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Titre : How can Start-Ups build trust with their customer ? Type de document : Mémoire Auteurs : Dana COUDERQ, Auteur Année de publication : 2023 Importance : 37 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
CONFIANCE ; CONSOMMATEUR ; START-UPProgramme : MSc Business Development & Clients Grands Comptes Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=581881 How do coffee consumers perceive the Ready-To-Drink Coffee product in the European Market? Their intention to purchase and the factors involved / Eleonora SARACO / 2023
Titre : How do coffee consumers perceive the Ready-To-Drink Coffee product in the European Market? Their intention to purchase and the factors involved Type de document : Mémoire Auteurs : Eleonora SARACO, Auteur Année de publication : 2023 Importance : 26p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Français (fre) Langues originales : Anglais (eng) Mots-clés : Management
THE ET CAFE SECTEUR ; COMPORTEMENT DU CONSOMMATEUR ; INFORMATION DU CONSOMMATEURRésumé : This paper analyzes the changes in the coffee European market, from the consumer’s new coffee taste to their new needs and requests. It analyzes the new entry possibility of Ready-to-drink coffee In the European market and the factors that can make this product successful in the marketplaceTwo different research methods have been conducted. On one hand, in a quantitative survey to understand the awareness of the product in the European Market; a semi–structured interviews were conducted with 11 different participants living in Europe. The analysis shows a strong positive impact on coffee consumer purchases with the introduction of Ready-to-drink coffee in Europe. Moreover, it shows how a change in the package with a focus on sustainability issues and a change in the product itself, with a preference for a natural product similar to the European coffee flavor could have a positive impact on ready-to-drink coffee sales. In conclusion, consumers in the European market are changing their taste for coffee and their habits in the way of drinking it. Ready-to-drink coffee with the right features could be a new asset for coffee companies in Europe. Programme : MSc International Marketing & Brand Management Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=581983
Titre : How does omnichannel retailing influence GEN Z's impulsive buying behavior ? Type de document : Mémoire Auteurs : Margot GIRARD, Auteur Année de publication : 2023 Importance : 49 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
COMMERCE ELECTRONIQUE ; MARKETING STRATEGIQUE ; COMPORTEMENT DU CONSOMMATEUR
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STRATEGIE MULTICANALProgramme : MSc Business Development & Clients Grands Comptes Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=581884 How does the appearance of a cheese board influence taste perception and desire to eat ? / Laura BAETENS / 2023
Titre : How does the appearance of a cheese board influence taste perception and desire to eat ? Type de document : Mémoire Auteurs : Laura BAETENS, Auteur Année de publication : 2023 Importance : 29 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Français (fre) Mots-clés : Management
ALIMENTATION ; COMPORTEMENT DU CONSOMMATEUR ; MARKETING SENSORIELRésumé : This paper gives insights about the visual parameters influencing a consumer when considering eating a cheese board. It examines how the appearance of a cheese board affects consumers’ taste perception of the cheeses served and if it can influence their willingness to eat. Indeed,Reproduction et diffusion interdites cheese is a traditional and very popular food in France. Are all consumers liking the new trends
regarding food such as color and aesthetic presentation? Do these trends apply for such a traditional food (cheese)? How restaurateurs and caterers can, thus, adapt their offer to the tastes of consumers when offering cheese boards? The aim of this essay is to answer those questions.
The literature found about visual influencers showed that the visual appearance of the food to be eaten is the main visual influencer, being able to change the consumer’s taste perception and his/her willingness to eat. Some literature argues also that variety in shapes and textures were
a favorable visual parameter that increases willingness to eat and food intake. Color has also been highlighted as a positive influencer, giving to consumer more willingness to eat.Programme : MSc Wine & Gastronomy Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=581712 Impact of ethical branding on consumer behaviors in the fashion industry / Guillemette POULET-MATHIS / 2023
Titre : Impact of ethical branding on consumer behaviors in the fashion industry : To what extent the brand image of ethical brands influences consumer behaviors in the fashion industry? Type de document : Mémoire Auteurs : Guillemette POULET-MATHIS, Auteur Année de publication : 2023 Importance : 31 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
TEXTILE SECTEUR ; ETHIQUE ; COMPORTEMENT DU CONSOMMATEURRésumé : In recent years, the fashion industry has become increasingly aware of its impact on the environment and human beings. The industry's key players have therefore decided to invest in ethical fashion. As a result, "the ethical fashion market is expected to grow by eight per cent annually in the coming years". This progress can be explained in particular by the ability of brands in this industry to highlight the importance of ethics through their brand image. It is this growing interest in ethical fashion and the urgent need to take action to reduce the harmful impact of fashion that led me to ask the question to what extent the brand image of ethical brands influences consumer behaviors in the fashion industry? Programme : MSc Marketing French Excellence Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=581935 Luxury brands entering Metaverse. How Metaverse can enable luxury brands to target GEN Z ? / Agathe GENEST / 2023
PermalinkMARKETING OF SPORTS GAMBLING BRANDS: THE IMPACT OF THE SENSIBILIZATION CAMPAIGNS AGAINST THE DANGERS OF SPORTS GAMBLING / Arthur LEFEBVRE / 2023
PermalinkPurchase motivations and perceptions towards luxury counterfeit among generation X and Y consumers / Charlotte POULIQUEN / 2023
PermalinkStrategies and techniques supermarket used to encourage more purchase of consumers / Constance JALLOT / 2023
PermalinkPermalinkA study about athletes’ endorsements and their influence on amateur athletes / Julien CORRAÏNI / 2023
PermalinkA study of how social networks have impacted athletes' brand endorsement strategies / Hugo SENGER / 2023
PermalinkA study of the impact of endorsement in the cosmetic industry on women’s behavior and self-perception / Tiphaine BILLARD / 2023
PermalinkStudying the impact of consumer electronics-related User-Generated Content (UGC) on YouTube on Consumer Purchase Behavior / Arjun SURI / 2023
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