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TICSynonyme(s)Technologie de l'information et de la communication NTIC |
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A study to investigate the influence of the Internet of Things (IoT) on Supply Chain / Prince PRAKASH / 2020
Titre : A study to investigate the influence of the Internet of Things (IoT) on Supply Chain Type de document : Mémoire Auteurs : Prince PRAKASH, Auteur Année de publication : 2020 Importance : 52p. Langues : Anglais (eng) Mots-clés : Management
CHAINE LOGISTIQUE ; INDUSTRIE ; INTERNET ; TECHNOLOGIERésumé : Digitizing the supply chain can be described as the shift towards an entirely amalgamated arrangement of planning and production solutions which work for creation of extra evident supply stream across every influence of the value chain. The present dissertation showcases the association between adoption of Internet of Things (further referred as IoT) towards enhancing efficacy of supply chain along with the execution of this concept in warehousing. In addition to this, dissertation also demonstrated the role of smart technology in warehousing. After accumulating the data, analysis was carried out and reasonable conclusion was obtained accompanying with the suggestions. Programme : MSc Supply Chain Management Spécialisation : Supply chain Management and purchasing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=534346 The excessive choice effect in digital music: Do the various Spotify tools prevent from an excessive choice effect? / AUDOIN, SOPHIE / 2020
Titre : The excessive choice effect in digital music: Do the various Spotify tools prevent from an excessive choice effect? Type de document : Mémoire Auteurs : AUDOIN, SOPHIE, Auteur Année de publication : 2020 Importance : 28 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
COMPORTEMENT DU CONSOMMATEUR ; MUSIQUE ; SATISFACTION ; SITE INTERNETRésumé : An observational study was conducted on Spotify to assess the excessive choice effect on streaming platforms and the role of the tools to prevent it. All the tools offered were used to analyze the user’s experience, so we started the study to analyze which needs they all answered to. We also introduced three typical users’ profiles based on the different usages they had of the platform. Furthermore, we analyzed the satisfaction rate of each of these profile with an aim to investigating how the functions offered by Spotify might allow them to avoid an excessive choice effect. The results suggest that Spotify’s functions aren’t very efficient on users with a minimal usage. But they seem efficient on regular listeners. In their case the threat of an excessive choice effect is rather among the tools themselves. Finally, these tools are very convenient for constant users and guide them perfectly to avoid any over-choice effect. Programme : PGE-Rouen Spécialisation : Marketing - Parcours Brand Development Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=529850 Traditional media in the digital age: Does the arrival of the Internet spell the end for the historical media? / Sébastien CIMPERMAN / 2020
Titre : Traditional media in the digital age: Does the arrival of the Internet spell the end for the historical media? Type de document : Mémoire Auteurs : Sébastien CIMPERMAN, Auteur Année de publication : 2020 Importance : 34 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
MEDIA ; INTERNET ; STRATEGIERésumé : The French media industry is one of the oldest and the most accomplished media industries in the world with a much-diversified panel of actors. The written press, the radio and the television – the three main traditional Medias – are deeply anchored in the day-to-day life of French people. Yet, regarding to the 90s, all of them are facing a significant disavowal and distrust from the consumers, being accused of making distorted speeches and delivering biased information. At the same time, they also have to face the emerging strength of the internet and the social Medias who appear to be an alternative and their direct competitors as new vectors of communication.
Traditional Medias are facing a very critical situation as it triggers a huge decrease in their audience: the less audience there is, the less it can be monetized and generate revenues. In fact, for the first time in 2019, the revenues of traditional Medias – coming from the advertisement – were not able to cover their fixed costs. Their business model is threatened by social Medias, which propose a new approach to the business: this leads to a historical transfer of value in terms of media budgets from the traditional media spaces to the internet media spaces. This trend seems to be unstoppable and makes experts say that traditional Medias will die with their audience if they do not suffer any change in their business model.
However, the television, the radio and the written press are developing different strategies to go ahead in this industry and face those challenges. The television is delinearized, the press becomes numerical and the radio launches their shows in podcasts to adapt to this mutating industry. In addition, social Medias have allowed the emergence of dangers like that of the fake news, a huge drama in our society. Because of this, the role of traditional Medias appears to be even more important now that they have become sponsors of the dissemination of verified and truthful information.Programme : PGE-Rouen Spécialisation : Cultural and Creative Industries Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=529819 La transformation digitale est-elle un risque ou un pivot pour l'audit financier ? / Suliya ABUDUROUSULI / 2020
Titre : La transformation digitale est-elle un risque ou un pivot pour l'audit financier ? Type de document : Mémoire Auteurs : Suliya ABUDUROUSULI, Auteur Année de publication : 2020 Importance : 85 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Français (fre) Mots-clés : Management
INDUSTRIE DE TRANSFORMATION SECTEUR ; AUDIT FINANCIER ; ECONOMIE NUMERIQUERésumé : Les impacts de la transformation digitale sont importants, ils poussent les entreprises en particulier à s’adapter rapidement en redéfinissant leur business modèle, en identifiant les nouvelles compétences à développer afin de maintenir leur compétitivité et continuer à prospérer.
Les métiers de tous les secteurs sont plus ou moins impactés par cette révolution numérique et le métier d’audit financier aussi bien en interne qu’en externe n’échappe pas à la règle. En effet, des solutions comme le cloud, la robotisation, le Big Data ou encore le Data Analytics permettent d’une part de simplifier les processus classiques de compilation et de centralisation des données et d’autre part, de fluidifier la circulation et le partage de l’information dans l’entreprise, tout en fournissant des informations fiables et essentielles à la prise de décision.Programme : MS Analyse Financière Internationale (pt)- Paris Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=534251 What factors affect online impulse buyibg during the shopping festivals / Ze WANG / 2020
Titre : What factors affect online impulse buyibg during the shopping festivals Type de document : Mémoire Auteurs : Ze WANG, Auteur Année de publication : 2020 Importance : 25 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
ACHAT ; INTERNET ; COMPORTEMENTRésumé : Since the 21st century, online impulse buying has attracted more and more scholars' attention.
The present research aims to examine what factors affect online impulse buying during the
shopping festivals. Building on prior literature, this study adopted the most appropriate
research method for the research problem which is the semi-structured interview. Hence, the
research is qualitative, enabling researchers to obtain more detailed and profound responses.
Thirteen interviews were conducted. Respondents contain both male and female, age from 20
to 50. The findings demonstrated that four types of factors have strong effect on online
impulse purchasing during shopping festivals, which are marketing factors, website factors,
situational and product related factors and emotional factors. Within marketing factors, there
are sales promotion, discount and network marketing; within website factors, there are visual
appeal, payment convenience and ease of use of website; within situational and product
related factors, there are presence of peers, social influence, festive atmosphere, delivery time
and product category; within emotional factors, there are impulse buying tendency, instant
gratification and variety seeking. The study also discussed in detail how these factors affect
consumers' online buying behavior during shopping festivals. Implications for companies are
also presented in this paper.Programme : PGE-Rouen Spécialisation : Digital Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=531699 What is the impact of digital on the workplace as a whole / Alexis LE ROUXEL / 2020PermalinkWork-life balance of women employees in IT sector of India / Akshay Shivakumar PATIL / 2020Permalink100 cas d'intelligence économique / Inès ELHIAS / Versailles : VA Editions (2019)PermalinkCollaborative Product Design / Austin GOVELLA / O'REILLY (2019)PermalinkComment le digital pourrait transformer l’expérience client dans un contexte de distribution omnicanal ? / Léonore PETRY / 2019PermalinkComment l’eSport est-il passé d’un phénomène culturel de niche à celui qu’il est aujourd’hui / Damien LEMONNIER / 2019PermalinkCulture numérique / Dominique CARDON / SCIENCES PO. LES PRESSES (2019)PermalinkLes dispositifs de sécurité d’entreprise face au risque informatique / Max VAN HAM / 2019PermalinkDoes narcissism affect influencers’ success? / Fares LANOUAR / 2019PermalinkGender in the gig economy / Marie VIDAILLAC / 2019Permalink
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