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TICSynonyme(s)Technologie de l'information et de la communication NTIC |
Documents disponibles dans cette catégorie (1229)
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Le devenir de l'intériorité... à l'ère des nouvelles technologies / Eric FIAT / EDITIONS LE BORD DE L'EAU (2018)
Titre : Le devenir de l'intériorité... à l'ère des nouvelles technologies Type de document : Livre Auteurs : Eric FIAT, Directeur de publication ; Jean-Christophe VALMALETTE, Directeur de publication Editeur : EDITIONS LE BORD DE L'EAU Année de publication : 2018 Importance : 188 p. ISBN/ISSN/EAN : 978-2-35687-554-9 Prix : 22 EUR Langues : Français (fre) Mots-clés : Management
PHILOSOPHIE ; PSYCHOLOGIE ; PSYCHOLOGIE SOCIALE ; SOCIOLOGIE ; TICIndex. décimale : 164.56 PSYCHOLOGIE SOCIALE Résumé : Si les techniques n'ont cessé de façonner l'individu, les nouvelles technologies sont inédites en ce qu'elles ébranlent les limites inhérentes à la structuration de notre espace - temps : l'instantanéité et la dématérialisation fragilisent l'espace intérieur, bouleversant en profondeur la construction du sujet et ses modes de subjectivation. Ces observations suscitent des interrogations dans les sociétés japonaise et occidentale : les effets de l'accélération et de l'illimitation s'y font-ils sentir sur l'intériorité ? La capacité de jugement et de conscience critique s'en trouve-elle affectée ? Que devient alors le sujet de droit ? L'intime est-il inévitablement mis en cause ? L'espace du rêve à l'ère du numérique demeure-t-il possible ? Il s'agit là des questions auxquelles on entreprend de répondre dans cet ouvrage. Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=234638 Exemplaires(2)
Code-barres Cote Support Localisation Section Disponibilité 051869 302.2 FIA Livre Library Campus de Reims Salle de lecture Disponible J4696 164.56 FIA Livre Library Campus de Rouen Salle de lecture Disponible Digital and Social Media in the sport industry : How does the sport industry is digitalizing itself ? / Axel De SAINT VINCENT / 2018
Titre : Digital and Social Media in the sport industry : How does the sport industry is digitalizing itself ? Type de document : Mémoire Auteurs : Axel De SAINT VINCENT Année de publication : 2018 Importance : 22 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
SPORT ; SITE INTERNET ; SPONSORING ; MEDIARésumé : During his research, the author realized that the investment in media rights from the GAFA will probably be very important in the coming years because it creates a really important engagement and the GAFA already started to make some test. He also realized that the consumption of fans really changed thanks to the digital revolution and the method to drive fan engagement in the sport industry rely nowadays increasingly on the digital and social media. Note de contenu : Bibliogr. p. 22 Programme : PGE-Rouen Spécialisation : Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=484409 Digital and social media : To what extent has Influencer Marketing become a very powerful communication tool for brands thanks to the development of digital and social media? / Nathalie EL HAWA / 2018
Titre : Digital and social media : To what extent has Influencer Marketing become a very powerful communication tool for brands thanks to the development of digital and social media? Type de document : Mémoire Auteurs : Nathalie EL HAWA Année de publication : 2018 Importance : 28 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
INTERNET ; INFLUENCEUR ; GESTION DU MARKETING ; MARQUERésumé : With the digital revolution the world faces since the creation of the Internet, social media became the new mean of interaction between people and digital influencers emerged. They have such a power of influence over the perception and the behavior of their community that brands consider them as the new best channel to reach people. As a result, Influencer Marketing has become a very powerful communication tool for brands, but to what extent? To answer that question, secondary research was collected (literature review) and a case study was done. The company that has been chosen is Brand and Celebrities, an Influencer Marketing platform, and a former employee that continues to work with the company as a Freelance Consultant today was interviewed. All those information combined give us a better understanding of the power of Influencer Marketing as a communication tool for brands, and of a better understanding of its risks, if not used correctly. Programme : PGE-Rouen Spécialisation : Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=484764
Titre : Digital Business Leadership : Digital Transformation, Business Model Innovation, Agile Organization, Change Management Type de document : e-book Editeur : SPRINGER SCIENCE & BUSINESS MEDIA Année de publication : 2018 Importance : 274 p. (400 crédits) ISBN/ISSN/EAN : 978-3-662-56548-3 Prix : 74 EUR (400 crédits) Langues : Anglais (eng) Mots-clés : Management
CHAINE DE VALEUR ; DEVELOPPEMENT ECONOMIQUE ; ECONOMIE NUMERIQUERésumé : This book provides specialists and executives with a clear, yet practical set of recommendations to meet the challenges of digital transformation and ensure long-term success as a leader in a primarily digital business world. The authors describe the fundamental principles of digitization and its economic opportunities and risks, integrating them into a framework of classic and new management methods. The book also explores how increasing digitization - not only of communication, but of complete value chains - has led to a need to establish a digital business leadership. Digitization is changing people and markets: it causes the upheaval of entire industries, creates new digital-centric companies, and forces established companies to cope with the transformation activities associated with these digitization processes. New approaches and methods have to be learned, tried and tested patterns of thinking have to be explored, and last but not least, innovation activities have to be understood as continuous necessities. At the same time, digital business offers considerable opportunities for renewing competitive advantages, improving existing process structures and realigning products, services and business models. Nombre d'accès : 2 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=271630
Titre : Digital human : the fourth revolution of humanity includes everyone Type de document : e-book Auteurs : Chris SKINNER, Auteur Année de publication : 2018 Importance : 330 p. (200 crédits) ISBN/ISSN/EAN : 978-1-119-51187-8 Prix : 46 EUR Langues : Anglais (eng) Mots-clés : Management
ECONOMIE NUMERIQUE ; INNOVATION TECHNOLOGIQUERésumé : Digital is far-reaching and ubiquitous - everything you know is about to change. We are living in the fourth age of humanity. First, we became human. Then we became civilized. The third age saw the creation of commerce. Now, we are becoming digital. Technology has changed the way we communicate, trade, and transact, with repercussions extending far beyond our personal spheres. This book explores the digital evolution s impact on business, banking, society, and government, and offers clear insights on thriving in this new era. Human and business relationships are evolving, and existing businesses must undergo substantial transformative changes to compete with the smaller, lighter, and more agile companies that are able to quickly maneuver to match shifting consumer demands. A lack of online presence has become unthinkable, as consumer preferences continue to trend heavily toward online business and transactions is your company equipped to thrive in this new era? While there is no definitive guide to this new reality, this insightful resource provides the starting point and roadmap to digital success. The book offers specific lessons for thriving in this new environment rather than merely surviving the changes that are coming. It provides a specific conceptual framework for this transformation: Digital is not merely a bolting on of technology to produce results faster and cheaper, but a complete rethinking of common business practices and notions of efficiency and customer engagement Rethinking business starts with the customer - new business models are constructed entirely around this single, guiding principle A digital business model is all about connectivity, with front-office apps tied in to both back-office analytics and marketplaces with many players and segments Businesses must open their operations to this marketplace of players through APIs, necessitating a conversion of many core systems Central business and technology systems must change to adapt to new market entrants and new technologies that range from AI for back-office analytics to Distributed Ledger Technology (DLT) for global operations Leaders must rethink their businesses to be fit for the future digital age, and this comprehensive resource shines a spotlight on the key elements to this transformation. Nombre d'accès : 1 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=309108 PermalinkPermalinkPermalinkDigitalization and mutation of the wine sector in France : how the digitalization impacts the communication and marketing strategies of French wine sector? / Lise CHEVILLARD / 2018
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