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Optimizing Energy Consumption and Water Management in small localities through Data Collection and AI Processing / Emmanuel ROCHET / 2024
Titre : Optimizing Energy Consumption and Water Management in small localities through Data Collection and AI Processing Type de document : Mémoire Auteurs : Emmanuel ROCHET, Auteur Année de publication : 2024 Importance : 57 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page Langues : Anglais (eng) Mots-clés : Management
INTELLIGENCE ARTIFICIELLE ; ANALYSE DES DONNEES ; ECOLOGIE ; MINORITE ; TECHNOLOGIERésumé : The report explores the potential of AI and data analytics to enhance energy and water efficiency in small communities. It identifies critical challenges such as the lack of resources and expertise in these areas and proposes innovative solutions including scalable AI technologies and educational programs to improve AI literacy. The document also highlights the importance of empirical research, stakeholder engagement, and the development of sustainable AI models that consider environmental impacts. The conclusion emphasizes the need for a balanced approach that incorporates technological innovation, ecological responsibility, and community involvement to achieve sustainability goals in energy and water management. Programme : Tema Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=602271
Titre : The Factors Influencing Consumer Purchasing Behavior In Green Cosmetics Type de document : Mémoire Auteurs : Théoxane MARCEL, Auteur Année de publication : 2024 Importance : 59 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page Langues : Anglais (eng) Mots-clés : Management
COSMETIQUE ET PARFUMERIE SECTEUR ; ECOLOGIE ; ETUDE DE MARCHE ; MARKETING MIX ; FIXATION DES PRIXRésumé : The global cosmetics industry is witnessing a paradigm shift towards sustainability, with consumers increasingly prioritizing eco-friendly and ethically sourced products. This study explores the multifaceted dynamics of consumer behavior in the green cosmetics market, drawing insights from a diverse dataset comprising 78 respondents within 16 different countries. Through a comprehensive analysis, the study reveals significant influences on consumer purchasing decisions, including awareness and marketing mix such as product-related factors, pricing perceptions, convenience considerations, and attitudes towards advertising. Countries and demographic factors such as gender and age shape the global awareness exhibiting nuanced impacts on consumer behavior, necessitating tailored marketing strategies to accommodate diverse preferences. Furthermore, the findings underscore the importance of ingredient transparency, organic and natural ingredients, and ethical sourcing practices in shaping consumer preferences for green cosmetics. Moreover, pricing emerges as a critical determinant of purchasing behavior, with consumers emphasizing affordability alongside sustainability. Convenience also plays a pivotal role, with consumers prioritizing ease of access and purchasing simplicity when choosing green cosmetic products. However, challenges persist in advertising effectiveness, with skepticism towards current efforts highlighting the need for more authentic messaging and consumer education. Overall, this research provides valuable insights for brands seeking to capitalize on the growing demand for eco-friendly cosmetics products and foster sustainable consumption patterns in the cosmetics industry. Programme : Cesem Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=604799
Titre : La transition éco-responsable du pôle achat des maisons de mode Type de document : Mémoire Auteurs : Zahrae ABIDA, Auteur Année de publication : 2024 Importance : 55 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page Langues : Français (fre) Mots-clés : Management
ACHAT ; MODE ; DEVELOPPEMENT DURABLE ; INNOVATION TECHNOLOGIQUE ; INDUSTRIE DU LUXE SECTEUR ; ECOLOGIERésumé : L'introduction met en évidence l'importance cruciale de la transition éco-responsable du pôle achat dans l'industrie de la mode. Cette transition vise à adopter des pratiques d'achat durables et respectueuses de l'environnement dans le but de réduire l'impact écologique de l'industrie de la mode. Les maisons de mode reconnaissent la nécessité d'améliorer les conditions de travail dans leurs chaînes d'approvisionnement, en veillant à ce que les travailleurs bénéficient de salaires équitables et de bonnes conditions de travail. Pour y parvenir, il est essentiel de collaborer étroitement avec les fournisseurs, en établissant des relations de partenariat basées sur la confiance et la transparence. La surveillance régulière des performances des fournisseurs en termes de durabilité est également un aspect clé de cette transition. Elle implique la mise en place de pratiques d'achat durables, la sélection de fournisseurs respectueux de l'environnement et des normes sociales, ainsi que la sensibilisation des employés et des clients à l'importance de la durabilité. Cette transition est essentielle pour réduire l'impact environnemental de l'industrie de la mode et promouvoir un modèle plus durable et responsable.
La pandémie de COVID-19 a eu un impact significatif sur l'industrie de la mode, y compris sur la transition éco-responsable du pôle achat. Les mesures prises pour lutter contre la propagation du virus, telles que les confinements et les restrictions de déplacement, ont entraîné une perturbation majeure des chaînes d'approvisionnement mondiales. Les usines de production ont été contraintes de fermer temporairement, ce qui a entraîné des retards dans la production et des annulations de commandes. Cette crise sanitaire a mis en évidence la vulnérabilité du système actuel de la mode et souligné la nécessité d'une transition vers des pratiques plus résilientes et durables.
En étudiant ce sujet, il sera possible de mieux comprendre le rôle essentiel du pôle achat dans la transition éco-responsable des maisons de mode et d'explorer les opportunités et les défis auxquels l'industrie est confrontée dans ce contexte.Programme : Tema Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=602275 Can multimodal transport improve the efficiency and sustainability of international supply chains in the retail sector ? / Louis FAUQUET / 2023
Titre : Can multimodal transport improve the efficiency and sustainability of international supply chains in the retail sector ? Type de document : Mémoire Auteurs : Louis FAUQUET, Auteur Année de publication : 2023 Importance : 28p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Français (fre) Langues originales : Anglais (eng) Mots-clés : Management
CHAINE LOGISTIQUE ; ESPACE MARITIME ; PROTECTION DE L'ENVIRONNEMENT ; TRANSPORT MARITIMERésumé : Multimodal transport, a system that combines several modes of transport in a singlelogistics chain, has become an essential part of the global economy. By enabling aseamless transfer of goods between rail, road, air and sea, it optimises transporttime, reduces costs and minimises the environmental footprint. In the article"Robustness assessment of multimodal freight transport networks" by Zhidong He,Kumar Navneet, Wirdmer van Dam and Piet Van Mieghem, we learn from theconcrete example of the Netherlands that it can become a powerful lever for nationsseeking to boost their internal and cross-border trade, while meeting theircommitments to sustainable development. The importance of infrastructure and overall strategy for the development of multimodal transport in a country is thereforeundeniable. Programme : PGE-Reims Spécialisation : Supply chain Management and purchasing Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=581919
Titre : Consumer attractive content strategies for restaurants on intagram Type de document : Mémoire Auteurs : Louise LEFRANÇOIS, Auteur Année de publication : 2023 Importance : 35 p. Note générale : Pour accéder aux fichiers PDF, merci de vous identifier sur le catalogue avec votre compte Office 365 via le bouton CONNEXION en haut de page. Langues : Français (fre) Langues originales : Anglais (eng) Mots-clés : Management
ECOLOGIE ; ENTREPRISE ; MARKETING ACHATRésumé : Over the past few years, social networks have experienced a real rise in power. These platforms have become omnipresent in the daily lives of many people (Lee et al., 2015). Although most users initially used these applications to share moments of their lives and interact with their friends and family, the platforms have quickly turned into a communication tool with great potential for brands and companies. This new way of communicating has come to challenge the traditional methods of communication (Anagnostopoulos et al., 2018). A change not necessarily easy to follow and to which it can be difficult to adapt. The restaurant industry, one of the most important sectors of the hospitality industry, is not exempt from these changes. To gain exposure, restaurant owners used to rely primarily on word of mouth (WOM), which is the transfer of information from one person to another (Sheng Chung, 2012). However, social media has come to transform the ways in which they are attractive. Nowadays, a majority of opinions about a restaurant are created via the Internet, which came to transform WOM into E-WOM (Hussain et al., 2020) but also emphasize the importance of attractive content on social networks and especially Instagram (Choi et al., 2017).The more visually appealing the restaurant owners' Instagram content is, the more visibility and potential customers they will increase. In 2014, Walter and Gioglio already highlighted the importance of visual strategies because their effectiveness is tenfold compared to words. Instagram is the perfect application of this. Instagram is a platform that has a very strong potential for the restaurant industry, they can use it to promote their business and reach a wider audience, especially when you consider that more than 1.2 trillion people are on Instagram today worldwide (Statista, May 2022). However, standing out from the competition remains difficult. Today, there are several studies giving some hints about how to use Instagram to create consumer-attractive content but there are no precise guidelines for restaurant owners who want to use this new communication tool. This paper explores how restaurant owners can take better advantage of Instagram and how they can create consumer-attractive content that is in line with consumers' expectations. The use of Instagram is not the same in every industry, so it is important to help restaurant owners understand the subtleties of its use in order to communicate effectively and sustain their business. Programme : MSc International Marketing & Brand Management Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=581963 Ecological Money and Finance : Exploring Sustainable Monetary and Financial Systems / Thomas LAGOARDE-SEGOT / SPRINGER INTERNATIONAL PUBLISHING AG (2023)
PermalinkPermalinkPermalinkTo what extent does an eco-responsible innovation approach impact the desirability and purchase intention of the champagne ? / Méline GUEBER / 2023
PermalinkWhat are the financial and environmental impacts of implementing the Natural Capital Accounting (NCA) method for companies in the luxury sector? The case of Kering's EP&L / Léa MONTIER / 2023
PermalinkPermalinkAre investors ready to trade profitability for environmental benefits? An analysis of the premium on green bonds / Henry MILLER / 2022
PermalinkPermalinkHow are digitalization and the rise of ecological awareness changing consumer buying behavior for books ? / Camille RAMOS / 2022
PermalinkHow can fashion and apparel companies use eco-responsibilityto maintain or even improve their position and profits in the market? / Manon LEGUILLON / 2022
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