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Titre : How Second Hand Fashion has changed the Traditional clothing industry? Type de document : Mémoire Auteurs : Lucas PERSON, Auteur Année de publication : 2021 Importance : 28 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
TEXTILE SECTEUR ; ECOLOGIERésumé : Fashion is definitely a double sided industry. On the one hand, it prevails creativity, style, inspiration, freedom, identity, commitment. But on the other hand, it pollutes, abuses of workers, generates waste… This is the dark side of the industry that is called fast fashion. Big scandals condemning fast fashion and the growing evolution of people’s mentality towards slow and responsible consumption explain why second hand fashion is now so big.
While traditional second hand channels (thrift shops and donation centers) were exclusively for “poor people”, buying and selling second hand has progressively become totally common and both second hand buyers and sellers have a lot of different motivations to do so. The growth of second hand market is faster than traditional fashion / those who are selling new clothes and it is helping a lot to reduce fast fashion harming effects.
Nevertheless, traditional fashion industry is huge and there is still resistance to buy second hand garments. But today it is hard to talk about second hand versus new market as 2 distinct things. Second hand was first a threat for traditional fashionProgramme : PGE-Rouen Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=538486 Le rôle de l’âge et du genre dans les choix de parcours d’achat omnicanaux pour les produits de prêt à porter / Hugo DÉLÉAZ / 2021
Titre : Le rôle de l’âge et du genre dans les choix de parcours d’achat omnicanaux pour les produits de prêt à porter Type de document : Mémoire Auteurs : Hugo DÉLÉAZ, Auteur Année de publication : 2021 Importance : 80 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Français (fre) Mots-clés : Management
ACHAT ; CONSOMMATEUR ; TEXTILE SECTEURRésumé : Nous chercherons à étudier les relations statistiques qui existent entre l’âge, le genre et d’autres variables comportementales liées à la consommation de vêtements. Nous aurons donc recours à diverses méthodes statistiques pour valider nos hypothèses. Nous effectuerons l’analyse des résultats sur le logiciel SPSS, largement utilisé en sciences sociales pour l’analyse statistique.Après avoir effectué notre analyse et validé ou non nos hypothèses, nous formulerons des recommandations pour les professionnels du secteur afin qu’ils puissent adapter leur stratégie de distribution au mieux. Programme : MS Marketing & Data Analytics Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=539114
Titre : The food industry and the packaging : Does the packaging used by the food industry influence our consumption? Type de document : Mémoire Auteurs : Bruno LE GRELLE, Auteur Année de publication : 2021 Importance : 27 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
INDUSTRIE DE TRANSFORMATION SECTEUR ; INDUSTRIE DE LA BOISSON SECTEUR ; EMBALLAGE SECTEURRésumé : In this seminar paper we seek to answer the following question: does the packaging used by the food industry influence our consumption? To help us in this process, our study is based on a quantitative questionnaire.
Our study is divided into four major parts, the literature review, the methodology, the results of the questionnaire and their interpretation and recommendations.Programme : PGE-Rouen Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=538462 The impact of the second-hand retail marketon the luxury fashion branding image for millennial and Gen Z ? / Camille DELMAS / 2021
Titre : The impact of the second-hand retail marketon the luxury fashion branding image for millennial and Gen Z ? Type de document : Mémoire Auteurs : Camille DELMAS, Auteur Année de publication : 2021 Importance : 96 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
INDUSTRIE DU LUXE SECTEUR ; RECUPERATION SECTEUR ; TEXTILE SECTEURRésumé : This paper contributes to the literature on the luxury second-hand industry. More precisely, the impact on luxury branding image and on the luxury market. We have decided to observe the opinion of millennial and generation Z in their purchasing habit of luxury second-hand piece and luxury first-hand piece. We have thus decided to study the research question: The impact of the second-hand retail market on the luxury fashion branding image for millennial and Gen Z?
To conduct our research, we use the qualitative method. 12 interviewees were asked on their opinion and experience. Several themes were discussed as their experience with luxury second-hand (thrift shops, luxury second-hand online retail store…), their experience with luxury brands and their opinion on luxury possibly selling their own second-hand piece.
In result to the analyse of literature review and qualitative research, lead us to the conclusion that the phenomenon of the luxury second-hand has a minor direct impact on the luxury branding image. However, the side effect was much more important with a disconnection of the brands and the second-hand customers. Moreover, the interviewees show a difference of impact between the brands according to the level in the pyramid of luxury.Programme : MSc Marketing French Excellence Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=538638 The impacts of Cultural difference on the perceived fashion brand personality and purchase intention / Xiaomei SU / 2021
Titre : The impacts of Cultural difference on the perceived fashion brand personality and purchase intention Type de document : Mémoire Auteurs : Xiaomei SU, Auteur Année de publication : 2021 Importance : 24 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
TEXTILE SECTEUR ; MODERésumé : Customers perceived a brand differently because of different culture background. The paper proposes a framework to understand how does cultural difference influence on perceived brand personality and purchase intention.
A quantitative research was conducted to investigate the existence of relationships among cultural difference, brand personality and purchase intention that were highlighted in the existing literature review, to answer the question of how does cultural difference impact on purchase intention through brand personality.
The study used Zara as an example to test the perceived brand personality among most Chinese, French respondents, as well as a small group from other countries. They were also asked to answer questions regarding culture difference and purchase intention.
The study shows there is a significant difference between Chinese and French on perceived brand personality regarding responsibility and emotionality perspectives. Also, uncertainty avoidance, individualism and collectivism, masculinity and feminine dimensions of cultural difference have significantly positive effects on perceived brand personality. Brand personality significantly mediates the relationship between cultural difference and purchase intention.
The result leads to the conclusion that cultural difference does impact purchase intention through brand personality. Hence, brand managers should take account into specific cultural factors to determine the brand personality strategy in both French and Chinese culture context.Programme : PGE-Rouen Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=539252 To what extent, in-store augmented reality integration by fashion brands can revitalize physical shopping? / Matthieu MARLIN / 2021
PermalinkPermalinkPermalinkHow Luxury Fashion Brands Can Integrate Sustainability Across Their Textile Supply Chains and How Developing Countries like Morocco Offer Great Potential For Innovation / Ghalia BERRADA / 2020
PermalinkLes opérations de fusions-acquisitions internationales permettent-elles d’accélérer la croissance de l’entreprise ? : étude de cas sur l’acquisition de SMCP par Shandong Ruyi / Danpeixuan GE / 2020
PermalinkPermalinkThe impact of recycled textiles on the consumer purchase in the fashion industry : ADIDAS X PARLEY for the ocean insight / Marco FILIDORO / 2020
PermalinkLa transformation digitale est-elle un risque ou un pivot pour l'audit financier ? / Suliya ABUDUROUSULI / 2020
PermalinkWhat is the effect of body positive advertising on women’s minds, in the lingerie industry? Is there a difference according to women’s age? / Eléna GROULEAUD / 2020
PermalinkComment pouvons-nous atteindre l'agilité à travers le modèle de la chaîne d'approvisionnement de la mode rapide ? / Deirdre CONWAY / 2019
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