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TICSynonyme(s)Technologie de l'information et de la communication NTIC |
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Do the interactions on Facebook have an effect on consumers' trust in a food brand and on their purchase behaviour? / Margaux RUAULT / 2020
Titre : Do the interactions on Facebook have an effect on consumers' trust in a food brand and on their purchase behaviour? Type de document : Mémoire Auteurs : Margaux RUAULT, Auteur Année de publication : 2020 Importance : 29 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
RESEAU ; INTERNET ; COMPORTEMENT DU CONSOMMATEURRésumé :
This seminar paper contributes to the existing researches about the relationship between the interactions on Facebook, brand trust and purchase behaviour. More precisely, it shows if Facebook interactions can have an effect on consumers' trust in a food brand and on their purchase behaviour. It deals only with the social media Facebook which is a tool widely used by agri-food companies to engage and communicate with consumers. A quantitative study was conducted to test several hypotheses with an online survey of 111 brand food followers. The aim was to question consumers about the way they interact as well as their vision and reactions to interactions on Facebook, plus the influence of these interactions on their trust in the brand and ultimately on their purchase intention.
The analyses reveal that the interactions on Facebook have an influence on brand trust and that this brand trust have an influence on purchase behaviour. However, interactions on Facebook seems not to have any direct effect on purchase behaviour. Thus, I decided to test brand trust as a mediating variable which influence the relationship between interactions and purchase behaviour. The results showed that indeed brand trust has an indirect effect between the 2 variables. To complete this information, I observed whether other elements could moderate these influences. Only brand familiarity would moderate the relationship between interactions and brand trust.
This result leads to the conclusion that brand trust has a central role in a food brand's relationship with consumers and that interactions on Facebook should be designed to build that trust before thinking about purchase.Programme : PGE-Rouen Spécialisation : Digital Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=529200 Does socail media networking (e-wom) influence a brands significance toits audience ? / Kimberly Sunshine RASTO / 2020
Titre : Does socail media networking (e-wom) influence a brands significance toits audience ? Type de document : Mémoire Auteurs : Kimberly Sunshine RASTO, Auteur Année de publication : 2020 Importance : 140 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
RESEAU ; INTERNET ; ELECTRONIQUERésumé : The main aim of the research question for this thesis, seeks to study and identify the influence of whether the interaction of customers via social media platforms, has an influence on a brands significance to audience. It also seeks to further investigate the potential opportunities it avails to small scale companies that are interested to expand their existing marketing strategies to the domain of social media.
To conduct this research, methodological propositions such as secondary sources of data collection were used concerning review of the literature that segmented the research questions into several parts to holistically understand the research gap to be filled. As for the primary data collection, a mixed approach of qualitative and quantitative research methods was employed for the analysis of data collected. Interviews & surveys was administered to companies and customers, respectively.The results are found to be inclined in favour of the research question, achieving a positive response from customers & companies, stating social media to have an impact on a brand’s significance to its customers. There is a future scope for research, as identified in the analysis of the study. The usage of different research methods to employ, while also increasing the sample size of the population to study the same phenomenon together; shall contribute to yield more reliable data for future researchers.Programme : MSc Marketing French Excellence Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=534284 Educating consumers about the composition of their cosmetic products thanks to inci beauty smartphone scan application / Justine MOYA / 2020
Titre : Educating consumers about the composition of their cosmetic products thanks to inci beauty smartphone scan application Type de document : Mémoire Auteurs : Justine MOYA, Auteur Année de publication : 2020 Importance : 35 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
COSMETIQUE ET PARFUMERIE SECTEUR ; TELEPHONIE ; APPLICATION MOBILE ; CONSOMMATEURRésumé : Since a few years now there has been a growing interest for consumers in having a greener and healthier consumption. This phenomenon which began with food products has progressively extended to cosmetics and personal care products. However, because of misleading health claims and difficulty to understand products’ composition, it is not easy for consumers to make well-informed purchase decisions. This highlights the need to educate consumers about the components included in their products. In order to help them, ever more health smartphone applications have been launched and more particularly scan applications. INCI Beauty is one of them and is dedicated to cosmetics and personal care products. Therefore, this paper will focus on the following research question: Can a smartphone application, such as INCI Beauty, educate consumers about the composition of their cosmetic products and help them making informed purchase decisions? To answer this question a quantitative study has been conducted via an electronic survey. The following results have been found: the scan application INCI Beauty could be a relevant solution to educate consumers about composition of their cosmetic products as its expertise influences consumers’ brand image perception and purchase intention. However, surprisingly, consumers don’t really consider to adopt it. This paradox could be the object of further researches. Programme : PGE-Reims Spécialisation : Marketing - Parcours Brand Development Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=529791 Enterprise & Business Management : A Handbook for Educators, Consultants, and Practitioners / Alptekin ERKOLLAR / 2020
Titre : Enterprise & Business Management : A Handbook for Educators, Consultants, and Practitioners Type de document : e-book Auteurs : Alptekin ERKOLLAR, Auteur Année de publication : 2020 Importance : 427 p. ISBN/ISSN/EAN : 978-3-8288-7230-1 Langues : Anglais (eng) Mots-clés : Management
INNOVATION TECHNOLOGIQUE ; MANAGEMENT ; TICRésumé : Organizations have always been dependent on communication, information, technology and their management. The development of information technology has sped up the importance of management information systems, which is an emerging discipline combining various aspects of informatics, information technology, and business management. Understanding the impact of information on today's organizations requires technological and managerial views, which are both offered by management information systems. Business management is not only about generating greater returns and using new technologies for developing businesses to reach future goals. Business management also means generating better revenue performance if plans are diligently followed. It is part of business management to have an ear to the ground of global economic trends, changing environmental conditions and preferences, as well as the behavior of value chain partners. While, until now, business management and management information systems are mostly treated as independent fields, this publication takes an interest in the cooperation of the two. Its contributions focus on both research areas and practical approaches, in turn showing novelties in the area of enterprise and business management. Main topics covered in this book are technology management, software engineering, knowledge management, innovation management and social media management. This book adopts an international view, combines theory and practice, and is authored for researchers, lecturers, students as well as consultants and practitioners. Nombre d'accès : 1 En ligne : http://library.ez.neoma-bs.fr/login?url=https://ebookcentral.proquest.com/lib/ne [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=507290 Le grand livre des réseaux sociaux / Samuel BIELKA / Gereso (2020)
Titre : Le grand livre des réseaux sociaux : Toutes les techniques professionnelles sur Facebook, Instagram, Twitter, Linkedin et Pinterest Type de document : Livre Auteurs : Samuel BIELKA Mention d'édition : 2d éd. Editeur : Gereso Année de publication : 2020 Importance : 329 p. ISBN/ISSN/EAN : 978-2-37890-343-5 Prix : 25 € Langues : Français (fre) Mots-clés : Management
RESEAU SOCIAL ; SITE INTERNET ; COMMUNICATIONIndex. décimale : 224.82 SITE INTERNET Résumé : Les réseaux sociaux sont l’affaire de tous, plus seulement des community managers. La plupart des entreprises, associations et de nombreux particuliers les gèrent d’ailleurs eux-mêmes, faute de moyens pour faire appel à un professionnel. Tous ces acteurs ont pleinement conscience du potentiel énorme des réseaux sociaux, pour attirer de nouveaux clients, augmenter leur notoriété ou trouver de nouveaux partenaires. Vous êtes une TPE/PME, une association ou un blogueur ? Vous êtes étudiant, responsable communication, community manager professionnel ? Les réseaux sociaux sont essentiels pour développer votre activité ? Alors ce livre vous est destiné ! Illustré d’exemples concrets, il propose une réflexion et des conseils approfondis pour vous approprier et mieux utiliser ces outils numériques. Vous découvrirez les techniques utilisées par les professionnels de la communication digitale, toutes applicables, quels que soient votre niveau et vos objectifs. Une véritable boussole pour mieux communiquer sur les réseaux sociaux et dynamiser votre activité ! Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=538297 Exemplaires(1)
Code-barres Cote Support Localisation Section Disponibilité J6958 224.82 BIE Livre Library Campus de Rouen Salle de lecture Disponible Hérodote. n° 177-178, Géopolitique de la datasphère / Paris : ÉD. LA DÉCOUVERTE (2020)PermalinkHow can the Internet of Things technology enhance in-store customer experience / Yassine OZDEMIR / 2020PermalinkImpact de la connaissance des pratiques des entreprises en matière d’utilisation des données personnelles sur les habitudes de navigation des internautes / Karine RANIRIHARINOSY / 2020PermalinkL’impact de la disparition des cookies sur le ciblage publicitaire / Pierre-Etienne GAMBART / 2020PermalinkL'impact des technologies émergentes de l'information et la communication sur l'industrie pharmaceutique en France et sur ses parties prenantes / Thibault HELLEBOID / 2020PermalinkPermalinkLe numérique révolutionne-t-il l’apprentissage et la formation professionnelle continue ? / Angélique LAQUET / 2020PermalinkOnline visual merchandising and its impact on consumer purchase intent / Khaoula ZOUAOUI / 2020PermalinkOptimisation du clic dans les campagnes display / Hélèna DE MARION DE GLATIGNY / 2020PermalinkLa stratégie digitale des distributeurs à l’ère du mobile / Lisa BONNEFOUS / 2020PermalinkA study to investigate the influence of the Internet of Things (IoT) on Supply Chain / Prince PRAKASH / 2020PermalinkThe excessive choice effect in digital music: Do the various Spotify tools prevent from an excessive choice effect? / AUDOIN, SOPHIE / 2020PermalinkTraditional media in the digital age: Does the arrival of the Internet spell the end for the historical media? / Sébastien CIMPERMAN / 2020PermalinkLa transformation digitale est-elle un risque ou un pivot pour l'audit financier ? / Suliya ABUDUROUSULI / 2020PermalinkWhat factors affect online impulse buyibg during the shopping festivals / Ze WANG / 2020PermalinkWhat is the impact of digital on the workplace as a whole / Alexis LE ROUXEL / 2020PermalinkWork-life balance of women employees in IT sector of India / Akshay Shivakumar PATIL / 2020Permalink100 cas d'intelligence économique / Inès ELHIAS / Versailles : VA Editions (2019)PermalinkCollaborative Product Design / Austin GOVELLA / O'REILLY (2019)PermalinkComment le digital pourrait transformer l’expérience client dans un contexte de distribution omnicanal ? / Léonore PETRY / 2019Permalink
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