Mots-clés
Management > VENTE > NEGOCIATION COMMERCIALE > TECHNIQUE DE VENTE > MARKETING DIRECT
MARKETING DIRECTSynonyme(s)Marketing relationnel ;Marketing one to one Marketing interactifVoir aussi |
Documents disponibles dans cette catégorie (439)
![](./images/expand_all.gif)
![](./images/collapse_all.gif)
![Tris disponibles](./images/orderby_az.gif)
Etendre la recherche sur niveau(x) vers le haut et vers le bas
Titre : Consumer's perception of second-hand luxury Type de document : Mémoire Auteurs : Charlotte CURUTCHET, Auteur Année de publication : 2023 Importance : 36 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
COMPORTEMENT DU CONSOMMATEUR ; PRODUIT DE LUXE ; TECHNIQUE DE VENTEProgramme : MSc Luxury Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=581742 What are the problems encountered during the sales journey with french local government ? / BALOUZAT, AMAURY / 2023
Titre : What are the problems encountered during the sales journey with french local government ? Type de document : Mémoire Auteurs : BALOUZAT, AMAURY, Auteur Année de publication : 2023 Importance : 29 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
POLITIQUE ECONOMIQUE ; TECHNIQUE DE VENTE ; VENTEProgramme : MSc Business Development & Clients Grands Comptes Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=581879 Which signals help salespeople to choose the right persuasion method in the pharmaceutical field ? / CLARD, JULIET. MÉMOIRE. / 2023
Titre : Which signals help salespeople to choose the right persuasion method in the pharmaceutical field ? Type de document : Mémoire Auteurs : CLARD, JULIET. MÉMOIRE., Auteur Année de publication : 2023 Importance : 34 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
INDUSTRIE PHARMACEUTIQUE SECTEUR ; TECHNIQUE DE VENTE ; ENTRETIENProgramme : MSc Business Development & Clients Grands Comptes Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=581885 Has the Covid-19 crisis accelerated the development of online sales in the automotive sector? / Damien MONTALBETTI / 2022
Titre : Has the Covid-19 crisis accelerated the development of online sales in the automotive sector? Type de document : Mémoire Auteurs : Damien MONTALBETTI, Auteur Année de publication : 2022 Importance : 26 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
AUTOMOBILE SECTEUR ; VENTE A DISTANCE ; INTERNETRésumé : The automotive industry has always been able to adapt to new needs and new environments, and this is even more the case in the last few decades, where numerous technologies have been developed: we can mention GPS, the integration of smartphones within vehicles more recently but also the numerous driving assistance technologies. Moreover, the automobile is at the heart of certain major issues such as global warming, but also the future of mobility, including shared, autonomous and connected vehicles, and must therefore constantly reinvent itself. However, in a context where e-commerce is constantly developing and expanding into new sectors, online car sales are still in their infancy. Indeed, car sales are still mainly based on a long-established distribution network of car dealerships and specialised sellers. Manufacturers provide information-packed sites and comprehensive configurators, but the bulk of sales are still made in dealerships. Indeed, the car is still an important purchase for the consumer and the need to see the product in real life still exists. The years 2020 and 2021, corresponding to the covid-19 crisis, have largely contributed to the expansion of e-commerce. Although late, the automotive industry has also taken this turn, being greatly affected by the decline in car dealerships attendance. The objective here is to understand whether the shift in the automotive industry to online sales strategy is sustainable or only temporary. Programme : MSc International Sales Management Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=564598 How phygital strategies can transform the customer experience into a purchase in the luxury sector? / Léa NOËL / 2022
Titre : How phygital strategies can transform the customer experience into a purchase in the luxury sector? Type de document : Mémoire Auteurs : Léa NOËL, Auteur Année de publication : 2022 Importance : 32 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de la page. Langues : Anglais (eng) Mots-clés : Management
ACHAT ; ENSEIGNE ; MARKETING EXPERIENTIEL ; VENTE ; VENTE A DISTANCE ; WEBMARKETINGRésumé : We are currently living in a digital era, where everything can be done thanks to an Internet connection. This also applies to purchase, people can order food, clothes and even luxury goods with fingertips, anywhere and at any time. Thus, it may represent a challenge for luxury brands as the compatibility between luxury and digital is not obvious, due to completely different features. The covid-19 pandemic reinforces the changes in the purchasing behavior and, even for luxury goods, ordering online became a norm. This paper is based on the academic research which focused on the new way of purchasing related to digital. However, a qualitative approach completes this study by giving insights on what luxury consumers think about this specific industry and about the addition of digital means in the physical store. The aim is to see what phygital strategy should be implemented in luxury stores in order to trigger the purchase. Currently, many consumers are looking for experiences to live through a brand, especially in luxury which a sector strongly linked to the dream. This paper can be useful for luxury brands in order to know if digital tools have an impact on the desire to buy a product and thus define the right phygital strategy to transform the customer experience into a purchase. Programme : MSc Luxury Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=564584 PermalinkPermalinkRetailing second-hand luxury goods: Logical continuation or change of paradigm? / Jeanne FORLIVESI / 2022
PermalinkThe increasing use of social media and influencer marketing in th luxury sector / Antoine HABAY / 2022
PermalinkThe relative place of museums and big private foundations (Pinault, Vuitton, Cartier…) on contemporary art in Paris: / Clotilde COUTURIER / 2022
PermalinkPermalinkPermalinkWhat does digital bring to the business to business sales function in complex selling today and tomorrow ? / Arthur CHABAUD / 2022
PermalinkWhat makes brand storytelling effective in luxury retail? Storytelling, sales advisors and luxury consummers in retail. / Carla-Marie DACH / 2022
PermalinkWhy are consumers buying products on e-retailers’ websites? Case of selective beauty market. / Léonie MOÏZO / 2022
PermalinkWhy do French consumers have higher purchase intentions for direct to consumer than for channels with intermediaries when it comes to food? / Chloé MOTTE / 2022
PermalinkComment exploiter le plein potentiel des données pour optimiser la génération de leads ? / Laura GIACOMUZZI / 2021
PermalinkContributions of digitalization on customer experience in physical stores for the sports sector / Romain DE LAMBILLY / 2021
PermalinkPermalinkA l’ère du digital, sur un marché où la concurrence est rude et abondante, quelles sont les stratégies marketing digitales utilisées par les Pure Players et comment parviennent-ils à fidéliser leur clientèle ? / Anaëlle PILARD / 2021
PermalinkGeneration Z Marketing and Management in Tourism and Hospitality / Nikolaos STYLOS / SPRINGER INTERNATIONAL PUBLISHING AG (2021)
PermalinkHow is COVID-19 crisis impacting consumer behaviour in the adoption of online food shopping? / Nolwenn BIORET / 2021
PermalinkHow to market butter in the french agri-business? Is the PDO or the artisanal know-how a better way to market a butter? / Pauline GIVERNE / 2021
PermalinkOnline grocery shopping : understand customers' expectations to improve the online shopping experience / Noémie VALLEE / 2021
PermalinkRelationship marketing and digitalization. How relationship marketing can adapt to the digital age? / Céline RENNARD / 2021
PermalinkPermalinkThe role of cognitive biases in negotiation, using and managing cognitive biases to obtain the best possible agreement / Marc ELRIZ / 2021
PermalinkTo what extent, in-store augmented reality integration by fashion brands can revitalize physical shopping? / Matthieu MARLIN / 2021
PermalinkPermalinkDoes stating that a product is made from specific terroir enhance existancial authenticity ? / Celia PUCCI / 2020
PermalinkPermalinkPermalinkPermalinkPermalinkThe Four Steps to the Epiphany : Successful Strategies for Products That Win / Steve BLANK / Chichester (GB) : JOHN WILEY & SONS (2020)
PermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPhygital within the Luxury Cosmetics Industry Luxury cosmetics brands integrating digital in-store: what fallouts for customers and corporations? / Caroline ANHALT / 2019
PermalinkSelling and Sales Management / Pearson (2019)
PermalinkPermalinkCustomer Relationship Management / V. KUMAR / SPRINGER-VERLAG BERLIN AND HEIDELBERG GMBH & CO (2018)
PermalinkDans le secteur des produits laitiers, comment les enfants, âgés de 8 à 12 ans, sont-ils fidélisés à la marque ? / Laura-Victoria CASTEL / 2018
PermalinkPermalinkLes enjeux de l'utilisation de la musique en publicité pour une entreprise vis-a-vis des consommateurs ? / Killian PERROT / 2018
PermalinkPermalinkL’impact de la transformation digitale et de l’IA sur le relationnel au sein du secteur bancaire : quelle sera la banque de demain? / Colombe DECARNE / 2018
PermalinkL’influence des émotions dans le e-commerce : particularismes de la vente en ligne face à la logique du retail / Mélanie KRAJEWSKI / 2018
PermalinkPermalinkLe marketing relationnel dans la banque : la notion de confiance dans la digitalisation / Sarah BENMBAREK / 2018
PermalinkPermalinkPermalinkLa place du marketing au sein des entreprises de l'économie sociale et solidaire / Pauline LALET / 2018
PermalinkQuel impact la transformation digitale a-t-elle sur la connaissance client dans le retail en France ? / Bianca ROCCA-SERRA / 2018
PermalinkSTRATÉGIE POUR AUGMENTER L’ATTRACTIVITÉ D’UN ÉVÉNEMENT SPORTIF: L’exemple du Rugby de haut niveau dans un pays où ce sport est en développement. / Maria DE SANTIAGO OLALQUIAGA / 2018
PermalinkPermalinkAdvertising, Promotion, and Other Aspects of Integrated Marketing Communications / Craig J. ANDREWS / CENGAGE LEARNING (2017)
PermalinkPermalinkPermalinkPermalinkPermalinkMarketing digital / Pearson (2017)
PermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkL'élaboration d'une stratégie de partenariat d'une marque alimentaire avec les bloggeurs / Clémentine PIAU / 2016
PermalinkGrowth of Pre-Owned Luxury in India: Investigating the factors leading to the growth of second hand luxury market and its future outlook / Renu BADLANI / 2016
PermalinkPermalinkIntegrated advertising, promotion, and marketing communications / Kenneth E. CLOW / Paris : Pearson (2016)
PermalinkLe marketing et le sentiment de manipulation : une approche à l’ère du digital / Méryl THEBAUD / 2016
PermalinkPermalinkModes d'achats de la publicité sur Internet : les ventes programmatiques remplaceront-elles les ventes directes ? / Mathilde PASQUALI / 2016
PermalinkObjets connectés / EDITIONS ENI (2016)
PermalinkPermalinkPermalinkRévolution numérique et marché de l'art : Quels nouveaux modèles pour la vente d'art en ligne ? / Charles DEBUCK / 2016
PermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkContemporary Wine Marketing and Supply Chain Management / Daniel J. FLINT / New York : PALGRAVE MACMILLAN (2015)
PermalinkPermalinkPermalinkL'export book à l'usage des entrepreneurs et de leurs collaborateurs / Christine GILGUY / Paris : MOCI / MONITEUR DU COMMERCE INTERNATIONAL (2015)
PermalinkExporter / ED. FOUCHER (2015)
PermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalink
![rss](https://cataloguelibrary.neoma-bs.fr/images/rss.png)
-
59 Rue Taittinger, 51100 Reims
-
00 33 (0)3 26 77 46 15
-
Library Campus Reims
-
1 Rue du Maréchal Juin, BP 215
76825 Mont Saint Aignan cedex -
00 33 (0)2 32 82 58 26
-