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To what extent CSR initiatives affect positively work meaningfulness along with employee engagement? / Marie MAISSIN / 2021
Titre : To what extent CSR initiatives affect positively work meaningfulness along with employee engagement? Type de document : Mémoire Auteurs : Marie MAISSIN, Auteur Année de publication : 2021 Importance : 28 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
RESPONSABILITE SOCIALE DE L'ENTREPRISE ; EMPLOYE ; MOTIVATIONRésumé : Purpose: The purpose of our study is to examine the positive influence of CSR on employee engagement thanks to the mediator role of work meaningfulness. Methods: A survey was conducted on 208 respondents. They randomly faced one of the two different scenarios (“no CSR policy” and “high CSR policy”) to measure the impact of CSR on work meaningfulness and on employee engagement.Findings: The results show that CSR is positively related to work meaningfulness. Nevertheless, it shows also that work meaningfulness has a negative impact on employee engagement and the mediator role of work meaningfulness in the relationship between CSR and employee engagement is not supported by the statistical results.
Research limitations: The use of scenarios involves some risks including the difficulty respondents had to project themselves in the given and fictional situation. Also, there is a lack of information regarding the work in the scenario and the scale used to measure employee engagement puts the emphasis on work rather than on the company.Contributions: This paper contributes to explain the positive impact of CSR on employee work meaningfulness and its strategic role for companies.Keywords: Corporate Social Responsibility, Work meaningfulness, CSR, Employee Engagement.Programme : MSc Human Resources Consulting Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=538548 To what extent do consumers trust food products from local short circuits? / Camille PRULIERE / 2021
Titre : To what extent do consumers trust food products from local short circuits? Type de document : Mémoire Auteurs : Camille PRULIERE, Auteur Année de publication : 2021 Importance : 29 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
AGROALIMENTAIRE SECTEUR ; ALIMENTATION ; CONFIANCE ; CONSOMMATEUR ; CANAL DE DISTRIBUTIONRésumé : After the sanitary scandals that have taken place in the last few years, people's trust in food products has been strongly affected. When the popularity of supermarkets tends to decrease, we are witnessing a development of people's interest in products from short local circuits. To what extent do people trust products from local short circuits? This quantitative study was conducted to answer this concern and to try to explain factors that may influence people’s trust. A Qualtrics was made, and 277 volunteers participated in the survey. To test the hypothesis, descriptive statistics and One-Way ANOVA were conducted. The results of this study point out that the trust given to local short circuits is very strong, it is definitely the retail circuit in which people trust the most. Trust has three components: credibility, integrity and caring. It is in the credibility of the products that people have the most trust, that is to say the guarantee of quality and the reduction of sanitary risks. After conducting this research, we understand that neither the size of the city of habitation nor the frequency of consumption influence people’s trust. Indeed, regardless of whether people live in rural or urban areas, they trust food products from short local circuits. Regarding the frequency of consumption, this does not influence the trust of consumers. Besides, it is the people who never consume food products from local short circuits who have the most trust in these circuits. Finally, only the integrity of the consumers towards the producers in short circuits depends on the frequency of consumption. People who consume products regularly tend to have more trust in the honesty and transparency of producers than those who rarely consume them. Programme : PGE-Reims Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=538263 To what extent do social media affect the consumption of food supplements and health behaviour of their consumers? / Romain SANTANDER / 2021
Titre : To what extent do social media affect the consumption of food supplements and health behaviour of their consumers? Type de document : Mémoire Auteurs : Romain SANTANDER, Auteur Année de publication : 2021 Importance : 24 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
CONSOMMATEUR ; CONSOMMATION ; ALIMENTATION ; RESEAU SOCIALRésumé : The aim of this dissertation is to study the links between food supplements, social media and healthy habits and to see if some factors have an influence on one another. To do so, the following paper is organized in 3 parts.
The first one is a literature review which is also divided in three parts. The aim is to give an overall view of the relations between social media, food supplements and healthy habits in the scientific literature. The first part tackles social media as places of influence and of information which lead to trends of consumption and influence on the behaviour of people that belong to same communities on those networks. The second part analyses the influence of social media on the food consumption of their users including the food supplements and demonstrate the impact on some physical aspects like BMI, skin or hair. The third part is about the food supplements and if they represent more risk for the consumers than benefits due to lack of control of authorities and ethic from the companies.
This development is meant to give a base of theory and to establish a first answer to the problematic. To confront the theory a study has been conducted over 167 French people of different ages and different social-economic background. The aim of this study is to validate or to invalidate three hypotheses which come from the literature review.
The analyse of the results lead to a final discussion to compare the findings of the literature review with the answer regarding the hypotheses.Programme : MSc Digital Expertise for Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=538583 What are the semiotics mechanisms used by champagne brands to incite consumer desire on instagram? / Julie CERVANTES / 2021
Titre : What are the semiotics mechanisms used by champagne brands to incite consumer desire on instagram? : A study of champagne communication in consideration of the law Type de document : Mémoire Auteurs : Julie CERVANTES, Auteur Année de publication : 2021 Importance : 32 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
CONSOMMATEUR ; INTRANET ; METHODE ; RESEAU SOCIAL ; VIN SECTEURRésumé : This paper contributes and complements the few existing research about the link between the use of semiotics for champagne brands and consumer desire. Going more in depth, it offers an overall vision of champagne semiotics, its perception and impact on consumer behaviour and on which type of consumers and desires. It focuses exclusively on Instagram for the platform emphasizes more on semiotics and on three specific brands of champagne to offer a simpler and synthesized approach. A complementary consideration is made for the loi Evin and its constraints on the use of semiotics. Thus, the research question is: what are the semiotics mechanisms used by champagne brands to incite consumer desire on Instagram? through an qualitative data analysis of both interviews and Instagram posts and comments, this paper shows the close relationship between semiotics and different types of consumer desires but also the link between semiotics and segmentation and identifies the main types of semiotics mechanisms used by the champagne brands nowadays. Programme : MSc Digital Expertise for Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=538528 What if listening to sad-sounding music made you a better person? / Irene PAULET / 2021
Titre : What if listening to sad-sounding music made you a better person? : A study on music tonality, conveyed mood & emotion congruity, applied to ethical consumer behavior Type de document : Mémoire Auteurs : Irene PAULET, Auteur Année de publication : 2021 Importance : 24 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
ETHIQUE ; MUSIQUE ; PERSONNALITE ; PERSONNE MORALERésumé : When considering surrounding environment, the role of music in product marketing is fundamental. Different tonalities, rhythms, instruments, voice effects or seasonal music effects can influence customers in their purchase decision or behavior. What’s more, background music, whether played in department and retail stores, or in promotional ad campaigns online, represents a fundamental marketing parameter that is easy to adapt to fit different product imperatives and maximize atmosphere and product congruence, which in turn will lead to higher purchasing behavior.This paper examines the possible links that exist between the mood that background music conveys and the effect it has on consumer behavior, and especially ethical behavior (i.e., when donating to charity). A statistical study was conducted in order to study how different music moods impact ethical consumer behavior, therefore leading to higher predictability concerning purchasing behavior.After reviewing key concepts and a short literature review for this paper, I will present the conceptual framework as well as the hypotheses formed before conducting research. The study will be based on a schema of congruity, acknowledging the question whether music mood congruence with ethical issues at stake lead to a congruent perception, and therefore to higher predictability.Following a discussion on study results, this paper includes recommendations for acting marketing managers and possible directions for future work on the subject. Programme : MSc Wine & Gastronomy Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=538588 Why financial markets will never be rational : emotional disruptions in the decision making process / Romain CASANOVA / 2021PermalinkPermalinkAnalysis of the relationship between crowdfunding results and the usage of social media by social entrepreneur / Yushi ARAI / 2020PermalinkL'avenir est féminin : Quel avantage le leadership des femmes peut-il apporter à l'industrie internationale de la mode et du luxe / Agata WOLSKA / 2020PermalinkBuilding trust on a sharing economy platform: The Blablacar case study / Constantin DARD / 2020PermalinkPermalinkCan Olympic Games become sustainable? / Marion GOUARIN / 2020PermalinkConsumer behavior / Michael R. SOLOMON / Harlow : : PEARSON EDUCATION, (2020)PermalinkConsumer Resistance and Cloud Gaming / Corentin REUNGOAT / 2020PermalinkDesigning for Behavior Change : Applying Psychology and Behavioral Economics / Stephen WENDEL, / O'REILLY MEDIA (2020)PermalinkDigital Hermeneutics / Alberto ROMELE / Routledge (2020)PermalinkLa discrimination au coeur de l’embauche / Flore PENNAFORTE / 2020PermalinkEmotion and Consumer Behavior / Benoit PIROTAIS / 2020PermalinkÉtude de lien entre performance et motivation des employés / Alessia FANFONI / 2020PermalinkLe grand livre des réseaux sociaux / Samuel BIELKA / Gereso (2020)PermalinkHow advertising made by French car manufacturers featuring few people of color impacts the attitude of French nationals of Sub-Saharan African descent toward car brands / Guillaume COLLIN / 2020PermalinkHow do social media increase intention to purchase counterfeit goods online? / Elsa MICHARD / 2020PermalinkHOW DOES IDENTITY-BASED CONSUMER BEHAVIOR ON CHINESE GENERATION Y MOLD THE LUXURY BRAND’S DOUYIN MARKETING STRATEGY? / Jinyi XIONG / 2020PermalinkHow does the sense of belonging to an online community influence the purchasing intention of counterfeit product? / Margaux STEFANSKI / 2020PermalinkHow France will deal with the ethical issues of cultural corporate philanthropy? / Sarah JOUSSERAND / 2020Permalink
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