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How can the metaverse be used to improve customer experience and satisfaction in the context of digital transformation? / Gauthier OUGIER / 2023
Titre : How can the metaverse be used to improve customer experience and satisfaction in the context of digital transformation? Type de document : Mémoire Auteurs : Gauthier OUGIER, Auteur Année de publication : 2023 Importance : 42 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Français (fre) Mots-clés : Management
ECONOMIE NUMERIQUE ; GESTION DE LA RELATION CLIENT ; HAUTE TECHNOLOGIERésumé : The idea of the metaverse has drawn a lot of interest recently as a potential instrument for digital transformation and enhancing customer happiness. In the metaverse, people can interact with one another through social networking, gaming, and online shopping, among other activities. It provides a distinctive and engaging experience that could transform how companies interact with customers and raise customer satisfaction. As a result, there is growing curiosity about how to use the metaverse to enhance consumer pleasure and experience in the context of digital transformation. Programme : MSc Business Analytics Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=581666 How cultural institutions are facing the new challenges of analytics and digitalization in order to maintain and increase their cultural and economic attractiveness? / Elma RIET / 2023
Titre : How cultural institutions are facing the new challenges of analytics and digitalization in order to maintain and increase their cultural and economic attractiveness? Type de document : Livre Auteurs : Elma RIET, Auteur Année de publication : 2023 Importance : 45 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Français (fre) Mots-clés : Management
CULTURE ; ECONOMIE CREATIVE ; ECONOMIE NUMERIQUERésumé : In recent years, the world of culture has been turned upside down by an unprecedented technological revolution. Cultural institutions' economic models and procedures have evolved as a result of this upheaval, opening up new opportunities but also posing new difficulties. This technological revolution has been greatly accelerated in many areas, including culture, as a result of the Covid-19 issue. In fact, this industry, which in 2020 contributed 2.2% of France's GDP, had to deal
with the global epidemic, adapt, and suggest new ways for customers to obtain their services. This phenomenon has led to a reconsideration of the way we consume, leading to a substitution of a predominantly physical consumption to a more digital oriented consumption. This has also been the case for cultural institutions, which as "knowledge distributors" (ICOM - International Council of Museums) have to fast adapt in order to deliver cultural experiences tailored to their audience, leading to the adoption of a new way of creating, distributing and consuming culture. Indeed, in 2021 in France,the consumption of dematerialized cultural goods represented 83% of Internet users, representing 43 million French people. (Olivier Alexandrea and al, 2022).Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=581665 mpact of corporate social responsibility on E-commerce A study on the clothing industry / Lucas ROUSSEAUX / 2023
Titre : mpact of corporate social responsibility on E-commerce A study on the clothing industry Type de document : Mémoire Auteurs : Lucas ROUSSEAUX, Auteur Année de publication : 2023 Importance : 38 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Français (fre) Mots-clés : Management
COMMERCE ELECTRONIQUE ; ECONOMIE NUMERIQUE ; TEXTILE SECTEURRésumé : In recent years, competition between companies has become increasingly fierce and differentiation, both in terms of strategy and value proposition, has become paramount to getting and keeping a place on the top of potential customers' choice lists as most successful strategies are based on differentiation from competitors (Ian MacMillan and Rita McGrath,1997).
Today, this is even more true as the average consumer enjoys a gargantuan choice for all types of purchases thanks to the internet. Indeed, e-commerce has enabled the world to find a good
or service in just a few clicks. The democratization of online shopping began in the 2000s and has continued to grow ever since. The Covid crisis has largely accentuated the process of online shopping and online digitalization with an increase from 9.8% to 13.4% of sales share in
commerce in a single year, which would have been about four years if containment had not taken place (Capital, 2021)Programme : MSc Global Management Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=581705 The effects of remote working on workers and companies in IT sector / FALL, IBRAHIMA / 2023
Titre : The effects of remote working on workers and companies in IT sector Type de document : Mémoire Auteurs : FALL, IBRAHIMA, Auteur Année de publication : 2023 Importance : 38 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
TIC ; INNOVATION TECHNOLOGIQUE ; TRAVAIL A DISTANCEProgramme : MSc Business Development & Clients Grands Comptes Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=581883
Titre : Business and the Ethical Implications of Technology Type de document : e-book Auteurs : Kirsten MARTIN ; Katie SHILTON ; Jeffery SMITH Editeur : Springer Année de publication : 2022 Importance : 301 p. ISBN/ISSN/EAN : 978-3-031-18794-0 Langues : Anglais (eng) Mots-clés : Management
TIC ; ETHIQUERésumé : This book focuses on how firms should engage ethical choices in developing and deploying digital technologies. Digital technologies are devices that rely on rapidly accelerating digital sensing, storage, and transmission capabilities to intervene in human processes. While the ethics of technology is analyzed across disciplines from science and technology studies (STS), engineering, computer science, critical management studies, and law, less attention is paid to the role that firms and managers play in the design, development, and dissemination of technology across communities and within their firm. This book covers the topic from three angles. First, it illuminates diverse facets of the intersection of technology and business ethics. Second, it uses themes to explore what business ethics offers to the study of technology and, third, what technology studies offers to the field of business ethics. Each field brings expertise that, together, improves our understanding of the ethical implications of technology. Chapter "A Micro-ethnographic Study of Big Data-Based Innovation in the Financial Services Sector: Governance, Ethics and Organisational Practices", chapter "The Challenges of Algorithm-Based HR Decision-Making for Personal Integrity" and chapter "Female CEOs and Core Earnings Quality: New Evidence on the Ethics Versus Risk-Aversion Puzzle" are available open access under a Creative Commons Attribution 4.0 International license via link.springer.com. Nombre d'accès : Illimité En ligne : http://library.ez.neoma-bs.fr/login?url=https://ebookcentral.proquest.com/lib/ne [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=577687 Comment COVID-19 et le travail à domicile ont impacté le secteur des TIC en Irlande ? / Adam BOLTON / 2022PermalinkLes concepts clés du digital / Vincent DUTOT / Paris : STUDYRAMA (2022)PermalinkLes conséquences de la mise en place du télétravail sur le degré d'innovation des entreprises / Juline EVRARD / 2022PermalinkPermalinkSobriété éditoriale : 50 Bonnes Pratiques Pour écoconcevoir Vos Contenus Web / Férréole LESPINASSE / Springer (2022)PermalinkThe association between digital hyper-personalization and the confidentiality of customer data: a future challenge for companies, but not without danger for consumers. / AKAABOUN JIBRIL / 2022PermalinkThe indispensable role of internal communication in employee performance / Bastien CAMPS / 2022PermalinkLa transformation digitale pour tous ! / David FAYON / Pearson (2022)PermalinkA l’ère du digital, sur un marché où la concurrence est rude et abondante, quelles sont les stratégies marketing digitales utilisées par les Pure Players et comment parviennent-ils à fidéliser leur clientèle ? / Anaëlle PILARD / 2021PermalinkLes guerres de l'information à l'ère numérique / PUF (2021)PermalinkSanté et management / Jean-Michel HUET / Londres : PEARSON EDUCATION (2021)PermalinkShadow IT and IT budget: Additional costs or opportunity to create value for companies? / Nicolas FARNY / 2021PermalinkSmart grids et Green IT / Patricia PHAN VAN HO / 2021PermalinkThe Podcasting Boom / Juliette ALLANIC / 2021PermalinkPermalinkTravail et changements technologiques / Jacques BARTHELEMY / Paris : ODILE JACOB (2021)PermalinkDigital Hermeneutics / Alberto ROMELE / Routledge (2020)PermalinkDigital (R)evolution : Strategies to Accelerate Business Transformation / Yuri B. AGUIAR / John Wiley & Sons (2020)PermalinkEnterprise & Business Management : A Handbook for Educators, Consultants, and Practitioners / Alptekin ERKOLLAR / 2020PermalinkHérodote. n° 177-178, Géopolitique de la datasphère / Paris : ÉD. LA DÉCOUVERTE (2020)Permalink
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