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Redefining Retail : 10 Guiding Principles for a Post-Digital World / Philip KOTLER / WILEY PUBLISHING (2024)
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Titre : Redefining Retail : 10 Guiding Principles for a Post-Digital World Type de document : e-book Auteurs : Philip KOTLER, Auteur Editeur : WILEY PUBLISHING Année de publication : 2024 Importance : 313 p. ISBN/ISSN/EAN : 978-1-394-20471-7 Langues : Anglais (eng) Mots-clés : Management
COMMERCE DE DETAIL ; MARQUERésumé : Discover the new realities of working in the post-digital era of consumer brand and retail marketing. In Redefining Retail: 10 Guiding Principles for a Post-Digital World, renowned international marketers Prof. Philip Kotler and Dr. Giuseppe Stigliano deliver a timely and insightful examination of retail and consumer brand marketing. In the book, you'll find practical and concrete techniques for redefining your organisation's internal operations and processes, as well as its business strategy. Nombre d'accès : Illimité En ligne : http://library.ez.neoma-bs.fr/login?url=https://ebookcentral.proquest.com/lib/ne [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=582038 In-store environment and customer responses in beauty pop-up stores : An application of the S.O.R model / Mathilde BOULANGER / 2023
Titre : In-store environment and customer responses in beauty pop-up stores : An application of the S.O.R model Type de document : Mémoire Auteurs : Mathilde BOULANGER, Auteur Année de publication : 2023 Importance : 42p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Français (fre) Langues originales : Anglais (eng) Mots-clés : Management
MARKETING ACHAT ; IMPLANTATION DE MAGASIN ; STRATEGIE DE MARQUERésumé : The purpose of this paper is to examine the effects of the beauty pop-up store environment on customers’ attitude toward the brand and their intention to recommend it. Guided by the Stimulus Organism-Response (S.O.R.) model and existing retail literature, the study investigated whether and how two key characteristics (i.e. store atmosphere and service quality) within the pop-up store environment influenced customers’ emotional states which, in turn, affected their attitude toward the beauty brand and their intention to recommend it. Additionally, the research examines whether and how these store characteristics directly affect customers' behavioural responses.To gather empirical data, a survey was conducted among 70 customers who visited the solution pop-up store. The questionnaire utilized in this study was adapted from established scales and measures. IBM SPSS Statistic software was used for statistical analysis. After reliability and validity analyses, several hypotheses were tested using multiple regressions.The findings of the study revealed noteworthy insights. Firstly, there were direct effects observed between service quality and customers' emotional states. This indicates that the level of service quality offered in the pop-up store environment significantly influences customers' emotional experiences. Secondly, the study identified a significant relationship between customers' emotional states and their attitude towards the brand, as well as their intention to recommend it. This suggests that customers' emotional responses play a vital role in shaping their attitudes and behavioural intentions towards the brand. Thirdly, the study confirmed the influence of the overall pop-up store environment on customers' attitude towards the brand and their intention to recommend it. The results highlight the significance of creating an engaging and positive environment within the pop-up store to enhance customers' perceptions of the brand and their likelihood to recommend it. Programme : MSc International Marketing & Brand Management Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=581948 L'influence des mesures de fidélisation de la clientèle sur le comportement d'achat : Carte de fidélité versus programmes de fidélité dans le commerce de détail allemand. / Pierre NERMERICH / 2023
Titre : L'influence des mesures de fidélisation de la clientèle sur le comportement d'achat : Carte de fidélité versus programmes de fidélité dans le commerce de détail allemand. Type de document : Mémoire Auteurs : Pierre NERMERICH, Auteur Année de publication : 2023 Importance : 64 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Français (fre) Mots-clés : Management
ALLEMAGNE ; COMMERCE DE DETAIL ; WEBMARKETING ; FIDELISATIONRésumé : Les détaillants allemands ont introduit des programmes de fidélisation de la clientèle à l'aide de cartes de fidélité et de systèmes de primes comme moyen efficace de fidéliser les clients et d'augmenter les ventes. Ces programmes récompensent les clients pour leurs achats et les incitent à poursuivre leurs achats dans le même magasin de détail. Les cartes de fidélité offrent souvent des remises exclusives, des promotions et des points pour chaque achat, qui peuvent être échangés contre des marchandises ou des services. Les programmes de bonus offrent souvent un système de récompense qui incite les clients à atteindre certains seuils de ventes, ce qui leur permet de bénéficier d'avantages exclusifs tels que des remises spéciales et l'accès à des coupons exclusifs. Les détaillants allemands ont reconnu la valeur de ces programmes, car ils permettent non seulement de fidéliser les clients, mais aussi de collecter des données précieuses sur les clients pour un marketing ciblé et le développement de produits. Ainsi, les stratégies de marketing peuvent être améliorées et davantage de clients peuvent être attirés dans les magasins. Programme : Cesem Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=581689
Titre : Retailing Management Retailing Management Type de document : Livre Auteurs : Michael LEVY ; Dhruv GREWAL Mention d'édition : 11th ed. Editeur : MCGRAW HILL Année de publication : 2023 Importance : 643 p. ISBN/ISSN/EAN : 978-1-265-07246-9 Prix : 60 eur Langues : Anglais (eng) Mots-clés : Management
COMMERCE DE DETAILIndex. décimale : 123.33 COMMERCE DE DETAIL Résumé : Retailing Management, 11th Edition, highlights the many ways the retail industry has transformed and evolved over the past several years. In keeping with market-leading tradition, the eleventh edition, focuses on key strategic issues with an emphasis on financial considerations and implementation through merchandise and store management. Strategic and tactical issues are examined for a broad spectrum of retailers, both large and small, domestic and international, selling both merchandise and services. Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=577791 Exemplaires(2)
Code-barres Cote Support Localisation Section Disponibilité 056607 658.87 LEV Livre Library Campus de Reims Salle de lecture Disponible J7242 123.33 LEV Livre Library Campus de Rouen Salle de lecture Disponible The benefits and challenges of using AI to improve Supply Chain Management / Adrien Ahmad TOLMBAHJI / 2023
Titre : The benefits and challenges of using AI to improve Supply Chain Management Type de document : Mémoire Auteurs : Adrien Ahmad TOLMBAHJI, Auteur Année de publication : 2023 Importance : 34p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Français (fre) Langues originales : Anglais (eng) Mots-clés : Management
CHAINE LOGISTIQUE ; STRATEGIE ; DISTRIBUTIONRésumé : Supply chain management is one of the fundamental pillars of any business. The supply chain is defined as all the activities necessary to deliver a finished good or service to the end customer. Therefore, the supply chain is a strategic activity for any company because it encompasses all the stages, from the acquisition of raw materials, through production, inventory management and distribution until the product reaches the customer. In a world where competition is fierce and consumers have ever higher demands and needs, optimizing the supply chain is crucial to ensure customer satisfaction and keep the company competitive. However, this optimization can be extremely complicated to implement due to the complexity of the supply chain chain process and all the steps that it involves. Nevertheless, it is mandatory for any company to improve its supply chain management otherwise it is likely to have to manage higher production costs than its competitors, to have to deal with delivery delays and so on which could lead in the long term to a drop in customer satisfaction and a decrease of its profitability. In this context, artificial intelligence appears as a revolutionary new technology and as a major growth lever for any company seeking to optimize the productivity and profitability of its business and its supply chain. Thanks to its data analysis capabilities, speed of execution and intelligence, AI is able to make strategic decisions and optimize processes with much more precision and added value than a simple human. McCorduck defines AI as "a technology that thinks like a human being but can outperform a human being in terms of speed and processing capacity" (McCorduck, 2004). AI then offers a huge and still unexplored field of opportunities and its application to supply chain management could revolutionise many activities such as demand forecasting, inventory management, production planning and so on. According to a Microsoft study, the AI market is currently estimated at more than $327 billion dollars and still according to Microsoft, AI could increase global productivity by 45% by 2030, making it a key player and growth driver for years to come. However, the use of AI also raises many challenges such as the complexity and cost of setting it up in a company, as well as data protection and privacy. Programme : PGE-Rouen Spécialisation : Supply chain Management and purchasing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=581922 PermalinkPermalinkThe importance of traceability and transparency on corporate purchasing decisions in the agri-food sector. / Thomas BLONDIN / 2023
PermalinkPermalinkHow do retail digitalization and the COVID-19 crisis impact the consumer experience in the beauty sector ? The impact of retail digitalization and covid-19 crisis on consumer experience / Emma BREANT / 2022
PermalinkHow phygital strategies can transform the customer experience into a purchase in the luxury sector? / Léa NOËL / 2022
PermalinkHow retailers can take advantage of the sustainability to reinvent the beauty department? / Carla CANAS / 2022
PermalinkImpact of a non-alcohol claim on a bottle on the way people intend to purchase it : the example of gin / Joséphine KLINGER / 2022
PermalinkInfluence of COVID-19 on consumer behavior in different spheres of luxury industries: / Sofiya SHIGAPOVA / 2022
PermalinkPermalinkPermalinkThe Grab-and-Go experience: Understanding the impact of fully automated checkout systems on user satisfaction in retail / Angélina TORRES RUIZ / 2022
PermalinkThe Grab-and-Go Experience: Understanding the Impact of Fully Automated Checkout Systems on User Satisfaction in Retail. / Jovaney ASHMAN / 2022
PermalinkThe grab-and-go experience: understanding the impact of fully-automated checkout systems on user satisfaction in retail / Czarina Rose INDIGNE / 2022
PermalinkThe Grab-and-Go-Experience: Understanding the impact of Fully Automated Checkout Systems on User Satisfaction in Retail / Sindhu PRASANNA / 2022
PermalinkThe Oxford Handbook of Luxury Business / Pierre-Yves DONZE / Oxford : OXFORD UNIVERSITY PRESS (2022)
PermalinkWhat impact has the health crisis had and does it have on the eating behavior of French consumers? / Claire LE GUILLARD / 2022
PermalinkWhy are consumers buying products on e-retailers’ websites? Case of selective beauty market. / Léonie MOÏZO / 2022
PermalinkPermalinkChallenges of digital merchandising POSM implementation for wine & spirit promotion / Loïs MOËNE / 2021
PermalinkLa crise de la COVID-19 comme accélérateur de la transformation numérique des petites et moyennes entreprises du commerce de détail. Enquête internationale et étude de cas de l'impact sur les parties prenantes d'une PME du commerce de détail irlandaise / Orla Anne MCMAHON / 2021
PermalinkLe declin des centres-villes et centres-bourgs: une dialectique entre le local et le global / Lisa LUCE / 2021
PermalinkDigitalization in fashion retail industry. How can vr and ar enhance customer digital experience in the fashion retail industry? / Aishwarya GIRISH / 2021
PermalinkPermalinkPermalinkHow do digital marketplaces facilitate the access of local food products and the development of Short-Food-Supply-Chains? / Pauline HABIB / 2021
PermalinkHow to adapt the experiential offer of hypermarkets in order to counteract the decline in their frequentation? / Louis MAGNIANT / 2021
PermalinkHow to create a cost-efficient supply chain for local sourcing restauration / Gauthier TAYLOR / 2021
PermalinkL’impact des emballages écoresponsables sur le comportement du consommateur. / Kablan Marc-Olivier DANOMAH / 2021
PermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkThe impact of the e-commerce in consummer behaviour. How does e-commerce impact the purchasing decisions of luxury consumers? / Charlotte MARTINELLI / 2021
PermalinkTo what extent do consumers trust food products from local short circuits? / Camille PRULIERE / 2021
PermalinkWhat is the influence of label color and size on wine consumption and purchasing behavior for young French consumers? / Antonio OUAISS / 2021
PermalinkPermalinkChanges in the purchasing function as part of the complexity of the supply chain / Oriane VANDECASTEELE / 2020
Permalink“Front-of-pack nutritional labeling perception on mexican consumers" / Amanda GUZMAN MARTINEZ / 2020
PermalinkHow can the Internet of Things technology enhance in-store customer experience / Yassine OZDEMIR / 2020
PermalinkL'impact de la logistique verte sur le succès des entreprises de distribution B2C dans un contexte urbain / Leona BANNASCH / 2020
PermalinkIs the Cirque du Soleil® business model a solution to find a balance between Profitability and Innovation in the performing art, and more especially in the Circus? / Jade SAGE / 2020
PermalinkLocation and purchase conditions: investigate the consumer’s proneness to buy counterfeit luxury products / Yanelle BENYOUNES / 2020
PermalinkLuxury Brands in travel retail : Airports & the omnichannel strategy / Silvia Victoria RIVAS MÉNDEZ / 2020
PermalinkLe « phygital », entre réalité et numérique, au service du retail (commerce de détail) / Etienne GUITTET / 2020
PermalinkPermalinkQuelle est l’influence de la digitalisation sur les marchés de grande distribution / Noé BOINARD / 2020
PermalinkPermalinkPermalinkLes stratégies Marketing et l’expérience client en magasin dans l’industrie agro-alimentaire / Camille SERERO / 2020
PermalinkPermalinkThe labelling practices of vegetarian and vegan products, in the french food processing and distribution sectors / Adèle FOUSSIER / 2020
PermalinkPermalinkAre there significant differences in consumer experience between different retail chains offering the same technology? / Chloé LECLAIRE / 2019
PermalinkComment le digital pourrait transformer l’expérience client dans un contexte de distribution omnicanal ? / Léonore PETRY / 2019
PermalinkDimensions of resistance to innovation in an entrepreneurial context: Factors delaying the adoption of self-service technologies / Léa MOREAU / 2019
PermalinkPermalinkPhygital within the Luxury Cosmetics Industry Luxury cosmetics brands integrating digital in-store: what fallouts for customers and corporations? / Caroline ANHALT / 2019
PermalinkResistance to Digital Innovations in an Entrepreneurial Context. Case study: Macdonald's technology payment terminals, called SSTs / Pauline MEREAU / 2019
PermalinkPermalinkPermalinkAmazon physical stores: the impact on the French consumers purchasing behavior / Delphine LIM / 2018
PermalinkL'atlas de la distribution 2019 / LSA LIBRE SERVICE ACTUALITES / Paris : LSA LIBRE SERVICE ACTUALITES (2018)
PermalinkL’attachement au lieu en grande surface spécialisée : cas de l’enseigne Darty / Xavier COCHET / 2018
PermalinkPermalinkBrand Transformation: Transforming Firm Performance by Disruptive, Pragmatic and Achievable Brand Strategy / Keith GLANFIELD / ROUTLEDGE. TAYLOR & FRANCIS GROUP (2018)
PermalinkBuilding brand equity through customer satisfaction in the luxury clothing industry / Katerina TSIHLAS / 2018
PermalinkCustomer Relationship Management / V. KUMAR / SPRINGER-VERLAG BERLIN AND HEIDELBERG GMBH & CO (2018)
PermalinkPermalinkPermalinkPermalinkHow can content creators make a living on YouTube despite the “Ad-apocalypse” and how does it affect the platform? / Arnaud LOBUT / 2018
PermalinkPermalinkLush retailing strategy to remain successful in an increasingly competitive green cosmetics environment / Floriane VESIN / 2018
PermalinkPermalinkLe marketing expérientiel en point de vente, une réponse aux nouvelles attentes du consommateur dans le secteur du luxe / Mélanie DENOIS / 2018
PermalinkPermalinkPanorama 2019 : le guide de la distribution / PANORAMA TRADEDIMENSIONS / Courbevoie : PANORAMA TRADEDIMENSIONS (2018)
PermalinkQuel impact la transformation digitale a-t-elle sur la connaissance client dans le retail en France ? / Bianca ROCCA-SERRA / 2018
PermalinkQuelles sont les clés d’une conduite du changement réussie dans le secteur du commerce de détail ? / Ophélie TESCAT / 2018
PermalinkPermalinkPermalinkPermalinkPermalinkDynamisez votre posture commerciale - Et gagnez en influence / Jacques PHOEUN / PARIS : DUNOD EDITEUR (2017)
PermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkDistribook 2016 / Paris : LINEAIRES (2016)
PermalinkPermalinkPermalinkHandbook on the economics of retailing and distribution / Emek BASKER / Royaume-Uni : EDWARD ELGAR (2016)
PermalinkPermalinkPermalinkL’optimisation de l’expérience client dans la vente multicanale : Le cas Sephora / Joana BERTRAND / 2016
PermalinkPanorama : le guide 2017 de la distribution / PANORAMA TRADEDIMENSIONS / Courbevoie : PANORAMA TRADEDIMENSIONS (2016)
PermalinkPermalinkPermalinkPermalinkLe ré-enchantement du point de vente par les technologies digitales / Simon TOM / ÉDITIONS UNIVERSITAIRES EUROPÉENNES (2016)
PermalinkPermalinkPermalinkPermalinkPermalinkCommerce de gros, commerce inter-entreprises / Catherine PARDO / EMS EDITIONS, MANAGEMENT & SOCIÉTÉ (2015)
PermalinkPermalinkPermalinkPermalinkPermalinkExporter / ED. FOUCHER (2015)
PermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkManagement des services / Marianne ABRAMOVICI / GRENOBLE : PRESSES UNIVERSITAIRES DE GRENOBLE (2015)
PermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkDu solidarisme à l'économie solidaire / CHRONIQUE SOCIALE (2015)
PermalinkTableaux de l'économie française / INSEE (2015)
PermalinkThe Road To Luxury: The Evolution, Markets and Strategies of Luxury Brand Management / Ashok SOM / Chichester (GB) : JOHN WILEY & SONS (2015)
PermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkLe management de l'entreprise d'édition / Jean-Marc LEBRETON / Paris : EDITIONS DU CERCLE DE LA LIBRAIRIE (2014)
PermalinkPermalinkPermalinkLe marketing des arts et de la culture / François COLBERT / Montréal : EDITIONS DE LA CHENELIERE (LES) (2014)
PermalinkPermalinkPermalinkLe marketing expérientiel sur le point de vente / Iris GASCOIN / Sarrebruck : EDITIONS UNIVERSITAIRES EUROPEENNES (2014)
PermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkCas en distribution / EMS EDITIONS, MANAGEMENT & SOCIÉTÉ (2013)
PermalinkPermalinkPermalinkPermalinkEncaisser ! Enquête en immersion dans la grande distribution / Marlène BENQUET / Paris : EDITIONS LA DECOUVERTE (2013)
PermalinkL'expérientiel en point de vente / Laetitia COURTOIS / Sarrebruck : EDITIONS UNIVERSITAIRES EUROPEENNES (2013)
PermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkManagement et marketing de la mode / PARIS : DUNOD (2013)
PermalinkPermalinkLe Marketing / ECONOMICA (2013)
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