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Titre : Data Governance and Data Management : Contextualizing Data Governance Drivers, Technologies, and Tools Type de document : e-book Auteurs : Rupa MAHANTI, Auteur Editeur : Mannheim : SPRINGER Année de publication : 2021 Importance : 218 p. ISBN/ISSN/EAN : 978-981-16-3583-0 Langues : Anglais (eng) Mots-clés : Management
PRISE DE DECISION ; COMPORTEMENT ; PERFORMANCERésumé : This book delves into the concept of data as a critical enterprise asset needed for informed decision making, compliance, regulatory reporting and insights into trends, behaviors, performance and patterns. With good data being key to staying ahead in a competitive market, enterprises capture and store exponential volumes of data. Considering the business impact of data, there needs to be adequate management around it to derive the best value. Nombre d'accès : Illimité En ligne : http://library.ez.neoma-bs.fr/login?url=https://ebookcentral.proquest.com/lib/ne [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=582067 Défiance vaccinale à l’ère de la COVID-19 : entre méfiance historique, antiscience, et biais cognitifs / Victor GIRON / 2021
Titre : Défiance vaccinale à l’ère de la COVID-19 : entre méfiance historique, antiscience, et biais cognitifs Type de document : Mémoire Auteurs : Victor GIRON, Auteur Année de publication : 2021 Importance : 46 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Français (fre) Mots-clés : Management
ENVIRONNEMENT SCIENTIFIQUE ; RESISTANCE AU CHANGEMENT ; SANITAIRE SECTEURRésumé : La France – pays de Pasteur à l’origine de la vaccination – est devenue l’un des États les plus récalcitrants au vaccin. Que révèle cette défiance vaccinale à l’ère de la COVID-19 ? Si un passif historique explique en partie la défiance sous-jacente dans l’imaginaire collectif français, un mouvement anti-vacciniste ressort de cette méfiance. Ce dernier prend racine dans l’appartenance identitaire et dans la méfiance accrue envers les institutions. Il est à noter que l’obligation vaccinale est plus dé-criée que le vaccin en lui-même. Par ailleurs, ce mouvement antivacciniste témoigne d’un mouve-ment antiscience généralisé, qui illustre une crise du savoir : poids des médias dans la diffusion du doute, manque de vulgarisation scientifique, discrédit de la science. Les croyances individuelles sont en réalité bridées par la production active d’ignorance sociale, par les algorithmes informa-tiques, mais également au niveau individuel par les biais cognitifs. Programme : PGE-Reims Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=538133 Do emotions influence the decision-making process? and how? / Morgane GUYOMAR DIT LEDAN / 2021
Titre : Do emotions influence the decision-making process? and how? Type de document : Mémoire Auteurs : Morgane GUYOMAR DIT LEDAN, Auteur Année de publication : 2021 Importance : 21 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
EMOTION ; COMPORTEMENT DU CONSOMMATEUR ; PRISE DE DECISION ; THEORIE ECONOMIQUE
Entreprise
PUBLICITERésumé : When companies started to sell, they always looked for new ways to make his products more attractive, by cutting price, the visual, the fame or the prestige. Our current era brought with it a worldwide competition, always cheaper with the best visuals available. Thus, the growing number of offers confronted many companies, pushing them further and further in their understanding of the consumer psychology. At the end of 20th century, marketing began to work in concert with science. It relied on neuroscience and more broadly on our psychology, which is what we will see today. During its various attempts, many questions were asked about the choices that the consumer made and the mechanisms in action during a purchase. We will rely on these different experiences in order to answer the question: How works the consumer mind? Is it rational or not? And in which way is it influenced by emotion? By knowing the answers at those questions, how to influence the consumer? Programme : MSc Global Management Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=536777 Does the gender gap against women in leadership positions still exist and why? / Julie DEVYNCK / 2021
Titre : Does the gender gap against women in leadership positions still exist and why? Type de document : Mémoire Auteurs : Julie DEVYNCK, Auteur Année de publication : 2021 Importance : 26 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
DISCRIMINATION ; FEMME ; LEADERSHIPRésumé : Traditionally, men always had the privilege to reach leadership positions both at home and at work. However, in recent years, women succeeded in emancipate themselves and have been increasingly willing to take up leadership positions (Carlson et al., 2006). Nevertheless, the path to leadership positions is disseminated with pitfalls. Although we have seen an encouraging improvement in beliefs, stereotypes against women persist. Therefore, we can legitimately ask ourselves who is more likely to become a leader and particularly a legitimate leader in the eyes of all? Unfortunately, our historical and cultural heritage leads us to an inherent answer: men. The goal of the present study paper is to highlight the different possible explanations for this persistent bias. More precisely, I am going to answer the question: Does the gender gap against women in leadership positions still exist and why? To reach this end, the quantitative method was used. This enables to obtain numerical information where statistical data can help to understand the observed behaviors. Programme : MSc Global Management Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=536774 Does the sense of sight confer to the consumer the emotions linked to a festive consumption of Champagne? / Isabelle COURTOIS / 2021
Titre : Does the sense of sight confer to the consumer the emotions linked to a festive consumption of Champagne? Type de document : Mémoire Auteurs : Isabelle COURTOIS, Auteur Année de publication : 2021 Importance : 33 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
EMOTION ; MARKETING SENSORIEL ; COMPORTEMENT DU CONSOMMATEUR
Entreprise
VISUALRésumé : The problematic of this dissertation deals with the impact of a consumer's sight that can influence his emotions related to a festive consumption of Champagne. In other words, the purpose of the study is to demonstrate that sight, and therefore what involves the visual aspect of the product, can influence our perception and judgment, and thus provoke certain emotions. We will talk about happy and festive emotions. The objective is to demonstrate how some of our senses, such as sight, can have an impact on our emotions in relation to a product.
For this, the method used is a qualitative analysis method. In other words, interviews were conducted with 11 individuals, 6 women and 5 men. The interviews lasted between 10 and 20 minutes and allowed us to establish whether the research problem will be validated or not.
The results show that individuals have their own perception of Champagne. Some are better able to talk about it than others, they have more knowledge, which allows them to see certain things that a person who knows less about the subject cannot see. However, both points of view are interesting and allow us to establish whether or not the sense of sight plays a role in this festive consumption of Champagne. Several common points have emerged from this analysis, and we can see that sight has its share of responsibility in the consumer's emotions during a festive consumption of Champagne.Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=538578 Emotion and authenticity: the key to market to the Alpha generation / Lilie ROCH / 2021PermalinkEntreprises familiales et successions: faut-il à tout prix transmettre son entreprise à sa famille? / Caroline DUPAIN / 2021PermalinkFéminismes africains / Rama Salla DIENG / Paris : Présence africaine éditions (DL 2021)PermalinkHow and why does indecisiveness significantly affect consumer decision-making? / Hilary GEN / 2021PermalinkHow artists use social media to melt the ice wall between the public and visual art? / Hairi HAIRI / 2021PermalinkHow can beauty brands stand out on Instagram to improve the relationship with the consumer? / Eve-Marie DUQUENNE / 2021PermalinkHow do social media and fitness influencers positively impact our attitude towards sport, during the COVID-19 pandemic? / Alexane BAILLIF / 2021PermalinkHow does co-creation create value for slow-fashion customers? / Justine LACROIX / 2021PermalinkHow does the relationship between travel influencers and their followers, through social media, influence consumer behavior on current societal issue? / Clémence CHAMBEYRON / 2021PermalinkHow the cinema industry has shaped our perception of social reality from the golden era of Hollywood to the hegemony of Netflix / Haytham BENBRAHIM / 2021Permalink"How to counterfeiting modifies buying behavior in terms of experience and brand relationship" ? / Jean FUSIER / 2021PermalinkInclusive recruitment: is it the inclusion the new recruitment standard? / Priscillia WEBER / 2021PermalinkL’influence de la Big Data sur la qualité de vie des habitants dans les Smart Cities / Jennifer VALLIN / 2021PermalinkInstagram, outil de communication privilégié pour la vente de vêtements d'occasion sur internet / Marie-Émilie BOSSI / 2021PermalinkIs ESG materiality a choice factor for improving financial performance in Europe? / Tiéphen LELEU / 2021PermalinkIs participative leadership a driver of motivation, performance and well-being at work? Participative leadership: The best model of leadership for employees today? / Clémence POINSIGNON / 2021PermalinkLe leadership féminin en France / Maëlys SELLIN / 2021PermalinkPermalinkMasculin/Féminin I / Françoise HERITIER / ODILE JACOB (2021)PermalinkMedia and alcohol, is the Evin law still efficient at the era of influencers? / Vincent PERRIER / 2021Permalink
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