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How will sustainability and consumers’ behaviors drive the luxury car market in the post-Covid era? Post-covid drivers of luxury automotive industry. / Léa DOS REIS SILVA / 2022
Titre : How will sustainability and consumers’ behaviors drive the luxury car market in the post-Covid era? Post-covid drivers of luxury automotive industry. Type de document : Mémoire Auteurs : Léa DOS REIS SILVA, Auteur Année de publication : 2022 Importance : 37 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de la page. Langues : Anglais (eng) Mots-clés : Management
AUTOMOBILE SECTEUR ; ECOLOGIE ; INDUSTRIE DU LUXE SECTEUR ; PARC AUTOMOBILE ; TRANSITION ENERGETIQUERésumé : This study is related to the luxury automotive industry. Its purpose is to investigate the impact of Covid-19 on this sector and what will drive the future of the luxury car industry in the following years. More precisely, this research will demonstrate to what extent the customers’ expectations and the sustainability topic will impact the future of this industry. Thus, the research question is “how will sustainability and consumers’ behaviors drive the luxury car market in the post-Covid era?”.
To investigate this question, a qualitative method was used with semi-conducted interviews to collect data. In total, 12 people were interviewed. Those people are luxury car owners and most of them gave detailed answers, as they are passionate about cars and trends in the car industry. Indeed, the first questions of the interview aimed to determine the knowledge and interest of consumers on major topics such as the luxury car industry, the luxury sector in general and sustainability. Then, themes such as the electrification of the luxury industry, their customer journey in the luxury car industry, the personalization of cars and the increase of the artificial intelligence in this sector were mentioned.
As a result, this study is based on a combination between the existing literature and the perception and desires of customers. It gives good insights on the future of the luxury automotive industry. The growing interest towards the electrification and alternative possibilities will take even more importance in the future. The expected customer journey has already shifted with the Covid-19 and is expected to change in the future years, with the growth of digitalization at all levels. Personalization will also become very important. And the use of artificial intelligence and technologies in the next luxury cars are expected, as it will raise comfort and security.Programme : MSc Luxury Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=564579 Les routes intelligentes – Quel type de route sera mis en œuvre dans les années à venir / Linda PUNKHARDT / 2020
Titre : Les routes intelligentes – Quel type de route sera mis en œuvre dans les années à venir Type de document : Mémoire Auteurs : Linda PUNKHARDT, Auteur Année de publication : 2020 Importance : 95 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Français (fre) Mots-clés : Management
ENERGIE RENOUVELABLE ; EQUIPEMENT AUTOMOBILE SECTEUR ; PARC AUTOMOBILERésumé : Les projets de routes intelligentes devraient contribuer à rendre le trafic plus efficace, plus durable et plus sûr à l'avenir. Le facteur le plus important pour la technologie routière intelligente aujourd'hui est peut-être la production d'énergie renouvelable afin de réduire les ressources énergétiques primaires. En outre, la sécurité routière des usagers de la route doit être renforcée tout en améliorant le confort d'utilisation et de la conduite.
Ce mémoire donne un aperçu des différentes fonctions et dimensions des routes intelligentes. Ainsi, la connaissance théorique des routes intelligentes a été scientifiquement vérifiée et méthodologiquement étendue au moyen d'une analyse quantitative et qualitative. Sur cette base, différentes approches de solutions ont ensuite été conçues, afin que des types individuels de routes intelligentes puissent être mis en œuvre dans un avenir proche.Programme : Cesem Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=523507
Titre : The Future introduction of autonomous vehicles technology to the market : How to make autonomous vehicles a success technology adopted by customers Type de document : Mémoire Auteurs : Adrien COMYN, Auteur Année de publication : 2020 Importance : 24 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
AUTOMOBILE SECTEUR ; HAUTE TECHNOLOGIE ; VOITURE PARTICULIERE ; INTELLIGENCE ARTIFICIELLERésumé : The future introduction on the market of autonomous driving relies on both technical development and market acceptance. The purpose of this study is to give a clear insight of how to make this technology meet expectations of its market. It will focus on the current state of autonomous driving and its implications and how to anticipate the possible barriers of acceptance and make it a success technology. Programme : PGE-Reims Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=529111
Titre : THE SUPPLY CHAIN OF EVs’ BATTERIES : How make sustainable the EVs’ batteries supply chain? Type de document : Mémoire Auteurs : Guillaume DUARTE LOPES, Auteur Année de publication : 2020 Importance : 48p. Langues : Anglais (eng) Mots-clés : Management
AUTOMOBILE SECTEUR ; DEVELOPPEMENT DURABLE ; INDUSTRIE ; LOGISTIQUE ; VOITURE PARTICULIERERésumé : We have recently intended to an abrupt change of trend in car industry. The Diesel Gate in 2015 signed a turning point for the future of cars, by unveiling the underestimation of Volkswagen cars’ pollution, the media have constrained car companies to change their strategy for the next 10 years. Due to population’s rising awareness about climate change and the environmental restriction of governments, Volkswagen, as one of the top car seller, announced in 2018 the launch of 80 new electrical vehicles by 2025 and the Global Battery Alliance bet on 300 new electrical vehicles by 2025 . Recently, with the Covid-19 crisis, car industry is under pressure and needs to find a way to re-launch the production of cars and increase the consumption. The French government announced in May 2020 the creation of 100 000 charging stations in the year and the implementation of a bonus rewarding consumers buying an electric vehicle . On top of that, French government and executives of French car companies announced that they expect to reach 600 000 electric cars sold a year by 2022, what is 5 times the current sales, what will represent a real challenge . This trend will induce a proportional rise in lithium-ion battery consumption because it is the type of battery mostly used for these vehicles. So, the car industry needs a reliable supply chain with a growing quantity of EVs’ batteries, by considering the batteries as key component with a high technology still in development. Moreover, the materials used to create a lithium-ion battery are composed of strategic resources such as lithium and cobalt which are highly polluting, rare and have high variations of price. These issues raise several questions: “How to ensure a sustainable supply chain for lithium-ions batteries in car industry?”, By “sustainable” I refer to reliable to follow the production cadence, the need of technology quality, respectful of environment, without negative externalities on populations and profitable for each actor. Throughout the report, the analysis will target the threat on those three categories. I believe some elements remain to analyse on this topic to close the loop of the batterie’s sustainable supply chain and defining its future. This report has for objective to give an overview of the potential closed loop supply chain and to bring solutions to reach this final state. The interests to produce this report are high because we are talking about one of the most strategic product for the neutral carbon future of individual transport: the vehicle’s battery. To assess the current supply chain, I will bring an outlook of the electric vehicles and try to understand the future demand and expectations from the supply chain through an example of lithium ion’s battery. In a second part, I will describe each step of the lithium batteries’ production from the raw materials’ extraction to the pack manufacturing. I will proceed these information to create a simulation of the CATL NCM622 battery pack supply chain. This battery is one of the most common lithium ion‘s battery and equips, among other brands, Nissan, BMW, PSA and Volvo . Then, I will assess the current main practices in the batteries’ supply chain through criteria, dispatched in 3 main categories, in order to target the main elements needed to reach a sustainable supply chain or to be as close as possible of this goal.
Programme : MSc Supply Chain Management Spécialisation : Supply chain Management and purchasing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=534342 La poutre et la paille écologiques : l'industrie à la rescousse du climat / Christine BENARD / Paris : LES EDITIONS DU CERF (2015)
Titre : La poutre et la paille écologiques : l'industrie à la rescousse du climat Type de document : Livre Auteurs : Christine BENARD ; Dominique LEVESQUE Editeur : Paris : LES EDITIONS DU CERF Année de publication : 2015 Importance : 348 p. ISBN/ISSN/EAN : 978-2-204-10594-1 Prix : 29.00 EUR Langues : Français (fre) Mots-clés : Management
DEMOGRAPHIE ; POPULATION ; CONSOMMATION D'ENERGIE ; CONSOMMATEUR INDUSTRIEL ; INVESTISSEMENT INDUSTRIEL ; PAYS INDUSTRIALISE ; STRUCTURE INDUSTRIELLE ; TRANSPORT ; TRANSPORT AERIEN ; TRANSPORT TERRESTRE ; CHIMIE ; CLIMAT ; AMENAGEMENT DU TERRITOIRE ; INNOVATION ; DEVELOPPEMENT DURABLEIndex. décimale : 342.51 DEVELOPPEMENT DURABLE Résumé : Rompant avec le catéchisme des bonnes consciences qui ne savent pas choisir entre croissance démographique et partage des richesses, voici un essai iconoclaste qui ravira toutes celles et tous ceux qui n'entendent pas abandonner l'écologie à l'idéologie. Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=114309 Exemplaires(2)
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