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Can multimodal transport improve the efficiency and sustainability of international supply chains in the retail sector ? / Louis FAUQUET / 2023
Titre : Can multimodal transport improve the efficiency and sustainability of international supply chains in the retail sector ? Type de document : Mémoire Auteurs : Louis FAUQUET, Auteur Année de publication : 2023 Importance : 28p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Français (fre) Langues originales : Anglais (eng) Mots-clés : Management
CHAINE LOGISTIQUE ; ESPACE MARITIME ; PROTECTION DE L'ENVIRONNEMENT ; TRANSPORT MARITIMERésumé : Multimodal transport, a system that combines several modes of transport in a singlelogistics chain, has become an essential part of the global economy. By enabling aseamless transfer of goods between rail, road, air and sea, it optimises transporttime, reduces costs and minimises the environmental footprint. In the article"Robustness assessment of multimodal freight transport networks" by Zhidong He,Kumar Navneet, Wirdmer van Dam and Piet Van Mieghem, we learn from theconcrete example of the Netherlands that it can become a powerful lever for nationsseeking to boost their internal and cross-border trade, while meeting theircommitments to sustainable development. The importance of infrastructure and overall strategy for the development of multimodal transport in a country is thereforeundeniable. Programme : PGE-Reims Spécialisation : Supply chain Management and purchasing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=581919
Titre : Consumer attractive content strategies for restaurants on intagram Type de document : Mémoire Auteurs : Louise LEFRANÇOIS, Auteur Année de publication : 2023 Importance : 35 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Français (fre) Langues originales : Anglais (eng) Mots-clés : Management
ECOLOGIE ; ENTREPRISE ; MARKETING ACHATRésumé : Over the past few years, social networks have experienced a real rise in power. These platforms have become omnipresent in the daily lives of many people (Lee et al., 2015). Although most users initially used these applications to share moments of their lives and interact with their friends and family, the platforms have quickly turned into a communication tool with great potential for brands and companies. This new way of communicating has come to challenge the traditional methods of communication (Anagnostopoulos et al., 2018). A change not necessarily easy to follow and to which it can be difficult to adapt. The restaurant industry, one of the most important sectors of the hospitality industry, is not exempt from these changes. To gain exposure, restaurant owners used to rely primarily on word of mouth (WOM), which is the transfer of information from one person to another (Sheng Chung, 2012). However, social media has come to transform the ways in which they are attractive. Nowadays, a majority of opinions about a restaurant are created via the Internet, which came to transform WOM into E-WOM (Hussain et al., 2020) but also emphasize the importance of attractive content on social networks and especially Instagram (Choi et al., 2017).The more visually appealing the restaurant owners' Instagram content is, the more visibility and potential customers they will increase. In 2014, Walter and Gioglio already highlighted the importance of visual strategies because their effectiveness is tenfold compared to words. Instagram is the perfect application of this. Instagram is a platform that has a very strong potential for the restaurant industry, they can use it to promote their business and reach a wider audience, especially when you consider that more than 1.2 trillion people are on Instagram today worldwide (Statista, May 2022). However, standing out from the competition remains difficult. Today, there are several studies giving some hints about how to use Instagram to create consumer-attractive content but there are no precise guidelines for restaurant owners who want to use this new communication tool. This paper explores how restaurant owners can take better advantage of Instagram and how they can create consumer-attractive content that is in line with consumers' expectations. The use of Instagram is not the same in every industry, so it is important to help restaurant owners understand the subtleties of its use in order to communicate effectively and sustain their business. Programme : MSc International Marketing & Brand Management Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=581963 Ecological Money and Finance : Exploring Sustainable Monetary and Financial Systems / Thomas LAGOARDE-SEGOT / SPRINGER INTERNATIONAL PUBLISHING AG (2023)
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Titre : Ecological Money and Finance : Exploring Sustainable Monetary and Financial Systems Type de document : e-book Auteurs : Thomas LAGOARDE-SEGOT, Auteur Editeur : SPRINGER INTERNATIONAL PUBLISHING AG Année de publication : 2023 Importance : 816 p. ISBN/ISSN/EAN : 978-3-031-14232-1 Langues : Anglais (eng) Mots-clés : Management
FINANCE COMPORTEMENTALE ; ECOLOGIE ; SMIRésumé : This book provides a detailed overview of ecological money and finance. The functioning and development of the monetary and financial systems are analysed in relation to sustainability constraints to highlight the actions required to meet the 2030 Sustainable Development Agenda. Nombre d'accès : Illimité En ligne : http://library.ez.neoma-bs.fr/login?url=https://ebookcentral.proquest.com/lib/ne [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=576953
Titre : Green marketing in India : a study on consumers' attitude Type de document : Mémoire Auteurs : Sreja SARKAR, Auteur Année de publication : 2023 Importance : 69 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Anglais (eng) Mots-clés : Management
ECOLOGIE ; CONSOMMATION ; MARKETING ENVIRONNEMENTALProgramme : MSc Luxury Marketing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=581731
Titre : Marie Curie habite dans le Morbihan : Démocratiser l'innovation Type de document : Livre Auteurs : Xavier JARAVEL Editeur : Paris : SEUIL Année de publication : 2023 Importance : 114 p. ISBN/ISSN/EAN : 978-2-02-154583-8 Langues : Français (fre) Mots-clés : Management
ECOLOGIE ; INNOVATIONIndex. décimale : 151.57 INNOVATION Résumé : Moteur de la croissance, l’innovation est un impératif pour assurer la transition écologique. Or elle est de plus en plus confisquée par une petite élite entrepreneuriale qui n’est absolument pas représentative de la population. Pour inverser la tendance, il faut miser sur des politiques d’intérêt général bénéficiant au plus grand nombre, l’éducation au premier chef. Il est urgent d’associer tout le monde – notamment les femmes et les personnes d’origine modeste – au processus, depuis la création des technologies jusqu’à leur diffusion à grande échelle. Pour que les citoyens deviennent égaux devant l’innovation. Pour que la croissance soit enfin l’affaire de tous et de toutes. Pour qu’on donne leur chance aux Marie Curie et aux Einstein en herbe, quelles que soient leurs origines. Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=581694 Exemplaires (1)
Code-barres Cote Support Localisation Section Disponibilité J7280 151.57 JAR Livre Library Campus de Rouen Salle de lecture Disponible To what extent does an eco-responsible innovation approach impact the desirability and purchase intention of the champagne ? / Méline GUEBER / 2023
PermalinkWhat are the financial and environmental impacts of implementing the Natural Capital Accounting (NCA) method for companies in the luxury sector? The case of Kering's EP&L / Léa MONTIER / 2023
PermalinkPermalinkAre investors ready to trade profitability for environmental benefits? An analysis of the premium on green bonds / Henry MILLER / 2022
PermalinkPermalinkHow are digitalization and the rise of ecological awareness changing consumer buying behavior for books ? / Camille RAMOS / 2022
PermalinkHow can fashion and apparel companies use eco-responsibilityto maintain or even improve their position and profits in the market? / Manon LEGUILLON / 2022
PermalinkHow can Green IT (Sustainable Technology) help overcome the growing customer trust crisis related to the emergence of the ecological situation? / Najoua LYAKOBY / 2022
PermalinkHow can the market for responsible and sustainable clothes be made accessible to the most modest? / Sophie KUBWIMANA / 2022
PermalinkHow do consumers respond to Champagne brand’s adaption of the organic-conversion strategy? / Justine TATANGELO / 2022
PermalinkHow do French young consumers perceive responsible food consumption? / Soizic BARBIER DE CHALAIS / 2022
PermalinkHow do the major players in the French food retail industry manage to move towards greater sustainability and limit food waste? / Constance CALLAT / 2022
PermalinkHow do Zara and H&M inform their customers about their efforts in reference to the sustainability of the brand and what effects are seen on customers in Mexico? / Maria de Lourdes MEJIA ESLAVA / 2022
PermalinkHow does the automotive sector position itself with regard to the current environmental constraints and how does it communicate about its position? / Juliette GODARD / 2022
PermalinkHow is Beauty Packaging adapting to the new requirements on sustainability and reusability? / Amélie LE TOURNEURS / 2022
PermalinkHow should luxury cosmetic brands emphasize more on their sustainable engagements in order to gain competitive advantage? / Sofia SILVA RODRIGUES / 2022
PermalinkPermalinkHow will sustainability and consumers’ behaviors drive the luxury car market in the post-Covid era? Post-covid drivers of luxury automotive industry. / Léa DOS REIS SILVA / 2022
PermalinkSustainable clothing purchases: what are the barriers to this type of consumption? / Mélina GUICHETEAU / 2022
PermalinkThe influence of green advertising on purchase intention of green cosmetics, regarding the rise of greenwashing concern / Julia LAPRAY / 2022
PermalinkPermalinkWhat are the factors influencing the evolution of electriccar sales in France since 2020 and its future limitations ? / Benjamin BOULNOIS / 2022
PermalinkWhen companies make statements about CSR and particularly environmental topics, what makes customers trust in their commitments ? / Clotilde RAMON / 2022
PermalinkWhy and how to use online communities as a lever to develop and deploy the low-tech model? / Marie BOURGEOIS / 2022
PermalinkWith the explosion of Green Washing, do consumers still believe in Green Marketing? / Aude HOVASSE / 2022
PermalinkPermalinkPermalinkCan the ESG criteria help the EU companies go through the Covid-19 crisis? / Mathilde ZUSSINO / 2021
PermalinkComment attirer des clients qui ont des valeurs éthiques pour l’achat de prêt-à-porter vers des marketplaces ? / Julie PELLERIN / 2021
PermalinkLes communs : une solution d'avenir ? Evolution politique d'un concept disruptif / Pierre-Antoine GEOFFROY / 2021
PermalinkCSR strategies in the book publishing industry: a case study of Chelsea Green Publishing / Stella GOUES / 2021
PermalinkPermalinkEnjeux climatiques et écologiques : entre initiatives individuelles et décisions politiques / Pauline MARCHET / 2021
PermalinkEtude de la relocalisation comme outil au service de la rentabilité et du développement durable / Aymeric PERRIER / 2021
PermalinkPermalinkÀ l’heure où les consciences écologiques s’éveillent, quelles sont les solutions d’emballages écoresponsables mises en place par les entreprises de l’industrie cosmétique afin de réduire leur impact environnemental ? / Elisa LECAT / 2021
PermalinkPermalinkHow the rise of startups have shaken up the codes of the food industry and how are we going back to a more traditional way of consumption? / Mathilde LEGAUT / 2021
PermalinkHow to build a music social ecology, based on user participation and emotional marketing / Shumin HOU / 2021
PermalinkPermalinkImpact of green marketing in agribusiness and consequences on its customers in France / Clara SAVY / 2021
PermalinkL’influence de la Big Data sur la qualité de vie des habitants dans les Smart Cities / Jennifer VALLIN / 2021
PermalinkPermalinkPermalinkProfitable solutions to reduce the environmental impact of packaging in the French food industry / Soizic KERLEGUER / 2021
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