| Résumé : |
Forty years ago, they were a rickety Korean agricultural conglomerate that produced sugar, paper, and fertilizer. But when Chairman Lee Byung-chul was wowed by a young Steve Jobs in 1983 he quickly became obsessed with creating a technology empire of his own. Now Samsung employ over four times as many people as Apple, generate more revenue than Microsoft, make up more than 20% of South Korea's exports and sell more smartphones than any other company in the world. Yet their disastrous recall of the Galaxy Note 7, with numerous reports of phones bursting into flames, reveals the dangers of the company's headlong attempt to be number one at any cost.
Based on years of reporting on Samsung for the Economist, the Wall Street Journal, and Time and countless sources inside and outside the company, Geoffrey Cain provides the first sweeping, insider account of how a determined and fearless Korean competitor is poised to take on the giants of the Tech world. |
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