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The impact of Gamification on Customer Loyalty / Amandine COQUARD-MOLINARI / 2023
Titre : The impact of Gamification on Customer Loyalty : For what reasons can customers drop out of gamified platforms and stop being loyal to a brand? Type de document : Mémoire Auteurs : Amandine COQUARD-MOLINARI, Auteur Année de publication : 2023 Importance : 43 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
CONFIANCE ; COMPORTEMENT DU CONSOMMATEUR ; COMMERCE ELECTRONIQUERésumé : The purpose of this research paper is to study the impact gamification has on customer loyalty. Customer loyalty is key to any business, as it costs less than acquiring new customers and guarantees future profits. However, it becomes harder to retain existing customers in the online world. It is really interesting to study it in relation to gamification which has gained popularity over the last decade, and particularly since Covid-19 as brands have been trying to survive in an online environment.
Studies have proved that gamification can increase customer loyalty through customer engagement. However, these studies have some limitations and did not identify to what extent this relationship is true, as some respondents were still dropping out, and no research has studied the
phenomenon yet. Hence, this research paper explores under what circumstances people can drop off gamified platforms and have lower customer loyalty because of gamification. The objectives of this study are to identify whether gamification can lower customer loyalty and what the most common reasons why customers drop out of the gamified platforms and potentially stop being loyal to the brand are. We also aim to explore the different reasons for this reaction so asto have a deeper understanding of consumer behaviour. A qualitative study based on sixteen semi-structured one-to-one interviews has been conducted, each one of them lasting at least 45 minutes. The interviewees were aged between 20 and 61 years old, with a majority between 20 and 30 years old, representing the most common users of gamified apps. They come from different backgrounds in order to vary opinions with age, country, occupation, and level of study.Programme : MSc Marketing French Excellence Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=581931 The influence of male sexual orientation in the current conception and practice of dance in France / Mathieu GOMEZ / 2023
Titre : The influence of male sexual orientation in the current conception and practice of dance in France Type de document : Mémoire Auteurs : Mathieu GOMEZ, Auteur Année de publication : 2023 Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
INDUSTRIE CULTURELLE SECTEUR ; ART ; CHANGEMENT SOCIALRésumé : In a symposium held at Avignon in 2003, Dominique Dupuy, choreographer and founder of the first ever professional modern dance company in France1, declared: “Dance is always included in the ellipsis at the end of a sentence” (Germain-Thomas, 2012, p.3), referring to the general lack of recognition towards the dance industry. However, in the recent years, dance has seen its general popularity significantly increase among other forms of performing arts in France, so much that it has growingly been recognized of cultural importance by the State, as proven by the raise of 77.95% in the subsidies granted for choreographic creation between 2000 and 20202. More and more, dance attracts people through all its consumption channels: videos, movies, television programs, lessons, workshops, street performances, competitions and staged shows. It is to be highlighted that the attendance to paid and free shows solely showcasing dance performance remains rather stable, as studied by the National Office for Artistic Diffusion (ONDA) and the General Direction for Artistic Creation (DGCA), but on the other hand, the number of professional companies have risen from 600 in 2000 to 1,400 in 2020 and
the number of practitioners reaches 3 million today3. If the results of the research about attendance can be nuanced by their provenance from 87 dance structures, which makes them not representative of the dancing scene as a whole, there is a clear tendency indicating that the growth in popularity comes more from the creative side than from the audience. In other words, watching dance is legitimate but becoming a professional dancer is now a valued status graced by deference.Programme : MSc Cultural & Creative Industries Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=581678 The role of first impression in building business relationship - Importance and Complexity / DEHUS, CARLA / 2023
Titre : The role of first impression in building business relationship - Importance and Complexity Type de document : Mémoire Auteurs : DEHUS, CARLA, Auteur Année de publication : 2023 Importance : 38 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
RELATIONS DU TRAVAIL ; CONFIANCE ; ENTRETIENProgramme : MSc Business Development & Clients Grands Comptes Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=581882 The value of machine learning for healthcare professionals in making informed diagnostic and treatment decisions / Victor TEZENAS DU MONTCEL / 2023
Titre : The value of machine learning for healthcare professionals in making informed diagnostic and treatment decisions Type de document : Mémoire Auteurs : Victor TEZENAS DU MONTCEL, Auteur Année de publication : 2023 Importance : 31 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
MATERIEL MEDICAL ET PARAMEDICAL SECTEUR ; INTELLIGENCE ARTIFICIELLE ; RELATIONS HOMME MACHINERésumé : The healthcare field is facing unprecedented challenges, such as the increasing prevalence of chronic diseases, an aging population and the need to rationalize resources. In this context,
information and communication technologies (ICT) offer considerable potential to improve the quality and efficiency of healthcare. One of the most promising branches of ICT is machine learning, a method of artificial intelligence that allows machines to learn and adapt from data. The purpose of this literature review is to examine the usefulness of machine learning for healthcare professionals in making informed diagnostic and treatment decisions. We will explore the main techniques and applications of machine learning in healthcare, as well as the challenges and limitations associated with its use. Finally, we will present future perspectives and recommendations to foster the adoption and integration of machine learning into medical practices.Programme : MSc Business Analytics Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=581945 Aux thunes, citoyennes ! / Insaff EL HASSINI / ALISIO (2023)
Titre : Aux thunes, citoyennes ! : au travail et à la maison, prenez le pouvoir sur votre argent Type de document : Livre Auteurs : Insaff EL HASSINI ; Héloïse BOLLE Editeur : ALISIO Année de publication : 2023 Importance : 235 p. ISBN/ISSN/EAN : 978-2-37935-314-7 Prix : 20 € Langues : Français (fre) Mots-clés : Management
BUDGET ; CONTROLE BUDGETAIRE ; FEMME ; SCIENCE DU COMPORTEMENTIndex. décimale : 164.55 SCIENCE DU COMPORTEMENT Résumé : Un guide pratique pour apprendre aux femmes à parler d'argent sans complexe, négocier leur rémunération, gérer leurs finances personnelles, investir judicieusement et défendre leurs intérêts au travail comme à la maison, afin de gagner en autonomie et en liberté. Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=569064 Autre formatExemplaires(2)
Code-barres Cote Support Localisation Section Disponibilité 058159 332.024 ELH Livre Library Campus de Reims Salle de lecture Disponible J7169 164.55 ELH Livre Library Campus de Rouen Salle de lecture Sorti jusqu'au 12/07/2023 TO WHAT EXTENT DOES THE NUTRI-SCORE LABEL ON PACKAGING INFLUENCE CONSUMERS’ ATTITUDES, PERCEIVED HEALTHINESS AND PURCHASE INTENTIONS? / Belinda LUTTMANN / 2023PermalinkWhich signals help salespeople to choose the right persuasion method in the pharmaceutical field ? / CLARD, JULIET. MÉMOIRE. / 2023Permalink2030, c'est demain! / COLLECTIF VEBLEN / LES PETITS MATINS (2022)PermalinkArtificial intelligence and Personal Health Information. / Joanna DA COSTA / 2022PermalinkLa bible Tage Mage : 2023 / Franck ATTELAN / Paris : STUDYRAMA (2022)PermalinkDe chair et de fer / Charlotte PUISEUX / LA DÉCOUVERTE (2022)PermalinkDoes humble leadership motivate an employee to become a leader during Covid-19 ? / Ajwad KANOUN / 2022PermalinkDoes the evolution of marketing reveal a growing alienation of the consumer? / Yacine GHARNATI / 2022PermalinkDoes the IoT enable insurance 2.0 customer loyalty ? / Salma NACHAT / 2022PermalinkEntreprise Art, culture & management - Arts en entreprise et spécificités de l'économie culturelle / Jean-Michel HUET / PEARSON ED. (2022)PermalinkExercices / Howard S. BECKER / AOC (2022)PermalinkFrom ménager to manager : a glass ceiling case study in the wholesale industry / Berenice MACIAS SOLIS / 2022PermalinkLe gaspillage alimentaire à l’ère des nouvelles technologies et de l’essor des communautés digitales. / Mathisse LESCUYER / 2022PermalinkHow can companies influence customer’s behaviors and their consumption through social media? / Lucie COFFINET / 2022PermalinkHOW CAN SOCIAL MEDIA HELP CHINA TO MONITOR AND CONTROL HUMAN TRAFFICKING? / Tingting LI / 2022PermalinkHow can the Project manager deal with the workload stress’s effect on employees’ productivity in the work environment? / Praveen Kumar PALIVELA / 2022PermalinkHow do Zara and H&M inform their customers about their efforts in reference to the sustainability of the brand and what effects are seen on customers in Mexico? / Maria de Lourdes MEJIA ESLAVA / 2022PermalinkHow have employees of generations X, Y and Z experienced covid-19 at work ? / Camille DEWERDT / 2022PermalinkHow to implement Memetic Power in Luxury Fashion Communication Strategies? / Marco SALCINI / 2022PermalinkL'impact du marketing des médias sociaux sur l'attitude des consommateurs à l'égard des marques : une étude des marques de luxe dans le monde digital / Duffy SAOIRSE / 2022Permalink
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