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TICSynonyme(s)Technologie de l'information et de la communication NTIC |
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In which ways artists can leverage Digital Marketing activities to sell & advertise their artworks in the NFT new paradigm? / Anthony GALASSO / 2022
Titre : In which ways artists can leverage Digital Marketing activities to sell & advertise their artworks in the NFT new paradigm? Type de document : Mémoire Auteurs : Anthony GALASSO, Auteur Année de publication : 2022 Importance : 140 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de la page. Langues : Anglais (eng) Mots-clés : Management
ART ; WEBMARKETING ; INTERNET ; SITE INTERNETRésumé : Blockchain technology and Non-Fungible Tokens are altering the art market's value and ownership relationships. Those new technologies will make the art market eclectic, interconnected, borderless, and more accessible. NFTs unique characteristics such as scarcity, non-fungibility, provable authenticity, proof of ownership, royalties, and direct distribution infrastructure transform digital marketing activities and strategies. In this context, creators considering using NFTs should be aware of the new marketing opportunities and consequences. The objective of this research is to provide the groundwork for this new formation by demonstrating how artists might use the mix of art and marketing in the new NFT paradigm. To investigate the question in which ways artists can leverage Digital Marketing activities to sell & advertise their artworks in the NFT new paradigm both qualitative and quantitative approach were chosen. In addition to that, a participant observation was conducted to collect immersive data about the market, the community, and its behaviors. Three NFT artists were interviewed about the digital marketing tactics they are currently using or will use in the future to promote their work in the NFT environment, and 118 responses were collected from NFT artists, collectors and enthusiasts thank to the distribution of a questionnaire. The results showed that as an artist, there are different ways of leveraging Digital Marketing activities to sell & advertise artworks and NFT collection. The first way is by establishing a strong presence on specific social media platforms. Twitter, Discord, and Reddit are today's most relevant platforms for communication and should be the major medium on which artists should focus their activities. The second way is to utilize and comprehend the updated marketing strategies that have emerged within the Crypto Art Industry. The new techniques concentrate primarily on the NFT technology, specifically the minting procedure and the NFT marketplaces; including the number of editions sold, airdrops and minting techniques. Finally, the third and last way is to use techniques from the traditional realm of digital marketing that are applicable in the NFT ecosystem such as Public Relation services, Influencer Marketing, Ads platforms, newsletters as well as Content Marketing. On this basis, the success of NFT artists is influenced by a variety of elements, including a solid understanding of the technology and the utilization of specific digital marketing techniques. Programme : MSc Digital Expertise for Marketing Spécialisation : Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=572751
Titre : Information System Audit : How to Control the Digital Disruption Type de document : e-book Auteurs : Philippe PERET Editeur : TAYLOR & FRANCIS GROUP Année de publication : 2022 Importance : 274 p. ISBN/ISSN/EAN : 978-1-00-061037-6 Langues : Anglais (eng) Mots-clés : Management
DIAGNOSTIC STRATEGIQUE ; TICRésumé : The digitalization of companies is a recurrent topic of conversation for managers. Companies are forced to evolve at least as fast as their competitors. They have to review their organization, their processes, and their way of working. This also concerns auditors in terms of their audit strategy and working methods. Digitalization is the tip of the iceberg that represents the increasing reliance on information technology of the company's information system. Companies have seen new competitors succeed with a digital approach, competitors that have opened new markets or new ways of interacting with their customers, and all business processes can be digitalized. In this new paradigm, auditors have to renew themselves too. Long gone are the days of auditors specializing in one technique, like financial auditors or IT auditors. This makes it a phenomenal opportunity for auditing to renew itself, embracing the vision of the company's information system: long live the information system auditors! This book proposes you to go step by step from a common understanding of our history of auditing to gradually defining and justifying the impacts of digitalization on the audit strategy and the preparation of audits. Nombre d'accès : 1 En ligne : http://library.ez.neoma-bs.fr/login?url=https://ebookcentral.proquest.com/lib/ne [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=553726
Titre : Is the strategy of Social CRM still a choice for companies? Type de document : Mémoire Auteurs : Yasmine LAHRICHI, Auteur Année de publication : 2022 Importance : 31 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de la page. Langues : Anglais (eng) Mots-clés : Management
COMPORTEMENT DU CONSOMMATEUR ; MARKETING EXPERIENTIEL ; INTERNETRésumé : Imagine that you work in a coffee shop as a bartender, a customer enters through the door, how should I react? Should I wait for him to give me his order or should I ask him what he needs? After serving him, should I remember what product he took so that I can make it easier for him the next time he visits and anticipate his purchase, or should I let him discover more of our product? The end goal behind all these questions is to try to make the customer experience as pleasant as possible to encourage him to return. This whole thought process was made easier thanks to CRM. This tool, and a practice at the same time, allows to better understand and manage the customer relationship. Indeed, different definitions have been given to CRM: “CRM is understood as a strategy that places the customer at the heart of the company's processes, activities and culture” (Howlett and Rodgers, 2002; Thieriez, 2002), or “CRM as the set of processes and technologies that support the planning, execution and management-coordination of interactions with the customer through different channels” (Wilson, Daniel and Mc Donald, 2001; Hobby, 1999)." Common to all, the customer remains at the heart of this strategy.
In the meantime, the term has clearly evolved and adapted to the changes of the environment and the context in order to keep up with customer expectations. With the rise of technology and social networks, we have seen the emergence of E-CRM and S-CRM. They are born to accompany the constant change in consumer behavior and desires. Today, the use of web 2.0 and especially social networks has a lot of impact on consumer’s purchasing decision. Thus, many companies have decided to be present on different digital channels and adopt a customer relationship strategy via these channels to follow this change and anticipate customer needs.Programme : MSc Digital Expertise for Marketing Spécialisation : Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=572761 Sobriété éditoriale : 50 Bonnes Pratiques Pour écoconcevoir Vos Contenus Web / Férréole LESPINASSE / Springer (2022)
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Titre : Sobriété éditoriale : 50 Bonnes Pratiques Pour écoconcevoir Vos Contenus Web : Communiquons Moins, Communiquons Mieux Type de document : e-book Auteurs : Férréole LESPINASSE Editeur : Springer Année de publication : 2022 Importance : 896 p. ISBN/ISSN/EAN : 978-2-38454-123-2 Langues : Français (fre) Mots-clés : Management
COMMUNICATION ECRITE ; TICRésumé : Des contenus performants pour respecter la charge mentale de vos publics, réduire l'empreinte écologique du web et faire gagner en efficacité votre communication. Dans tous les domaines, la course à la surproduction voit son intérêt décroître. Il en va de même pour le contenu. La communication et ses outils focalisent toutes les attentions : combien de likes a reçu ma publication ? Combien de publications par jour pour me démarquer ? etc. Tout ce bruit encombre, sature, empêche une vision claire des choses, tant pour les publics qui reçoivent cette information que pour les entreprises qui communiquent. Et si un autre modèle était envisageable ? C'est ce à quoi vous invite le principe de sobriété éditoriale : repenser la relation à la communication, rééquilibrer la place qu'elle doit occuper, dans notre quotidien. Didactique, pragmatique et concret, ce livre propose de bonnes pratiques opérationnelles pour des contenus faciles à produire, à comprendre et à utiliser. Chaque bonne pratique est présentée sous la forme d'une fiche illustrée de recommandations de mise en place. Sur chaque fiche sont indiquées sa facilité de mise en oeuvre et sa capacité à réduire la charge mentale. Pour illustrer les bonnes pratiques, l'ouvrage vous propose 10 cartes mentales, un processus pour piloter le cycle de vie du contenu, une check-list pour auto évaluer ses contenus. À qui s'adresse ce livre ?Ce livre s'adresse aux rédacteurs, aux producteurs et responsables de contenus, chefs de projets éditoriaux, et plus largement aux communicants et aux étudiants. Grâce à cet ouvrage, vous optimiserez la production de vos contenus, vous augmenterez l'efficacité de votre communication, vous allégerez votre charge de travail pour donner encore plus de sens à votre métier. Nombre d'accès : 1 En ligne : http://library.ez.neoma-bs.fr/login?url=https://ebookcentral.proquest.com/lib/ne [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=553724 Social Media Analytics Strategy : Using Data to Optimize Business Performance / Ursula APRIL / Berkley : APRESS (2022)
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Titre : Social Media Analytics Strategy : Using Data to Optimize Business Performance Type de document : e-book Auteurs : Ursula APRIL, Auteur Editeur : Berkley : APRESS Année de publication : 2022 Importance : 315 p. ISBN/ISSN/EAN : 978-1-4842-8306-6 Langues : Anglais (eng) Mots-clés : Management
MEDIA SOCIAL ; PERFORMANCERésumé : This book shows you how to use social media analytics to optimize your business performance. The tools discussed will prepare you to create and implement an effective digital marketing strategy. From understanding the data and its sources to detailed metrics, dashboards, and reports, this book is a robust tool for anyone seeking a tangible return on investment from social media and digital marketing. Social Media Analytics Strategy speaks to marketers who do not have a technical background and creates a bridge into the digital world. Nombre d'accès : Illimité En ligne : http://library.ez.neoma-bs.fr/login?url=https://ebookcentral.proquest.com/lib/ne [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=576976 Social Media Marketing and its impacts to the Banking and Financial Services sector / Elodie RENAUDIN DIT BAILLIET / 2022
PermalinkThe association between digital hyper-personalization and the confidentiality of customer data: a future challenge for companies, but not without danger for consumers. / AKAABOUN JIBRIL / 2022
PermalinkPermalinkThe impact of employees' expectations on working patterns in entrepreneurial structures / Jason CERQUEIRA / 2022
PermalinkPermalinkThe impact of social media on brand associations for sponsors : the case of Formula one / Estelle RANCOURT / 2022
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