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Street art: from an underground movement to a mainstream movement / Emilie TRAVENTHAL / 2020
Titre : Street art: from an underground movement to a mainstream movement : Can street art be considered as contemporary art? Type de document : Mémoire Auteurs : Emilie TRAVENTHAL, Auteur Année de publication : 2020 Importance : 44 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
CONFLIT SOCIAL ; PEINTURE EN BATIMENT SECTEUR ; EVOLUTIONRésumé : I chose to write my seminar paper about street art because I have always been intrigued by this artistic movement which is today an integral part of our daily lives. I wanted to learn more about the processes, the different styles and artists who have made history. I wanted to present as best as possible the perception that we have about street art nowadays while associating with contemporary art. By writing this paper, I was able to understand the origin of several terms such as graffiti, street art, urban art, discover places around the world dedicated to this new form of art. Then, I focused on process styles, materials and techniques used by graffiti and street artists, painting three mains artist' portrait. My third part is consecrated to my problematic, I evoke similarities and reluctance to make comparison with contemporary art and overall, the transition from an underground movement that was initially considered illegal and now mainstream. Programme : PGE-Rouen Spécialisation : Entrepreneurship Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=529809 Sustainable Finance: What are the behavioral motives in the Dieselgate case / Charline BILLARD / 2020
Titre : Sustainable Finance: What are the behavioral motives in the Dieselgate case Type de document : Mémoire Auteurs : Charline BILLARD, Auteur Année de publication : 2020 Importance : 29 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
FINANCE COMPORTEMENTALE ; FINANCE INTERNATIONALE ; SCIENCE DU COMPORTEMENTRésumé : While there has been a general awareness in recent years of the importance of sustainable development, finance now plays a major role in the strategy to be carried out in order to achieve our common objectives, as set out in the Paris agreements. In contrast, behavioral biases are holding back sustainable investment, leading to the outbreak of scandals such as the Dieselgate scandal , first at Volkswagen and then at other manufacturers. The research question addressed in this analysis is: what are the behavioral motives in the Dieselgate case?
Several hypotheses are put forward and are studied thanks to the analysis of secondary data. The study shows that the Dieselgate scandal was caused by the involvement of several biases, particularly the abstract information that led decision-makers to choose a project with immediate rather than future results, the excessive confidence of Martin Winterkorn, then CEO of Volkswagen, whose sole objective was to become world leader at all costs, but also that there was a phenomenon of anchoring and adjustment to the context in which the German company was operating, and that managers were affected by sunk costs, making their behavior irrational. The study also highlights certain sectors likely to face such scandals.Programme : PGE-Reims Spécialisation : Advanced Finance Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=529114 The advertisement value and effectiveness of alcohol-related posts on french spirit brands' accounts / Johann FERRIS / 2020
Titre : The advertisement value and effectiveness of alcohol-related posts on french spirit brands' accounts Type de document : Mémoire Auteurs : Johann FERRIS, Auteur Année de publication : 2020 Importance : 56 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
IMAGE DE MARQUE ; MARQUE ; PUBLICITE ; RESEAU SOCIAL ; BOISSON ALCOOLISEE SECTEUR ; SPIRITUEUX SECTEURRésumé : Alcohol-related advertisement is highly regulated in France. Consequently, brands are challenged in the way they advertised on social media. This paper proposes both a partial replication of a previous study made by Cadet, Alltonen and Kavota (2017), as well as an investigation on other hypotheses, to understand factors that influence the advertising value and effectiveness of an Instagram post.
A netnography and a quantitative study were conducted to research the existence of relationships between key factors that were highlighted in the existing literature. Therefore, this seminar paper aimed at answering the question of how adverting value and effectiveness could be improved.
This review used pictures of alcohol content related to four different alcohol (whisky, gin, rum, vodka) and that represents a total of 7 companies, 12 brands, 60 posts. A maximum of 5 posts was randomly presented and rated per respondents. Besides, they were also asked about their attitude and awareness of the products and brands.
The statistical analysis showed no relation between the advertising appeal and the advertising value or effectiveness. However, factors, like content characteristics and attitude, were proved to influence, either positively or negatively, the advertising value.
This result leads to the conclusion that brands should rely more on some specific types of post to promote their products and improve their understanding of influential factors to convince potential customers better and maximize the outcome of their social media strategy.Programme : PGE-Rouen Spécialisation : Marketing - Parcours Brand Development Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=531015 The characteristics of Woman Leadership / Valentin MICHOT / 2020
Titre : The characteristics of Woman Leadership Type de document : Mémoire Auteurs : Valentin MICHOT, Auteur Année de publication : 2020 Importance : 25 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
LEADERSHIP ; FEMMERésumé : The following seminar paper aims at trying to define the characteristics of Woman leadership. All along the discussion, I will highlight several key points and context to have a global and modern image of what is it to be a leader and a woman in a work organization. I will approach this problematic by providing a broad definition of this concept and illustrate it with examples such as famous woman leader or illustrative concepts providing an easy understanding of the key concepts involved. To broaden our thinking process, I will also include the social aspect of leadership by discussing its implication in the overall Woman conditions in work organization. In this way, I conducted a research experiment including the Belbin method to seek a possible effect of gender according to nine leadership roles. The results show that three leadership roles are having significant differences. Programme : PGE-Reims Spécialisation : Human Resources and Consulting Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=529116 The impact of Blockchain technology on customers’ Willingness To Pay for second-hand luxury products / Khadija EL AMRAOUI / 2020
Titre : The impact of Blockchain technology on customers’ Willingness To Pay for second-hand luxury products Type de document : Mémoire Auteurs : Khadija EL AMRAOUI, Auteur Année de publication : 2020 Importance : 63 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
COMPORTEMENT ; COMPORTEMENT DU CONSOMMATEUR ; INDUSTRIE DU LUXE SECTEUR ; TECHNOLOGIE FINANCIERERésumé : Blockchain technology has proven itself in many fields, solving financial and non-financial industry problems. In this paper, we explore the effects of the use of the disruptive technology on people’s willingness to pay (WTP) for second-hand luxury products and highlight the different perceptions of luxury customers regarding the use of the technology in the market. To do so, a qualitative grounded study was conducted in which 11 luxury customers participated. The form of data collection was through in-depth individual interviews. The findings suggest that while some luxury customers are ready to increase their purchase cycle by purchasing second-hand luxury items using blockchain technology; others prefer sticking to their traditional in-store purchase regardless of all the benefits of the technology, due to their craving of the rewarding in-store experience and the satisfaction that follows the purchase of a brand new product. Overall, the implementation of blockchain technology would make luxury consumers and even a new scale of customers away from the traditional “Elite” more prone to buy second-hand luxury items, as it increases trust, transparency, security and guarantees the authenticity of the product. Programme : PGE-Rouen Spécialisation : Digital Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=531013 THE IMPACT OF COMMERCIALIZATION ON THE PERCEPTION OF STREET ART / Elise RIEFFEL / 2020PermalinkThe impact of social medias on football club activity in a globalised system / Vincent HULLO / 2020PermalinkThe influence of CSR communication on the attitude of consumers in the sector of renewable energies / Léa DETHOOR / 2020PermalinkThe influence of Green Marketing on Instagram on the consumer purchasing patterns in the bottled water market / Marie CHIRAC / 2020PermalinkThe influence of identity on charitable donations / Typhaine DE PETIGNY / 2020PermalinkPermalinkThe long-term impact of sport applications on consumers' motivation and physical performance / Solène CHAMPEIX / 2020PermalinkPermalinkThe role of school in preventing childhood obesity and the actions it can undertake / Ludivine POISSON / 2020PermalinkThe use of Tinder of French student campuses / Elise BARTHELME-SEIGNON / 2020PermalinkUnisex and gender-fluid fashion: what are the alternative for a good inclusion of the non-binary community in fashion? / Elaine LAURENT / 2020PermalinkWhat are Instagram influencers’ attributes that convince customers to consume healthy? / Yasmine EL BOURY / 2020PermalinkWhat factors affect online impulse buyibg during the shopping festivals / Ze WANG / 2020PermalinkWhat is the effect of body positive advertising on women’s minds, in the lingerie industry? Is there a difference according to women’s age? / Eléna GROULEAUD / 2020PermalinkWhat is the impact of design on buyer decision-making process for board games in France ? / Anouk GIRARD-DAGNAS / 2020PermalinkWomen in the Social and Solidarity Economy: motivations, status and challenges / Sophie BARRIER / 2020PermalinkZero waste revolution in retail / Zora BOUCHIER / 2020PermalinkAudacieuses en entreprise / Isabelle CALVAR-MADEC / Paris : Pearson (2019)PermalinkPermalinkLa bible du Tage Mage / Franck ATTELAN / Paris : STUDYRAMA (2019)Permalink
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