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Retailing second-hand luxury goods: Logical continuation or change of paradigm? / Jeanne FORLIVESI / 2022
Titre : Retailing second-hand luxury goods: Logical continuation or change of paradigm? Type de document : Mémoire Auteurs : Jeanne FORLIVESI, Auteur Année de publication : 2022 Importance : 35 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de la page. Langues : Anglais (eng) Mots-clés : Management
INDUSTRIE DU LUXE SECTEUR ; TECHNIQUE DE VENTE ; VENTERésumé : Since 2015, the personal luxury-goods second-hand market worldwide rose by 94% and was valued to 33 billion U.S. dollars in 2021. Growing four times faster than the luxury industry overall, it is expected to keep increasing steadily for the next coming years, to reach an estimated 47-billion-U.S. dollar market size by 2025 (Statista, 2022). Being still in its early stages, this market leaves plenty of room and opportunities for brands and retailers to act up, shape demand and stake their claim.
The concept of second-hand consumption begins in Europe in the eighteenth century. During the industrialization era, the thrifting practice is stigmatized as it is associated with a sign of poverty, and second-hand products are regarded as the discarded goods of others (Van Damme and Vermoesen, 2009). This opinion is very much reinforced by the mass production, influencing the perception of “new items” as valuable and desirable. Second-hand goods only regained their popularity in the 2000s, as it appeared as an alternative consumption channel and a counterpoint to conventional retailing. Nowadays, the expansion of second-hand luxury sales is nurtured by several converging factors, of which the increase of online sales and the development of online reselling platform such as Vestiaire Collective or Vinted, combined to a change in consumers preferences, and above all a rising concern of Generation-Z consumers for the environment and the notion of sustainability regarding luxury goods (Bianchi et al., 2020). If the COVID-19 crisis offered a wide time to reflect upon consumption practices and contributed to accelerate the trend, it was already well underway prior to the outbreak, and particularly due to social media and digitalization with their impressive power of influence and purchase driving. However, if research conducted so far focused primarily on the motives and meaning of second-hand luxury consumption, the link with retail was more seldomly discussed. In fact, Guiot & Roux (2010) studied how consumers’ motivations were related to distribution channels and the implications for retailers. Yet, those implications were deduced, and not actively asked to respondents, who might have had precise opinions on what they expected in terms on eventual gaps and improvements to be made by retailers and more globally by the luxury industry. Moreover, the aforesaid research has been published more than ten years ago, thus may require some actualization considering the latest changes of this past decade which fostered the emergence of second-hand luxury thrift stores and digital platforms, witnessed luxury brands increasingly looking toward second-hand offers, while heavily relying on digitalization and social media. That is why the link existing between consumers’ perceptions, motivations and shopping behaviors with what they expect for the future of second-hand luxury retail is yet to be deepen and will consists in the main object of interest of this study.Programme : MSc Luxury Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=564581 The stakes of the omnichannel business model in the luxury goods industry / Adèle FOREST / 2022
Titre : The stakes of the omnichannel business model in the luxury goods industry Type de document : Mémoire Auteurs : Adèle FOREST Année de publication : 2022 Importance : 31 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
TECHNIQUE DE VENTE ; INDUSTRIE DU LUXE SECTEURRésumé : The advent of digital has disrupted the usual sales strategies and the luxury good sector has not been left out. From this upheaval, several business models have emerged such as the omnichannel business model. However, very attached to their usual business model putting the physical premium customer experience at the center of their strategy, luxury good brands, and especially the fashion division, are particularly reluctant to this new sales model. Delivering an online customer experience identical to the one currently in place offline seems indeed complicated. But the omnichannel business model could be a source of numerous opportunities in the luxury goods sector. However, its implementation is subject to several requirements and conditions, which are all the more important in a sector as specific as the luxury industry. Programme : MSc International Sales Management Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=574492 Under the pressure of COVID-19 and the rapid development of online shopping technology, how can large retail stores increase revenue by enhancing the customer experience? / Yexi SUN / 2022
Titre : Under the pressure of COVID-19 and the rapid development of online shopping technology, how can large retail stores increase revenue by enhancing the customer experience? Type de document : Mémoire Auteurs : Yexi SUN, Auteur Année de publication : 2022 Importance : 23 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec cotre compte Office 365 via le bouton CONNEXION en haut de la page. Langues : Anglais (eng) Mots-clés : Management
COMMERCE ELECTRONIQUE ; MARKETING EXPERIENTIEL ; TECHNOLOGIERésumé : Purpose - The purpose of this paper is to investigate ways to increase revenue by enhancing the customer experience, and to understand the reasons why customers choose or
choose not to choose to go to an offline retail store. Design/methodology/approach - A questionnaire was designed to explore the potential needs of customers from three perspectives: the advantages of offline brick-and-mortar retail stores in the minds of consumers, the most difficult factors for brick-and-mortar retail stores in the minds of consumers, and the potential needs of consumers for brick-and-mortar retail stores. Findings - Determining the status of brick-and-mortar retail stores in the minds of
customers, the study concluded the following:
1. people still choose to buy goods in brick-and?mortar stores compared to online shopping mainly because of the practicality, reliability and the good experience they can feel when shopping offline.
2. the most important reason why brick-and-mortar stores lose customers is that customers feel disrespected in the store, resulting in a bad experience.
3. the most important thing that can enhance the customer's experience in a physical retail store is that after the store is optimized, the customer can have more exclusive service feeling.Implications of the study -
This paper combines two important situations and influencing factors today on top of the theme of customer experience perception: the impact caused by Covid-19 and the rapid development of e-commerce technology in China, and how the impact of these two factors on brick-and-mortar retail stores should help businesses operate better through experience perception enhancement. Limitations of the study - The limitations of this questionnaire are that the sample size is too small and the sample in some regions may not be representative.Programme : Global BBA Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=562061 Warehouse location problem for E-commerce companies in India / Chauhan SHASHANK / 2022
Titre : Warehouse location problem for E-commerce companies in India Type de document : Mémoire Auteurs : Chauhan SHASHANK, Auteur Année de publication : 2022 Importance : 18 p. Note générale : Pour accéder aux fichier PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
COMMERCE ELECTRONIQUE ; LOGISTIQUE ; INDE ; ENTREPOTRésumé : In recent years, the e-commerce market in India is exploding at an exponential rate, and with this lot of problems are created for e-commerce companies. Trends like single-day delivery and easy return have put a lot of pressure on the existing supply chain. India is one of the biggest untapped e-commerce markets in the world and all the major eCommerce giants are vying for the share. warehouses play a very important role in the supply chain of these eCommerce companies and the problem of the location of these warehouses has gained the attention of researchers worldwide. Previous studies devoted to warehouse location problems were primarily focused on either production in factories or wholesale of FMCG products. In this research paper warehouse location concept is explored. The proposed formulation helps e-commerce companies to decide the suitable location for warehouses to meet the cost criteria and customer satisfaction. A mixed-integer problem (MIP) that is Capacitated facility location problem has been used which is related to the k-median approach. The study has been conducted on the data of the region of eastern UP (Uttar Pradesh). the demand of different demand centres is best on the population of different regions concerning each other and transportation costs derived proportionally to the distance calculated between the demand centre and potential warehouse sites. the result is calculated by the help of the solver in excel. Results obtained after implementing the proposed approach reveal the efficacy of the model over various problem dimensions and show its efficiency over a simple K median model(Uncapitiated). Programme : MSc Supply Chain Management Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=564552 What are the challenges of sensorial marketing to face the rise of e-commerce? / Amandine GABORIAU / 2022
Titre : What are the challenges of sensorial marketing to face the rise of e-commerce? Type de document : Mémoire Auteurs : Amandine GABORIAU, Auteur Année de publication : 2022 Importance : 28 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de la page. Langues : Anglais (eng) Mots-clés : Management
MARKETING SENSORIEL ; COMMERCE ELECTRONIQUE ; COMPORTEMENT DU CONSOMMATEURRésumé : This study aims first of all to understand in which way(s) sensory marketing can allow stores to face the e-commerce rise. We will target a specific practice of sensory marketing, the atmospheric stores. We will try to understand the consumers' sensibility to atmospheric factors. We will see the means implemented by the brand, especially to differentiate an offer from its competitors, still by stimulating the senses. Programme : MSc Digital Expertise for Marketing Spécialisation : Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=572749 What are the effects of different factors on online supermarket video advertising and millennials' purchase intentions? / Jinlin YE / 2022PermalinkWhat does digital bring to the business to business sales function in complex selling today and tomorrow ? / Arthur CHABAUD / 2022PermalinkWhat is the impact of Covid-19 on sensory marketing in the food and beverage retail industry? / Camille POTIER / 2022PermalinkArtificial intelligence and consumer behavior in the beauty industry / Sabrine BOUSSAID / 2021PermalinkComment attirer des clients qui ont des valeurs éthiques pour l’achat de prêt-à-porter vers des marketplaces ? / Julie PELLERIN / 2021PermalinkComment exploiter le plein potentiel des données pour optimiser la génération de leads ? / Laura GIACOMUZZI / 2021PermalinkFactors affecting in online purchasing intention in Vietnam - Tourism and entertaining online products / Hoang Hai HA / 2021PermalinkHow do digital marketplaces facilitate the access of local food products and the development of Short-Food-Supply-Chains? / Pauline HABIB / 2021PermalinkHow is COVID-19 crisis impacting consumer behaviour in the adoption of online food shopping? / Nolwenn BIORET / 2021PermalinkHow to market butter in the french agri-business? Is the PDO or the artisanal know-how a better way to market a butter? / Pauline GIVERNE / 2021PermalinkInstagram, outil de communication privilégié pour la vente de vêtements d'occasion sur internet / Marie-Émilie BOSSI / 2021PermalinkSourcing complexity in the second-hand market in France / Anaëlle BOUVIER / 2021PermalinkThe challenge of immersive technologies in the e-experience of the beauty industry, in a post-covid era / Anais N’GAMA-MFUTI / 2021PermalinkThe impact of digital tools on customer experience in retail stores / Inès FOUZARI / 2021PermalinkThe pandemic crisis and the lockdowns all over the world have pushed amazon’s international sales, confirming its position as leader. How can this company continue to be innovative in the e-commerce industry? What should be done by the r&d department to keep the leader position? / Sarah AIT BELLA / 2021PermalinkThe physical store facing the digitalization of commerce. / Farah YAHIAOUI / 2021PermalinkThe role of cognitive biases in negotiation, using and managing cognitive biases to obtain the best possible agreement / Marc ELRIZ / 2021PermalinkLa transformation du modèle d’implantation des ESN, la transition de l’assistance technique unitaire au déploiement de dispositifs groupés représente-t-elle la solution optimale pour pérenniser sa relation commerciale ? / Alexandre THERY / 2021PermalinkUser growth model of e-dommerde industry / Cai HAIJIE / 2021PermalinkLE COMPORTEMENT D'ACHAT SUR LES BOUTIQUES DIGITALES DANS LE SECTEUR DU JEU VIDÉO / Yahnis BOUALLEG / 2020Permalink
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