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Titre : Calling Bullshit : The Art of Scepticism in a Data-Driven World Type de document : e-book Auteurs : Jevin D. WEST Editeur : PENGUIN BOOKS Année de publication : 2020 Importance : 256 p. ISBN/ISSN/EAN : 978-0-241-32725-8 Langues : Anglais (eng) Mots-clés : Management
COMMUNICATION ; CRITIQUE ; OPINIONRésumé : Based on a popular course at the University of Washington, this book gives us the tools to see through the obfuscations, deliberate and careless, that dominate every realm of our lives. In this lively, provocative guide, biologist Carl Bergstrom and information scientist Jevin West show that calling out nonsense is crucial to a properly functioning social group, whether it be a circle of friends, a community of researchers, or the citizens of a nation. Through six rules of thumb, they help us to recognize when numbers are being manipulated, to cut through the crap wherever we encounter it - even within ourselves - and learn how to give the real facts to a crystal-loving friend or climate change denier uncle. Nombre d'accès : 5 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=553742 Can Olympic Games become sustainable? / Marion GOUARIN / 2020
Titre : Can Olympic Games become sustainable? Type de document : Mémoire Auteurs : Marion GOUARIN, Auteur Année de publication : 2020 Importance : 52 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Français (fre) Mots-clés : Management
SPORT ; DEVELOPPEMENT DURABLE ; MOTIVATIONRésumé : To get a proper closure of this last year in NEOMA BS studying International Project Development I chose to orient my academic research towards the biggest mega-event in the world and its compatibility with the sustainable development concept because of its inner characteristics so different at first glance. Thus, I chose to study the following research question: Can Olympic Games become sustainable? The methodology I elected is a qualitative research based on the literature already existing and a huge investigation in the local news. I was able to find out that the Planning Phase is the key success factor, as well as stakeholders’ gathering around the sustainability concerns. Programme : MSc International Project Development Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=534288 Consumer behavior / Michael R. SOLOMON / Harlow : : PEARSON EDUCATION, (2020)
Titre : Consumer behavior : Buying, Having, and Being Type de document : Livre Auteurs : Michael R. SOLOMON Mention d'édition : 13th ed. Editeur : Harlow : : PEARSON EDUCATION, Année de publication : 2020 Importance : 623 p. Présentation : ill. ISBN/ISSN/EAN : 978-1-292-31810-3 Prix : 57 EUR Langues : Anglais (eng) Mots-clés : Management
COMPORTEMENT DU CONSOMMATEUR ; DECISION ; EUROPE ; STYLE DE VIEIndex. décimale : 122.94 COMPORTEMENT DU CONSOMMATEUR Résumé : Solomon’s Consumer Behavior: Buying, Having, and Being deepens the study of consumer behavior into an investigation of how having (or not having) certain products affects our lives. Solomon looks at how possessions influence how we feel about ourselves and each other, especially in the canon of social media and the digital age. Note de contenu : Glossaire, index Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=574485 Exemplaires(1)
Code-barres Cote Support Localisation Section Disponibilité J7233 122.94 SOL Livre Library Campus de Rouen Salle de lecture Sorti jusqu'au 20/11/2024 Consumer Resistance and Cloud Gaming / Corentin REUNGOAT / 2020
Titre : Consumer Resistance and Cloud Gaming Type de document : Mémoire Auteurs : Corentin REUNGOAT, Auteur Année de publication : 2020 Importance : 22 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
TECHNOLOGIE ; INTERNET ; CONSOMMATEUR ; RESISTANCE AU CHANGEMENTRésumé : Cloud Gaming is coming to the masses, with numerous services becoming available to the general public (Google Stadia, GeForce Now, Shadow, or Playstation Now). This seminar paper provides an analysis of the main factors that can prevent adoption of Cloud Gaming services. A quantitative survey with 25 questions was sent out to understand consumer resistance towards this innovative way to play games. 217 replies were collected at the time of analysis. Methods of analysis consist mostly in pivot tables. Results show that different gamer types haven’t the same expectations, but overall price, service performance and game availability are the most important factors for gamers.
Recommendations discussed include:
- Marketing specific features that are working well (ex: ability to play from multiple devices) to gamer types that expect and value those features the most (ex: mobile gamers) instead of promoting everything but delivering only on a few of the promises.
- Rethinking the way gamers access games on Cloud Gaming services, as most gamers wish to use Cloud Gaming to play games they bought elsewhere.
However, there are some limitations due to the analysis, firstly bias since the survey was sent to specific communities, and also due to the way the survey was built, no regression model could be used to predict consumer behavior.Programme : PGE-Rouen Spécialisation : Digital Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=529198 Designing for Behavior Change : Applying Psychology and Behavioral Economics / Stephen WENDEL, / O'REILLY MEDIA (2020)
Titre : Designing for Behavior Change : Applying Psychology and Behavioral Economics Type de document : e-book Auteurs : Stephen WENDEL,, Auteur Editeur : O'REILLY MEDIA Année de publication : 2020 Importance : 385 p. ISBN/ISSN/EAN : 978-1-4920-5600-3 Langues : Anglais (eng) Mots-clés : Management
COMPORTEMENT DU CONSOMMATEUR ; PSYCHOLOGIE SOCIALE ; SCIENCE DU COMPORTEMENTRésumé : n this updated edition, Stephen Wendel, head of behavioral science at Morningstar, takes you step-by-step through the process of incorporating behavioral science into product design and development. Product managers, UX and interaction designers, and data analysts will learn a simple and effective approach for identifying target users and behaviors, building the product, and gauging its effectiveness. Learn the three main strategies to help people change behavior Identify behaviors your target audience seeks to change--and obstacles that stand in their way Develop effective designs that are enjoyable to use Measure your product's impact and learn ways to improve it Combine behavioral science with data science to pinpoint problems and test potential solutions Nombre d'accès : 1 En ligne : http://library.ez.neoma-bs.fr/login?url=https://ebookcentral.proquest.com/lib/ne [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=535157 Digital Hermeneutics / Alberto ROMELE / Routledge (2020)PermalinkLa discrimination au coeur de l’embauche / Flore PENNAFORTE / 2020PermalinkEmotion and Consumer Behavior / Benoit PIROTAIS / 2020PermalinkÉtude de lien entre performance et motivation des employés / Alessia FANFONI / 2020PermalinkLe grand livre des réseaux sociaux / Samuel BIELKA / Gereso (2020)PermalinkHow advertising made by French car manufacturers featuring few people of color impacts the attitude of French nationals of Sub-Saharan African descent toward car brands / Guillaume COLLIN / 2020PermalinkHow do social media increase intention to purchase counterfeit goods online? / Elsa MICHARD / 2020PermalinkHOW DOES IDENTITY-BASED CONSUMER BEHAVIOR ON CHINESE GENERATION Y MOLD THE LUXURY BRAND’S DOUYIN MARKETING STRATEGY? / Jinyi XIONG / 2020PermalinkHow does the sense of belonging to an online community influence the purchasing intention of counterfeit product? / Margaux STEFANSKI / 2020PermalinkHow France will deal with the ethical issues of cultural corporate philanthropy? / Sarah JOUSSERAND / 2020Permalink
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