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How can the Internet of Things technology enhance in-store customer experience / Yassine OZDEMIR / 2020
Titre : How can the Internet of Things technology enhance in-store customer experience Type de document : Mémoire Auteurs : Yassine OZDEMIR, Auteur Année de publication : 2020 Importance : 26 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
MARKETING EXPERIENTIEL ; POINT DE VENTE ; TECHNOLOGIE ; INTERNET DES OBJETS ; SERVICE CLIENTRésumé : As the development of e-commerce is growing extremely rapidly, the need of offering a special and different in-store customer experience becomes crucial for retailers who fight to get competitive advantages. One technology can respond to this issue: the Internet of Things. Linking the real world through physical objects with the digital world thanks to the Internet is a concept that has been made possible thanks to this technology. Indeed, physical objects with specific RFID tags and sensing technologies are now being able to respond to different issues in physical stores such as long queues or stock shortage. This paper aims to show how can the Internet of Things technology enhance in-store customer experience, and thus become a real competitive advantage for retailers. The literature review presented will help us understand the IoT technology itself, the concept of in-store customer experience and the main innovations of the Internet of Things enhancing customer experience in retail stores. The paper will then help us to fulfill the two main objectives: finding out how interested are retailers and customers in the implementation of the IoT in their stores and harvesting innovative ideas of new IoT in-store usage, and finally determining if an IoT composed store can increase the average basket and the purchasing frequency. For this research paper, we have chosen a qualitative methodology through four focus groups and in-store observations. In addition, we have also created a small questionnaire to find out if the IoT could help increase the shopping frequency of customers. As this research has not been carried out, we have given hypothesis on the most likely results showing that the IoT in a store is indeed highly interesting both customers and retailers, but also represents an efficient tool to increase the average baskets of customers and the purchasing frequency. Programme : PGE-Reims Spécialisation : Digital Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=529113 L'impact de la logistique verte sur le succès des entreprises de distribution B2C dans un contexte urbain / Leona BANNASCH / 2020
Titre : L'impact de la logistique verte sur le succès des entreprises de distribution B2C dans un contexte urbain Type de document : Mémoire Auteurs : Leona BANNASCH, Auteur Année de publication : 2020 Importance : 86 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Français (fre) Mots-clés : Management
LOGISTIQUE ; CHAINE LOGISTIQUE ; DEVELOPPEMENT DURABLE ; DISTRIBUTION ; TRANSPORT URBAIN SECTEUR ; ZONE URBAINERésumé : Le problème du dernier kilomètre dans les zones urbaines est un défi majeur pour les prestataires de services logistiques, l'administration et les résidents des villes. Les externalités négatives de la logistique urbaine obligent les parties prenantes à trouver de nouvelles solutions plus durables pour leurs opérations logistiques. Face à la concurrence accrue du marché de la logistique, les entreprises ont besoin de développer de nouvelles stratégies pour rester performantes à l'avenir. Cela est particulièrement vrai pour le dernier kilomètre, considéré comme la partie la moins efficace mais aussi la plus coûteuse de la chaîne d'approvisionnement. Ainsi, l’objectif principal de ce travail est d'examiner des solutions durables pour l’enjeu du dernier kilomètre comme source potentielle d'un avantage concurrentiel.
En analysant des études de cas et des projets menés en Europe, ce mémoire présente les stratégies prometteuses qui ont permis de rendre les opérations de logistique urbaine plus efficaces et durables. Dans ce mémoire, nous étudierons ensuite l’influence de la forme urbaine et des caractéristiques de la ville, sur les opérations de la livraison B2C. Enfin, l'adaptation à la forme urbaine, les bienfaits des pratiques durables et les avantages concurrentiels pour les entreprises seront discutés et analysés à la suite d’un échange avec des experts.Programme : Cesem Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=530428 Is the Cirque du Soleil® business model a solution to find a balance between Profitability and Innovation in the performing art, and more especially in the Circus? / Jade SAGE / 2020
Titre : Is the Cirque du Soleil® business model a solution to find a balance between Profitability and Innovation in the performing art, and more especially in the Circus? Type de document : Mémoire Auteurs : Jade SAGE, Auteur Année de publication : 2020 Importance : 29 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
SPECTACLE ; INNOVATION ; ART ; DISTRIBUTION ; PERFORMANCERésumé : The performing art is one of the most evolutive sector of the current economic context, but also one of the most unsteady regarding its growth period, mutations, and creativity process.
Theaters, operas, dancing, music shows, circus, etc… The Performing art is like a whole economy inside another, which means that its balance depends on of a lot of criteria, subcategories, but also internals and externals factors.
Indeed, the question of success is quite nuanced in this sector, and not measurable as it can be in other fields like finance, marketing, audit, etc… The human being and the concept of creation are at the heart of the process, these criteria are hard to estimate, and it is difficult to make it profitable. It is the reason why we are currently dealing with a crisis inside this whole industry, and here remains the main challenge of the sector. The durability.
Some field appears more evolutive than other, like the circus for instance, experiencing a millennium of mutations but which is still present today. It is interesting to study resilience belonging to this sector, showing how the creation sector must still fight more than other fields to prove its profitability and justify its present on the market.
Belonging to a creative industry does not means to be profitable but means to find the perfect balance between profitability and innovation, and this is what we will deal with, focusing on fields and compagnies that succeeded in this balance.
The question is now to see if solutions that appear in some models can be transportable or not, and from a sustainable point of view.Programme : PGE-Rouen Spécialisation : Cultural and Creative Industries Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=531709 Location and purchase conditions: investigate the consumer’s proneness to buy counterfeit luxury products / Yanelle BENYOUNES / 2020
Titre : Location and purchase conditions: investigate the consumer’s proneness to buy counterfeit luxury products Type de document : Mémoire Auteurs : Yanelle BENYOUNES, Auteur Année de publication : 2020 Importance : 39 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
IMPLANTATION DE MAGASIN ; INDUSTRIE DU LUXE SECTEUR ; CONSOMMATEUR ; COMPORTEMENT DU CONSOMMATEURRésumé : This paper based on relevant literature studies the impact of location as well as the purchase conditions on the consumer’s proneness to buy luxury counterfeit products abroad. This qualitative study relies on in-depth interviews to make up consumers’ profile exploring their traveling and shopping habits. The locations examined, especially China and Turkey are not only known as hotspots of high-quality of luxury counterfeiting products, but also as booming touristic destinations. The aim of the study is to explore the environmental pressure that can change the consumer’s purchase behavior and push him to buy the counterfeit product despite his values. The findings show how the traveler’s mood, emotions, location and psychographic determinants can influence the consumer to actually buy the product. As other relevant result of this paper, it has been demonstrated how consumers of counterfeit luxury products abroad could not imitate this behavior in their home country for three (3) main reasons: Availability, quality and system of values. Programme : PGE-Reims Spécialisation : Digital Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=529137 Luxury Brands in travel retail : Airports & the omnichannel strategy / Silvia Victoria RIVAS MÉNDEZ / 2020
Titre : Luxury Brands in travel retail : Airports & the omnichannel strategy Type de document : Mémoire Auteurs : Silvia Victoria RIVAS MÉNDEZ, Auteur Année de publication : 2020 Importance : 75 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
INDUSTRIE DU LUXE SECTEUR ; AEROPORT ; TRANSPORT AERIEN ; CANAL DE DISTRIBUTIONRésumé : The main objective of this paper is the study of the relationship between luxury brands, the travel retail sector and its omnichannel integration. It will focus on pointing the current Luxury Brands airport retailing, showcasing examples of best practices and identifying the challenges and opportunities that Travel Retail offers to Luxury Brands, based on the analysis of the current distribution of brand boutiques across 3 regions: Europe, Asia-Pacific and Africa. Ferragamo, Burberry, Gucci and Hermès Brands were analyzed in terms of travel retail and the consistency of their omnichannel strategy. Programme : MSc International Master in Luxury Management Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=532915 Le « phygital », entre réalité et numérique, au service du retail (commerce de détail) / Etienne GUITTET / 2020PermalinkPricing Tactics and Retail Image / Yoann ROUABHI / 2020PermalinkQuelle est l’influence de la digitalisation sur les marchés de grande distribution / Noé BOINARD / 2020PermalinkPermalinkLa stratégie digitale des distributeurs à l’ère du mobile / Lisa BONNEFOUS / 2020PermalinkLes stratégies Marketing et l’expérience client en magasin dans l’industrie agro-alimentaire / Camille SERERO / 2020PermalinkTHE COOPERATIVE SUPERMARKETS IN FRANCE / Chloé RAIMBAULT / 2020PermalinkThe labelling practices of vegetarian and vegan products, in the french food processing and distribution sectors / Adèle FOUSSIER / 2020PermalinkZero waste revolution in retail / Zora BOUCHIER / 2020PermalinkAre there significant differences in consumer experience between different retail chains offering the same technology? / Chloé LECLAIRE / 2019PermalinkComment le digital pourrait transformer l’expérience client dans un contexte de distribution omnicanal ? / Léonore PETRY / 2019PermalinkDimensions of resistance to innovation in an entrepreneurial context: Factors delaying the adoption of self-service technologies / Léa MOREAU / 2019PermalinkL’étude d’internationalisation du canal de marketing de Xiaomi France / Tonglin WU / 2019PermalinkPhygital within the Luxury Cosmetics Industry Luxury cosmetics brands integrating digital in-store: what fallouts for customers and corporations? / Caroline ANHALT / 2019PermalinkResistance to Digital Innovations in an Entrepreneurial Context. Case study: Macdonald's technology payment terminals, called SSTs / Pauline MEREAU / 2019PermalinkSocial media and multi-channels retailers / Barbara CEDIEL / 2019PermalinkAgriculture and Social Medias / Carla PIRES / 2018PermalinkAmazon physical stores: the impact on the French consumers purchasing behavior / Delphine LIM / 2018PermalinkL'atlas de la distribution 2019 / LSA LIBRE SERVICE ACTUALITES / Paris : LSA LIBRE SERVICE ACTUALITES (2018)PermalinkL’attachement au lieu en grande surface spécialisée : cas de l’enseigne Darty / Xavier COCHET / 2018PermalinkBrand Transformation / Keith GLANFIELD / ROUTLEDGE. TAYLOR & FRANCIS GROUP (2018)PermalinkBrand Transformation: Transforming Firm Performance by Disruptive, Pragmatic and Achievable Brand Strategy / Keith GLANFIELD / ROUTLEDGE. TAYLOR & FRANCIS GROUP (2018)PermalinkBuilding brand equity through customer satisfaction in the luxury clothing industry / Katerina TSIHLAS / 2018PermalinkCustomer Relationship Management / V. KUMAR / SPRINGER-VERLAG BERLIN AND HEIDELBERG GMBH & CO (2018)PermalinkPermalinkPermalinkFactors that influence impulsive purchase in the FMCG industry / Justine VIEILLARD-BARON / 2018PermalinkHow can content creators make a living on YouTube despite the “Ad-apocalypse” and how does it affect the platform? / Arnaud LOBUT / 2018PermalinkHow the URBN Group embodies a model of retail disruption ? / Margaux LEFEVRE / 2018PermalinkLush retailing strategy to remain successful in an increasingly competitive green cosmetics environment / Floriane VESIN / 2018PermalinkLe marketing / Joël CLAIR / NATHAN (2018)PermalinkLe marketing expérientiel en point de vente, une réponse aux nouvelles attentes du consommateur dans le secteur du luxe / Mélanie DENOIS / 2018PermalinkMerchandising / Valérie RENAUDIN / VUIBERT (2018)PermalinkPanorama 2019 : le guide de la distribution / PANORAMA TRADEDIMENSIONS / Courbevoie : PANORAMA TRADEDIMENSIONS (2018)PermalinkQuel impact la transformation digitale a-t-elle sur la connaissance client dans le retail en France ? / Bianca ROCCA-SERRA / 2018PermalinkQuelles sont les clés d’une conduite du changement réussie dans le secteur du commerce de détail ? / Ophélie TESCAT / 2018PermalinkRetailing management / Michael LEVY / MCGRAW HILL (2018)PermalinkSmart City, Smart Grid & Big Data / Simon BERNIER / 2018PermalinkPermalinkDroit des affaires / Brigitte HESS-FALLON / Paris : SIREY (2017)PermalinkDynamisez votre posture commerciale - Et gagnez en influence / Jacques PHOEUN / PARIS : DUNOD EDITEUR (2017)PermalinkLa logistique, une affaire d'Etat ? / Laurent LIVOLSI / CHERCHE-MIDI (EDITEUR LE) (2017)PermalinkMarketing / Gary ARMSTRONG / ETATS-UNIS : PRENTICE HALL (2017)PermalinkMarketing sensoriel et expérientiel du point de vente / Alain GOUDEY / PARIS : DUNOD (2017)PermalinkLe merchandising opérationnel / Gérard BLINTZOWSKY / Maxima (2017)Permalink
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