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MARKETING DIRECTSynonyme(s)Marketing relationnel ;Marketing one to one Marketing interactifVoir aussi |
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Titre : Consumer's perception of second-hand luxury Type de document : Mémoire Auteurs : Charlotte CURUTCHET, Auteur Année de publication : 2023 Importance : 36 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
COMPORTEMENT DU CONSOMMATEUR ; PRODUIT DE LUXE ; TECHNIQUE DE VENTEProgramme : MSc Luxury Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=581742 What are the problems encountered during the sales journey with french local government ? / BALOUZAT, AMAURY / 2023
Titre : What are the problems encountered during the sales journey with french local government ? Type de document : Mémoire Auteurs : BALOUZAT, AMAURY, Auteur Année de publication : 2023 Importance : 29 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
POLITIQUE ECONOMIQUE ; TECHNIQUE DE VENTE ; VENTEProgramme : MSc Business Development & Clients Grands Comptes Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=581879 Which signals help salespeople to choose the right persuasion method in the pharmaceutical field ? / CLARD, JULIET. MÉMOIRE. / 2023
Titre : Which signals help salespeople to choose the right persuasion method in the pharmaceutical field ? Type de document : Mémoire Auteurs : CLARD, JULIET. MÉMOIRE., Auteur Année de publication : 2023 Importance : 34 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
INDUSTRIE PHARMACEUTIQUE SECTEUR ; TECHNIQUE DE VENTE ; ENTRETIENProgramme : MSc Business Development & Clients Grands Comptes Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=581885 Has the Covid-19 crisis accelerated the development of online sales in the automotive sector? / Damien MONTALBETTI / 2022
Titre : Has the Covid-19 crisis accelerated the development of online sales in the automotive sector? Type de document : Mémoire Auteurs : Damien MONTALBETTI, Auteur Année de publication : 2022 Importance : 26 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
AUTOMOBILE SECTEUR ; VENTE A DISTANCE ; INTERNETRésumé : The automotive industry has always been able to adapt to new needs and new environments, and this is even more the case in the last few decades, where numerous technologies have been developed: we can mention GPS, the integration of smartphones within vehicles more recently but also the numerous driving assistance technologies. Moreover, the automobile is at the heart of certain major issues such as global warming, but also the future of mobility, including shared, autonomous and connected vehicles, and must therefore constantly reinvent itself. However, in a context where e-commerce is constantly developing and expanding into new sectors, online car sales are still in their infancy. Indeed, car sales are still mainly based on a long-established distribution network of car dealerships and specialised sellers. Manufacturers provide information-packed sites and comprehensive configurators, but the bulk of sales are still made in dealerships. Indeed, the car is still an important purchase for the consumer and the need to see the product in real life still exists. The years 2020 and 2021, corresponding to the covid-19 crisis, have largely contributed to the expansion of e-commerce. Although late, the automotive industry has also taken this turn, being greatly affected by the decline in car dealerships attendance. The objective here is to understand whether the shift in the automotive industry to online sales strategy is sustainable or only temporary. Programme : MSc International Sales Management Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=564598 How phygital strategies can transform the customer experience into a purchase in the luxury sector? / Léa NOËL / 2022
Titre : How phygital strategies can transform the customer experience into a purchase in the luxury sector? Type de document : Mémoire Auteurs : Léa NOËL, Auteur Année de publication : 2022 Importance : 32 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de la page. Langues : Anglais (eng) Mots-clés : Management
ACHAT ; ENSEIGNE ; MARKETING EXPERIENTIEL ; VENTE ; VENTE A DISTANCE ; WEBMARKETINGRésumé : We are currently living in a digital era, where everything can be done thanks to an Internet connection. This also applies to purchase, people can order food, clothes and even luxury goods with fingertips, anywhere and at any time. Thus, it may represent a challenge for luxury brands as the compatibility between luxury and digital is not obvious, due to completely different features. The covid-19 pandemic reinforces the changes in the purchasing behavior and, even for luxury goods, ordering online became a norm. This paper is based on the academic research which focused on the new way of purchasing related to digital. However, a qualitative approach completes this study by giving insights on what luxury consumers think about this specific industry and about the addition of digital means in the physical store. The aim is to see what phygital strategy should be implemented in luxury stores in order to trigger the purchase. Currently, many consumers are looking for experiences to live through a brand, especially in luxury which a sector strongly linked to the dream. This paper can be useful for luxury brands in order to know if digital tools have an impact on the desire to buy a product and thus define the right phygital strategy to transform the customer experience into a purchase. Programme : MSc Luxury Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=564584 PermalinkPermalinkRetailing second-hand luxury goods: Logical continuation or change of paradigm? / Jeanne FORLIVESI / 2022
PermalinkThe increasing use of social media and influencer marketing in th luxury sector / Antoine HABAY / 2022
PermalinkThe relative place of museums and big private foundations (Pinault, Vuitton, Cartier…) on contemporary art in Paris: / Clotilde COUTURIER / 2022
PermalinkPermalinkPermalinkWhat does digital bring to the business to business sales function in complex selling today and tomorrow ? / Arthur CHABAUD / 2022
PermalinkWhat makes brand storytelling effective in luxury retail? Storytelling, sales advisors and luxury consummers in retail. / Carla-Marie DACH / 2022
PermalinkWhy are consumers buying products on e-retailers’ websites? Case of selective beauty market. / Léonie MOÏZO / 2022
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