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Titre : Services marketing : people, technology, strategy Type de document : Livre Auteurs : Christopher H. LOVELOCK, Auteur ; Jochen WIRTZ, Auteur Mention d'édition : Eighth edition Editeur : WORLD SCIENTIFIC Année de publication : 2016 Importance : XVII; 783 p. ISBN/ISSN/EAN : 978-1-944659-00-4 Note générale : Glossaire. Index. Langues : Anglais (eng) Mots-clés : Management
GESTION DU MARKETINGRésumé : Services Marketing: People, Technology, Strategy is the eighth edition of the globally leading textbook for Services Marketing by Jochen Wirtz and Christopher Lovelock, extensively updated to feature the latest academic research, industry trends, and technology, social media and case examples. This textbook takes on a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Featuring cases and examples from all over the world, Services Marketing: People, Technology, Strategy is suitable for students who want to gain a wider managerial view of Services Marketing. The textbook will be accompanied by supplementary materials for the educators, which include an instructor's manual for course instruction purposes, a test bank designed for each chapter to assess students' learning and understanding of the concepts learnt, and teaching slides for course presentation during classes. There will also be a course website for new and updated materials for easy access by educators and students alike. Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=158912 Exemplaires(7)
Code-barres Cote Support Localisation Section Disponibilité 051165 658.8/LOV Livre Library Campus de Reims Salle de lecture Disponible 051164 658.8/LOV Livre Library Campus de Reims Salle de lecture Exclu du prêt 051163 658.8/LOV Livre Library Campus de Reims Salle de lecture Disponible 051166 658.8/LOV Livre Library Campus de Reims Salle de lecture Disponible 051167 658.8/LOV Livre Library Campus de Reims Salle de lecture Disponible 051168 658.8/LOV Livre Library Campus de Reims Salle de lecture Disponible 051169 658.8/LOV Livre Library Campus de Reims Salle de lecture Disponible
Titre : Social selling : Techniques to influence buyers and changemakers Type de document : Livre Auteurs : Thomas HUGHES ; Matt REYNOLDS Editeur : Kogan Page Année de publication : 2016 Importance : 194 p. ISBN/ISSN/EAN : 978-0-7494-7801-8 Prix : 28.47 EUR Langues : Anglais (eng) Mots-clés : Management
RESEAU SOCIAL ; GESTION DU MARKETING ; INTERNET ; MARKETING STRATEGIQUEIndex. décimale : 121.55 GESTION DU MARKETING Résumé : As the digital landscape has changed buyers' habits it's increasingly difficult to reach them early enough in their decision-making process using traditional sales methods. Developing relationships with decision-makers through social networks has become an increasingly critical skill - enabling sales professionals to engage early on and 'hack' the buying process. Social Selling provides a practical, step-by-step blueprint for harnessing these specific and proven techniques including:
- How to use networks purposefully to build social trust and create a high quality community
- How to develop real influence and authority in your subject area and connect with change-makers
- How to scale the social selling strategy across an organisation including maturity and investment models, risk and governance, and technology platforms.Note de contenu : Bibliogr. p. 189, index Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=208951 Exemplaires(1)
Code-barres Cote Support Localisation Section Disponibilité J5658 121.55 HUG Livre Library Campus de Rouen Salle de lecture Disponible
Titre : Sponsoring sportif Type de document : Livre Auteurs : Gary TRIBOU ; Thierry WEILL, Préfacier, etc. Mention d'édition : 5e éd. Editeur : PARIS : ECONOMICA Année de publication : 2016 Collection : Collection Connaissance de la gestion Importance : 256 p. ISBN/ISSN/EAN : 978-2-7178-6860-9 Prix : 35 EUR Langues : Français (fre) Mots-clés : Management
COMMUNICATION ; COMMUNICATION EVENEMENTIELLE ; SPORT ; INVESTISSEMENT ; ROI ; GESTION DU MARKETING ; MARKETING STRATEGIQUE ; MARKETING MIX ; PLAN MARKETING ; SPONSORINGIndex. décimale : 125.63 SPONSORING Résumé : Cet ouvrage se divise en cinq chapitres : Marketing et sponsoring. Objectifs et cibles du sponsoring sportif. La décision sponsoring : choix d'un axe, choix d'un sport. Mise en oeuvre du sponsoring et valorisation. La mesure du retour sur investissement sponsoring. Note de contenu : Bibliogr. p. 247-253 Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=134532 Exemplaires(1)
Code-barres Cote Support Localisation Section Disponibilité J3531 125.63 TRI Livre Library Campus de Rouen Salle de lecture Disponible
Titre : The 30 day MBA in marketing : your fast track guide to business success Type de document : Livre Auteurs : Colin BARROW, Auteur Mention d'édition : Second edition Editeur : Kogan Page Année de publication : 2016 Importance : 269 p. ISBN/ISSN/EAN : 978-0-7494-7498-0 Prix : 26 EUR Note générale : Index. Langues : Anglais (eng) Mots-clés : Management
GESTION DU MARKETINGRésumé : "The 30 Day MBA in Marketing provides a one-stop comprehensive overview of marketing for small business owners, entrepreneurs, or managers who do not have an MBA degree. This updated second edition offers brand new case studies and covers current trends including mobile marketing, social media marketing, and marketing science developments, as well as traditional topics such as buyer behavior, marketing strategy, advertising and promotion, pricing, and marketing and the law"-- "The 30 Day MBA in Marketing provides a complete marketing 'course' spanning twelve disciplinary areas, and including such hot topics as: buyer behaviour, marketing strategy, promotion and advertising, pricing, managing the marketing organization and marketing and the law. Each chapter includes at least one practical real life example to illustrate how marketing concepts apply to business decision making. Learn what they teach you on professional marketing courses and at the world's top Business Schools and why it matters to you; eliminate gaps in your marketing knowledge and take part in business decision making on an equal footing with MBA graduates or your company marketing director. This book includes detailed information on how to find and analyse market data on any business or market anywhere and online appendices that provide an invaluable guide to finding further information and free resources on each topic covered"-- Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=158107 Exemplaires(2)
Code-barres Cote Support Localisation Section Disponibilité 050569 658.8/BAR Livre Library Campus de Reims Salle de lecture Disponible 050709 658.8/BAR Livre Library Campus de Reims Salle de lecture Disponible
Titre : Le 2e à 1 euro : Comment le marketing nous manipule Type de document : Livre Auteurs : Sibylle VINCENDON Editeur : Paris : FAYARD Année de publication : 2015 Importance : 185 p. ISBN/ISSN/EAN : 978-2-213-68613-4 Prix : 17 EUR Langues : Français (fre) Mots-clés : Management
GESTION DU MARKETING ; TIC ; TECHNIQUE DE VENTE ; PUBLICITE ; COMMUNICATIONIndex. décimale : 124.53 TECHNIQUE DE VENTE Résumé : Fondée sur de nombreux exemples concrets, cet ouvrage se veut une enquête qui démonte les ruses du marketing, des plus anciennes aux plus récentes : low cost, développement durable, comparatif de prix, vente en ligne, vente ciblée, etc. Note de contenu : Bibliogr. p. 183-185, glossaire Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=113021 Exemplaires(1)
Code-barres Cote Support Localisation Section Disponibilité J3046 124.53 VIN Livre Library Campus de Rouen Salle de lecture Disponible PermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkL'essentiel du management des entreprises / Samuel JOSIEN / Paris : GUALINO-LEXTENSO ÉDITIONS (2015)
PermalinkPermalinkLes fiches outils des réseaux sociaux / François SCHEID / Paris : LES EDITIONS D'ORGANISATION (2015)
PermalinkPermalinkPermalinkManagement des organisations à but non lucratif / Hans LICHTSTEINER / PRESSES POLYTECHNIQUES ET UNIVERSITAIRES ROMANDES (PPUR) (2015)
PermalinkPermalinkPermalinkPermalinkPermalinkPermalinkLes métiers de la communication et du marketing / Levallois-Perret cedex : STUDYRAMA (2015)
PermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkProftable social media marketing / 2015
PermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkThe wallet allocation rule / John Wiley & Sons (2015)
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