| Titre : |
The microtransactions in video games : What motivates or curbs gamers to spend money on microtransactions |
| Type de document : |
Mémoire |
| Auteurs : |
Ludovic HUTEAU, Auteur |
| Année de publication : |
2020 |
| Importance : |
22 p. |
| Note générale : |
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| Langues : |
Anglais (eng) |
| Mots-clés : |
Management
FINANCE COMPORTEMENTALE ; THEORIE DES JEUX ; JEUX DE HASARD ET D'ARGENT SECTEUR ; THEORIE DES COUTS DE TRANSACTION
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| Résumé : |
The aim of this paper is to understand gamers’ behavior regarding microtransactions in video games. Microtransactions refer to in-game purchases that allow to buy digital goods (content extensions, bonuses, cosmetics, etc.). This kind of transaction is an important source of revenue for game publishers and is very successful with players. In a first part, a literature review allowed us to make three hypotheses about the reasons why gamers buy in-game content: first, they are willing to spend more on microtransactions when the game is inexpensive or free; then, they spend money on microtransactions because their motivations are worth the cost; and finally, gamers spend money on microtransactions in order to promote themselves to others. Thanks to a questionnaire administered to a hundred people, we have been able to confirm or deny the hypotheses and to reach our search objectives. We know what is the profile of microtransactions consumers, their main motivations and the factors that can influence their purchase decision. As a result, we give some action levers and recommendations to video games publishers and developers in order to better target their consumers. |
| Programme : |
PGE-Reims |
| Spécialisation : |
Marketing |
| Permalink : |
https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=529112 |
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