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Fashion brands / Mark TUNGATE / Kogan Page (2012)
Titre : Fashion brands : branding style from Armani to Zara Type de document : Livre Auteurs : Mark TUNGATE, Auteur Mention d'édition : 3rd ed. Editeur : Kogan Page Année de publication : 2012 Importance : xii, 228 p. ISBN/ISSN/EAN : 978-0-7494-6446-2 Prix : 28 EUR Note générale : Bibliogr. p.213-214. Index. Langues : Anglais (eng) Mots-clés : Management
MODE ; MARQUE ; HAUTE COUTURE SECTEURRésumé : Once a luxury that only the elite could afford, fashion is now accessible to all. High street brands such as Zara, Topshop and H&M have put fashion within the reach of anyone, whilst massive media attention has turned designers such as Tom Ford, Alexander McQueen and Stella McCartney into brands in their own right. This updated new edition of the international best-seller Fashion Brands explores the popularization of fashion and explains how marketers and branding experts have turned clothes and accessories into objects of desire. Full of first hand interviews with key players, it analyses every aspect of fashion from a marketing perspective. With its finger firmly on the fashion pulse, it also looks at the impact of blogging and the rise of celebrity-endorsed products and fashion ranges. Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=154563 Exemplaires (1)
Code-barres Cote Support Localisation Section Disponibilité 041866 746.92/TUN Livre Library Campus de Reims Salle de lecture Disponible Fashion / Michele M. GRANGER / FAIRCHILD BOOKS (2012)
Titre : Fashion : the industry and its careers Type de document : Livre Auteurs : Michele M. GRANGER, Auteur Mention d'édition : 2nd ed. Editeur : FAIRCHILD BOOKS Année de publication : 2012 Importance : XXV-468 p. Présentation : ill. ISBN/ISSN/EAN : 978-1-60901-225-0 Prix : 78 EUR Note générale : Glossaire. Index Langues : Anglais (eng) Mots-clés : Management
CARRIERE ; MODE ; GUIDE ; PROFESSION ; HAUTE COUTURE SECTEURRésumé : The exciting and dynamic fashion industry presents a wide range of possible careers, but it can be diffcult for a novice to determine exactly what each involves. "Fashion : the industry and its careers, 2nd edition", offers a thorough and informative exploration of fashion careers across the board, including designer, textile engineer, sourcing manager, retail buyer, illustrator, model, product developer, journalist, publicist, trend forecaster, and stylist, among others. For each career covered, readers will learn about what to expect on the job, required education and training, how to advance to a management role, relationship to the industry as a whole and future outlook. This 2nd edition has been completely updated to reflect recent developments in technology, world economics and globalization. Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=154787 Exemplaires (1)
Code-barres Cote Support Localisation Section Disponibilité 044297 JOB/GRA Livre Library Campus de Reims Carrières Disponible Fashion / DK (2012)
Titre : Fashion : the ultimate book of costume and style Type de document : Livre Editeur : DK Année de publication : 2012 Importance : 480 p. ISBN/ISSN/EAN : 978-1-4053-9879-4 Prix : 42 EUR Note générale : Index. Langues : Anglais (eng) Mots-clés : Management
MODE ; HAUTE COUTURE SECTEURRésumé :
3,000 years of fashion history in one stylish visual guide
Fashion is the definitive guide to the evolution of costume and style. Tracing 3,000 years from the early draped fabrics of ancient times to today's catwalk sensations and with a foreword by fashion guru Caryn Franklin, this is your own personal fashion show through history.
Breathtaking in its scope, Fashion is packed with over 1,500 costumes from around the globe and lavishly illustrated with a mix of original fashion plates, archive images and commissioned photography. Plus features on famous trend-setters, fashion icons and designers from Jackie Onassis to Alexander McQueen bring the world of fashion to life.
Fashion is guaranteed to add style to your bookshelf; with its luxurious textured fabric jacket and spine, it's the season's must-have for anyone with a passion for fashion.Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=154550 Exemplaires (1)
Code-barres Cote Support Localisation Section Disponibilité 044234 746.92/FAS Livre Library Campus de Reims Salle de lecture Disponible Le génie de Danone / Didier TOUSSAINT / Paris : DESCARTES & CIE (2012)
Titre : Le génie de Danone Type de document : Livre Auteurs : Didier TOUSSAINT Editeur : Paris : DESCARTES & CIE Année de publication : 2012 Importance : 282 p. ISBN/ISSN/EAN : 978-2-84446-234-3 Prix : 22 EUR Mots-clés : Entreprise
DANONE ; GROUPE DANONE
Management
RESPONSABILITE SOCIALE DE L'ENTREPRISE ; AGROALIMENTAIRE SECTEUR ; PRODUIT LAITIER SECTEUR ; MARQUE ; VERRERIE ET CERAMIQUE SECTEUR ; CROISSANCE DE L'ENTREPRISEIndex. décimale : 112.64 HISTOIRE DE L'ENTREPRISE Résumé : Leader mondial des produits laitiers frais, Danone est analysé ici comme un fait social total selon l'expression de Marcel Mauss. L'essai montre comment l'histoire familiale, industrielle et nationale s'est convertie par le biais de mécanismes inconscients en une institution marchande à la fois rentable et en avance sur son temps en matière de responsabilité sociale. Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=93426 Exemplaires (2)
Code-barres Cote Support Localisation Section Disponibilité 044457 338.76/TOU Livre Library Campus de Reims Salle de lecture Disponible J0461 112.64 TOU Livre Library Campus de Rouen Salle de lecture Disponible How to create your final collection / Mark ATKINSON / LAURENCE KING PUBLISHING (2012)
Titre : How to create your final collection : a fashion student's handbook Type de document : Livre Auteurs : Mark ATKINSON, Auteur Editeur : LAURENCE KING PUBLISHING Année de publication : 2012 Importance : 192 p. Présentation : ill. Accompagnement : CD-ROM ISBN/ISSN/EAN : 978-1-85669-842-9 Prix : 32 EUR Note générale : Bibliogr. p. 184 . Glossaire. Index Langues : Anglais (eng) Mots-clés : Management
MODE ; ESTHETIQUE INDUSTRIELLE ; MARQUE ; ETUDE DE CAS ; LANCEMENT DE PRODUIT ; HAUTE COUTURE SECTEURRésumé : Designing a final degree collection is a fashion students first chance to approach the reality of the industry. This handbook provides a step-by-step guide to creating this collection, with each chapter exploring a different step of the project: from understanding the brief and identifying the market to research, development and sampling, trhough to garment design, range planning, and styling and presentation.
Richly illustrated with 350 colour photographs, the book builds on the skills learnt by students throughout thier degree course. the accompanying case studies, featuring inspirational work by fashion students from 18 top fashion schools around the world, illustrate every stage of the process and showcase new talent.Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=154759 Est accompagné deExemplaires (1)
Code-barres Cote Support Localisation Section Disponibilité 044272 746.92/ATK Livre Library Campus de Reims Salle de lecture Disponible How to create your final collection / Mark ATKINSON / LAURENCE KING PUBLISHING (2012)PermalinkParis haute couture / Paris : SKIRA FLAMMARION (2012)PermalinkPoiret, Dior and Schiaparelli / Ilya PARKINS / BERG (2012)PermalinkSi on faisait confiance aux entrepreneurs / Xavier FONTANET / Paris : MANITOBA (2012)PermalinkLa success story Ikéa / Anders DAHLVIG / LES EDITIONS DIATEINO (2012)PermalinkSustainable materials with both eyes open / Julian ALLWOOD / UIT CAMBRIDGE (2012)PermalinkThe little book of Prada / Laia FARRAN GRAVES / CARLTON (2012)PermalinkThe little book of Schiaparelli / Emma BAXTER-WRIGHT / CARLTON (2012)PermalinkVivienne Westwood / TASCHEN (2012)PermalinkVogue on Alexander McQueen / Chloe FOX / QUADRILLE (2012)Permalink
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