Mots-clés
Management > VENTE > NEGOCIATION COMMERCIALE > TECHNIQUE DE VENTE > MARKETING DIRECT > VENTE DIRECTE
VENTE DIRECTESynonyme(s)Magasin d'usine |
Documents disponibles dans cette catégorie (305)
![](./images/expand_all.gif)
![](./images/collapse_all.gif)
![Tris disponibles](./images/orderby_az.gif)
Etendre la recherche sur niveau(x) vers le haut et vers le bas
Titre : The Content Marketing Handbook : How to double the results of your marketing campaigns Type de document : e-book Auteurs : Robert W. BLY Editeur : ENTREPRENEUR PRESS Année de publication : 2020 Importance : 268 p. ISBN/ISSN/EAN : 978-1-61308-417-5 Langues : Anglais (eng) Mots-clés : Management
GESTION DU MARKETING ; MARKETING DIRECT ; WEBMARKETINGRésumé : The Content Marketing Handbook helps entrepreneurs, marketers, and small business owners understand the true role of content within integrated multichannel marketing campaigns, avoid wasting time and money by giving away content with no ROI, and instead skillfully create content that builds trust, stimulate interest, and ultimately get more orders for what they are selling. Readers will learn how to: Create A-level content that gets noticed, gets read, and eliminates “content pollution” Overcome the biggest weakness of content marketing Double marketing response rates by adding lead magnets, bonus reports, and other free content offers Use content to build brands, enhance reputations, and stand out from the competition Plan, execute and measure content marketing in a multichannel environment Know when to stop giving away content and start asking for the orders. Nombre d'accès : 4 En ligne : http://library.ez.neoma-bs.fr/login?url=https://ebookcentral.proquest.com/lib/ne [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=505578
Titre : The Neuro-Consumer : Adapting Marketing and Communication Strategies for the Subconscious, Instinctive and Irrational Consumer's Brain Type de document : e-book Auteurs : Anne-Sophie BAYLE-TOURTOULOU ; Michel BADOC Editeur : TAYLOR & FRANCIS Année de publication : 2020 Importance : 333 p. ISBN/ISSN/EAN : 978-1-00-005548-1 Langues : Anglais (eng) Mots-clés : Management
COMMUNICATION ; COMPORTEMENT DU CONSOMMATEUR ; MARKETING DIRECT ; SCIENCE DU COMPORTEMENTRésumé : Neuroscientific research shows that the great majority of purchase decisions are irrational and driven by subconscious mechanisms in our brains. This is hugely disruptive to the rational, logical arguments of traditional communication and marketing practices and we are just starting to understand how organizations must adapt their strategies. This book explains the subconscious behavior of the "neuro-consumer" and shows how major international companies are using these findings to cast light on their own consumers' behavior. Written in plain English for business and management readers with no scientific background, it focuses on: how to adapt marketing and communication to the subconscious and irrational behaviors of consumers; the direct influence of the primary senses (sight, hearing, smell, taste, touch) on purchasing decisions and the perception of communications by customers' brains; implications for innovation, packaging, price, retail environments and advertising; the use of "nudges" and artifices to increase marketing and communication efficiency by making them neuro-compatible with the brain's subconscious expectations; the influence of social media and communities on consumers' decisions - when collective conscience is gradually replacing individual conscience and recommendation becomes more important than communication; and the ethical limits and considerations that organizations must heed when following these principles. Authored by two globally recognized leaders in business and neuroscience, this book is an essential companion to marketers and brand strategists interested in neuroscience and vital reading for any advanced student or researcher in this area. Nombre d'accès : 1 En ligne : http://library.ez.neoma-bs.fr/login?url=https://ebookcentral.proquest.com/lib/ne [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=509044
Titre : The New Rules of Marketing and PR : How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly Type de document : e-book Auteurs : David MEERMAN SCOTT Mention d'édition : 7th ed. Editeur : John Wiley & Sons Année de publication : 2020 Importance : 451 p. ISBN/ISSN/EAN : 978-1-119-65161-1 Langues : Anglais (eng) Mots-clés : Management
MARKETING DIRECT ; WEBMARKETINGRésumé : The seventh edition of the pioneering guide to generating attention for your idea or business, packed with new and updated information In the Digital Age, marketing tactics seem to change on a day-to-day basis. As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, the newest online videos, the latest mobile apps, and all the other high-tech influences can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The seventh edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate the best kind of attention for your business. An international bestseller with more than 400,000 copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communications--all at a fraction of the cost of traditional advertising! The latest edition of The New Rules of Marketing & PR has been completely revised and updated to present more innovative methods and cutting-edge strategies than ever. The new content shows you how to harness AI and machine learning to automate routine tasks so you can focus on marketing and PR strategy. Your life is already AI-assisted. Your marketing should be too! Still the definitive guide on the future of marketing, this must-have resource will help you: Incorporate the new rules that will keep you ahead of the digital marketing curve Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention when your audience is eager to hear from you Use web-based communication technologies to their fullest potential Gain valuable insights through compelling case studies and real-world examples Take advantage of marketing opportunities on platforms like Facebook Live and Snapchat The seventh edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes. Nombre d'accès : 1 En ligne : http://library.ez.neoma-bs.fr/login?url=https://ebookcentral.proquest.com/lib/ne [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=508481
Titre : Marketing communications Type de document : e-book Auteurs : Chris FILL ; Sarah TURNBULL Editeur : Pearson Année de publication : 2019 Importance : 817 p. ISBN/ISSN/EAN : 978-1-292-23501-1 Langues : Anglais (eng) Mots-clés : Management
COMMUNICATION ; MARKETING DIRECT ; MARQUERésumé : Providing a critical insight into how brands engage audiences, Fill and Turnbull continues to be the definitive marketing communications text for undergraduate and postgraduate students in marketing and related fields. The eighth edition, which contains two new chapters, reflects the changing and disruptive world of marketing communications. Throughout the text the impact of digital media and its ability to influence audience, client, and agency experiences, is considered. Each chapter has been extensively revised, with new examples, the latest theoretical insights, and suggested reading materials. Each of the 22 chapters also has a new case study, drawn from brands and agencies from around the world. Nombre d'accès : 1 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=509045 Customer Relationship Management / V. KUMAR / SPRINGER-VERLAG BERLIN AND HEIDELBERG GMBH & CO (2018)
![]()
Titre : Customer Relationship Management : Concept, Strategy, and Tools Type de document : e-book Auteurs : V. KUMAR ; Werner REINARTZ Mention d'édition : 3rd ed. Editeur : SPRINGER-VERLAG BERLIN AND HEIDELBERG GMBH & CO Année de publication : 2018 Importance : 422 p. ISBN/ISSN/EAN : 978-3-662-55381-7 Langues : Anglais (eng) Mots-clés : Management
BASE DE DONNEES ; CAMPAGNE PUBLICITAIRE ; CANAL DE DISTRIBUTION ; CONSOMMATEUR ; FIDELISATION ; GESTION DE LA RELATION CLIENT ; LOGICIEL ; MARKETING DIRECT ; MARKETING INDUSTRIEL ; STRATEGIE ; TABLEAU DE BORD ; TECHNOLOGIE ; SCIENCE DE L'INFORMATIONRésumé : This book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today. It helps readers obtain a comprehensive grasp of CRM strategy, concepts and tools and provides all the necessary steps in managing profitable customer relationships. Throughout, the book stresses a clear understanding of economic customer value as the guiding concept for marketing decisions. Exhaustive case studies, mini cases and real-world illustrations under the title "CRM at Work" all ensure that the material is both highly accessible and applicable, and help to address key managerial issues, stimulate thinking, and encourage problem solving. The book is a comprehensive and up-to-date learning companion for advanced undergraduate students, master's degree students, and executives who want a detailed and conceptually sound insight into the field of CRM. The new edition provides an updated perspective on the latest research results and incorporates the impact of the digital transformation on the CRM domain. Nombre d'accès : 1 En ligne : http://library.ez.neoma-bs.fr/login?url=https://ebookcentral.proquest.com/lib/ne [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=535246 Dans le secteur des produits laitiers, comment les enfants, âgés de 8 à 12 ans, sont-ils fidélisés à la marque ? / Laura-Victoria CASTEL / 2018
PermalinkPermalinkLes enjeux de l'utilisation de la musique en publicité pour une entreprise vis-a-vis des consommateurs ? / Killian PERROT / 2018
PermalinkL’impact de la transformation digitale et de l’IA sur le relationnel au sein du secteur bancaire : quelle sera la banque de demain? / Colombe DECARNE / 2018
PermalinkPermalinkLe marketing relationnel dans la banque : la notion de confiance dans la digitalisation / Sarah BENMBAREK / 2018
PermalinkPermalinkPermalinkLa place du marketing au sein des entreprises de l'économie sociale et solidaire / Pauline LALET / 2018
PermalinkQuel impact la transformation digitale a-t-elle sur la connaissance client dans le retail en France ? / Bianca ROCCA-SERRA / 2018
Permalink
![rss](https://cataloguelibrary.neoma-bs.fr/images/rss.png)
-
59 Rue Taittinger, 51100 Reims
-
00 33 (0)3 26 77 46 15
-
Library Campus Reims
-
1 Rue du Maréchal Juin, BP 215
76825 Mont Saint Aignan cedex -
00 33 (0)2 32 82 58 26
-