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Does the IoT enable insurance 2.0 customer loyalty ? / Salma NACHAT / 2022
Titre : Does the IoT enable insurance 2.0 customer loyalty ? Type de document : Mémoire Auteurs : Salma NACHAT, Auteur Année de publication : 2022 Importance : 30 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de la page. Langues : Anglais (eng) Mots-clés : Management
ASSURANCE ; COMPORTEMENT ; CLIENT ; TECHNOLOGIERésumé : This dissertation was written with the aim of finding out whether the Internet of Things helps to build customer loyalty in Insurance 2.0. The literature review I did helped me to understand the subject better, to know deeper information about insurance, the internet of things and the loyalty of the insured. The evolution of technology, the change in consumer behaviour, the willingness to adopt connected objects and the motivation to change lifestyles are factors that stand out in my research. This paper will investigate "what and how connected objects can build insurance 2.0 customer loyalty ? ". The qualitative study I conducted demonstrated the advantages and disadvantages of IoT in building customer loyalty in Insurance 2.0. Programme : MSc Digital Expertise for Marketing Spécialisation : Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=572762 Esport & Brand Image / Hubert SALIGUE / 2022
Titre : Esport & Brand Image Type de document : Mémoire Auteurs : Hubert SALIGUE, Auteur Année de publication : 2022 Importance : 39 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
IMAGE DE MARQUE ; TECHNOLOGIERésumé : The gaming world is still a young industry. So are the activities related to it. However, there are some outstanding performances and benefits. Especially the competition of electronic games more commonly called esport.
Esport is becoming increasingly popular. This brief aims to reflect the potential of esport and the marketing opportunities that are present. Through the concepts of marketing and brand management, we will study the possibilities of esport for brands.
In order to appreciate this research, it is advisable to be curious and to go beyond these preconceptions about an activity sector that is hardly presented in the traditional media.Programme : MSc Marketing French Excellence Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=564570 How are digitalization and mobile apps reinventing the in-store customer experience? / Lise RAMADIER / 2022
Titre : How are digitalization and mobile apps reinventing the in-store customer experience? Type de document : Mémoire Auteurs : Lise RAMADIER, Auteur Année de publication : 2022 Importance : 28 p. Note générale : Pour accéder aux fichier PDF, merci de vous identifier sur le catalogue de votre compte Office 365 via le bouton CONNEXION en haut de page Langues : Anglais (eng) Mots-clés : Management
APPLICATION MOBILE ; MARKETING EXPERIENTIEL ; TECHNOLOGIEProgramme : MSc International Marketing & Brand Management Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=567378 How are technological companies transitioning from the on-permises world to the Cloud ? / Camille LARDEUX / 2022
Titre : How are technological companies transitioning from the on-permises world to the Cloud ? Type de document : Mémoire Auteurs : Camille LARDEUX, Auteur Année de publication : 2022 Importance : 24 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec cotre compte Office 365 via le bouton CONNEXION en haut de la page. Langues : Anglais (eng) Mots-clés : Management
INTERNET ; TECHNOLOGIE
Entreprise
ITECH ENTREPRISESRésumé : In 2022, the Cloud market will generate 331 billion dollars.”1 This market emerged a little over a decade ago to meet the needs of companies on issues of storage, security, and management of their data. “Cloud" data storage means that the data is no longer on the customer's premises but in remote servers, with the possibility of delegating part of the management to the company providing the service. It is now ubiquitous in the IT infrastructure of companies, as 94% of them use it. The antecedent of this mode of data storage is the on-premises model, which means having your data at home with absolute control over it. Companies like SAP, Oracle or Microsoft are technological giants because they have more than 40 years of service, which allows them to put forward their experience, but they are also confronted with the rapid and radical changes of the current market. Another difficulty has surfaced: Competition. New cloud providers sharply emerged: Google, Amazon, and Alibaba, which are in the top 4 of the magic quadrant Cloud 2021, ranking Gartner (consulting and research company that provides annual magic quadrant, ranking technology companies according to several themes). These companies are serious competitors and did not have to face a radical change of strategy and business model because they only offer Cloud. The objective of this dissertation is to observe and analyze the current situation of rather old technology companies, by conducting a qualitative study of Oracle and Microsoft, which started this transition a few years ago, and to highlight their methods and their success or failure. To do this, we will look at how technology companies have made their transition from the on?premises world to the cloud.First, we will look at the two different data storage offerings mentioned above, namely on?premises and cloud, discussing their points of divergence and convergence as well as their advantages and weaknesses. Then, we will see what are the major issues that companies face in their digital transition, namely competition, and data security. Finally, we will make a qualitative study of the successes and failures of two technology giants that had to face this transition, how they approached it, their strategy changes, and the consequences today . Programme : Global BBA Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=562047 How dematerialisation and technological developments have transformed the western video games market? / Simon MASSIN / 2022
Titre : How dematerialisation and technological developments have transformed the western video games market? Type de document : Mémoire Auteurs : Simon MASSIN, Auteur Année de publication : 2022 Importance : 41p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via
le bouton CONNEXION en haut de page.Langues : Français (fre) Mots-clés : Management
TECHNOLOGIE ; DEMATERIALISATIONRésumé : The idea of this topic is to understand how a market such as the video game market in Europe and the USA manages to cope with the sometimes-brutal changes in its functioning, this market is today the most imposing in terms of cultural products, equivalent to that of the cinema, the book and the music combined, it is thus essential to investigate it. Why is this subject essential? Because understanding the choices that have been made in the past in the face of these strategic challenges by the players in this market, the natural joint developments between this market and the technologies will also allow us to potentially foresee future developments and to think about how to prepare for them. It is by looking back that we can predict what lies ahead. So, we can ask: How dematerialisation and technological developments have transformed the western video games market? This topic will obviously deal with video games, cultural products, but also with technological developments, and dematerialisation which is the most important and recent challenge for the giants of this sector. It will also be about companies trying to maximise their market share, but also about many buyers with different motivations and consumption patterns. This topic will be based on the changes of the last few years except for the historical part which will take us back 60 years. If I have chosen to talk mainly about the European and North American market, it is for a simple reason, because they are the 2 biggest markets with China and Japan. Programme : MSc Cultural & Creative Industries Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=571594 How do Fans perceive Innovation in the Sport Consumption Experience ? / Luca DE CIANCIO / 2022PermalinkHow does the digital revolution transform the insurance sector and impact the customer experience? / Ines TRABELSI / 2022PermalinkL’impact de l’E-administration sur la performance publique des services administratifs Gabonais / Margot BARAT / 2022PermalinkIs it essential for fashion brands to do influencer marketing nowadays / Rebecca HORCHOLLE / 2022PermalinkTechnology and Audit: Improving the quality of audits with new digital tools / Benjamin KEHRER / 2022PermalinkThe Grab-and-Go Experience: Understanding the Impact of Fully Automated Checkout Systems on User Satisfaction in Retail. / Jovaney ASHMAN / 2022PermalinkThe grab-and-go experience: understanding the impact of fully-automated checkout systems on user satisfaction in retail / Czarina Rose INDIGNE / 2022PermalinkThe impact of digitalization on B2B business activities How digital tools influence sales in the b2b sector ? / Charles MALLET / 2022PermalinkThe Impact of Fintech in the restructuring of the Banking Sector as part of Financing/Lending offer in France / Hiba KHALFAOUI / 2022PermalinkThe Metaverse: Opportunities and Challenges for the Banking sector. / Adam BENICHOU / 2022Permalink
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