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Can multimodal transport improve the efficiency and sustainability of international supply chains in the retail sector ? / Louis FAUQUET / 2023
Titre : Can multimodal transport improve the efficiency and sustainability of international supply chains in the retail sector ? Type de document : Mémoire Auteurs : Louis FAUQUET, Auteur Année de publication : 2023 Importance : 28p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Français (fre) Langues originales : Anglais (eng) Mots-clés : Management
CHAINE LOGISTIQUE ; ESPACE MARITIME ; PROTECTION DE L'ENVIRONNEMENT ; TRANSPORT MARITIMERésumé : Multimodal transport, a system that combines several modes of transport in a singlelogistics chain, has become an essential part of the global economy. By enabling aseamless transfer of goods between rail, road, air and sea, it optimises transporttime, reduces costs and minimises the environmental footprint. In the article"Robustness assessment of multimodal freight transport networks" by Zhidong He,Kumar Navneet, Wirdmer van Dam and Piet Van Mieghem, we learn from theconcrete example of the Netherlands that it can become a powerful lever for nationsseeking to boost their internal and cross-border trade, while meeting theircommitments to sustainable development. The importance of infrastructure and overall strategy for the development of multimodal transport in a country is thereforeundeniable. Programme : PGE-Reims Spécialisation : Supply chain Management and purchasing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=581919 Consumer attractive content strategies for restaurants on intagram / Louise LEFRANÇOIS / 2023
Titre : Consumer attractive content strategies for restaurants on intagram Type de document : Mémoire Auteurs : Louise LEFRANÇOIS, Auteur Année de publication : 2023 Importance : 35 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Français (fre) Langues originales : Anglais (eng) Mots-clés : Management
ECOLOGIE ; ENTREPRISE ; MARKETING ACHATRésumé : Over the past few years, social networks have experienced a real rise in power. These platforms have become omnipresent in the daily lives of many people (Lee et al., 2015). Although most users initially used these applications to share moments of their lives and interact with their friends and family, the platforms have quickly turned into a communication tool with great potential for brands and companies. This new way of communicating has come to challenge the traditional methods of communication (Anagnostopoulos et al., 2018). A change not necessarily easy to follow and to which it can be difficult to adapt. The restaurant industry, one of the most important sectors of the hospitality industry, is not exempt from these changes. To gain exposure, restaurant owners used to rely primarily on word of mouth (WOM), which is the transfer of information from one person to another (Sheng Chung, 2012). However, social media has come to transform the ways in which they are attractive. Nowadays, a majority of opinions about a restaurant are created via the Internet, which came to transform WOM into E-WOM (Hussain et al., 2020) but also emphasize the importance of attractive content on social networks and especially Instagram (Choi et al., 2017).The more visually appealing the restaurant owners' Instagram content is, the more visibility and potential customers they will increase. In 2014, Walter and Gioglio already highlighted the importance of visual strategies because their effectiveness is tenfold compared to words. Instagram is the perfect application of this. Instagram is a platform that has a very strong potential for the restaurant industry, they can use it to promote their business and reach a wider audience, especially when you consider that more than 1.2 trillion people are on Instagram today worldwide (Statista, May 2022). However, standing out from the competition remains difficult. Today, there are several studies giving some hints about how to use Instagram to create consumer-attractive content but there are no precise guidelines for restaurant owners who want to use this new communication tool. This paper explores how restaurant owners can take better advantage of Instagram and how they can create consumer-attractive content that is in line with consumers' expectations. The use of Instagram is not the same in every industry, so it is important to help restaurant owners understand the subtleties of its use in order to communicate effectively and sustain their business. Programme : MSc International Marketing & Brand Management Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=581963 Ecological Money and Finance : Exploring Sustainable Monetary and Financial Systems / Thomas LAGOARDE-SEGOT / SPRINGER INTERNATIONAL PUBLISHING AG (2023)
Titre : Ecological Money and Finance : Exploring Sustainable Monetary and Financial Systems Type de document : e-book Auteurs : Thomas LAGOARDE-SEGOT, Auteur Editeur : SPRINGER INTERNATIONAL PUBLISHING AG Année de publication : 2023 Importance : 816 p. ISBN/ISSN/EAN : 978-3-031-14232-1 Langues : Anglais (eng) Mots-clés : Management
FINANCE COMPORTEMENTALE ; ECOLOGIE ; SMIRésumé : This book provides a detailed overview of ecological money and finance. The functioning and development of the monetary and financial systems are analysed in relation to sustainability constraints to highlight the actions required to meet the 2030 Sustainable Development Agenda. Nombre d'accès : Illimité En ligne : http://library.ez.neoma-bs.fr/login?url=https://ebookcentral.proquest.com/lib/ne [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=576953 Green marketing in India : a study on consumers' attitude / Sreja SARKAR / 2023
Titre : Green marketing in India : a study on consumers' attitude Type de document : Mémoire Auteurs : Sreja SARKAR, Auteur Année de publication : 2023 Importance : 69 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
ECOLOGIE ; CONSOMMATION ; MARKETING ENVIRONNEMENTALProgramme : MSc Luxury Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=581731 Marie Curie habite dans le Morbihan / Xavier JARAVEL / Paris : SEUIL (2023)
Titre : Marie Curie habite dans le Morbihan : Démocratiser l'innovation Type de document : Livre Auteurs : Xavier JARAVEL Editeur : Paris : SEUIL Année de publication : 2023 Importance : 114 p. ISBN/ISSN/EAN : 978-2-02-154583-8 Langues : Français (fre) Mots-clés : Management
ECOLOGIE ; INNOVATIONIndex. décimale : 151.57 INNOVATION Résumé : Moteur de la croissance, l’innovation est un impératif pour assurer la transition écologique. Or elle est de plus en plus confisquée par une petite élite entrepreneuriale qui n’est absolument pas représentative de la population. Pour inverser la tendance, il faut miser sur des politiques d’intérêt général bénéficiant au plus grand nombre, l’éducation au premier chef. Il est urgent d’associer tout le monde – notamment les femmes et les personnes d’origine modeste – au processus, depuis la création des technologies jusqu’à leur diffusion à grande échelle. Pour que les citoyens deviennent égaux devant l’innovation. Pour que la croissance soit enfin l’affaire de tous et de toutes. Pour qu’on donne leur chance aux Marie Curie et aux Einstein en herbe, quelles que soient leurs origines. Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=581694 Exemplaires (1)
Code-barres Cote Support Localisation Section Disponibilité J7280 151.57 JAR Livre Library Campus de Rouen Salle de lecture Disponible To what extent does an eco-responsible innovation approach impact the desirability and purchase intention of the champagne ? / Méline GUEBER / 2023PermalinkWhat are the financial and environmental impacts of implementing the Natural Capital Accounting (NCA) method for companies in the luxury sector? The case of Kering's EP&L / Léa MONTIER / 2023Permalink2030, c'est demain! / COLLECTIF VEBLEN / LES PETITS MATINS (2022)PermalinkAre investors ready to trade profitability for environmental benefits? An analysis of the premium on green bonds / Henry MILLER / 2022PermalinkCSR and employer brand attractivity / Françoise DE FELCOURT / 2022PermalinkHow are digitalization and the rise of ecological awareness changing consumer buying behavior for books ? / Camille RAMOS / 2022PermalinkHow can fashion and apparel companies use eco-responsibilityto maintain or even improve their position and profits in the market? / Manon LEGUILLON / 2022PermalinkHow can Green IT (Sustainable Technology) help overcome the growing customer trust crisis related to the emergence of the ecological situation? / Najoua LYAKOBY / 2022PermalinkHow can the market for responsible and sustainable clothes be made accessible to the most modest? / Sophie KUBWIMANA / 2022PermalinkHow do consumers respond to Champagne brand’s adaption of the organic-conversion strategy? / Justine TATANGELO / 2022PermalinkHow do French young consumers perceive responsible food consumption? / Soizic BARBIER DE CHALAIS / 2022PermalinkHow do the major players in the French food retail industry manage to move towards greater sustainability and limit food waste? / Constance CALLAT / 2022PermalinkHow do Zara and H&M inform their customers about their efforts in reference to the sustainability of the brand and what effects are seen on customers in Mexico? / Maria de Lourdes MEJIA ESLAVA / 2022PermalinkHow does the automotive sector position itself with regard to the current environmental constraints and how does it communicate about its position? / Juliette GODARD / 2022PermalinkHow is Beauty Packaging adapting to the new requirements on sustainability and reusability? / Amélie LE TOURNEURS / 2022PermalinkHow should luxury cosmetic brands emphasize more on their sustainable engagements in order to gain competitive advantage? / Sofia SILVA RODRIGUES / 2022PermalinkHow the concern of ecology and CSR impact customer buying intention? / Mathieu PINEIRO / 2022PermalinkHow will sustainability and consumers’ behaviors drive the luxury car market in the post-Covid era? Post-covid drivers of luxury automotive industry. / Léa DOS REIS SILVA / 2022PermalinkSustainable clothing purchases: what are the barriers to this type of consumption? / Mélina GUICHETEAU / 2022PermalinkThe influence of green advertising on purchase intention of green cosmetics, regarding the rise of greenwashing concern / Julia LAPRAY / 2022PermalinkTo what extent do companies' CSR policies impact purchase intentions? / Salim LATIF / 2022PermalinkWhat are the factors influencing the evolution of electriccar sales in France since 2020 and its future limitations ? / Benjamin BOULNOIS / 2022PermalinkWhen companies make statements about CSR and particularly environmental topics, what makes customers trust in their commitments ? / Clotilde RAMON / 2022PermalinkWhy and how to use online communities as a lever to develop and deploy the low-tech model? / Marie BOURGEOIS / 2022PermalinkWith the explosion of Green Washing, do consumers still believe in Green Marketing? / Aude HOVASSE / 2022PermalinkLes bijoux en Or : les dessous de l’éclat / Farah MAHBOUB / 2021PermalinkBringing ecology to theatre production: challenges and possibilities / Mariia LOBANOVA / 2021PermalinkCan the ESG criteria help the EU companies go through the Covid-19 crisis? / Mathilde ZUSSINO / 2021PermalinkComment attirer des clients qui ont des valeurs éthiques pour l’achat de prêt-à-porter vers des marketplaces ? / Julie PELLERIN / 2021PermalinkLes communs : une solution d'avenir ? Evolution politique d'un concept disruptif / Pierre-Antoine GEOFFROY / 2021PermalinkCSR strategies in the book publishing industry: a case study of Chelsea Green Publishing / Stella GOUES / 2021PermalinkLe développement des shampoings solides / Laure MAGRI / 2021PermalinkEnjeux climatiques et écologiques : entre initiatives individuelles et décisions politiques / Pauline MARCHET / 2021PermalinkEtude de la relocalisation comme outil au service de la rentabilité et du développement durable / Aymeric PERRIER / 2021PermalinkGestion vertueuse des déchets: un impact social et économique positif / Anaïs BLOT / 2021PermalinkÀ l’heure où les consciences écologiques s’éveillent, quelles sont les solutions d’emballages écoresponsables mises en place par les entreprises de l’industrie cosmétique afin de réduire leur impact environnemental ? / Elisa LECAT / 2021PermalinkHow Second Hand Fashion has changed the Traditional clothing industry? / Lucas PERSON / 2021PermalinkHow the rise of startups have shaken up the codes of the food industry and how are we going back to a more traditional way of consumption? / Mathilde LEGAUT / 2021PermalinkHow to build a music social ecology, based on user participation and emotional marketing / Shumin HOU / 2021PermalinkHow will the green trend impact the marketing of cosmetics brand? / Mélanie PASQUINA / 2021PermalinkImpact of green marketing in agribusiness and consequences on its customers in France / Clara SAVY / 2021PermalinkL’influence de la Big Data sur la qualité de vie des habitants dans les Smart Cities / Jennifer VALLIN / 2021PermalinkLe monde sans fin / Jean-Marc JANCOVICI / Paris : DARGAUD (2021)PermalinkOù suis-je ? / Bruno LATOUR / LA DÉCOUVERTE (2021)PermalinkProfitable solutions to reduce the environmental impact of packaging in the French food industry / Soizic KERLEGUER / 2021PermalinkQu’est-ce qu’une entreprise à impact environnemental et comment le devenir ? / Mathis BARREZ / 2021PermalinkPermalinkA state of Green Supply Chain in the surfing industry, a reality analysis / Léo KERHIR / 2021PermalinkLa surveillance acoustique en temps réel des forêts tropicales, pour lutter contre la déforestation / Charlotte RABINIAUX / 2021PermalinkThe blue economy financing sources / Baudouin GOSSELIN / 2021PermalinkWhat are the challenges of the implementation of reusable packaging systems for companies in the cosmetics industry? / Clémence JAMES / 2021PermalinkWhat is the role of banks in the Corporate Social Responsibility (CSR) companies’ transition? / Marie-Matjilde HENRY / 2021PermalinkWhy should investment banks issue green bonds rather than traditional bonds ? BNP Paribas case / Léa JEAN-BAPTISTE / 2021PermalinkCan green bond be an effective instrument for financing ecological transition ? / Sarah TOUBOUL / 2020PermalinkDoes stating multiple eco-certifications on a wine bottle label leads to more willingness to pay, under what conditions and for who / Aymeric BIESSY / 2020PermalinkEducation for Multi-Stakeholders Collaboration : Addressing Amazon Deforestation Wicked Problem / Romane CAYUELA / 2020PermalinkHow can a luxury hotel create a sustainable customer experience that will attract a new generation of costumers without a big budget / Denise ZOTTI / 2020PermalinkManuel de la grande transition / [Paris] : ÉD. LES LIENS QUI LIBÈRENT (2020)PermalinkMUSEOLOGY AND ECOLOGY / Fanny URAI / 2020PermalinkPermalinkThe capitalist mode of production and the ecological crisis / Alexandra ZALCMAN / 2020PermalinkThe impact of cryptocurrencies on the energy sector, a technology to be considered as a threat or a panacea / Yasmine AMGHAR / 2020PermalinkL’utilisation de l’intelligence artificielle pour le développement durable / Matthieu COLIN DE VERDIERE / 2020PermalinkL'âge productiviste / Serge AUDIER / LA DÉCOUVERTE (2019)PermalinkPermalinkFactors affecting people’s behaviour towards environmental campaigns using social media in India / Nikhil SHARMA / 2019PermalinkHow collaboration can make solar energy more accessible efficiently? / Faisal KHAN / 2019PermalinkLes mondes polaires / Mikaa MERED / PUF (2019)PermalinkSustainability in luxury fashion: a study of reducing waste within luxury industry / Chosita KAMJONKITJAKAN / 2019PermalinkThe Circular Economy in Europe / Zora KOVACIC / ROUTLEDGE. TAYLOR & FRANCIS GROUP (2019)PermalinkDans quelle mesure la grande distribution va-t-elle être impactée par la consommation responsable ? / Alexis BRUNON / 2018PermalinkL’empreinte écologique des moteurs de recherche vue par les utilisateurs / Auriane PERICOI / 2018PermalinkGreen practices and sports brands marketing strategies / Camille TREMSAL / 2018PermalinkPermalink« Intégrer le facteur environnement dans les décisions d’investissements et de financement pour mieux identifier les risques et opportunités de l’économie bas carbone » / Claire PALMIER / 2018PermalinkThe Performance of Agroecology / Nina VERGE-BERTHAUD (LE) / 2018PermalinkChoisir son monde / Jean-Marc BORELLO / ED. DE L'ATELIER (2017)PermalinkEst-ce qu’il y a potentiel de commercialiser mieux les vêtements durable en adoptant des principes de la théorie de l’unicité / John David BOURKE / 2017PermalinkGéopolitique d'une planète dérèglée / Jean-Michel VALENTIN / Paris : SEUIL (2017)PermalinkPratiquer la RSE / Marc MOULAIRE / ESF LEGISLATIVE (2017)PermalinkTransformations agricoles et agroalimentaires : Entre écologie et capitalisme / Gilles ALLAIRE / Editions Quae (2017)PermalinkPermalinkCompétitivité et soutenabilité de la bioéconomie à l'horizon 2050 / Pierre-Alain SCHIEB / L'Harmattan (2016)PermalinkPermalinkRetreat from a rising sea / Orrin H. PILKEY / COLUMBIA UNIVERSITY PRESS (2016)PermalinkWorld Energy Outlook 2016 / INTERNATIONAL ENERGY AGENCY / OECD (2016)PermalinkAgroecology / Stephen R. GLIESSMAN / CRC PRESS (2015)PermalinkAtlas du monde global / Pascal BONIFACE / [Paris] : FAYARD (2015)PermalinkBiomass and biofuels from microalgae / 2015PermalinkCities and sustainability / S. MAHENDRA DEV / Mannheim : SPRINGER (2015)PermalinkClimate shock / Gernot WAGNER / Princeton University Press (2015)PermalinkConcepts in Strategic Management and Business Policy / Thomas L. WHEELEN / Harlow : PEARSON EDUCATION LIMITED (2015)PermalinkL'écologie au secours de l'économie / Rodrigue COUTOULY / Paris : L'HARMATTAN (2015)PermalinkL'écologie, si on en parlait ! / Paris : ÉDITIONS CHRONIQUE (2015)PermalinkEconomie de l'environnement et économie écologique / Eloi LAURENT / Paris : ARMAND COLIN (2015)Permalink
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