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How can the Project manager deal with the workload stress’s effect on employees’ productivity in the work environment? / Praveen Kumar PALIVELA / 2022
Titre : How can the Project manager deal with the workload stress’s effect on employees’ productivity in the work environment? Type de document : Mémoire Auteurs : Praveen Kumar PALIVELA, Auteur Année de publication : 2022 Importance : 25 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
STRESS ; PRODUCTIVITE ; QUALITE DE VIE AU TRAVAILRésumé : The following thesis is part of my master’s program in International Project Development. This research talks about workload stress and how project managers can deal with the employees with workload stress. The workload is one of the major problems in various types of stress at work. This research further proves that workload stress of the employees affects the productivity in a negative way. A qualitative interview with a project manager, quantitative survey of 74 members of a targeted group of IT employees in India. How workload stress management interventions by organizations like leadership of project managers, work recognition of employees, the work balance and well-being, interpersonal relationships among employees are one of the main factors to decrease workload stress. I wanted to prove two hypotheses. With the hypotheses and results, I used the data to provide more detailed information for project managers on how they can deal with the employee’s workload stress which is affecting the productivity of the employees. Programme : MSc International Project Development Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=564595 How do Zara and H&M inform their customers about their efforts in reference to the sustainability of the brand and what effects are seen on customers in Mexico? / Maria de Lourdes MEJIA ESLAVA / 2022
Titre : How do Zara and H&M inform their customers about their efforts in reference to the sustainability of the brand and what effects are seen on customers in Mexico? Type de document : Mémoire Auteurs : Maria de Lourdes MEJIA ESLAVA, Auteur Année de publication : 2022 Importance : 26 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de la page. Langues : Anglais (eng) Mots-clés : Management
ACHAT ; COMPORTEMENT ; ECOLOGIERésumé : Nowadays the sustainable approach in the fashion industry is vital and has become highly relevant in recent years due to the fact that it is well known that this industry is one of the most polluting on the planet.
Companies within the fashion industry seek to reduce the environmental impact and at the same time are generating awareness among consumers, this is why they have implemented strategies with a sustainable approach in their business model, but is it enough? One significant issue is how they communicate these strategies to their customers and more importantly the response they have obtained.
The present research is addressed from the point of view of the people who work within the fashion industry, through a qualitative analysis it will provide us visibility of the strategies implemented by the H&M and Zara brands as well as the customer behavior regarding this approach.Programme : MSc Global Management Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=565316 How have employees of generations X, Y and Z experienced covid-19 at work ? / Camille DEWERDT / 2022
Titre : How have employees of generations X, Y and Z experienced covid-19 at work ? Type de document : Mémoire Auteurs : Camille DEWERDT, Auteur Année de publication : 2022 Importance : 31 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec cotre compte Office 365 via le bouton CONNEXION en haut de la page. Langues : Anglais (eng) Mots-clés : Management
CHANGEMENT SOCIAL ; COMMUNICATION ; EMPLOYE ; TRAVAIL A DISTANCERésumé : These questions will be examined in the timescale of a crisis that occurred pretty recently: the Covid-19 pandemic. In fact, since the first trimester of 2020, a majority of countries have faced a governmental lockdown and quarantine (several, actually). This situation stopped the whole system of our society, and everything had to be rethought in a short period of time. At a time where mobility of products and people was at a peak, people had to be confined. Concerning companies and businesses, it meant that people could not come to the office anymore, and thus it changed entirely the way to work as an employee or as a manager, as a team, a department or globally as a company. We can ask ourselves how the intergenerational gap translated in the pandemic times. At this timewhen everyone had to adapt, already existing generational differences could then create really various
challenges from one generation to the other. Did the changes that happened in the offices affected these different generations differently? Are they happy with these changes or not? Have their needs changed after Covid concerning their working life? What do they expect now from their managers and HR representatives? Moreover, what has been done since 2020 to manage these various needs and challenges? Did HR and managers act differently for generations X, Y, and Z while creating new processes since the pandemic crisis began?
For example, how did the forced and speeded digitalisation of processes impacted generations X, Y and Z? Were there tailored approaches towards the different generations to train them and implement these new processes, or were generational matters not taken into account while managing the changes at the employees scale?Programme : MSc Human Resources Consulting Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=565300 How to implement Memetic Power in Luxury Fashion Communication Strategies? / Marco SALCINI / 2022
Titre : How to implement Memetic Power in Luxury Fashion Communication Strategies? Type de document : Mémoire Auteurs : Marco SALCINI, Auteur Année de publication : 2022 Importance : 33 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de la page. Langues : Anglais (eng) Mots-clés : Management
COMMUNICATION ; COMPORTEMENT ; COMPORTEMENT DU CONSOMMATEUR ; INDUSTRIE DU LUXE SECTEUR ; MARQUE ; POLITIQUE DE COMMUNICATION ; STRATEGIERésumé : Proximity to the consumer and high involvement towards the brand in luxury fashion have traditionally meant low luxury value of the brand (Park et al., 2018), confirming the conceptual link to the traditional attributes of distance and scarcity at the very basis of the notion of luxury (Kapferer and Bastien, 2009).
In 2019, however, Laura Sherman for Business of Fashion, in “Traditional PR Doesn’t Work Anymore. Here’s What Does” stated that traditional ways to communicate are no longer effective. After several interviews with Luxury Fashion communication professionals, she asserted that brands were supposed to be friendlier, more relatable, and closer to the consumers and to give the buyers an actual reason to talk about them. Among the thriving brands, she mentioned Simon Porte Jacquemus, and defined his eponymous brand as a “perfect meme fodder”. Sherman’s article also confirms existing literature on the fact that traditional celebrity placement doesn’t work either. Indeed, celebrity marketing might be effective to raise awareness (Campbell and Farrell, 2020) for low and medium involvement products (Khan and Chapa, 2021), therefore not luxury fashion, but macro, micro and even nano-influencers - those with less than 10,000 followers as per Campbell and Farrell (2020) - who are closer to the public and to whom the average users mirror themselves, result more believable, as they are more authentic and relatable (Khan and Chapa, 2021; Campbell and Farrell, 2020). On this note, memes can be considered a very popular tool for Generation Z to market luxury fashion brands, especially on platforms such as TikTok (Edelmann, 2020), due to their ability to convey direct, authentic messaging (Shifman, 2018) to a sharply targeted community and for their ability to go viral (Zanette et al., 2019). Nonetheless, until today, there are no contributions in scientific literature investigating the possible applications of memes in luxury fashion communication. Hence, in this dissertation, I would like to contribute to the conversation, and inspire other academics to further investigate this topic.Programme : MSc Luxury Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=564587 L'impact du marketing des médias sociaux sur l'attitude des consommateurs à l'égard des marques : une étude des marques de luxe dans le monde digital / Duffy SAOIRSE / 2022
Titre : L'impact du marketing des médias sociaux sur l'attitude des consommateurs à l'égard des marques : une étude des marques de luxe dans le monde digital Type de document : Mémoire Auteurs : Duffy SAOIRSE, Auteur Année de publication : 2022 Importance : 75 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec cotre compte Office 365 via le bouton CONNEXION en haut de la page. Langues : Français (fre) Mots-clés : Management
INDUSTRIE DU LUXE SECTEUR ; COMMERCE ELECTRONIQUE ; RESEAU SOCIALRésumé : Dans un monde en constante évolution, il est important de se tenir au courant des tendances actuelles, l'une d'entre elles étant le niveau accru de digitalisation. La transformation digitale a un impact sur les marques et les consommateurs dans de nombreux secteurs et l'industrie de la mode de luxe ne fait pas exception. Cette étude examine les efforts déployés dans le secteur de la mode de luxe pour intégrer les méthodes digitales dans leurs stratégies de marketing et étudie comment les consommateurs réagissent et se comportent vis-à-vis des marques en conséquence. Elle explore les raisons pour lesquelles ce changement était nécessaire dans l'industrie, comment la décision d'intégrer la digitalisation a eu un impact sur l'industrie dans son ensemble, et ce qui se profile pour l'avenir de l'industrie de la mode de luxe. L'objectif de cette thèse est d'explorer plus en détail comment les consommateurs se comportent et réagissent aux médias sociaux et aux campagnes de marketing digital créées par les marques de mode de luxe, et d'étudier les impacts que ces campagnes peuvent avoir pour les marques et leur image. Grâce à une recherche secondaire approfondie, une compréhension complète de la formation, du cadre et du statut actuel de l'industrie est mise en évidence et les perceptions des consommateurs de luxe sont explorées. Les attitudes et les réactions des consommateurs de produits de luxe sont étudiées plus en détail dans le cadre d'une recherche primaire menée par le biais d'une enquête et d'une interview, dans le but d'en savoir plus sur l'impact du marketing des médias sociaux sur les attitudes des consommateurs envers les marques de luxe. Programme : Cesem Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=564600 Impact of a non-alcohol claim on a bottle on the way people intend to purchase it : the example of gin / Joséphine KLINGER / 2022PermalinkLes influenceurs au service des stratégies marketing des marques / Caroline CHOQUE / 2022PermalinkL'intégration de différentes cultures à l'université améliore-t-elle la capacité d'adaptation des étudiants lorsqu'ils entrent dans le monde du travail ? / Aine MULLINS / 2022PermalinkUn livre à soi / Charlotte BIENAIME / Paris : STOCK (2022)PermalinkOptimally Irrational / Lionel PAGE / Cambridge University Press (2022)PermalinkPermalinkRationality and economic decisions / Eliot VAUTHIER / 2022PermalinkReviving Employee Engagement Post Covid: A case study of the creative industry in Dubai / Amr ABDALLA / 2022PermalinkThe Effects of Servant Leadership’s Characteristics on Diminishing Workplace Burnout / Ana-Maria DUMITRU / 2022PermalinkThe evolution of the role and profession of pharmacist according to the new behaviors and needs of patients / Alice LAUDAT / 2022Permalink
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