSN/EAN : 978-0-19-880778-0 Prix : 59 EUR Langues : Anglais (eng) Mots-clés : Management
CLIMAT SOCIAL DE L'ENTREPRISE ; SOCIOLOGIE DES ORGANISATIONS ; THEORIE DES ORGANISATIONSRésumé : A wealth of relatable, real-life cases drawn from multinational organizations and social enterprises across a range of industries brings organizational behaviour to life. This edition includes cases on the BBC, Deliveroo, and Adidas, as well as social movements and issues such as the Presidents Club scandal, and the gender pay gap. Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=496998 Exemplaires(4)
Code-barres Cote Support Localisation Section Disponibilité 052856 302.35 KIN Livre Library Campus de Reims Salle de lecture Disponible 052855 302.35 KIN Livre Library Campus de Reims Salle de lecture Disponible 052853 302.35 KIN Livre Library Campus de Reims Salle de lecture Exclu du prêt 052854 302.35 KIN Livre Library Campus de Reims Salle de lecture Exclu du prêt Outward Bound Lessons to Live a Life of Leadership : To Serve, to Strive, and Not to Yield Ed. 1 / Mark Michaux BROWN / Berrett-Koehler Publishers (2019)
Titre : Outward Bound Lessons to Live a Life of Leadership : To Serve, to Strive, and Not to Yield Ed. 1 Type de document : Livre Auteurs : Mark Michaux BROWN Editeur : Berrett-Koehler Publishers Année de publication : 2019 Importance : 134 p. ISBN/ISSN/EAN : 978-1-5230-9830-9 Prix : 17 EUR Note générale : Langues : Anglais (eng) Mots-clés : Management
GESTION D'EQUIPE ; LEADERSHIPRésumé : This is the first book to describe in detail the principles of Outward Bound, told through the stories of former instructors and graduates who show how to apply them to create healthier, more effective teams, organizations, and communities. For nearly six decades Outward Bound USA's education programs have shaped the lives of tens of thousands of participants. Strangers are put in an unfamiliar and unpredictable setting, where to succeed they must develop a sense of teamwork, resilience, self-confidence, and a focus on the greater good. But, Mark Brown asks, isn't the modern world just as unpredictable and challenging as any mountain or desert? He shows how the same principles that bind people together in the natural world work just as well in cities, companies, and communities. This book explores the concept of Expeditionary Leadership through the stories of people such as third-generation business steward Laura Kohler, the Home Depot cofounder Arthur Blank, and former United States Senator Mark Udall, whose lives were touched by Outward Bound and who then went on to make a positive difference in the world. They show how each of us can, in our own way, use the Outward Bound philosophy to bravely face the wild unknowns in our daily lives. From training the first Peace Corps volunteers to partnering with thousands of educational institutions and corporations, Outward Bound has helped build the self-confidence and character of participants who have gone on to live richer, more fulfilling, and successful lives. Outward Bound internationally operates in thirty-three countries and impacts nearly a quarter of a million people annually. Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=494624 Autre formatExemplaires(1)
Code-barres Cote Support Localisation Section Disponibilité 052821 158.4 BRO Livre Library Campus de Reims Salle de lecture Exclu du prêt Principes de l'économie / N. Gregory MANKIW / Bruxelles : DE BOECK (2019)
Titre : Principes de l'économie Titre original : Economics Type de document : Livre Auteurs : N. Gregory MANKIW ; Mark P. TAYLOR Mention d'édition : 5e éd. Editeur : Bruxelles : DE BOECK Année de publication : 2019 Collection : Ouvertures économiques Importance : 1040 p. ISBN/ISSN/EAN : 978-2-8073-1321-7 Prix : 54 EUR Langues : Français (fre) Langues originales : Anglais (eng) Mots-clés : Management
BUDGET DE L'ETAT ; CHOMAGE ; COMMERCE INTERNATIONAL ; COMPTABILITE DE GESTION ; CONCURRENCE ; DEMANDE ; DISCRIMINATION ; ECONOMIE POLITIQUE ; ECONOMIE PUBLIQUE ; EMPLOI ; FISCALITE ; INFLATION ; MACROECONOMIE ; MANAGEMENT DU RISQUE ; MARCHE ; MARCHE FINANCIER ; MICROECONOMIE ; MONNAIE ; POLITIQUE DES PRIX ; POLITIQUE ECONOMIQUE ; POUVOIR D'ACHAT ; PRODUIT NATIONAL ; REMUNERATION ; THEORIE DES JEUX ; ZONE MONETAIREIndex. décimale : 331.55 THEORIE ECONOMIQUE Résumé : L’ouvrage passe en revue tous les grands thèmes et les problématiques de la microéconomie, puis de la macroéconomie. Les 38 chapitres traitent des questions au cœur de l’analyse économique standard et abordent les principes et les pratiques de l’économie comportementale. Forts de ces bases solides, les étudiants sont prêts à aborder une approche plus formalisée des concepts économiques. Ils sont aussi appelés à développer leur esprit critique. Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=491013 Exemplaires(10)
Code-barres Cote Support Localisation Section Disponibilité 052784 330 MAN Livre Library Campus de Reims Salle de lecture Exclu du prêt 052785 330 MAN Livre Library Campus de Reims Salle de lecture Exclu du prêt 052783 330 MAN Livre Library Campus de Reims Salle de lecture Exclu du prêt 052781 330 MAN Livre Library Campus de Reims Salle de lecture Exclu du prêt 052782 330 MAN Livre Library Campus de Reims Salle de lecture Exclu du prêt J6421 331.55 MAN Livre Library Campus de Rouen Salle de lecture Exclu du prêt J6420 331.55 MAN Livre Library Campus de Rouen Salle de lecture Exclu du prêt J6419 331.55 MAN Livre Library Campus de Rouen Salle de lecture Exclu du prêt J6417 331.55 MAN Livre Library Campus de Rouen Salle de lecture Exclu du prêt J6418 331.55 MAN Livre Library Campus de Rouen Salle de lecture Exclu du prêt Product placement and gaming YouTubers: A new way to communicate with gamers / Tom LAGET-HANEGRAAFF / 2019PermalinkQuelles sont les caractéristiques fondamentales d’un designer de mode qui a du succès ? / Victoria de LOOZ-CORSWAREM / 2019PermalinkQuels sont les rôles des enseignes et des consommateurs face à un contexte de consommation accéléré ? / Marta MELÉNDEZ ÁLVAREZ / 2019PermalinkLe rôle de la confiance dans les échanges pair-à-pair : Une application aux plateformes transactionnelles / Paul O’CONNOR / 2019PermalinkSocial media and multi-channels retailers / Barbara CEDIEL / 2019PermalinkSociologie du monde associatif / Simon COTTIN-MARX / LA DÉCOUVERTE (2019)PermalinkThe drivers and obstacles to smart speaker adoption / Camille RUHLMANN / 2019PermalinkTHE POWER OF LOVE IN CONSUMER ATTITUDE: AN INVESTIGATION IN THE SECTOR OF LUXURY PERFUMES / Olivia KOHLER / 2019PermalinkThe SST’s conquest of customer confidence: overcome the need for human interaction to reach productivity / François VASSEUR / 2019PermalinkThéorie des jeux et des contrats / Franck BIEN / Pearson (2019)PermalinkTo what extent does product co-creation positively influence the OBBE (observer-based brand equity) of food companies on Facebook? / Claudia FERREIRA / 2019PermalinkWhat is the influence of Generation Y’s use of social media on their purchase intention? / Clara NANGERONI / 2019Permalink101 Exercises for Developing Your Leadership / Celeste GRIMARD / CREATESPACE INDEPENDENT PUBLISHING PLATFORM (2018)Permalink21 for 21 / Michael STANKOSKY / EMERALD PUBLISHING LIMITED (2018)PermalinkLes 6 couleurs du manager / Louvain-la-Neuve : DE BOECK SUPÉRIEUR (2018)PermalinkLes 7 Habitudes De Ceux Qui Realisent Tout CE Qu'Ils Entreprennent / Stephen R. COVEY / Paris : J'AI LU (2018)PermalinkAn Introduction to Behavioral Economics / Nick WILKINSON / PALGRAVE (2018)PermalinkL'analyse des données de sondage avec SPSS / PRESSES DE L'UNIVERSITÉ DU QUÉBEC (LES) (2018)PermalinkBalance the world! / Aurélie SALVAIRE / INDEPENDENTLY PUBLISHED (2018)PermalinkPermalink
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