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Better Real than Ideal : How Beauty and the Lack of Diversity Impact the Representation of Women in Advertising / Juliette LURAND / 2021
Titre : Better Real than Ideal : How Beauty and the Lack of Diversity Impact the Representation of Women in Advertising Type de document : Mémoire Auteurs : Juliette LURAND, Auteur Année de publication : 2021 Importance : 28 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
BEAUTE ; COMPORTEMENT DU CONSOMMATEUR ; MINORITERésumé : The research seeks to highlight the dysfunctions in current advertising by gathering data on female consumers’ experience. From the findings, the study will elaborate a new way to represent women adapted to consumers’ expectations. To do so, this paper addresses three main objectives which are:
o To understand the relationship between the actual self and the ideal self
o To identify the impact of the representation of women’s ideal self in terms of self-esteem and self-identification
o To explore consumers’ attitude towards the representation of their actual selfProgramme : MSc International Marketing & Brand Management Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=538669
Titre : Brand Immersive Experience through Augmented Reality in the Fashion Industry Type de document : Mémoire Auteurs : Chloé TESSIER, Auteur Année de publication : 2021 Importance : 27 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
COMPORTEMENT DU CONSOMMATEUR ; MARKETING EXPERIENTIEL ; MODERésumé : We are going to study how this new type of brand immersive experience through Augmented Reality could enhance customer loyalty, and how exactly does the consumer response to this widespread use of AR. We are going to focus our research on customer experience and loyalty in the fashion industry as this theme has not yet been deeply studied in this field, and we will use an exploratory approach.
This dissertation has been divided into three distinct parts: the first part is dedicated to a literature review of the origins of Augmented Reality, its different forms and its potential effects on consumer’s response that have partially been observed by researchers; in the second part, we will see the study that has been conducted for this paper, the methodology used which is a qualitative approach through individual interviews with 8 interviews, and its results; to finish, in the third part, we will discuss about the theoretical contributions of this paper, the managerial recommendations we can give and the limits of this study and possible topics for further research.Programme : MSc International Marketing & Brand Management Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=538660 Cas en management des achats: enoncés et corrigés / Gwenaëlle ORUEZABALA / EMS EDITIONS, MANAGEMENT & SOCIÉTÉ (2021)
Titre : Cas en management des achats: enoncés et corrigés Type de document : Livre Auteurs : Gwenaëlle ORUEZABALA, Directeur de publication ; Hugues POISSONNIER, Directeur de publication ; Oihab ALLAL-CHERIF, Auteur Neoma Editeur : EMS EDITIONS, MANAGEMENT & SOCIÉTÉ Année de publication : 2021 Importance : 276 p. Présentation : ill. Format : 24 cm ISBN/ISSN/EAN : 978-2-37687-503-1 Prix : 29 EUR. Langues : Français (fre) Mots-clés : Management
COMPORTEMENT DU CONSOMMATEUR ; ACHAT ; SERVICE CLIENT ; STRUCTURE DE L'ENTREPRISEIndex. décimale : 141.22 ACHAT Résumé : Cet ouvrage collectif propose pour la première fois des cas en Management des Achats qui reflètent non seulement l'importance prise par la fonction Achats dans les organisations mais également l'intérêt croissant que lui portent, avec des visions et approches complémentaires, de nombreux chercheurs en sciences de gestion.
Les 17 études de cas corrigées couvrent les principaux domaines des Achats en s'appuyant majoritairement sur des situations réelles d'entreprises ou d'organisations publiques. Cinq cas centrés sur des problématiques structurelles et organisationnelles permettent de s'interroger sur la contribution de la fonction Achats. Six autres cas visent à mieux appréhender les stratégies d'achats. Et enfin six cas s'attachent à illustrer l'opérationnalisation des achats.Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=536108 Exemplaires(2)
Code-barres Cote Support Localisation Section Disponibilité 056432 658.7 ORU Livre Library Campus de Reims Salle de lecture Disponible J6926 141.22 ORU Livre Library Campus de Rouen Salle de lecture Disponible
Titre : Consumer behavior, Food industry, Social medias, Consumer Power : To what extent can consumers dictate the food industry? Type de document : Mémoire Auteurs : Gabriel SAYE-HOC BARNAUD, Auteur Année de publication : 2021 Importance : 31 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
AGROALIMENTAIRE SECTEUR ; CONSOMMATEUR ; OPINION PUBLIQUE ; RESEAU SOCIALRésumé : The purpose of this study and seminar paper is to investigate and understand the new relationship of consumers and the brands they have always lived with.The term “relationship” also includes and implies the levers of power each faction has onto the other. This analysis will be considering an unprecedented event such as Covid-19 pandemic and its consequences. With over one year of a world crisis results, it seems that the pandemic has, indeed, broaden the gap and widen the extremes,being a powerful stimulus to change in consuming behavior.Do food companies work with customer or on the contrary are they not, imprisoned by the public opinion? Through a quantitative study gathering 164 answers, the aim is to collect the trends and the opinions among a group towards the food industry and their perception from a consumer point-of-view. This data set will provide a preview of opinion in a small portion of young adults. Despite being able to generalize and validate the research question to a higher scale, it will give a better overview on the motives of consumption habits and behaviors, especially in the pandemic.In a scientific purpose, I intend to explore every opinion in an objective and pragmatic method.However, despite being able to generalize an opinion, the aim is to look at food multinationals and especially within the western food industry data which will give a reliable answer to the research question. The social media coverage and the effect of the silent majority have already proven that they can clearly be misleading. Programme : MSc Digital Expertise for Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=538584
Titre : Consumer behavior of cultural products : How does Hallyu Positive impact consumer behavior ? Type de document : Mémoire Auteurs : Ruoqi ZHANG, Auteur Année de publication : 2021 Importance : 45 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
COMPORTEMENT DU CONSOMMATEUR ; COREE ; CULTURE ORGANISATIONNELLERésumé : This research focuses on the ethnic organizations involved about the Korean Wave, taking the Korean Wave vogue as an example, the usage of structural equation modeling and regression T-test to discover the relationship between cultural identity and gender, age, and training level. The find out about observed that: Chinese consumers’ experience of identification with Korean way of life has a advantageous have an impact on on their buying intentions for Korean products. In addition, amongst the genders, women, in particular, are extra possibly to buy Korean merchandise than men. At the equal time, it is additionally discovered that young humans and these with greater schooling are greater inclined to purchase Korean merchandise.
This lookup can carry some enlightenment to how manufacturers can "obtain consumers' "cultural recognition" in overseas markets to enhance the competitiveness of their products. It can additionally supply coaching on how a country's authorities helps and develops its very own cultural enterprise in order to structure the country's photograph and National cultural identity, and then make a contribution to the country’s merchandise exports to grant some inspiration.Programme : MSc Marketing French Excellence Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=538650 Consumer reaction to FMCG rebranding How FMCG brand renew their brand to fit the Internet trend? / Tingyu HSU / 2021
PermalinkDigitalization in fashion retail industry. How can vr and ar enhance customer digital experience in the fashion retail industry? / Aishwarya GIRISH / 2021
PermalinkPermalinkDo recommendation systems only reflect consumer preferences or do they shape them? / Alexandre CONSTANT / 2021
PermalinkDoes the sense of sight confer to the consumer the emotions linked to a festive consumption of Champagne? / Isabelle COURTOIS / 2021
PermalinkPermalinkLa durabilité: une condition nécessaire pour que les entreprises de la mode puissent préserver leur place sur le marché à l'avenir / Alice SIBONI / 2021
PermalinkEffects of integrating Mobile Augmented Reality on the perceived brand experience and brand attitude. The case of the furniture industry. / Héléna DIJON / 2021
PermalinkPermalinkLes enjeux des arômes alimentaires face aux nouvelles tendances de consommation / Sindy BEURY / 2021
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