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Alternative packaging, such as canned wine could decrease the wine purchase intentions in millennials ? / Janice IVANNIA ; Sosa FIGUEROA / 2023
Titre : Alternative packaging, such as canned wine could decrease the wine purchase intentions in millennials ? Type de document : Mémoire Auteurs : Janice IVANNIA, Auteur ; Sosa FIGUEROA, Auteur Année de publication : 2023 Importance : 35 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Français (fre) Mots-clés : Management
BOISSON ALCOOLISEE SECTEUR ; COMPORTEMENT DU CONSOMMATEUR ; ENVIRONNEMENTRésumé : Packaging plays an important role in the purchase intentions, especially in the case of the wine, where quality cannot be fully assessed without tasting it. Wine consumers are very attached to traditions, and this could make them less open to new alternatives packaging. This paper examines if alternative packaging, such as canned wine could decrease
the purchase intention of millennials versus traditional packaging because of a low-quality perception and if wine knowledge could modify the perception of the quality in alternative packaging.Programme : MSc Wine & Gastronomy Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=581715
Titre : Artificial intelligence and the Advertising Industry Type de document : Mémoire Auteurs : Hadrien BERNARD, Auteur Année de publication : 2023 Importance : 33 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
COMPORTEMENT DU CONSOMMATEUR ; INTELLIGENCE ARTIFICIELLE ; MARKETING STRATEGIQUERésumé : This research delves deeply into the impact of Artificial Intelligence (AI) on shaping consumer perceptions and shaping brand reputation in the advertising industry. The approach used combines quantitative research methods bringing together in depth personal interviews with a broader survey of the general population to gather a wide range of perspectives, experiences and insights from everyday consumers and industry experts.
We conducted interviews with seven individuals from diverse backgrounds, which uncovered valuable insights into how AI influences consumer perceptions and its connection to brand reputation in the realm of AI driven advertising. Several key themes emerged, including personalization, transparency, trustworthiness and ethical considerations as factors influencing consumer attitudes towards the use of AI in advertising.Programme : MSc Global Management Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=581702 Barriers to adoption of the third-party marketplace model for luxury brands / Cathryn MCEACHERN / 2023
Titre : Barriers to adoption of the third-party marketplace model for luxury brands Type de document : Mémoire Auteurs : Cathryn MCEACHERN, Auteur Année de publication : 2023 Importance : 41p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Français (fre) Langues originales : Anglais (eng) Mots-clés : Management
MARKETING ACHAT ; INDUSTRIE DU LUXE SECTEUR ; COMPORTEMENT DU CONSOMMATEURRésumé : In the dynamic digital landscape, brands worldwide are facing increasing pressure to innovate. While marketplaces are gaining momentum across various industries, the luxury industry remains relatively traditional. This study addresses the limited research on barriers to entry for luxury brands in the third-party marketplace model and examines how their reputation and user experience expectations influence consumers' willingness to shop on this new channel. The research question explores whether luxury brands can leverage the third party marketplace model while maintaining user experience expectations. Through a combination of quantitative and qualitative methods, this study identifies significant barriers from both the consumer and brand perspectives. The analysis reveals that consumers perceive higher prices on marketplaces and face challenges in replicating the luxury experience online. However, concerns regarding authenticity and seller responsibilities did not emerge as significant barriers. These findings suggest that consumers generally have an open attitude towards luxury brands adopting the third-party marketplace model, but careful consideration of potential barriers is crucial for a smooth transition. Programme : MSc International Marketing & Brand Management Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=581978
Titre : Can a brand rebuild trust after a scandal ? Type de document : Mémoire Auteurs : BEA NASERI, YVETTE-RITA UYAH, Auteur Année de publication : 2023 Importance : 42 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
CONFIANCE ; MARQUE ; CONSOMMATEURProgramme : MSc Business Development & Clients Grands Comptes Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=581880
Titre : Consumer's perception of second-hand luxury Type de document : Mémoire Auteurs : Charlotte CURUTCHET, Auteur Année de publication : 2023 Importance : 36 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
COMPORTEMENT DU CONSOMMATEUR ; PRODUIT DE LUXE ; TECHNIQUE DE VENTEProgramme : MSc Luxury Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=581742 PermalinkDans le monde du luxe, quelle est l'importance du marketing expérientiel et qu'est-ce qui détermine son importance pour le consommateur ? / Mattea RAIMONDI / 2023
PermalinkPermalinkDoes the presence of natural colorants in food products positively influence purchase intentions? / Elise WUCHER / 2023
PermalinkDoes the use of dating apps have any consequences on consumer behaviours, mental health and perception of love? / Mathilde DAVERSIN / 2023
PermalinkPermalinkExamining the effects of emotional manipulation in advertising on consumer behavior and wellbeing / Andréa AZULA ZUBIETA / 2023
PermalinkPermalinkFood guides versus food influencers: what role does influencer marketing play in consumers' choice of restaurant? / Emma FORNASINI / 2023
PermalinkHow AI can be used to improve sustainable practices in the fashion industry ? / Lucie DOUDOUX / 2023
PermalinkPermalinkHow do coffee consumers perceive the Ready-To-Drink Coffee product in the European Market? Their intention to purchase and the factors involved / Eleonora SARACO / 2023
PermalinkPermalinkHow does the appearance of a cheese board influence taste perception and desire to eat ? / Laura BAETENS / 2023
PermalinkImpact of ethical branding on consumer behaviors in the fashion industry / Guillemette POULET-MATHIS / 2023
PermalinkLuxury brands entering Metaverse. How Metaverse can enable luxury brands to target GEN Z ? / Agathe GENEST / 2023
PermalinkMARKETING OF SPORTS GAMBLING BRANDS: THE IMPACT OF THE SENSIBILIZATION CAMPAIGNS AGAINST THE DANGERS OF SPORTS GAMBLING / Arthur LEFEBVRE / 2023
PermalinkPurchase motivations and perceptions towards luxury counterfeit among generation X and Y consumers / Charlotte POULIQUEN / 2023
PermalinkStrategies and techniques supermarket used to encourage more purchase of consumers / Constance JALLOT / 2023
PermalinkPermalinkA study about athletes’ endorsements and their influence on amateur athletes / Julien CORRAÏNI / 2023
PermalinkA study of how social networks have impacted athletes' brand endorsement strategies / Hugo SENGER / 2023
PermalinkA study of the impact of endorsement in the cosmetic industry on women’s behavior and self-perception / Tiphaine BILLARD / 2023
PermalinkStudying the impact of consumer electronics-related User-Generated Content (UGC) on YouTube on Consumer Purchase Behavior / Arjun SURI / 2023
PermalinkPermalinkThe effects of brand storytelling and luxury jewelry indoor shopping experience on luxury brand retention and loyalty in Taiwan (cross-culture comparison between Taiwan and France) / Wenping LIN / 2023
PermalinkPermalinkPermalinkTo what extent does the use of black and white in communication can positively impact the consumer behavior ? / Madeleine VEREECKE / 2023
PermalinkTo what extent is the gendered marketing of brands through their products still relevant in the new context of gender definition? / Emma RIO / 2023
PermalinkTo what extent will the introduction of the metaverse in the cosmetics industry change consumer habits ? / Margot ROBIC / 2023
PermalinkWhat are the factors influencing consumers’ preference for peer-to-peer and brands platforms when engaging in online second-hand consumption ? / Romane RIGAUD / 2023
PermalinkPermalinkWhat is the influence of PET packaging on the purchase intention and perception of red wines among French millennials? / Manon VOIRIN / 2023
PermalinkBiometric technologies in smart devices : an user experience and brand trust model / Maria Camila SILVA GUAJARDO / 2022
PermalinkPermalinkPermalinkDoes the evolution of marketing reveal a growing alienation of the consumer? / Yacine GHARNATI / 2022
PermalinkPermalinkLe futur de la tradition : Développer l'expérience client de l'industrie de la mode de luxe dans un monde numérique pour les nouvelles générations Y, Z / Cristina HORTELANO / 2022
PermalinkPermalinkHow are digitalization and the rise of ecological awareness changing consumer buying behavior for books ? / Camille RAMOS / 2022
PermalinkPermalinkHow can companies influence customer’s behaviors and their consumption through social media? / Lucie COFFINET / 2022
PermalinkHow can fashion and apparel companies use eco-responsibilityto maintain or even improve their position and profits in the market? / Manon LEGUILLON / 2022
PermalinkHow can Marketing and the notion of identity improve the way we consume for the benefit of our well-being? / Kennie TOUSSAINTE / 2022
PermalinkHow can the market for responsible and sustainable clothes be made accessible to the most modest? / Sophie KUBWIMANA / 2022
PermalinkHOW DIGITAL CONSUMERS COUNTER THE THREAT TO THEIR PRIVACY AND SECURITY POSED BY BIG DATA / Gabriel NUNO / 2022
PermalinkHow do music streaming platforms use Data Analytics to shape musical taste of consumers? / Inés KOLLI / 2022
PermalinkHow do retail digitalization and the COVID-19 crisis impact the consumer experience in the beauty sector ? The impact of retail digitalization and covid-19 crisis on consumer experience / Emma BREANT / 2022
PermalinkHow streaming platform's feature are impacting the music listenning habits of the generation Z ? / Romain POUYES / 2022
PermalinkPermalinkHow the conjunction of sensory and digital marketing influence consumer’s purchase experience in the fragrance industry? / Pauline BOSSON / 2022
PermalinkPermalinkPermalinkPermalinkImpact of a non-alcohol claim on a bottle on the way people intend to purchase it : the example of gin / Joséphine KLINGER / 2022
PermalinkInfluence of COVID-19 on consumer behavior in different spheres of luxury industries: / Sofiya SHIGAPOVA / 2022
PermalinkPermalinkPermalinkPermalinkQualitative Market Research : A Practitioner's and Buyer's Guide / Wendy GORDON / TAYLOR & FRANCIS GROUP (2022)
PermalinkPermalinkPermalinkA study ofthe effect of information consistency on consumers' purchase intention in the context of omnichannel marketing / Ting WANG / 2022
PermalinkSustainable clothing purchases: what are the barriers to this type of consumption? / Mélina GUICHETEAU / 2022
PermalinkSustainable fashion : between consumer behavior and purchase decision-making, the understanding and identification of sustainability in fast and premium fashion / Anaëlle GEOFFRIN / 2022
PermalinkPermalinkThe impact of co-branding as a promotional method on brand perception in the fashion industry / Anastasiia SHUMIKHINA / 2022
PermalinkPermalinkPermalinkPermalinkTo what extend do the performances of sports teams have an impact on the sponsor's brand with the consumer ? / Antoine ROUQUET / 2022
PermalinkTo what extend does the deposit system influence consumers in the luxury cosmetic sector ? / Clémence DUPREZ / 2022
PermalinkPermalinkTo what extent have important values to Gen Z, such as diversity, equity, and inclusion, been challenging for luxury brands to adopt? / Kéomaly VEOPRASEUTH / 2022
PermalinkWhat are the challenges of sensorial marketing to face the rise of e-commerce? / Amandine GABORIAU / 2022
PermalinkWhat are the dramas that have transformed the newspaper industry over the past thirty years? / Éléonore BONNEAU / 2022
PermalinkWhat impact has the health crisis had and does it have on the eating behavior of French consumers? / Claire LE GUILLARD / 2022
PermalinkWhat is the impact of product placement made by influencers on social media on the end-consumer’s brand perception and purchase intention? / Zaina KACHAD / 2022
PermalinkAppreciating cidre, is it only a matter of taste? A qualitative analysis on cidre perception among French millennials / Mary-Lou JORANDON / 2021
PermalinkPermalinkPermalinkArt and luxury. What are the limits of the artification strategies of luxury companies? / WEISGERBER CLOÉ / 2021
PermalinkPermalinkBetter Real than Ideal : How Beauty and the Lack of Diversity Impact the Representation of Women in Advertising / Juliette LURAND / 2021
PermalinkPermalinkCas en management des achats: enoncés et corrigés / Gwenaëlle ORUEZABALA / EMS EDITIONS, MANAGEMENT & SOCIÉTÉ (2021)
PermalinkPermalinkPermalinkConsumer reaction to FMCG rebranding How FMCG brand renew their brand to fit the Internet trend? / Tingyu HSU / 2021
PermalinkDigitalization in fashion retail industry. How can vr and ar enhance customer digital experience in the fashion retail industry? / Aishwarya GIRISH / 2021
PermalinkPermalinkDo recommendation systems only reflect consumer preferences or do they shape them? / Alexandre CONSTANT / 2021
PermalinkDoes the sense of sight confer to the consumer the emotions linked to a festive consumption of Champagne? / Isabelle COURTOIS / 2021
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