Titre : |
Impact of football and the Euro 2016 on the customer’s experience and on the image of brands and athletes |
Type de document : |
Mémoire |
Auteurs : |
Mathilde COTTARD |
Année de publication : |
2018 |
Importance : |
30 p. |
Note générale : |
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Langues : |
Anglais (eng) |
Mots-clés : |
Management IMAGE DE MARQUE ; SPORT ; GESTION DU MARKETING ; SPONSORING
|
Résumé : |
The objectives of this seminar paper are to (1) highlight the notion of sponsorship and the mutual relation between companies (sponsors) and football (sponsored) to impact both their images; (2) understand the concept of customer experience and how companies try to maximize it, especially during the Euro 2016; (3) emphasize the inequalities and threats that football is facing. |
Note de contenu : |
Bibliogr. p. 29-30 |
Programme : |
PGE-Rouen |
Spécialisation : |
Marketing |
Permalink : |
https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=425545 |