Mots-clés
Documents disponibles dans cette catégorie (1884)
![](./images/expand_all.gif)
![](./images/collapse_all.gif)
![Tris disponibles](./images/orderby_az.gif)
Etendre la recherche sur niveau(x) vers le bas
Titre : Gender, sexism and feminism in alcoholic beverages marketing Type de document : Mémoire Auteurs : Ines GUILLET, Auteur Année de publication : 2022 Importance : 27 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
COMPORTEMENT DU CONSOMMATEUR ; MARKETING CULTURELRésumé : The alcohol industry is often characterized as masculine and sexist and stereotypical messages are very common. Women are sometimes put on the level of children and sometimes sexualized to sell to men, which puts them in dangerous situations and a toxic environment. The objective of my quantitative study is to know the impact that these sexist and stereotyped messages have on the purchase intention but also the vision of the consumers on the companies that put forward feminist values. Thus they reject this type of sexist images, they are a brake to the purchase and not only among women, but also among men. Moreover, the majority of consumers do not trust the feminist messages of alcohol companies. The people most involved in the feminist struggle consider this as feminist washing and a way to increase sales. They want a global anti-sexist policy in the companies in terms of marketing but also in terms of managerial practices Programme : MSc Marketing French Excellence Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=564564 How are digitalization and the rise of ecological awareness changing consumer buying behavior for books ? / Camille RAMOS / 2022
Titre : How are digitalization and the rise of ecological awareness changing consumer buying behavior for books ? Type de document : Mémoire Auteurs : Camille RAMOS, Auteur Année de publication : 2022 Importance : 46 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de la page. Langues : Anglais (eng) Mots-clés : Management
ECOLOGIE ; WEBMARKETING ; INDUSTRIE ; COMPORTEMENT DU CONSOMMATEURRésumé : This research examines the impact of digitalization and the rise of ecological awareness on consumer behavior for books. Although digitalization and, therefore, dematerialization of books and modifications of customer experience, as been acknowledge as the future of the Publishing industry and a more viable solution for the environment, many implications of digitalization and ecological awareness on consumer buying behavior for books remain unclear. Drawing on past literature, the author undertakes a study analysis that resulted in proving several facts : product attachment for books alleviate e-book readers’ adoption (1), when product attachment is linked to ecological sensitivity, the adoption of e-book readers is not the first alternative chosen by consumers to reduce their ecological impact (2), the more people feel over digitalized, the more they are likely buy offline (3), and finally, the more a consumer uses social media to watch contents published by influencers, the more they tend to buy books (4). These findings have direct managerial implications and allow the author to give several insights for offline booksellers and publishing companies to be able to adapt more easily to the changes taking place in the Publishing industry. Programme : MSc Digital Expertise for Marketing Spécialisation : Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=572738
Titre : How are NFTs and Metarverse impacting luxury fashion industry Type de document : Mémoire Auteurs : Quy ANH PHUNG, Auteur Année de publication : 2022 Importance : 21 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec cotre compte Office 365 via le bouton CONNEXION en haut de la page. Langues : Anglais (eng) Mots-clés : Management
CINEMA SECTEUR ; MODE ; TELEVISIONRésumé : The dissertation will turn around two main subjects. First, there is the NFTs and the concept of metaverse. Secondly, there is the luxury fashion industry. I will link the two subjects. Programme : Global BBA Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=562056 How can companies influence customer’s behaviors and their consumption through social media? / Lucie COFFINET / 2022
Titre : How can companies influence customer’s behaviors and their consumption through social media? Type de document : Mémoire Auteurs : Lucie COFFINET, Auteur Année de publication : 2022 Importance : 30p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
COMPORTEMENT DU CONSOMMATEUR ; RESEAU SOCIAL ; STRATEGIERésumé : In order todevelop my problematic and illustrate my hypothesis, I conducted various research from differentsources.First of all, I did a large part of my research on the Internet. I was able to collect quantitative data thanks to several studies or surveys published on the web by different research organizations such as statistica and we are social. In addition, I was able to gather qualitative data from online articles that allowed me to understand certain digital marketing and influence techniques. However, these online data were too general and had some limitations. Indeed, in my dissertation, I wanted to deliver more detail about the influence techniques used to create memorable content for Internet users on social media. Reading several books allowed me to complete my information on the subject. I was able to demonstrate a more psychological aspect of the power of influence and the techniques used to exert this influence on social media such asthe neuromarketing and chromatic psychomarketing approachesfor example. Programme : Global BBA Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=565241 How can fashion and apparel companies use eco-responsibilityto maintain or even improve their position and profits in the market? / Manon LEGUILLON / 2022
Titre : How can fashion and apparel companies use eco-responsibilityto maintain or even improve their position and profits in the market? Type de document : Mémoire Auteurs : Manon LEGUILLON, Auteur Année de publication : 2022 Importance : 26p. Note générale : Pour accéder aux fichier PDF, merci de vous identifier sur le catalogue de votre compte Office 365 via le bouton CONNEXION en haut de page Langues : Anglais (eng) Mots-clés : Management
MODE ; ECOLOGIE ; PROFITRésumé : The textile, fashion and clothing market is very important in France and in the world, both in terms of the volumes that are processed on a global level but also because of their strong correlation with the evolution of our society. In this essay we will discover the importance of eco-responsibility for the fashion industry in the future. We have long known that the fashion industry is one of the most polluted industries in the world and its environmental impact is no longer sustainable for the planet.We will therefore rely on the study of academic literature to understand the environmental and social impact issues that the fashion industry generates as well as the evolving approach of consumers to these environmental and societal problems. The most harmful aspects of the fashion industry are the offshoring of production, the lack of protection and low wages for many workers, and the excessive production of cheap but unsustainable clothing, which also creates the problem of its destruction.Brands want to provide maximum satisfaction to their customers without sacrificing their margins, which is why they must rework their business models, especially through new production processes. This essay is composed of an academic analysis and a quantitative research, which allows to identify and analyze the stakes and challenges of the textile, fashion and clothing sector in order to understand their current state and problems, examples of failures and successes, the axes of development and their constraints, the reasons that bring companies of all sizes to launch themselves in new processes and their hopes of return on investment, which forge the keys of the future of the sector. Programme : Global BBA Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=566757 How can Marketing and the notion of identity improve the way we consume for the benefit of our well-being? / Kennie TOUSSAINTE / 2022
PermalinkHow can the market for responsible and sustainable clothes be made accessible to the most modest? / Sophie KUBWIMANA / 2022
PermalinkHOW DIGITAL CONSUMERS COUNTER THE THREAT TO THEIR PRIVACY AND SECURITY POSED BY BIG DATA / Gabriel NUNO / 2022
PermalinkHow do music streaming platforms use Data Analytics to shape musical taste of consumers? / Inés KOLLI / 2022
PermalinkHow do retail digitalization and the COVID-19 crisis impact the consumer experience in the beauty sector ? The impact of retail digitalization and covid-19 crisis on consumer experience / Emma BREANT / 2022
PermalinkHow streaming platform's feature are impacting the music listenning habits of the generation Z ? / Romain POUYES / 2022
PermalinkPermalinkHow the conjunction of sensory and digital marketing influence consumer’s purchase experience in the fragrance industry? / Pauline BOSSON / 2022
PermalinkPermalinkPermalink
![rss](https://cataloguelibrary.neoma-bs.fr/images/rss.png)
-
59 Rue Taittinger, 51100 Reims
-
00 33 (0)3 26 77 46 15
-
Library Campus Reims
-
1 Rue du Maréchal Juin, BP 215
76825 Mont Saint Aignan cedex -
00 33 (0)2 32 82 58 26
-