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Management > VENTE > NEGOCIATION COMMERCIALE > TECHNIQUE DE VENTE > MARKETING DIRECT
MARKETING DIRECTSynonyme(s)Marketing relationnel ;Marketing one to one Marketing interactifVoir aussi |
Documents disponibles dans cette catégorie (439)
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Titre : Marketing digital Titre original : Digital marketing Type de document : e-book Auteurs : Dave CHAFFEY ; Fiona ELLIS-CHADWICK ; Henri ISAAC ; Pierre VOLLE ; Maria MERCANTI-GUERIN Mention d'édition : 7e éd. Editeur : Harlow : PEARSON Année de publication : 2020 Présentation : ill. ISBN/ISSN/EAN : 978-2-326-05734-0 Langues : Français (fre) Langues originales : Anglais (eng) Mots-clés : Management
COMMUNAUTE DE PRATIQUE ; EVALUATION ; GESTION DU MARKETING ; INTERNET ; MARKETING DIRECT ; MARKETING MIX ; MARKETING STRATEGIQUE ; MARKETING VIRAL ; PUBLICITE ; RESEAU SOCIAL ; SITE INTERNETIndex. décimale : 121.67 MARKETING STRATEGIQUE Résumé : Cet ouvrage est un guide complet présentant et analysant les concepts, les techniques et les meilleures pratiques qui jalonnent le processus de marketing digital Note de contenu : Index Nombre d'accès : 5 En ligne : http://library.ez.neoma-bs.fr/login?url=https://bc.vitalsource.com/tenants/neoma [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=554397
Titre : Marketing Management Type de document : e-book Auteurs : Svend HOLLENSEN Mention d'édition : 4th ed. Editeur : Pearson Année de publication : 2020 Importance : 728 p. ISBN/ISSN/EAN : 978-1-292-30142-6 Langues : Anglais (eng) Mots-clés : Management
GESTION DU MARKETING ; MARKETING DIRECTRésumé : This book takes the unique and innovative approach of linking relationship marketing to the traditional market planning models that are used by most marketers today. As globalisation progresses, the need for creating and maintaining off-line and on-line relationships with the company’s customers, suppliers, stakeholders and personnel has become increasingly vital in today’s business environment. Now in its fourth edition, this best-selling text bridges the gap between relationship marketing and traditional marketing, integrating this approach with the process of developing effective marketing plans by the use of the newest technology. Drawing on a varied and extensive range of international examples, Hollensen demonstrates how companies such as Electrolux, Tinder (Match.com), DJI Technology, Huawei and Spotify make use of relationship marketing theory in order to gain competitive advantage. Marketing Management: A Relationship Approach is invaluable reading for undergraduates studying marketing management in their final year or at postgraduate level and for practitioners and those studying for professional qualifications in marketing management. Nombre d'accès : 1 En ligne : http://library.ez.neoma-bs.fr/login?url=https://ebookcentral.proquest.com/lib/ne [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=509039
Titre : Online visual merchandising and its impact on consumer purchase intent : case: cosmetics e-shops Type de document : Mémoire Auteurs : Khaoula ZOUAOUI, Auteur Année de publication : 2020 Importance : 45p. Langues : Anglais (eng) Mots-clés : Management
ACHAT ; CONSOMMATEUR ; COSMETIQUE ET PARFUMERIE SECTEUR ; INTERNET ; VENTE DIRECTERésumé : Online visual merchandising is the online equivalent of the techniques used in physical outlets to improve the shopping experience.E-merchandising consists in optimizing all the steps leading to the purchase. The purpose of this study is to look into the main factors of online visual merchandising in cosmetics industry affecting the customers. Further, this paper tries to test the influence of these factors on the consumer behaviour. The data collected through survey is analysed using regression analysis in SPSS software to test the main elements affecting the intent to purchase online. The revealed three main factors of online visual merchandising are found to be product presentation , web site grpahics and the easiness of the user interface.In this paper , there is managerial recommendations that can help professional who are working in the cosmetic sector to inscrease the visibility of their website and attract more customers. Programme : MSc Supply Chain Management Spécialisation : Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=534352
Titre : The Content Marketing Handbook : How to double the results of your marketing campaigns Type de document : e-book Auteurs : Robert W. BLY Editeur : ENTREPRENEUR PRESS Année de publication : 2020 Importance : 268 p. ISBN/ISSN/EAN : 978-1-61308-417-5 Langues : Anglais (eng) Mots-clés : Management
GESTION DU MARKETING ; MARKETING DIRECT ; WEBMARKETINGRésumé : The Content Marketing Handbook helps entrepreneurs, marketers, and small business owners understand the true role of content within integrated multichannel marketing campaigns, avoid wasting time and money by giving away content with no ROI, and instead skillfully create content that builds trust, stimulate interest, and ultimately get more orders for what they are selling. Readers will learn how to: Create A-level content that gets noticed, gets read, and eliminates “content pollution” Overcome the biggest weakness of content marketing Double marketing response rates by adding lead magnets, bonus reports, and other free content offers Use content to build brands, enhance reputations, and stand out from the competition Plan, execute and measure content marketing in a multichannel environment Know when to stop giving away content and start asking for the orders. Nombre d'accès : 4 En ligne : http://library.ez.neoma-bs.fr/login?url=https://ebookcentral.proquest.com/lib/ne [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=505578 The Four Steps to the Epiphany : Successful Strategies for Products That Win / Steve BLANK / Chichester (GB) : JOHN WILEY & SONS (2020)
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Titre : The Four Steps to the Epiphany : Successful Strategies for Products That Win Type de document : e-book Auteurs : Steve BLANK, Auteur Editeur : Chichester (GB) : JOHN WILEY & SONS Année de publication : 2020 Importance : 383 p. (illimité) ISBN/ISSN/EAN : 978-1-119-69028-3 Langues : Anglais (eng) Mots-clés : Management
TECHNIQUE DE VENTE ; MARKETING ACHAT ; START-UPRésumé :
The bestselling classic that launched 10,000 startups and new corporate ventures - The Four Steps to the Epiphany is one of the most influential and practical business books of all time. The Four Steps to the Epiphany launched the Lean Startup approach to new ventures. It was the first book to offer that startups are not smaller versions of large companies and that new ventures are different than existing ones. Startups search for business models while existing companies execute them. The book offers the practical and proven four-step Customer Development process for search and offers insight into what makes some startups successful and leaves others selling off their furniture. Rather than blindly execute a plan, The Four Steps helps uncover flaws in product and business plans and correct them before they become costly. Rapid iteration, customer feedback, testing your assumptions are all explained in this book. Packed with concrete examples of what to do, how to do it and when to do it, the book will leave you with new skills to organize sales, marketing and your business for success. If your organization is starting a new venture, and you're thinking how to successfully organize sales, marketing and business development you need The Four Steps to the Epiphany. Essential reading for anyone starting something new. The Four Steps to the Epiphany was originally published by K&S Ranch Publishing Inc. and is now available from Wiley. The cover, design, and content are the same as the prior release and should not be considered a new or updated product.Nombre d'accès : Illimité En ligne : http://library.ez.neoma-bs.fr/login?url=https://ebookcentral.proquest.com/lib/ne [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=509645 PermalinkPermalinkPermalinkPermalinkPermalinkPhygital within the Luxury Cosmetics Industry Luxury cosmetics brands integrating digital in-store: what fallouts for customers and corporations? / Caroline ANHALT / 2019
PermalinkSelling and Sales Management / Pearson (2019)
PermalinkPermalinkCustomer Relationship Management / V. KUMAR / SPRINGER-VERLAG BERLIN AND HEIDELBERG GMBH & CO (2018)
PermalinkDans le secteur des produits laitiers, comment les enfants, âgés de 8 à 12 ans, sont-ils fidélisés à la marque ? / Laura-Victoria CASTEL / 2018
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